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Chapter 3. Communicating in a World of Diversity. Learning Objectives. Discuss the opportunities and challenges of intercultural communication Define culture, explain how culture is learned, and define ethnocentrism and stereotyping - PowerPoint PPT PresentationTRANSCRIPT
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Chapter 3Chapter 3
Communicating in a World of Diversity
Chapter 3 - 2
Learning ObjectivesLearning Objectives
1. Discuss the opportunities and challenges of intercultural communication
2. Define culture, explain how culture is learned, and define ethnocentrism and stereotyping
3. Explain the importance of recognizing cultural variations, and list eight categories of cultural differences
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Learning ObjectivesLearning Objectives
4. List four general guidelines for adapting to any business culture
5. Identify seven steps you can take to improve your intercultural communication skills
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The Concept ofDiversity
Intercultural Communication
Individual Characteristics Cultural Backgrounds
Personal Experiences Cultural Differences
Communicating in a Diverse Communicating in a Diverse WorldWorld
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Opportunities in a Global Opportunities in a Global MarketplaceMarketplace
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Advantages of a Diverse Advantages of a Diverse WorkforceWorkforce
• Connecting with Customers
• Expanding the Talent Pool
• Broader Spectrum of Viewpoints
• Understand and Identify with Diverse Markets
Chapter 3 - 7
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Challenges of Intercultural Challenges of Intercultural CommunicationCommunication
Workplace Diversity
Motivation
Communication
CooperationBackgrounds
Outlooks
Experiences
Attitudes
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Understanding The Concept Understanding The Concept of Cultureof Culture
Symbols Attitudes
Beliefs Expectations
Values Norms
Shared SystemShared System
AttitudesAttitudes
BehaviorsBehaviors
PrioritiesPriorities
Chapter 3 - 9
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Learning CultureLearning Culture
Cultural AssumptionsCultural Assumptions
ThinkingThinking BehavingBehavingCommunicatingCommunicating
AutomaticAutomaticAutomaticAutomatic CoherentCoherentCoherentCoherent CompleteCompleteCompleteComplete
Chapter 3 - 10
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Overcoming Negative Overcoming Negative Cultural AttitudesCultural Attitudes
Chapter 3 - 11
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Recognizing Variations Recognizing Variations in a Diverse Worldin a Diverse World
Chapter 3 - 12
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Contextual DifferencesContextual Differences
Chapter 3 - 13
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Legal and Ethical Legal and Ethical DifferencesDifferences
Seek Mutual GroundSeek Mutual Ground
Withhold JudgmentWithhold Judgment
Respect DifferencesRespect Differences
Send Honest MessagesSend Honest Messages
Chapter 3 - 14
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Social DifferencesSocial Differences
Chapter 3 - 15
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Nonverbal Differences Nonverbal Differences
FormalityFormalityFormalityFormalityPosturePosturePosturePostureEye ContactEye ContactEye ContactEye ContactFacialFacialExpressionsExpressions
FacialFacialExpressionsExpressions
TouchingTouchingTouchingTouchingPersonalPersonalSpaceSpace
PersonalPersonalSpaceSpaceGreetingsGreetingsGreetingsGreetings
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Age DifferencesAge Differences
Senior-OrientedSenior-Oriented Multi-GenerationalMulti-Generational
Youth-OrientedYouth-Oriented
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Gender DifferencesGender Differences
Communication StylesCommunication Styles
Existing Company CulturesExisting Company CulturesChapter 3 - 18
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Religious DifferencesReligious Differences
Chapter 3 - 19
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Ability DifferencesAbility Differences
Assistive Technologies
CustomersCustomers
ColleaguesColleagues
EmployeesEmployees
Chapter 3 - 20
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Adapting to Other Adapting to Other CulturesCultures
Chapter 3 - 21
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U.S. Business CultureU.S. Business Culture
Chapter 3 - 22
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Improving Intercultural Improving Intercultural CommunicationCommunication
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Effectively Effectively Communicating Across Communicating Across
CulturesCulturesStudy Other Study Other
CulturesCultures
Respect StyleRespect StylePreferencesPreferences
Use InterpretersUse Interpretersand Translatorsand Translators
Write and Speak Write and Speak ClearlyClearly
Listen CarefullyListen Carefully
Help Others AdaptHelp Others Adapt
Chapter 3 - 24
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Doing Business in Other Doing Business in Other CulturesCultures
Chapter 3 - 25
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Studying Other Studying Other LanguagesLanguages
FacilitateCommunication
Promote Business
Relationships
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Respecting Respecting Communication Communication
PreferencesPreferences
Level of Directness
Degree of Formality
Chapter 3 - 27
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Writing ClearlyWriting Clearly
Clear Language
Transitional Elements
Numbers and Dates
Humor and Culture
Conciseness
International Addresses
Slang, Jargon, or Idioms
Audience Expectations
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Intercultural Business Intercultural Business Letter ExcerptsLetter Excerpts
Business message excerpt conforming to Chinese practices
Dear Mr. Li:-> The salutation uses a colon rather than a comma.
Our market tests show strong potential for demand among younger consumers, who are often eager to try new products. We are now looking for a manufacturing partner, and we are very willing to collaborate with you. - > The phrase “we are very willing to collaborate with you” shows respect for the reader and suggests the interest in forming a partnership.
Please share your company’s philosophy and strategies for minimizing these two concerns. -> “Minimizing” is easier for a non-native speaker to understand rather than a word like “mitigating.”
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Speaking and ListeningSpeaking and Listening
Intercultural ConversationsIntercultural ConversationsChapter 3 - 30
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Interpreters & Interpreters &
TranslatorsTranslators
Chapter 3 - 31
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Helping Others AdaptHelping Others Adapt
Chapter 3 - 32
Summary of ObjectivesSummary of Objectives
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