chapter 16 tobacco analyzing influences slide 1 of 4 examining advertising tactics use the following...
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Chapter 16 Tobacco Analyzing Influences Slide 3 of 4 Identify the ad’s target audience. In what setting does the ad take place? Examining Advertising Tactics What are the characters in the ad doing? Where does the ad appear?TRANSCRIPT
Slide 1 of 4
Chapter 16 Tobacco
Analyzing Influences
Examining Advertising TacticsUse the following guidelines to help you identify and resist the techniques that advertisers use to influence you.
Slide 2 of 4
Chapter 16 Tobacco
Analyzing Influences
Identify the tactics being used to sell the product.• Humor
Examining Advertising Tactics
• Slogans and Jingles• Testimonials• Attractive Models• Positive Images• Bandwagon Approach• Appeal to the Senses• Price Appeal
Slide 3 of 4
Chapter 16 Tobacco
Analyzing Influences
Identify the ad’s target audience.• In what setting does the ad take place?
Examining Advertising Tactics
• What are the characters in the ad doing?• Where does the ad appear?
Slide 4 of 4
Chapter 16 Tobacco
Analyzing Influences
Identify the ad’s message.• Write a one-sentence statement that describes
what the ad wants you to believe about the product.
Examining Advertising Tactics
• Reread the statement you wrote. Do you think it could be true? Why or why not?
Slide 5 of 4
Chapter 16 Tobacco
Analyzing Influences
End of Chapter 16, Building Health Skills
Click on this slide to end this presentation.