chapter 11 oral presentation
DESCRIPTION
Chapter 11 Oral Presentation. Oral Presentation. Advice from the Founder of PM Bartending. What parts of Paul Joseph’s advice do you find most useful? What do you think Joseph means by “This is not a time to put on theater”?. Click image to play the video. - PowerPoint PPT PresentationTRANSCRIPT
Copyright © 2012 Cengage Learning
8e
BUSINESS COMMUNICATIONIn Person, In Print, Online
Chapter 11 Oral Presentation
Copyright © 2012 Cengage Learning
Oral Presentation
Video Example
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Advice from the Founder of PM Bartending
• What parts of Paul Joseph’s advice do you find most useful?
• What do you think Joseph means by “This is not a time to put on theater”?Click image to play the video
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Advice from the Founder of PM Bartending
Copyright © 2012 Cengage Learning
Oral Presentation
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
The Purpose of a Presentation
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Presenting to an International Audience
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Informal and Formal Delivery Methods
Informal Formal
Copyright © 2012 Cengage Learning
Oral Presentation
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Organizing the Presentation
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Creative OpeningsTopic:
Encouraging employees to
use the company fitness center
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
The Body: Choose a Logical Sequence
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
The Body: Manage Negative Information
Link to the full story and watch the video on the blog.
Link to the full story and watch the video on the blog.
Local Chamber of Commerce CEO Hides to Avoid QuestionsTaking a page from former Alberta Health Services CEO's approach to media interviews (“I’m eating a cookie”) , Dick Fleming avoided a reporter's questions by hiding in a hallway. Fleming, the president and CEO of a local Chamber of Commerce in St. Louis, refused to respond to repeated questions about his compensation package.
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
The Ending
Finish on a strong, upbeat note:•Summarize main points•Add a personal appeal•Make recommendations•Discuss next steps
Copyright © 2012 Cengage Learning
Oral Presentation
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Team Presentations
• Achieve coherence by making your team presentation look as though it were prepared and given by a single person
• Rehearse the presentation as it will be given
• Determine how you will answer questions, where you will stand or sit, and so on
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Online Presentations
• Consider shorter presentations because people may lose attention more quickly
• Keep the audience engaged
• Practice with the technology
• Plan a backup system
Copyright © 2012 Cengage Learning
Oral Presentation
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Why Do People Hate PowerPoint?
Link to the full story on the blog.Link to the full story on the blog.
How Much Do You Hate PowerPoint?If you're like a political group in Switzerland, you would ban PowerPoint forever. The Anti-PowerPoint Party (APPP) views PowerPoint "as a representative of all presentation software" (and clearly, pure evil). With rough calculations, the group claims that PowerPoint destroys 2.1 billion Swiss Francs each year and potentially 110 billion Euros; however, the group says that "the average number of participants may be umpteen times higher" (whatever "umpteen" is).
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Present Your Main Point Clearly
Example Encouraging employees to use
the company fitness center
See slidesSee slides
Marcus Peter, Ltd.
Why You Should Join Marcus Peter’s Employee Fitness Center
Title Slide
Employees who use the fitness center lost, on
average, 6 pounds within their first
month.
“The fitness center is so convenient that I worked out 5 days a
week and lost 15 pounds in 4 weeks!”
- Brian, Accounting
Main Point Slide
• High-End Options: Equipment and Classes
• Big Payoff: Membership Fees and Rewards
• Convenient Schedule: Logistics and Details
• High-End Options: Equipment and Classes
• Big Payoff: Membership Fees and Rewards
• Convenient Schedule: Logistics and Details
AgendaSlide
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Make Your Slides Easy to Follow
Consider including a slide tracker.
Another exampleAnother exampleExample
Example
Flexible Options Big Payoff Convenient Schedule
Flexible Options Big Payoff Convenient Schedule
Flexible Options Big Payoff Convenient Schedule
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Replace Text with Graphics
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Using Video
• Use video to engage the audience, illustrate a point, and make an emotional appeal
• Integrate videos into the presentation
• Practice using the video in your presentation room
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
From Slides to Handouts
3
SWOT Factors
InternalStrengthsWeaknesses
ExternalOpportunitiesThreats
4
Strengths
Acknowledged market leaderGood public relationsStable and trained work forceInnovative advertising
5
Weaknesses
Inadequate financingNarrow product line
6
Opportunities
Increased market demandFavorable demographic changesEmerging technologies
7
Threats
Increased domestic competitionVulnerability to recession and business cycles
Public trade policies
Copyright © 2012 Cengage Learning
Oral Presentation
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Practicing the Presentation
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Delivering the Presentation
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Overcoming Speech Anxiety
Over-prepare
Use positive imagery
Recognize that you have something important to say
Relax your body and breathe deeply
Video Example
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Tips for Public Speaking
• Which of TJ Walker’s tips do you find most useful?
• What other ways have you found to improve confidence in front of a group?Click image to play the video
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Tips for Public Speaking
Video Example
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Former Lehman, UBS Executive Advises:
Be Yourself• What do you think of
Angela Mwanza’s advice to let your personality come through?
• How can you achieve this during a presentation? Click image to play the video
[Click to edit Master title style]
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Former Lehman, UBS Executive Advises: Be Yourself
Copyright © 2012 Cengage Learning
Additional Video Suggestions
Video Example
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Former Apple CEO Steve Jobs
• How did Steve Jobs use the extemporaneous delivery style to promote Apple products in this video?
• What is effective about his style?
Video Example
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
TED Talks
• What delivery techniques are demonstrated in this video?
• What, if any, advice would you offer to improve this presentation?
Video Example
Cop
yrig
ht ©
201
2 C
enga
ge L
earn
ing
Planning | Organizing | Team/Online | Visuals | Delivering
Oprah Winfrey’s Speech at Memorial Service
for Rosa Parks
• What delivery techniques does Oprah use in her scripted speech?
• Which do you find most effective?0