CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITY

The world is but a canvas to the imagination. Henry David Thoreau

The best way to have a good idea is to have lots of ideas. Linus Pauling

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITYCreativity

-The ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Innovation

-The ability to apply creative solutions to problems and opportunities to enhance or to enrich people’s lives.

Entrepreneurship

-Entrepreneurship is more than simply “starting a business.”  The definition of entrepreneurship is a process through which individuals identify opportunities, allocate

resources, and create value.  This creation of value is often through the identification of unmet needs or through the

identification of opportunities for change . http://www.gregwatson.com/entrepreneurship-definition/

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITY

Why creativity and innovation are such an integral part of entrepreneurship?

How creative are you?

http://www.blogthings.com/howcreativeareyouquiz/

Creative Thinking

Specific thought processes which improve the ability to be creative. Being in an optimal state of mind for generating new ideas. To think deliberately in ways that improve the likelihood of new thoughts occurring. To maximize the ability of the brain to think of new ideas. The ability to think of original, diverse

and elaborate ideas. A series of mental actions which produce changes and developments of thought. The process of

exploring multiple avenues of actions or thoughts.(Sometimes called divergent thinking because thought

patterns and areas of belief are expanded.)

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITYHow is human brain works?

-Research into the operation of the human brain shows that each hemisphere of the brain processes information differently and that one side of the brain tends to be dominant over the other.

-The human brain develops asymmetrically, and each hemisphere tends to specialize in certain functions.

-The left brain is guided by linear, vertical thinking (from logical conclusion to the next).

-The right brain relies on kaleidoscopic, lateral thinking (considering a problem from all sides and jumping into it at different points).

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITYHow is human brain works?

Left Brain

-language, logic and symbols

Right brain

-body emotional, intuitive and spatial functions.

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITYBarriers to Creativity

1.Searching for the one right answer.

2. Focusing on being logical.

3. Blindly following the rules.

4. Constantly being practical.

5. Viewing play as frivolous.

6. Becoming overly specialized.

7. Avoiding ambiguity

8. Fearing looking foolish.

9. Fearing mistakes and failure

10. Believing that “I’m not creative”.

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITYHow to enhance creativity?

Enhancing Organizational Creativity

1. Include creativity as a company value.

2. Embracing diversity.

3. Expecting creativity.

4. Expecting and tolerating failure.

5. Creating and organizational structure that nourishes creativity.

6. Encouraging curiosity.

7. Create a change of scenery periodically.

8. Viewing problems as opportunities.

9. Providing creativity training.

10. Providing support.

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITYHow to enhance creativity?

Enhancing Organizational Creativity

11. Developing a procedure for capturing ideas.

12. Talking with customers-or better yet interacting with them.

13. Looking for uses for your company’s products or services in other markets.

14. Rewarding creativity.

CHAPTER 2 INSIDE THE ENTREPRENEURIAL MIND

FROM IDEAS TO REALITYHow to enhance creativity?

Enhancing Individual Creativity.

1. Allow yourself to be creative.

2. Give your mind fresh input everyday.

3. Observe the products and services of other companies, especially those in completely different markets.

4. Recognize the creative power or mistakes.

5. Notice what is missing.

6. Keep a journal handy to record your thoughts and ideas.

7. Listen to other people.

8. Listen to customers.

9. Talk to a child.

10. Do something ordinary in an unusual way.

11. Keep a toy box in your office.

12. Do not throw seemingly ‘bad ideas’.

13. Read books on stimulating creativity or take class on creativity.

14. Take some time off.

15. Be persistent.