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Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

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Page 1: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1

Motivation

InitiationInitiation PersistencePersistence

DirectionDirection

Page 2: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 2

Basics of Motivation

Extrinsicand Intrinsic

Rewards

Extrinsicand Intrinsic

Rewards

MotivatingPeople

MotivatingPeople

Effortand

Performance

NeedSatisfaction

11

Page 3: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 3

Effort and Performance

Job performance how well someone performs the job

Motivation effort put forth on the job

Ability capability to do the job

Situational Constraints external factors affecting performance

Job Performance = Motivation x Ability x Situational Constraints

1.11.1

Page 4: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 4

Doing the Right Thing

Faking It, Not Making It

With technology, you may be tempted to look like you’re working hard when you aren’t

But, you’re usually leaving “tracks” and“footprints” along the way

Motivation is all about effort. Work hard foryour company, your customers, and yourself.

Faking It, Not Making It

With technology, you may be tempted to look like you’re working hard when you aren’t

But, you’re usually leaving “tracks” and“footprints” along the way

Motivation is all about effort. Work hard foryour company, your customers, and yourself.

Page 5: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 5

Need Satisfaction

Needs physical or psychological requirements must be met to ensure survival and well being

Unmet needs motivate people

Three approaches: Maslow’s Hierarchy of Needs Alderfer’s ERG Theory McClelland’s Learned Needs Theory

1.21.2

Page 6: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 6

Adding Needs Satisfaction to the Model

1.21.2

Page 7: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 7

Maslow’s Hierarchy of Needs

EsteemEsteem

BelongingnessBelongingness

Safety Safety

PhysiologicalPhysiological

Self-ActualizationSelf-Actualization

1.21.2

Page 8: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 8

Aldefer’s ERG Theory

RelatednessRelatedness

ExistenceExistence

GrowthGrowth

1.21.2

Page 9: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 9

McClelland’s Learned Needs Theory

AchievementAchievement

AffiliationAffiliation

PowerPower

1.21.2

Page 10: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 10

Needs Classification

McClelland’sLearned Needs

Alderfer’sERG

Maslow’sHierarchy

Higher-Order Needs

Lower-Order Needs

Self-ActualizationEsteemBelongingness

SafetyPhysiological

GrowthRelatedness

Existence

PowerAchievementAffiliation

Adapted From Exhibit 13.4

1.21.2

Page 11: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 11

Extrinsic and Intrinsic Rewards

Extrinsic Rewards tangible and visible to

others given contingent on

performance

Intrinsic Rewards natural rewards associated with

performing the task for its own sake

1.31.3

Page 12: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 12

Extrinsic Rewards

Extrinsic Rewards motivate people to:

Join the organizationRegularly attend their jobsPerform their jobs wellStay with the organization

1.31.3

Page 13: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 13

Intrinsic Rewards

Intrinsic Rewards include:

Sense of accomplishment

Feeling of responsibility

Chance to learn something new

The fun that comes from performing an interesting, challenging, and engaging task

1.31.3

Page 14: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 14

The Most Important Rewards

Good benefits

Health insurance

Job security

Vacation time

Interesting work

Learning new skills

Independent work situations

1.31.3

Extrinsic

Intrinsic

Page 15: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 15

Adding Rewards to the Model

1.31.3

Page 16: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 16

Motivating with the Basics

Ask people what their needs are

Satisfy lower-order needs first

Expect people’s needs to change

Satisfy higher order needs by looking for ways to allow employees to experience intrinsic rewards

1.41.4Adapted from Exhibit 13.6

Page 17: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 17

Equity Theory

Componentsof

Equity Theory

Reaction toPerceivedInequity

MotivatingPeople UsingEquity Theory

22

Page 18: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 18

Components of Equity Theory

Inputs employee contributions to the organization

Outcomes rewards employees receive from the

organization

Referents comparison others

Outcome/input (O/I) ratio

2.12.1

Outcomesself

Inputsself

Outcomesreferent

Inputsreferent

=

Page 19: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 19

Inequity

When a person’s O/I ratio differs from their referent’s O/I ratio

Underreward referent’s O/I ratio is greater than yours experience anger or frustration

Overreward referent’s O/I ratio is less than yours experience guilt

2.12.1

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 20

How People React to Perceived Inequity

Reduce inputs Increase outcomes Rationalize inputs or outcomes Change the referent Leave

2.22.2

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 21

Adding Equity Theoryto Model

2.22.2

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 22

Motivating with Equity Theory

Look for and correct major inequities Reduce employees’ inputs Make sure decision-making processes are fair

distributive justice procedural justice

2.32.3Adapted from Exhibit 13.9

Page 23: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 23

Expectancy Theory

Motivating withExpectancy

Theory

Motivating withExpectancy

Theory

Components ofExpectancy

Theory

33

Page 24: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 24

Components of Expectancy Theory

ValenceValence

ExpectancyExpectancy

InstrumentalityInstrumentality

33

Page 25: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 25

Adding Expectancy Theory to Model

33

Page 26: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 26

Increasing Expectancy

One way to increase expectancy is to train employees.

3.13.1

Page 27: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 27

Motivating with Expectancy Theory

Systematically gather information to find out what employees want from their jobs

Clearly link rewards to individual performance

Empower employees to make decisions which enhance expectancy perceptions

3.23.2Adapted from Exhibit 13.11

Page 28: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 28

Reinforcement Theory

Componentsof

ReinforcementTheory

Componentsof

ReinforcementTheory

Schedules forDelivering

Reinforcement

Schedules forDelivering

Reinforcement

Motivating withReinforcement

Theory

Motivating withReinforcement

Theory

44

Page 29: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 29

Reinforcement Theory

44

Reinforcement Theory

A theory that states that behavior is a function of its consequences, that behaviors followed by positive consequences will occur more frequently, and that behaviors followed by negative consequences, or not followed by positive consequences, will occur less frequently.

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 30

Reinforcement Contingencies

Positive reinforcement desirable consequence strengthens behavior

Negative reinforcement withholding unpleasant consequence

strengthens behavior

Punishment unpleasant consequence weakens behavior

Extinction no consequence weakens behavior

4.14.1

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 31

Adding Reinforcement Theory to Model

4.14.1

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 32

Continuous Reinforcement Schedules

4.24.2

Continuous Reinforcement Schedules

A schedule that requires a consequence to be administered following every instance of a behavior.

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 33

Intermittent Reinforcement Schedules

4.24.2Adapted from Exhibit 13.12

VariableVariable

Interval(Time)

Interval(Time)

Fixed

Ratio(Behavior)

Ratio(Behavior)

consequences followbehavior after a fixed time has elapsed

consequences followbehavior after a fixed time has elapsed

Consequences followbehavior after differenttimes that vary aroundan average time

Consequences followbehavior after differenttimes that vary aroundan average time

Consequences follow a specific number of behaviors

Consequences follow a specific number of behaviors

Consequences followa different number ofbehaviors that vary around an average number

Consequences followa different number ofbehaviors that vary around an average number

Page 34: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 34

Motivating with Reinforcement Theory

Identify, measure, analyze, intervene, and evaluate

Don’t reinforce the wrong behavior

Correctly administer punishment at the appropriate time

Choose the simplest and most effective schedule of reinforcement

4.34.3Adapted from Exhibit 13.14

Page 35: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 35

Goal-Setting Theory

55

Goal-Setting Theory relates to the basic model: desire to meet a goal prompts

effort.

PerformancePerformance

EffortEffortInitiationDirectionPersistence

Page 36: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 36

Goal-Setting Theory

Goal Specificity the clarity of goals

Goal Difficulty how challenging goals are

Goal Acceptance how well goals are agreed to or understood

Performance Feedback information on goal progress

5.15.1

Page 37: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 37

Adding Goal-Setting Theory to Model

5.15.1

Page 38: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 38

Motivating with Goal-Setting Theory

Assign specific, challenging goals

Make sure workers truly accept organizational goals

Provide frequent, specific performance-related feedback

5.25.2

Page 39: Chapter 13 Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1 Motivation Initiation Persistence Direction

Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 39

Motivating with the Integrated Model

Motivating with the Basics

Motivating with the Basics

Motivating with Equity Theory

Motivating with Equity Theory

Motivating with Expectancy Theory

Motivating with Expectancy Theory

Motivating with Reinforcement

Theory

Motivating with Reinforcement

Theory

Motivating with Goal-Setting Theory

Motivating with Goal-Setting Theory

66

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Chapter 13Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 40

Motivating with the Integrated Model

66