chapter 11 atkinson kaplan 2012 ppt

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© 2012 Pearson Prentice Hall. All rights reserved. Financial Control Financial Control Chapter 11

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  • 2012 Pearson Prentice Hall. All rights reserved.Financial ControlChapter 11

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.What Is Financial Control?Financial control involves the use of financial measures to assess organization and management performanceThe focus of attention could be a product, a product line, an organization department, a division, or the entire organizationFinancial control provides a counterpoint to the Balanced Scorecard view that links financial results to its presumed driversFocuses only on financial results

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Financial ControlThis chapter focuses on broader issues in financial control, including the evaluation of organization units and of the entire organizationManagers use and consider:Internal financial controlsInformation used internally and not distributed to outsidersExternal financial controlsDeveloped by outside analysts to assess organization performance

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Decentralization vs Centralization Decentralization is the process of delegating decision-making authority to frontline decision makersCentralization is best suited to organizations that:

    Are well adapted to stable environments

    Have no major information differences between the corporate headquarters and the employees

    Have no changes in the organizations environment that require adaptation by the organization

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  • 2012 Pearson Prentice Hall. All rights reserved.Changing EnvironmentIn response to increasing competitive pressures and the opening up of former monopolies to competition, many organizations are changing the way they are organized and the way they do business

    This is necessary because they must be able to change quickly in a world where technology, customer tastes, and competitors strategies are constantly changing

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  • 2012 Pearson Prentice Hall. All rights reserved.Becoming More AdaptiveBeing adaptive generally requires that the organizations senior management delegate or decentralize decision-making responsibility to more people in the organization

    Decentralization:Allows motivated and well-trained organization members to identify changing customer tastes quicklyGives front-line employees the authority and responsibility to develop plans to react to these changes

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.From Task to Results ControlIn decentralization, control moves from task control to results control

    From where people are told what to doTo where people are told to use their skill, knowledge, and creativity to achieve organization objectives

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Responsibility CentersA responsibility center is an organization unit for which a manager is held accountable

    A responsibility center is like a small business

    But it is not completely autonomousIts manager is asked to run that small business to achieve the objectives of the larger organizationThe manager and supervisor establish goals for their responsibility center

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Coordinating Responsibility CentersFor an organization to be successful, the activities of its responsibility units must be coordinated

    Sales, manufacturing, and customer service activities are often very disjointed in large organizations, resulting in diminished performanceIn general, nonfinancial performance measures detect coordination problems better than financial measures

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Responsibility Centersand Financial ControlOrganizations use financial control to provide a summary measure of how well their systems of operations control are working

    When organizations use a single index to provide a broad assessment of operations, they frequently use a financial number because these are measures that their shareholders use to evaluate the companys overall performance

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Responsibility Center TypesThe accounting report prepared for a responsibility center reflects the degree to which the responsibility center manager controls revenue, cost, profit, or return on investment

    Four types of responsibility centers:Cost centers - Accountable for costs onlyRevenue centers - Accountable for revenues onlyProfit centers - Accountable for revenues and costsInvestment centers - Accountable for investments, revenues, and costs

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  • 2012 Pearson Prentice Hall. All rights reserved.Cost Center

    Organizations evaluate the performance of cost center employees by comparing the centers actual costs with budgeted cost levels for the amount and type of work doneOther critical performance measures may include:QualityResponse timeMeeting production schedulesEmployee motivationEmployee safetyRespect for the organizations ethical and environmental commitments

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  • 2012 Pearson Prentice Hall. All rights reserved.Revenue CenterA responsibility center whose members control revenues but do not control either the manufacturing or acquisition cost of the product or service they sell or the level of investment made in the responsibility center

    Some revenue centers control price, the mix of stock on hand, and promotional activities

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  • 2012 Pearson Prentice Hall. All rights reserved.Costs Incurred byRevenue CentersMost revenue centers incur sales and marketing costs and have varying degrees of control over those costs

    It is common in such situations to deduct the responsibility centers traceable costs from its sales revenue to compute the centers net revenueTraceable costs may include salaries, advertising costs, and selling costs

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Profit CenterA responsibility center where managers and other employees control both the revenues and the costs of the products or services they deliver

    A profit center is like an independent business, except that senior management, not the responsibility center manager, controls the level of investment in the responsibility center

    Most units of chain operations are treated as profit centers

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Investment CenterA responsibility center in which the manager and other employees control revenues, costs, and the level of investment in the responsibility centerFor example, General Electric has diverse business unitsIncluding Energy, Technology Infrastructure, GE Capital, Home & Business Solutions, and NBC UniversalSenior executives at General Electric developed a management system that evaluated these businesses as independent operationsin effect as investment centers

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  • 2012 Pearson Prentice Hall. All rights reserved. Using Segment Margin ReportsDespite the problems of responsibility center accounting, the profit measure is so comprehensive and pervasive that organizations prefer to treat many of their organization units as profit centers

    Because most organizations are integrated operations, the first problem designers of profit center accounting systems must confront is the interactions between the various profit center units

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.The Segment Margin ReportA common form of the Segment Margin Report for an organization that is divided into responsibility centers includes one column for each profit center

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  • 2012 Pearson Prentice Hall. All rights reserved.Evaluating the SegmentMargin ReportWhat can we learn from the segment margin report?The contribution margin for each responsibility center is the value added by the manufacturing or service-creating process before considering costs that are not proportional to volumeA units segment margin is an estimate of the long-term effect of the responsibility centers shutdown on the organization after fixed capacity is redeployed or sold off

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Evaluating the SegmentMargin Report The units income is the long-term effect on corporate income after corporate-level fixed capacity is allowed to adjust

    The difference between the units segment margin and income reflects the effect of adjusting for business-sustaining costs

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  • 2012 Pearson Prentice Hall. All rights reserved.Good or Bad NumbersOrganizations use different approaches to evaluate whether the segment margin numbers are good or badTwo sources of comparative information are:Past performanceComparable organizationsEvaluations include comparisons of:Absolute amountsRelative amounts

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.The DuPont SystemThe DuPont system of financial control focuses on ROI and breaks that measure into two components:A return measure that assesses efficiencyA turnover measure that assesses productivity

    It is possible to compare these individual and group efficiency measures with those of similar organization units or competitors

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.The DuPont SystemThe productivity ratio of sales to investment allows development of separate turnover measures for the key items of investmentThe elements of working capitalInventories, accounts receivable, cashThe elements of permanent investmentEquipment and buildingsComparisons of these turnover ratios with those of similar units or those of competitors suggest where improvements are required

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  • 2012 Pearson Prentice Hall. All rights reserved.Assessing Productivity UsingFinancial Control The most widely accepted definition of productivity is the ratio of output over input

    Organizations develop productivity measures for all factors of production, including people, raw materials, and equipment

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  • 2012 Pearson Prentice Hall. All rights reserved.Questioning the ROI ApproachDespite its popularity, ROI has been criticized as a means of financial control:

    Too narrow for effective control

    Profit-seeking organizations should make investments in order of declining profitability until the marginal cost of capital of the last dollar invested equals the marginal return generated by that dollar

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  • Calculating Residual Income()This computation differs from ROI. ROI measures operating income earned relative to the investment in average operating assets. Residual income measures operating income earned less the minimum required return on average operating assets.

    Sheet1

    Pipe Products

    9-Inch12-Inch18-InchTotal

    Warehouse sq. ft.1,0004,0005,00010,000

    Lease price per sq. ft.$4$4$4$4

    Total lease cost$4,000$16,000$20,000$40,000

    Acquisition cost

    Less: Accumulated depreciation

    Net book value

    Residual income=Operating income-Average operating assetsMinimum required rate of return

    Sheet2

    Sheet3

  • 2012 Pearson Prentice Hall. All rights reserved.Using Residual IncomeResidual income equals income less the economic cost of the investment used to generate that incomeIf a divisions income is $13.5 million and the division uses $100 million of capital, which has an average cost of 10%:Residual Income = Income Cost of capitalResidual Income = $13.5m ($100m x 10%)Residual Income = $3.5m

    2012 Pearson Prentice Hall. All rights reserved.

  • 2012 Pearson Prentice Hall. All rights reserved.Using Residual IncomeLike ROI, residual income evaluates income relative to the level of investment required to earn that income

    Unlike ROI, residual income does not motivate managers to turn down investments that are expected to earn more than their cost of capital

    Stern Stewart developed Economic Value Added (EVA), which is a refinement of the residual income data

    2012 Pearson Prentice Hall. All rights reserved.

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