chapter 3 for college
TRANSCRIPT
HISTORY OF THE INDUSTRY
The early days of civilization shows us that mankind was aware of the
importance of cleanliness and hygienic. The great bath of Indus valley
civilization is testimony for this. The roam were known to be
considerable users for the soaps. During the period roman enterprise
“stale wine” was collected as a source of ammonium carbonate for
cleaning purpose. The mankind knew about soap 2000 years back I.e. in
70 A.D when Mr. Piliny and leader accidently discovered soap when
roasted meal overflowed on ashes. It was in 1831 A.D , that for the
first time detergent was discovered by Mr.fremy when he supplanted
olive oil and almond oil, the consumption of soap in the world in 1884
AD was said to be 2 lakhs tones per annum, and it was in this year
Mr.W.H Lever entered the field of soap by making in a big way.
Soap is a lamp like product, had foaming and cleaning character. Soap is
a product that many people might take for granted or consider
rather than ordinary, but for some, lathering up can be treasured part
of morning or nightly routing. Scented or unscented, in bars, gets
and liquids, soap is a part of our daily lives. Since then in 1972 AD
at first commercial batch of soap was made and marketed by M.S
Bristol soap was then taken to London.
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Lance Household penetration of soap is 98% people belonging to
different income levels use different brands, which fall under
different segments, but all income levels use soaps , making it the
second largest category in India and detergents being number one.
Rural demand is growing at an increasing rate compare to urban
because rural consumers in India constitute about 60%-70% of the
population.
DEVELOPMENT IN MANUFACTURING OF SOAP
The credit of making soap affordable to common man goes to
Nicolas Leblance, a French scientist. The early settlers in North
America made their own soap by pouring hot water over wood ash
to make an alkali called potash. The potash was boiled with animal fats
in large. Iron kettlers to make soap. But it was crude to look at and it
had a bad odor. It was in this century development in soap making
led to the making of soaps with fragrance , mildness and color.
Mr. Twitched developed a process called ‘Fat splitting in the year 1890
AD. In 1899 again it was Mr. Twitched who took out an American
plant claiming manufacturing of sodium salt of petroleum
sulphonates. In 1930 Mr. Reychler, a Belgium scientist produced for
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the first time sodium Cheryl sulphonated which had similar
properties to that of soap. Soap cannot be in acid solution and it
forms precipitate with the calcium and magnesium in hard water.
Hence, although soap is good all round detergent. During the middle
ages soaps were made in various countries such as Italy, France,
Spain and England etc.
SOAP INDUSTRY IN INDIA
Northwest soap company established the first soap industry in 1897
at Meerut. Following the Swedish movement in 1905 onwards few
more factories movement in 1905 onwards few more factories were
setup.
Soap industries in India began with MIS Godrej, setting up their
manufacturing unit during 1918 at Mumbai and MIS Government
soap factory in Bangalore. During the year 1930, MIS TATA oil mills
company. Setup Hindustan Lever Limited setup their manufacturing unit
at Mumbai and Calcutta. The industry continued to flourish very well unit
1967-1968, when the industry stagnated due to informal price control.
The industry soon recovered and experienced a sharp up swing during
1974.
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Before there World War I, Soap requirement of India was met by imports
from the west, especially from United Kingdom. The big companies
like lever Brother introduced soap and the use become more
common even in villages. The soap supplied was of good quality and
low price.
Second world war give stimulates to indigenous soap industry, by
1994, the capacity established was 1,26,000 tons and actual output
was 1,16,000 tons. By 1957 the capacity went up to 2.53 lakhs tons.
Today the production the production capacity is around 6 lakhs tons
(Toilet soap market estimated to 5.4 lakhs tons).
In India, the per capita consumption of soap is 500 Gm compared to 1200
Gm in countries like Brazil. In case of detergents the per capita
consumption is 1, 60 kg in India compared to 15, 5 kg in urban Europe
and 18.5 kg in Australia.
In the organized sector, 88 units are manufacturing soaps with an
installed capacity of 705 963 (46 units only) tons per year production of
soap in their sector was of the order of 3,53,232 tons during 1994-95
and 3,88,087 tons during 1995-96. There are 33 units in the organized
sector for manufacturing of detergents with an installed capacity of
5,09,020 (22 units only) tons per annum.
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HISTORY
Until 1916, Karnataka, then the princely state of Mysore , was
exporting sandalwood to France and other European countries for
the extraction of oil. However, during World War I when huge
stocks of wood piled up in the state, an oil-extraction unit in
Mysore and another one at Shimoga was set up . Since then, Mysore
became synonymous with sandalwood oil.
LEGENDS
A popular saying is that no other tree can grow where the
sandalwood does. The reason for the belief could be the fact that
the root of the tree is supposed to suck in all the required nutrients
needed for its growth from the nearby trees. Another belief says
that the smell of the wood is so intoxicating that snakes are said to
wrap themselves around the tree.
USES
The inner wood or heartwood is used for carving and the bark
when powered is an important raw material in the manufacture of
Agarbathis. For the extraction of oil, used by the cosmetic and soap
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industry, the tree has to be uprooted, for it is the roots that have the
highest percentage of oil.
Even spent wood after oil extraction is an important raw material
in agarbathi manufacture. Sandalwood scrapings are powdered and sold
in pouches. The powder makes an excellent face and skin pack. A
Hindu home usually has a billet of the wood that is rubbed on a
stone plate sprinkled with water and the resulting paste is applied
to the foreheads of idols during pooja.
An ancient Indian remedy for prevention of sunstroke is a glass of
cold milk scented with a drop of sandalwood oil. This drink is also
supposed to prevent boils and other skin ailments caused, according
to the Indian school of medicine, by excessive heat in the body.
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INTRODUCTION TO SOAP INDUSTRY
Soap is one of the commodities, which has become an indispensable part
of life of the modern fantasy world. Since it is non-durable consumer
goods, there is a large market for it .The whole soap industry is
experiencing changes due to innumerable reasons such as government
relations, environment, toxicological allergy problems, increase in cost of
raw material etc.
Following Swadeshi Movement in 1905, few factories were set up and
they were:
Mysore Government Soap at Bangalore.
Godrej Soaps at Bombay.
The change in technology and even existing desire by the individuals and
the organization to produce a better product at a mere economical rate has
also acted as catalyst for the dynamic process of change. More and more
soap manufacturers are trying to capture a commanding market share by
introducing and maintaining acceptable products. The soap industry in
India faces a cutthroat competition, while multinational companies
dominate the market.
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THE INDIAN SOAP INDUSTRY SCENARIO
The Indian soap industry has been dominated by handful of companies
such as
Hindustan Unilever limited.
Tata oil mills (taken over by HLL)
Godrej soaps private limited.
Recent entrants include:-
Colgate Palmolive Ltd.,
Proctor and Gamble Ltd.,
Nirma soap works,
Wipro Ltd.,
The Indian soaps industry continued to flourish very well until 1967-68,
but began to stagnate. Soon it started to recover and experienced a short
upswing in 1974. This increase in demand can be attributed to:
Growth of population.
Income and consumption increase.
Increase in urbanization
Growth in degree of personal hygiene.
Soap manufacturers are classified as, organized and unorganized sector.
KSDL is under organized sector.
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PRESENT STATUS
MARKET SCENARIO
India is the ideal market for cleansing products. The country’s per capita
consumption of detergent powders and bars stands at 1.6 Kg and soap at
543gms. Hindustan lever, which heralds over the cleaning business, sells
in all over the cleaning business.
PROBLEMS OF SOAPS AND DETERGENTS INDUSTRY
Industry faces some problems due to increase in the cost of raw materials.
The major ingredients like soda ash, linear alkyl benzene and sodium
tripoly phosphate posses number of serious problems in terms of
availability. The demand and supply gap of vegetables oil is 1.5 to 2
lakhs tons and is met through imports.
TOILET SOAPS MARKET IN INDIA
About Rs.4700 Crores of market in soaps with 35% being in Beauty
care, 20% in health care and 15% being in skin care
Saturated market with very high penetration level of 98%
Grew about 4% in June- August 2004 after de growth in the last two
years
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The market growth can be divided into four categories namely
premium (15%), Popular (41.5%), Economic (24.5%) and Discount
(19%
Only two global brands namely Dove & Camay are in the Indian
market
The demand for Toilet soaps have been grown from 400 thousand
Metric tons to 620 thousand metric ton from the year 1995 to 2003
THE WORLD MARKET FOR SOAPS
Around Rs4000 billion sales in the year 2000
Cumulative Annual Growth rate (CAGR) of soaps between1995-2000
has been raised about 29%.
Few multinationals are dominated in global soaps market.
Unilever, Procter and gamble, Colgate, Palmolive and
Johnson & Johnson is amongst the top global players
HISTORY OF KS&DL
India is a rich land of forest, ivory, silk, sandal; precious gems are
magical charms of centuries. The most enchanting perfumes of the world
got their exotic spell with a twist of sandal. The world’s richest
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sandalwood resource is form one isolated stretch of forests land in South
India that is Karnataka.
The origin of sandalwood and its oil in Karnataka, which is used in
making of Mysore sandal soaps, is well known as Fragrant Ambassador
of India & Sandalwood oil is in fact known as “Liquid Gold”.
By the inspiration of his Highness Maharaja of Mysore late
Jayachamarajendra Wodeyar, the trading of sandalwood logs started
which was exported to Europe and new destinations, but with
commencement of First world War India faced severe crisis on the
business of sandalwood.
This situation gave rise to start of an industry, which produces value
added products i.e., of sandalwood oil. His Highness Maharaja of
Mysore created this situation as an opportunity by sowing the seed of the
Government Sandalwood Oil Factory, which is the present KS&DL. The
project was shaped with the engineering skills and expertise of the top
level. Late Sri M. Visvesvaraya, the great Engineer who was the man
behind the project.
Today’s famous Mysore sandal soap credit goes to late Sri Sosale
Garalpuri Shastri who incorporated the process of soap making using
Sandalwood oil. He was an eminent scientist in the field working at the
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Tata Institute, Bangalore. He was sent to England to master the fine
aspects of soap manufacturing.
The Maharaja of Mysore & Diwan Sir. M. Vishveshvaraya established
the Government Soap Factory during the year 1918. The factory was
started as a very small unit near K. R. Circle, Bangalore with the capacity
of 100 tons P.A. In November 1918 the Mysore Sandal Soap was put
into the market after sincere effort and experiments were undertaken to
evolve a soap perfume blend using sandalwood oil as the main base to
manufacture toilet soap. The factory shifted its operation to Rajajinagar
industrial area, Bangalore in July 1957, where the present plant is located.
The plant occupies an area of 39 acres (covering Soaps, Detergents and
Fatty Acid divisions), on the Bangalore – Pune Highway, easily
accessible by transport services and communication. Another sandal
wood oil division was established during the year 1944 at Shimoga,
which stopped its operations in the year 2000 for want of Natural
Sandalwood.
This factory started at a moderate scale in year 1916. The first product
was washing soap in addition to the toilet soap in the year 1918. The
toilet soap of the company was made up of sandal wood oil.
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In 1950 Government decided to expand the factory in two stages. The
first stage of expansion was done to increase the output to 700 tons per
year and was completed in the year 1952 in the old premises.
The next stage of expansion was implemented in 1954 to meet growing
demand for Mysore sandal soap and for this purpose Government of India
sanctioned license to manufacture 1500 tons of Soaps and 75 tons of
glycerin per year. The expansion project worth of Rs.21 lakhs includes
the shifting of the newly laid industrial suburban of Bangalore.
The factory started functioning in this new premise [i.e., present one]
from 1st July 1957. From this year onwards till date the factory had never
looked back, it has achieved growth and development in production
scales and profits.
The industry has 2 more divisions one a Shimoga and another at Mysore
where Sandal wood oil is extracted. The Mysore division started
functioning from 1917 and only during 1984 manufacturing of perfumed
and premiere quality Agarbathies at was started. Right from the first log
of sandalwood that rolled into the boiler room in 1916, the company has
been single – minded pursuit of excellence. The project took shape with
the engineering skills and expertise of top-level team under the leadership
of Sir. M. Visvesvaraya, Prof. Watson and Dr. Sudbrough. This soap
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factory was started as a small unit and now it has grown up to a large
size.
DEVELOPMENT OF THE ORGANIZATION
The Government Soap Factory has made spectacular progress during the
years gone by. Its production has developed on both volume and variety.
When the Mysore Sandal soap was introduced in the market, it caught the
public eye on account of its intrinsic superior quality and perfume.
The factory slowly and steadily developed recording all improvements in
production sales and profit. Modernization was given a practical shape in
1963-64.The factory is also exporting products to Malaysia, Middle East,
Africa, USA and other 20 countries. The exports of the factory have been
steadily rising. Exports of the factory have been executed through
Mysore Sandal Sales International Limited. The factory has received an
export award for the year 1975-1976. The factory has also negotiated and
finalized a collaboration draft agreement with Malaysia. The company
also provided technical knowhow. Although the progress achieved so far
has been spectacular the management does not believe in settling on its
laurels, conscious efforts are made to improve the organization still
further and pass performance warrants. It is very clear that the
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government soap factory is making profit every year. There has been
phenomenal and spectacular growth and development of the factory in the
new setup. The production rose from 600 tons to 2300 tons. The sales
also progressed from Rs 33 lakhs to Rs 1.7 Crores while net profits have
risen to Rs 15 lakhs to 45 lakhs during 1956-67.
In 1965, the factory gave an undertaking to the Government of India to
export its products to earn necessary foreign exchange. This could be
used to import machinery from other countries. In retrospect it may be
said that the soap industry has always looked upon “Mysore Sandal
Soap” as something of an ideal to aim and achieve. Many factories both
in India as well abroad have succeeded. This is a tribute to those who
pioneered the excellence of Mysore Sandal Soap. The factory is playing
a notable part and also contributing to the industrial development in
Karnataka.
Being a Government undertaking, the main objective of the firm is to
provide quality goods to the consumers at reasonable prices. The factory
has got more than 60 years of experience in this field
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RENAMING
On 1st October 1980, the Government Soap factory was renamed as
“Karnataka Soaps and detergents” the company was registered as a public
limited company. Today Company produces varieties of products in the
toilet soaps, detergents, agarbathies and cosmetics.
OBJECTIVES OF KS&DL
To serve the national economy
To attain self- reliance
To promote and uphold its image as symbol of traditional products
To promote purity and quality products and thus enhance age old-
charm of sandalwood oil
To build upon the reputation of Mysore sandal wood soap based on
pure sandal oil
To maintain the brand loyalty of its customer
To supply the products mentioned above at most reasonable and
competitive rate
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VISION STATEMENTS
Keeping pace with globalization, global trends and the state’s policy
for using technology in every aspect of governance.
Ensuring global presence of Mysore Sandal Products while leveling its
unique strengths to take advantage scenario by intelligent and
selective diversification.
Secure all assistance and prime status from government of India, all
technology alliances.
Further, ensure Karnataka’s pre-eminent status as a proponent and
provider of technology services to the world, nation, other status
public and private sector.
Making available technology product and services at the most
affordable price to the people at large, in keeping with the policy of a
welfare status.
Making all out efforts to achieve reasonable profits.
Most importantly to earn the invaluable foreign exchange, both to the
state and to the country.
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COMPETITORS OF KS&DL PRODUCTS AND
SERVICES
KS&DL is facing cut –throat competition in national and international
market. Some of its main competitors are:-
M/S. Hindustan Unilever Ltd.,
M/S. Godrej soaps Private Ltd.,
M/S. Proctor & Gamble
M/S. Wipro
M/S. Nirma Soaps Private Ltd.,
M/S. Jyothi laboratories
KS&DL HAS THE FOLLOWING DEPARTMENTS
Finance and accounts
Human Resources Development & Administration
Research and Development
Quality Assurance
Materials & stores
Production & Maintenance
Marketing& Business Group
Projects & Management Information services
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HRD DEPARTMENTS
IMPORTANCE OF HRD DEPARTMENT
Management of human resources.
Co- operation.
Assisting the management in HR matters.
Development of work force.
Work together to achieve organizational goals
Profit and growth.
KEY FUNCTIONS OF THE WORD
Recruitment and selection
Training and Development
Promotion and Transfer
Wages and Salary Administration
Performance Appraisal
Industrial relations
Disciplinary action and
Welfare measures
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TRADE MARK OF KS&DL
The “SHARABHA”
The carving on the cover is the sharabha, the trade mark of KS & DL.
The Sharabha is a mythological creation from the “puranas” which has a
body of a lion and head of elephant, which embodies the combined
virtues of wisdom and strength. It is adopted as an official emblem of KS
& DL to symbolize the philosophy of the company.
The sharabha thus symbolized a power that removes imperfections and
impurities. The maharaja of Mysore as his official emblem adopted it.
And soon took its pride of place as the symbol of the government soap
factory of quality that reflects a standard of excellence of Karnataka
soaps and Detergents limited.
SLOGANS
“NATURAL PRODUCTS WITH EXOTIC FRAGANCES”
KS&DL has a long tradition of maintaining the highest quality standard,
right from the selection of raw materials to processing and packing of the
end product. The reasons why its products are much in demand globally
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and are exported regularly to UAE, Saudi- Arabia, Kuwait, Qatar, South
America. The entire toilet soaps of KS&DL are made from raw materials
of vegetable origin and are totally free from animal fats.
POLICY OF KS&DL
Seek purchase of goods and services from environment responsible
suppliers.
Communicate its environment policy and the best practices to all its
employees’ implications.
Set targets and monitor progress through internal and external audits.
Strive to design and develop products, which have friendly
environmental impact during manufacturing.
Reuse and recycle materials wherever possible and minimize energy
consumption and waste.
MILE STONES OF THE COMPANY:
1916 - Mysore Sandal Wood Oil Factory started at Mysore.
1918 – Government Soap Factory was started by Maharaja of Mysore
with the capacity of 112MTs/Annum near Cubbon Park, Bangalore
and the MYSORE SANDAL SOAP was introduced into the market
for the first time.
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1932 - Toilet soap production capacity was enhanced to
750MTs/Annum.
1944 - The second Sandalwood Oil extraction plant was started in
Shimoga.
1954 - Foundation stone was laid by Sir M.Vishweshwaraya for
establishment of new manufacturing facilities at Rajajinagar,
Industrial Area, Bangalore.
1957 - Factory was shifted to new premises at Rajajinagar from
Cubbon Park.
1965 - It was new revolution time for govt soap factory; it started to
export its product.
1967 - Celebrated its Golden Jubilee.
1970 - Production capacity was increased to 6000MT/Annum.
1974 - Mysore Sales International Limited was appointed as the sole
selling agent for marketing its products.
1975 - Synthetic Detergent Plant for manufacturing of detergent cake
and detergent powder was installed with Italian Technology.
1980- Government Soap Factory was converted into a Public Sector
Enterprises and the company was incorporated on 9th July 1980 and re-
named as KARNATAKA SOAPS & DETERGENTS LIMITED.
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1981 - Fatty Acid unit was established to utilize indigenously
available minor seed oils as the raw material for soap manufacturing
and to produce Glycerin and Stearic acid.
1984 - Expanded the production capacity with modern manufacturing
facilities, which was available at that time to produce
26000MTs/Annum of Toilet Soaps with different variants.
1987 - KS&DL took over marketing activity from M/s. Mysore Sales
International Limited (MSIL), and started up its own marketing
networks by opening 6 branches across India.
1992 - During this period Liberalization lot of competitors penetrated
in Indian Market, KS&DL was registered with Board for Industries
and Financial Reconstruction (BIFR), New Delhi as the company was
suffering with heavy losses.
1996 - The company was back to track and started to make profit, by
strict measures on cost, productivity and sales.
1999 – The company was certified with ISO 9001:2000 certified by
BSI for their successful implement for Quality Management System.
And they Lunched Mysore Sandal Gold Soap and Mysore Sandal
Baby Soap.
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2000 - The company certified with ISO 14000:2004 BSI for their
successful implementation of Environment Management System.
2003 - The company came out of BIFR, as they wiped out entire carry
forward losses of Rs.98crores, and got recognized that, the only state
Public Sector to make continuous profit.
2008 – Company has introduced Hand Wash Liquids under trade
name of Herbal Hand Wash and Rose Hand Wash. Company has also
introduced liquid Detergent under the trade name of KLEENOL with
different variants for floor wash, Dish wash and Automobile Wash.
2009 - The company had re-launched Talcum powder with variety
with new outlook for containers.
2010 - ISO certificate was upgraded to 9001:2008 and received Chief
Minister’s Ratna Award.
2011 - On the occasion of 150th Birth Anniversary of Sir M.
Vishweshwaraya, KS&DL launched Mysore Sandal Dhoop.
2012 - KS&DL launched Mysore Sandal Millennium, India’s First
super premium soap. It is priced at Rs.720 per piece of 150gms.
“Mysore Sandal Millennium is the first most expensive soap was
Manufactured and sold in India.
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2013 - They reached highest sales turnover and profit (322crore in
FY2013) on 22nd of Aug “National Award for Excellence Cost
Manufacturing” Karnataka Soap and Detergents Ltd was the winner
in the public manufacturing (Medium Organization) category.
PRESENT STATUS OF THE COMPANY
The company is mainly depended on southern market. The product
availability in retail outlets particularly for Mysore sandal soap is almost
comparable to any other similar industries products in the premium
segment in the south. Whereas in other parts like Eastern and Northern
markets penetration of KSDL product is relatively poor, which depends
on the company’s distribution structure, stock list and field personnel
strength. With increased trust on distribution, the company does not
foresee any Problems to achieve the projected sales through the
redistribution package. Further, the policy of Indian Government also
sees the public sector Enterprises enter the industry in a large way there
by making the products available to the consumers at reasonable prices.
Being located in the centre of southern part of Indian the Government
Soap Factory claims preferential treatment for expansion program in view
of availability of exotic natural Sandalwood oil.
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AN ISO-9002 COMPANY
KS&DL with a tradition of excellence of over eight decades is committed
to customer delight, through total quality management and continuous
improvement through the involvement of all employees. KS&DL has got
ISO 9002 certificate.
To improve the quality management system and to facilitate TQM in the
process of soap and detergent, the management took decision to obtain
ISO-9002 by end of March 1999. Accordingly action plan was drawn and
a committee was set up for the purpose during October 1988 with a
mission statement.
The company gives initial training including conducting employee’s
awareness program, document quality manual and quality system
Procurement. In this direction company obtained the guidance from
consultancies, Bangalore and bureau of Indian standards, Bangalore.
Accordingly, Company standards registered for ISO 9002 by the end of
March to The bureau of Indian standards obtained the certificate by the
end of March 1999 itself.
This is to project in the national and international market and also to
improve quality of products offered to the consumers with the assurance
of quality in the message. The company got itself upgraded to ISO-9001-
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2004, quality systems in the Year 2004-05.
ISO-14001
The company is located in the heart of the Bangalore city. The
management of the company took a decision to get the ISO- 14001 and
become model to other public sector for the techniques used and also to
other government units to spread the message of maintenance of
environment.
ISO-14001 and ISO-9001 will facilitate to improve the corporate brands
in the Global market and it will help the company to improve the profits,
year on Long-term basis. The environment management system adopted
in the Company through this motive as follows:
Conservation of energy
Conservation of surrounding
Conservation of resources
Equipped with latest technology and backed by full- fledged quality
control millennium. The company is developing new products to meet the
changing preferences of its customers.
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KS&DL AT GLANCE
Incorporated name Karnataka soaps and detergents limited
Address Karnataka soaps and detergents limited.
Bangalore Pune high way
Post box No.5531, Rajajinagar,
Bangalore-560055
E-mail Mysore [email protected]
Website www.mysoresandal.com
Year of establishment 1918
Constitution Wholly owned by Govt. of Karnataka
Undertaking
Management Govt. of Karnataka nominates/ appoints
Board of Directors. Chairman & MD.
Rename Trademark The trademark is Sharabha. It is the body
of lion with the head of an elephant means
blending the intelligence of lion with
strength of an elephant.
Production range toilet soaps, bar soaps, detergent cakes,
Powders, Agarbathies, cosmetics, baby
Products, Sandalwood Oil
Capacity of the unit Licensed capacity is 26000 metric tons of
soaps & 10000 m. Tons of detergents per
annum.
Plants At Bangalore - Soap plant Detergent plant
At Mysore - Sandal wood oil
At Shimoga - Duty paid godown
Pictures of some Products manufactured at Karnataka
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Soaps & Detergents Limited
Mysore Sandal Soaps
Mysore Sandal Bath Tablet (150g)
Mysore Sandal’s Millenium Super Premium
soap
Mysore Sandal Classic Bathing Bar
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Mysore sandal Gold
3-IN-1 GIFT PACK
Mysore Sandal Gold Sixer
6-IN-1 GIFT PACK
Mysore Sandal Rose Soap
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MYSORE CARBOLIC SOAP
MYSORE SANDAL HERBAL SOAP
Mysore Sandal Baby Soap
MYSORE SANDAL WOOD OIL
MYSORE SANDAL BABY TALC
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MYSORE SANDAL TALC
WAVE HERBAL & ROSE LIQUID HAND
WASH
MYSORE SANDAL ROOM FRESHNERS
MYSORE SANDAL COCONUT OIL
MYSORE SANDAL AGARBATHIES
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MYSORE DETERGENT CAKE
KLEENOL MULTIPURPOSE LIQUID
MYSORE SANDAL DHOOP
SWOT ANALYSIS OF KS&DL
STRENGTHS
Only soap in India that contains pure sandal and almond oil.
Certified by ISO
World’s largest production of sandal wood oil.
Brand name from decades in soap market.
It has very good dealership network in south which ensures that the
products reach every customer.
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Diversified product range helps the company to maintain stability.
WEAKNESSES
Distribution network weak in north and east.
Absence of television advertisement.
Neglecting freshness aspect.
High oriented cost due to excessive labor force.
Low turnover resulting in low profit.
OPPORTUNITIES
Traditional benefits that sandal is good for skin.
Skin care is just gaining importance among consumers.
Government support and large production capacity.
Advantages of being in the industry for a long time.
Existence of vast market and huge demand.
THREATS
Other competitor’s products such as Rexona,Moti, Santoor etc.,
There is a need for renovation of plant and machinery.
Government Policy may reduce growth potential.
Entry of new multinationals in Soap business.
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CLASSFICATION OF EMPLOYEES AT KS&DL
Permanent Employee: One who has been engaged for work on a
permanent basis.
Temporary Employee: One who has been engaged for work
which is essentially of temporary nature and likely to be finished
within a limited period.
Probationary Employee: One who is provisionally employed to
fill a permanent vacancy.
Casual Workmen: One who is engaged on day to day basis, for
casual or non recurring work.
Trainee: Trainee is a learner who may or may not be paid stipend
during the period of training.
MAN POWER DETAILS
GroupBangalore
complex
SOD
Mysore
Marketing
Branches
Duty paid
Godown
Shimoga
Total
Executives 102 12 57 01 172
Non-
Executives449 21 35 10 515
Total 551 33 92 11 687
CHAPTER-3 COMPANY PROFILE Page 83