chapter 3 business plans. what is a business plan? a comprehensive, written description of the...
TRANSCRIPT
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Chapter 3 Business Plans
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What is a Business Plan?
A Comprehensive, Written Description of the Business of an Organisation
Presents the Future Outlook and Potential for the Business of a Company
Specifies Strategy and Action to Exploit Business
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Why a Business Plan?Internal Needs- Comprehensive information and road
map to the internal departments and staff of the business
External Needs- To sell your business idea to the outsiderFigures from the venture capital industry indicate that roughly 85% of all business plans are rejected almost at once, 15% are given serious consideration but only 5% reach the negotiating stage. Your target is that final 5%.
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Why a Business Plan?Determining Financial Requirements
and Means to SourceInforming Lenders/DonorsInforming EmployeesPlanning and Sourcing Other Critical
ResourcesBusiness Record
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Determinants of Business
Market and Expectations of End-users
CompetitionCapitalKnowledge ResourcesRegulations
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Business ImperativesVision: An Idealised View of Desirable
Future A Clear, Concise and Compelling Statement that provides Direction and Guides Business
• Mission: An Enduring Statement of Organisational
Purpose • Values: Fundamental Beliefs of an
Organisation as Reflected in its Behaviour and Actions
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Business Defined
Business of an Organisation is defined in its Vision, Mission and Values
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Business Planning Process
Internal Analysis(SWOT Analysis,
Stakeholder Analysis)
External Assessment(PESTLE Analysis, 5 Force Analysis, Demand Supply
Analysis)
Insights
Future Industry Scenari
os Pre-determined Forces
Key Uncertainties
Business StrategyThrust Areas
Functional Strategy Finance, IT, HR
Projects & Action Plan
Feasibility, NPV, IRR
Business PlanProjected Financials
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External Business Environment
PESTLE Analysis Political Factors Economic Factors Social Factors Technological Factors Legal Factors Environmental Factors
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External Business Environment
5 Forces Analysis for Your Business:
Threat of New Entrants Threat of Substitute Products & Services Bargaining Power of Buyers Bargaining Power of Suppliers Intensity of Competitive Rivalry
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Business Scenario Matrix
Excellent
Poor
Low Key Stakeholder Support High
Scenario – 2
Scenario – 3
Scenario – 1
Scenario – 4B
usin
ess
Ou
tlook
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Developing Business Scenario Forecasts
Base Case Scenario: Most Likely SituationOptimistic Scenario: All Positive
Developments MaterialiseWorst Case Scenario: All Negative
Developments Materialise
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Business Strategy Formulation
Identify All Business SegmentsEvaluation of Key Business
SegmentsSpecify Strategic Posture
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Strategic Posture Alternatives
Strategic Posture Strategic Focus
Shaping the Future Capitalising on your Business Strengths
Adapting to the Future Changing as per Market Dynamics
Reserving the Right to Play Carefully watching developments and taking a calculated decision to move or not to
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Business Strategy Development
Strategic Posture Business Strategy
Shaping the Future Assume Market Leadership through setting Standards and Creating Demand
Adapting to the Future Compete through Speed, Agility and Flexibility in Exploiting Business Opportunities
Reserving the Right to Play Stay in the GameAvoid Premature commitment of Investments and Resources
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Functional Strategies Development
These are Subordinate to Main Business Strategy
They Articulate Functional DirectionKey Functional Strategies: - Business Development Strategy - Financial Management Strategy - Other Resources Development Strategy
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Developing Action Plans
Business Strategy should be translated into Projects for Implementation
Suggestive Action Plan Projects: - Land Development - Infrastructure Development - Marketing - IT and Systems - HRD
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How to write a Business Plan?Because you are selling your idea, services or goods, these questions must be asked firstWho is my target customer? Banker, venture
capitalist, private investor or a prospective family backer?
What are my customers’ needs? Return on investment and eventual exit option for a venture capitalist, security for a banker, etc?
What exactly am I selling? Equity, a business opportunity, a license?
What do I want from my customer? Equity, loan (secured or unsecured), expertise or advice?
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Business Plan Framework Your plan should encompass the following issues: 1. Summary. 2. Brief history 3. The product or service. 4. Markets and competitors. 5. Marketing plan. 6. Production and operations. 7. Management and is objectives. 8. Finance. 9. Risk, return and exit.
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Business Plan Implementation
Validate Action PlansOrganise Action Plans Kick-offsReview and Monitor ImplementationInitiate Mid-course CorrectionsCarry out Annual AppraisalPrepare Action Plans for the
Following YearRepeat the Process
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Thank You