chapter 15
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Colin O'DowdTRANSCRIPT
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Colin O’DowdBlock 3
Chapter 15
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Consumer DigestConsumers Digest is an American for-profit
magazine that allows companies to use its reviews for marketing purposes.
The magazine awards its Consumers Digest Best Buy seal to products its staff judges to be of the best quality for the most reasonable price.
Some of the brands that employ the green and gold "Consumers Digest Best Buy" seal include Cal Spas hot tubs, Bridgestone Tires, Brinks Home Security, Multi-Pure Drinking Water Systems, McKleinUSA Business Cases and Mercury Automobiles.
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Buying a CarIdentify the car you wantKnow what the other choices arePick out the car you wantEvaluate the other carsBuy your selected car
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Buying a Cell PhoneIdentify the cell phone you wantKnow what the other choices arePick the cell phone you wantEvaluate the other phonesBuy the selected phone
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Discount StoresWal-Mart, Kmart, Target
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Department StoresJC Penny, Sears, Macys
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Specialty StoresHarris Teeter, Payless Shoe Source, Dicks
Sporting Goods
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Impulse BuyingImpulse Buying is when you are addicted to
shopping and you buy way to much and you become bankrupt.
You make impulse shopping when you are shopping for cool or expensive items.