chapter 1 beverage service industry an introduction

8/10/2019 Chapter 1 Beverage Service Industry an Introduction

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Chapter 1

Beverage Service Industry


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Definition:

Barsare establishments or businesses that primarily

offer beverages, food and sometimes entertainment and

other services to its customers.

Beverage Service Industryis an industry comprising

of establishments or businesses that offer primarily

beverages, foods and sometimes entertainment and

other services.


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The term bar is derived from the specialized counter

on which drinks are served and is a synecdocheapplied to the whole of the drinking establishment.

Bar (also called a pub or tavern) is a business that

serves alcoholic beverages such as beer, liquor, andmixed drinks for consumption on the premises.


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History:

Can be traced back to the time of Sumerians(4000 BC) through written records.

Sumerians were considered the mostprogressive group of people.

Some part of Sumer is the present Iraq.

Sumerians were skilled traders, farmers andcraftsmen.

They invented the wheel, cuneiform writing

system, arithmetic, military, first true city states,agriculture and irrigation.


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Tavernswere places serving beverage particularly

ale and places for social gatherings.

Derived from the Latin term tabernaand the Greek

taverna, whose original meaning was a shed or

workshop.

In England, tavern keeper was traditionally a woman,called ale w ivesin the early 13thcentury.

By the 19thcentury the word tavern had evolved into

the current term being publ ic hous e or pub hou se

or pu b.


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Empire Era 3200AD 476

In ancient Egypt, a papyrus warns donot get drunk in taverns for fear that

people repeat words which may have

gone out of your mouth with out you

being aware of being uttered them. An indication that early people already knows

the effects of alcohol to the body and mind.


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Ancient Greece (1100 BC), establishments

serving foods and beverages includes Lesches

serving fine food and beverages, and

Tavernsplaces for the poor.

Greeks travel for religion, sports or games and

to conquer lands.


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Ancient Rome (500 BC476 AD), where Romans almost

conquered already all parts of Europe.

Romans travel for trade, religion, pleasure or relaxation, and

for political reasons.

In the city of Pompei, 118 bar or taverns were discovered.


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Decline and Revival (AD 476AD

1300), travel and tourism ceased

and primarily travel became limited

for religious purposes only.

The church took over the job of

feeding and housing the travelers.

They created xenodocheionsor a

place to house travelers which

means inn.


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Renaissance (AD1350AD 1600), roads

became safe again, trade and travel

increased.

Ale house or taverns reappeared along trade

routes.

The rise of the middle class in the economiclife in Europe.


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Early Modern (AD 1600AD 1800), the introduction of

stagecoaches became the means of transportation.

Post houses were built along stagecoach routes and serve

as a place for food and drinks and accommodation for

travelers.

Post houses is also considered in today as gasolinestations where tired horses were changed for fresh horse to

continue a fast travel.


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The Industrial Era (1800), the

development of rail travel, in Europe,taverns became a permanent

establishments.

Other versions of tavern in Europe:

Inns

Pubs

Cabaret

Spinning jenny

Invention of

locomotive

Growth of Factory System

Le Chat Noir,

1906

Le Chat Noir,

today

Man viewed as part of

machines
http://en.wikipedia.org/wiki/File:Chat_noir.jpghttp://en.wikipedia.org/wiki/File:Le_Chat_Noir_in_2007.jpghttp://en.wikipedia.org/wiki/File:Spinning_jenny.jpghttp://en.wikipedia.org/wiki/File:Sanspareil_Rainhill150.jpghttp://www.mtholyoke.edu/courses/rschwart/ind_rev/images/ir271x1.jpg


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American Taverns:

Taverns served as a place or rendezvous for

revolutionaries.

Taverns were brought by British to America:

1643the beginning of American Beverage ServiceIndustry.

Coles Ordinarythe 1stAmerican tavern.

In Massachusetts 1656, a town without a tavern was

penalized, taverns were built near the church.


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Early American Taverns:

Hancock Tavern

Green Dragon Raleigh Tavern

Queens Head or Fraunces Tavern

Green Dragon Tavern, 11 Marshall St

Boston, MA 02108

Queens Head or Fraunces Tavern,

54 Pearl st cor Broad st NYC

Hancock Tavern,

668 Hancock Street, Quincy, MA

02170

Raleigh Tavern,

Colonial Williamsburg
http://en.wikipedia.org/wiki/File:Raleigh_Tavern.jpghttp://en.wikipedia.org/wiki/File:Frauncestavern.JPGhttp://www.yelp.com/biz_photos/6sM4hFHheaRNwsd74wplEw?select=SHQah9wYqAkJUVS9egR_pw


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In 1850taverns became large scale inns and

later became hotels. They were designed like a

palace but open for public use.


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In 1920Prohibition Law or 18th

Amendment Law was passedthis

made manufacturing, selling, and

importation of alcoholic beverage inAmerica illegal.
http://en.wikipedia.org/wiki/File:18th_Amendment_Pg1of1_AC.jpg


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The Prohibition Law caused large numbersof establishments stopped to operate,people lost their jobs and the government

lost a large amount of revenue from thetaxes generated from thoseestablishments, and made known as amajor cause of The Great Am ericanDepression.


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Speakeasies places that

sold illegal liquors.

Moonsh inesterm used

for illegal liquors produced

during night time. Boot leggersillegal

suppliers of illegal liquors.

Bathtub Gin Gin made in

the bathtub, because the

preferred style of bottle

didn't fit in the kitchen sink.

Rumrunners alcohol

smugglers

Connies Inn, a major speakesy

In the 1920s and 1930s
http://www.old-picture.com/united-states-history-1900s---1930s/Bootleg-Still.htmhttp://en.wikipedia.org/wiki/File:The_Moonshine_Man_of_Kentucky_Harper's_Weekly_1877.jpg


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On 1933, the 21stAmendment was passed to

repeal the Prohibition Law.
http://www.legendsofamerica.com/photos-americanhistory/RepealAmendment.jpg


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Dramshop Law o r Third Party

Liabi li ty Law

This law shifted the liability for damages in

the drunken driven incident from the driver

who caused the accident to the server or

the place that served the drink to the driver.

Dram means small drink

Shop the place that serves the drinks.


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Development of Beverage Industry

in the Philippines

San Miguel Corporation History

1890founded by Don Enrique Maria Barreto

de Ycaza in San Miguel district in Manila, the La

Fabrica de Cerveza de San Miguel, the first

brewery in South East Asia.

1913it became a corporation and began

exporting beer in Guam, Hong Kong and

Shanghai.

1922the year which started producing soft

drinks at the Royal Soft Drinks Plant.
http://www.sanmiguel.com.ph/Articles.aspx?ID=1&a_id=820http://en.wikipedia.org/wiki/File:San_Miguel_Beer-set.jpghttp://en.wikipedia.org/wiki/File:San_miguel_advertisement.jpghttp://en.wikipedia.org/wiki/File:Oldbrewery.jpg


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1925the year that started producing ice

cream at the Magnolia ice Cream Plant.

1927the year that started bottling of Coca

Cola in the Philippines.

1938entered the glass industry, supplying

the companys bottling needs.

1963San Miguel Brewery was renamed

San Miguel Corporation; the largest food,

beverage and packaging company in the

Philippines.


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The

Board of Directors,San Miguel Group Corp. (SMG Corp.)


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Eduardo Danding M. Cojuangco, Jr.Chairman and CEO


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Ramon S. Ang, President

and Chief Operating Officer(COO)


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Members of the Board:

Estelito P. Mendoza Inigo Zobel

Winston F. Garcia

Menardo R. Jimenez

Leo S. Alvez

Egmidio de Silva Jose

Pacifico M. Fajardo

Jesusa Victoria Hernandez

Hector L. Hofilea

Carmelo L. Santiago Roberto V. Ongpin

Mirzan Mahathir

Alexander J. Poblador


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Beverage-Only Bar

Serves beverage alone with no foodbeyond snacks


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Bar/Entertainment Combination

Offers drinks and a range of

entertainment Dancing

Singing

Sports

Live Performances

Live Band

Stand up comedy

Fashion Show

Striptease

Piano music


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Food and Beverage Combination

Serving food with beverage usually withsome kind of food service.

Bar and Restaurant

Service Bars


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Hotel Beverage Operation

Three or more bars in one roof with different

purpose and ambience. Lobby bar

Coffee shop

Cocktail lounge/piano bar

Restaurant bar/service bar Disco bar/night club

Videoke bar

Poolside bar

Pool/Sports bar

Banquet bar

Open bar

Limited bar

Mini-bar


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Lobby bar

Coffee shops

Cocktail lounge/

piano bar

Disco bar/

night clubs

Poolside bar

Mini-bar


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Videoke bar

Open bar set-up

Limited bar set-up


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Airline Beverage Service

Drinks served on airline passengers


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Rail Beverage Service

Drinks are served on rail travelpassengers.


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Coffee Shops / Coffee Houses/

Caf

A place specializing on coffee andserves as a meeting place particularly

for transacting business.


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Taverns

A place of business where peoplegather to drink alcoholic beverages

and more than likely, food is served.


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Public Houses / Pubs

A drinking establishment which servedalcoholic drinks especially beer that

can be consumed on the premises,

usually with a setup like home.


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Night Club / Club

A place for drinking, dancing, andentertainment which does its primary

business after dark.


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Internet Caf /

Cyber Caf

A place where one can use a computer withinternet access for a fee, usually per hour or

few minutes; sometimes one can have

unmetered access with a pass for a day or

month, etc. It may or may not serve as a

regular caf with food and drinks being

served.


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Beer Garden

An open-air area where alcohol islegally served.


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The End

chapter 1 beverage service industry an introduction

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