chapter 15 e-commerce: regulatory, ethical, and social environments
TRANSCRIPT
Chapter 15E-Commerce:
Regulatory, Ethical, and Social Environments
Learning Objectives1. Understand the foundations for legal and ethical issues
in EC.2. Describe intellectual property law and understand its
adjudication.3. Explain privacy and free speech issues and their
challenges.4. Describe types of fraud on the Internet and how to
protect against them.5. Describe the needs and methods of protecting both
buyers and sellers.6. Describe EC-related societal issues.7. Describe Green EC and IT.8. Describe the future of e-commerce.
Ethical Challenges and Guidelines
• Ethical Principles and Guidelineso Example: Who Owns User-Generated
Content?• * Business Ethics
o The Issues of Internet Abuse in the Workplace• Managing Internet Abuse
o Monitoring Employees—Is It Ethical?
Ethical Challenges and Guidelines
• EC Ethical and Legal Issueso Intellectual property rightso Privacyo Free speech versus censorshipo Consumer and merchant protection
against fraudo Internet Use That Is Not Work-Relatedo Code of Ethics
Intellectual Property Law and Copyright Infringement
• Intellectual Property In E-Commerceo *Intellectual property (IP)o * Intellectual Property Lawo Copyright Infringement and Protection
• *Copyright• *Copyright infringement
o File Sharingo Legal Aspects of Infringemento *The RIAA Industry Versus the Violators o *Digital Rights Management (DRM)
• *Fair useo *Patentso Trademarks
• *Trademark dilution
Intellectual Property Law and Copyright Infringement
• Fan and Hate Siteso *Cyberbashing
Privacy Rights, Protection, and Free
Speech• Social Networks Changing the Landscape
of Privacy and Its Protectiono Information Pollution and Privacyo Global View
• Privacy Rights and Protectiono *Opt-In and *Opt-Outo Some Measures of Privacy Protection
Privacy Rights, Protection, and Free
Speech• Free Speech Online Versus Privacy
Protectiono Free Speech Online Versus Child
Protection Debate• The Price of Protecting an Individual’s
Privacy
Privacy Rights, Protection, and Free
Speech• How Information About Individuals Is
Collected and Used Onlineo Website Registrationo Cookieso Spyware as a Threat to Privacy and
Intellectual Property• *Spyware
o RFID’s Threat to Privacyo Other Methodso Monitoring Employees
Privacy Rights, Protection, and Free
Speech• Privacy Protection by Information
Technologieso Platform for Privacy Preferences Project
(P3P)o Encryptiono Spam blockingo Spyware blockingo Cookie managerso Anonymous e-mail and surfingo Privacy Policies
Privacy Rights, Protection, and Free
Speech• Privacy Issues in Web 2.0 Tools and
Social Networkso Presence, Location-Based Systems, and
Privacy• Privacy Protection by Ethical Principles
o The USA PATRIOT Act Versus Privacyo Government Spying on Its Citizenso P3P Privacy Platform
• *Platform for Privacy Preferences Project (P3P)
• Privacy Protection in Countries Other Than the United States
How P3P Works
Other EC Legal Issues• Selected Legal and Regulatory
Environment: E-Discovery and Cyberbullying
o *Electronic discovery (e-discovery)o E-Discovery and Social Networkso *Cyberbullyingo Sample of Other Issues
Consumer and Seller Protection from Online
Fraud• Consumer (Buyer) Protection
o Representative Tips and Sources for Your Protection
o Third-Party Assurance Services• Protection by a Third-Party Intermediary• TRUSTe’s “Trustmark• Better Business Bureau• Which?• Web Trust Seal and Others• Evaluation by Consumers
o *The Computer Fraud and Abuse Act (CFAA)
Consumer and Seller Protection from Online
Fraud• Seller Protection
o What Can Sellers Do?• Protecting Both Buyers And Sellers:
Using Electronic Signatures and Other Security Featureso *Electronic signatureo Authenticationo Fraud Detecting Systems
Public Policy, Taxation, and Political Environments• *Net Neutrality• Taxation of EC Transactions and Digital
Content• Internet Censorship by Countries
o *Internet censorship
Societal Issues and Green EC
• The *Digital Divideo Overcoming the Digital Divide
• *Telecommuting• GREEN EC and IT
o Operating Greener Businesses, Eco-Friendly Data Centers, and Cloud Computing• *Green computing• *Green IT
o How to Operate Greener Businesses, Data Centers, and Supply Chains
o Global Green Regulationso The *Electronic Product Environmental
Assessment Tool (EPEAT)
Societal Issues and Green EC
• Other Societal Issueso Educationo Public Safety, Surveillance, and Homeland
Securityo Health Aspectso Make Cities More Livable
The Future of E-Commerce
• Integrating the Marketplace with the Marketspace
• M-Commerce• Social Commerce• Future Technological Trends That May
Accelerate the Speed of E-Commerce
The Future of E-Commerce
• Future Trends That Are Limiting EC Spreado Security concernso Lack of net neutralityo Copyright complaintso Lack of standards
• Enjoy Some Interesting Videos About the Future of E-Commerce
Managerial Issues1. What legal and ethical issues are of concern in
an EC initiative?2. What are the most critical ethical issues?3. How can intellectual property rights be protected
when it comes to digital content?4. How can a patent in EC be purchased?5. What is the ethical principle of protecting the
privacy of customers?6. How can a company create opportunities in the
global trend toward green EC?
Summary1. Understanding legal and ethical challenges and
how to contain them.2. Intellectual property law3. Privacy, free speech, defamation, and their
challenges.4. Fraud on the Internet and how to protect
consumers against it.5. Protection of buyers and sellers.6. Societal impacts of EC.7. Green EC.8. The future of EC.