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Chapter 17 Managing Communication

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Page 1: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

Chapter 17Managing Communication

Page 2: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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• Today’s complex business environment depends on effective communication

• Managers spend 80% of their day communicating• 48 minutes of every hour is spent:– In meetings– On the telephone– Communicating online– Talking informally

• Communication permeates every management function

Communication Is the Manager’s Job

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 3: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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Communication is the process by which information is exchanged and understood by two

or more people, usually with the intent to motivate or influence behavior

What Is Communication?

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 4: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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17.1 The Manager as Communication Champion

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 5: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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17.2 The Communication Process

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

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• Communication can break down if the sender and receiver do not encode or decode in the same way

• Cultural differences can add to the communication challenge

• Some cultures are high-context while others are low-context

Communicating among People

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

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• Managers must choose appropriate channel to convey messages

– Routine versus nonroutine messages

• Each communication channel has advantages and disadvantages

• Channel richness – the amount of information that can be communicated in an episode

Communication Channels

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 8: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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17.3 A Continuum of Channel Richness

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 9: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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• The ability to persuade and influence is critical

• Issuing directives is no longer an effective way to get things done

• To persuade and influence, managers must communicate frequently and easily

• Communication apprehension is the avoidance of communication due to fear/anxiety

• Communication means sharing to be effective

Communicating to Persuade and Influence Others

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 10: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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• Managers must be aware of factors that influence communication

• For most women, talking means conversation• Women connect, involve, and participate

through communication• Men use verbal language to exhibit knowledge

and skill• Women’s style may be more appropriate for

leading and inspiring

Gender Differences in Communication

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 11: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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• Message sent through human actions and behavior

Body language Facial expressions Gestures Touch Use of space

• Can express enthusiasm, warmth, confidence, arrogance, indifference, and displeasure

Nonverbal Communication

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 12: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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The skill of grasping both facts and feelings to interpret a message’s meaning

Listening to employees and customers is important

Information in organizations flows from the bottom up• Managers today know the importance of feedback

Blogs are being used to stay in touch with employees and customers

Listening

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 13: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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17.4 Ten Keys to Effective Listening

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 14: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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• Managers are responsible for establishing and maintaining formal communication

• Formal communication channels flow within the chain of command

• Communication in organizations: Downward

Upward

Horizontal

Organizational Communication

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 15: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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17.5 Communication in Organizations

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 16: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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• Form of horizontal communication• Teams must choose the method of

communicating• Centralized team communication must

communicate through one individual• Individuals communicate freely in a

decentralized network

Team Communication Channels

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 17: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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17.6 Team Communication Networks

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

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• Personal communication may exist with formal channels

• Personal communication network is personal networking across organizational boundaries

• The grapevine “gossip” can be a valuable tool for managers; it links people across the organization

• Written communication is a key skill with the growth of e-mail and collaboration

Personal Communication Channels

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Page 19: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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Build it before you need it

Never eat lunch alone

Make it win-win

Focus on diversity

Networking Tips

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

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Tips for Improving Writing Skills

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

Respect the reader

Know your point and get to it

Write clearly rather than impressively

Get a second opinion

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• Communication is crucial during times of crisis• Management skills for dealing with crisis:

Stay calm, listen hard Be visible Get the awful truth out Communicate a vision for the future

Crisis Communication

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Page 22: Chapter 17 Managing Communication. Today’s complex business environment depends on effective communication Managers spend 80% of their day communicating

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• 21% growth in new e-mail customers

• Twitter and Facebook use jumped 31%

• Increased desire for instant access and information sharing

• Companies are using new technology to connect with employees and customers

• Podcasts, blogs, and wikis are other effective collaboration tools

Communication Technology

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.

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• Open communication and dialogue encourage honesty

• Enhanced interpersonal skills can also foster openness, honesty, and trust

• Using multiple channels increases effectiveness of communication

• Organizational structure should fit communication needs

Climate of Trust and Openness

Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.