chapter 1 new media technology: an industry overview
TRANSCRIPT
Chapter 1
New Media Technology:An Industry Overview
New Media Technology
New Ways to Communicate
Project Candide
Tony Padovano
Journalist
Drew Fellman
Photographer
Mike Bettison
Producer
Robert Thomas
Producer
Christine McKenna
Journalist
Conceptual Map of New Media Technology
Production
Distribution
Display
Production TechnologyGather and Process Information
Computer
Digital Camera
Optical Scanner
Remote sensing devices, etc.
Distribution TechnologiesTransmission and Movement of Electronic Data
Radio, Citizen Band (CB), Mobile Radio
Asynchronous Transfer Mode (ATM), ISDN,
ADSL
Coaxial Cable
Satellite
Wireless transmission
Electrical Power Lines
Display devicesPresent Electronic Information Data to End Users
audio
video
text data
convergent devices By Nokia, the Mediascreen utilizes digital Television (DVB-T), Internet and Mobile Phone technology
Storage technologiesDevices Used to House Electronic Information Data
Floppy Magnetic DisketteCompact Disc-Read Only Memory (CD-
ROM)CD-IDigital Video Disk (DVD) Personal Digital Assistants (PDA), etc.
Are There Consequences for the Development of New Media Technologies?
Communication Professionals
Nature of the product or content
Structure of Communication Industries
Nature of media audience/society at large
Transformation of Technology
1400s Movable Type/Typewriter
1565 Pencil
1835-1837Camera/Movie Camera
1929 Television
1945 Magnetic Tape Recorder
Transformation of Technology
1835-Photographic Negative on Paper
In Britain, Talbot made the earliest known surviving photographic negative on paper in the late summer of 1835, a small photogenic drawing of the oriel window in the south gallery of his home, Lacock Abbey: this rare item is now in the photographic collection of the Science Museum at the National Museum of Photography, Film and Television at Bradford.
William Henry Fox Talbot
1800-1877
Transformation of Technology
1826-Photograph
In 1826 the first photographa by camera obscura in the world was taken by a man named Joseph Nicephore Niepce, at his home in France. Heliography was the process he used, and the image is a view of the rooftops outside the artist's workroom window. The photo is a part of the Gernsheim Collection. Image discovered by Helmut Gernsheim (photo-historian) in 1952. (Harry Ransom Center, Unv. Of Texas, Austin )
Joseph Nicéphore Niepce 1765-1833
Transformation of Technology
First Camera
Louis Jacques Mandé Daguerre (1789 -1851)
Made his first Daguerreotype in 1837 using a polished silver-plated copper plate, sensitised with vapourised iodine and developed with the fumes of mercury and later was able to mass produce a camera box to take daguerreotype photos.
Main Users of New Media Technologies
Communication Professionals Newspaper, Radio, Television, & Cyber Journalist Public Relations Advertisers Administrative & Media Personnel, etc.
Newsroom Developments Greater Access to Data Improved Efficiency Speed
New Demands Due to New Media Technologies
New Staffing
Additional Training for Current Staff
Additional Staff - More Technical
Work
Clear Examination of EthicsCaution: Graphics/Manipulation/Recreation
Technology Critics Interject Caution - Toward the Growth of New Media Technologies
Will written & verbal literacy be affected?
What Happens to Photo-realism?
New Digital Editors
Availability of News/Loosing Penny Press
Decentralized Communication Workers
New Media Technology Constituents
Audience Social Environments Intellectual Environments “Emoticons”
Changing Players (i.e. Owners) International Multimedia Stealth Monopolies
What’s at Stake with the Development of New Media Technologies
MoneyControlEconomic Forces (growth/strength)
Industry Overview of New Media Technologies
Revenues are UpElectronic Information, Data Processing, Network Servicing
Users/Subscribers are UpCellular Phones, Fiber Optics, Wireless Communication
Employment in Sector is UpEstimates top 5 million for 1996
Distribution and Projections
Chapter 4
The Technology
New Media Technology Map
The Creation MachinesComputerElectronic Information Processing Technologies(NT, WebTV, PC, Workstations, mainframes, mini- &
supercomputers, etc.)What’s so special about computers
Photographic and Sensing DevicesDigital Camera,camcorder, satellites, remote sensing devices, etc.Why are these devices important
New Media Technology Map
New Transmission SystemsNIIOver-air-transmissionSwitched communicationCoaxial and fiber optical cablePower lines
Name specific companies that either maintain or use the above for
On-ramps to the Information Superhighway Access and Display
PDA Pocket notebook/Organizers/Address
books/record keepers, etc.Displays
LCD, LED, Diamond-CoatedHigh-definition TelevisionInteractive TV
On-ramps to the Information Superhighway Access and Display
Full Service Network (FSN) Video on Demand/Shopping on-line
Interactive TV Playing TV game shows while the are on
(i.e. Playing jeopardy while Jeopardy! Is on.)
Tele-TVVR
Optical Revolution: Improved storage capabilities
CD-ROMDVDLasercardVCR
Chapter 2
The Internet: Today’s Information Superhighway
Information Superhighway
Interconnected Networks some 100,000
Use a common language or protocol• Transmission Control Protocol/Internet Protocols
Origins of the Internet Department of Defense’s Advanced
Research Projects Agency (ARPAnet) Developments- that helped MIT
Digitalization, Packet-switching and TCP/IP
Information Superhighway
IntranetWorld Wide Web (WWW)HTML PrimerBrowser Wars
Mosaic, Netscape, and Beyond(NCSA)Jim Clark & Marc Andereessen
JavaJames Gosling
Information Superhighway cont’d
CookiesSearch engines
Yahoo, Webcrawler, excite, infoseek, lycos
New media content Radio TV Newspaper Streaming
VDOlive, Vivio, Xing, M-Bone, CU-SeeMe, QuicktimeTV and Quicktime-
Chapter 5
Convergence Technology
From Convergence to the Information Superhighway
Convergence all electronic mediated communication
in digital form, driven by computers, accessed by network technology.
Compression the process of condensing large
amounts of data by removing redundant information in one digital/video frame to the next.
From Convergence to the Information Superhighway
DigitalizationHypertext - non-linear text
Term coined by Ted Nelson in 1962.Interactivity
Reciprocal influenceCyberspace
Term coined by William Gibson in 1984
From Convergence to the Information Superhighway
What is the information superhighway?Most exciting application of computing
technology AI - Artificial Intelligence
Virus - self replicating computer organism
Name some commercial application on the WWW.
From Convergence…Five Killer Application
Video-on-demand ASDL 1894 Pay-broadcast-Electrophone Company of London
Home shoppingVideo gamesProgrammingDirect-response advertising
Information Superhighwayconverging media...
Electronic Mail 1992 reached White house 1994 who typed in “Let’s get started.” from
the White HouseElectronic Bulletin BoardsMult-user Domains (MUDs)
Multi-User Dungeons-at least two participants playon-line games
The Race for Content
Chapter 6
Masters of the Universe
Global Players
Media CompaniesTelecommunication companiesComputer and electronic companiesNew Media Technology companies
The Big Investors
RBOCsNII
Computing & Information appliances Communication networks Information and computing resources Skilled, well-trained people
Media Producers
Electronic Arts, Inc./Broderbund Software, Inc.
Acclaim EntertainmentSoftware Toolworks
Support Cast
IBMAppleMicroSoft
Rising Stars
TCI Tele-TVAmeritech, BellSouth, GTE, and SBC
Entrepreneurial Spirit
Walt DisneyTed TurnerRupert MurdochAnd others see book p177
From Cave Paintings to the Information Superhighway
PrintRadioTelevisionSatellitesComputer revolutionBugs in the machineTransistor and a revolution in
computing
From Cave Paintings to the Information Superhighway
Creating a sexy robotRailwayMexican revolutionLost in cyberspaceNew ways of writing and reporting
Chapter 7
Rewriting the Editorial and Creative Process
Rewriting: Creative and Editorial Process in Cyberspace
HypertextMultimedia CommunicationInteractiveMulti-user NetworksConcepts of Finality
Rewriting: Creative and Editorial Process in Cyberspace
Design in a new media productInformationPresentationElectronic PublishingShovel-wareManagement Style/Organization
Rewriting: Creative and Editorial Process in Cyberspace
CD-ROMDigitalizationGraphicsStyleA New Hair Club for Men
Rewriting: Creative and Editorial Process in Cyberspace
PornographyDisney ClassicsJournalistsCyberjournalists
Marketing Electronic Publications
First ask questions publishing multimedia desktop market CD-ROM titles
GamesArts and EntertainmentSoftwareRefrenceTraining and Education
Chapter 8
Marketing Electronic Publications
Marketing Electronic Publications
Packaged products Desktop products
CD-ROM (& eventually DVD): • In the Future--Throw away your phone books• Games- Most powerful home computing device
– process full-motion video and high quality graphics in real time
– Who introduced the video game market– Atari
Marketing Electronic Publications
Other Players in the market Nintendo & Sega
Arts & Entertainment, Software, Reference, Training and Education
Marketing Electronic Publications : CD-ROM
Books Games
Placing the PC-Where will the Media Technology be located-infers usage WebTV Portable Market Electronic Books
Strategic Consideration
PricingBooksCD-iCD-ROMVideo CartridgeOn-line ServicesWeb
Adopters of New Technology
GenderGenerationSocioeconomic
Implication for advertisers
Chapter 9
The Legeal and Regulatory Environment
The Legal and Regulatory Environment
FCC Federal Communication Commission
PUC Public Utility Commission
ITU International Telecommunication Union
WIPO World Intellectual Property Organization
The Legal and Regulatory Environment:Deregulation
A decade since the judgement-AT & T
CourtsClinton Administration
Encouraging/Promoting/New Reg./OpenAccess/Universal
Clinton Administration
Build it and they will comeTelecommunication Act 1996National Research and Education NetworkDeconstruction the FCC
comm.carriers mass media bureau wireless cable/international/investigation/technology
Clinton Administration
EncryptionGovernment FearsCodes for KidsPrivacyHackersDigital SignaturesCopyright Laws/Royalties
Chapter 10, part 1: pages284-312
Social and Cultural Consequences
Social Consequences of New Media Technology:
Enduring Issues
Improvements in Social Institutions Communication Medicine society
Democracy
Information Societycomputers make faster flow of informationnew activities, processes and productssocial and political change, global thought
Social Consequences of New Media: Case Study
WebTV & the Global VillageShared Viewing Experiences
(3TV>500ci+)Virtual Communities
New Forums Isolation Electronic Mob-Immediate Access-on Politics Violence-Information Warfare
Institutional Consequences of New Technology
Changing the way we do business- Faster
DecentralizationMulti-directional communicationPolitical SystemEducation System
Chapter 10, part 2: pages312-335
Social and Cultural Consequences
Sociological Perspective on New Media Technology
Telecommuting InfoZone
Computer Dirty Work Cutting People Out of the System
Connected Networked For Emergency
Chapter 11
The Future:
Age of Random Access
On the Holodeck
Media LandscapeWWWWireless communicationDigitalDigital Video
The Companies-Access/Locked Out
User Control & User Choice: New & Improved Media
Video on demandfrom Media control to user control of
choicefiber in the sky from CellularVisionParallel and Divergent Universe-CostsConsequences of ConvergenceBetter/Worse/Cost for Whom/Time-
Change
Challenges
BandwithDigital PublishingSecurityContent Providers - Who??Verifying Information - Digital Finger PrintInformation vs EntertainmentTomorrow’s NewsLimits to digital space
Challenges
SonoficationArtificial Life
Children and Technology