chapter 4 - international entrepreneurship opportunities
TRANSCRIPT
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4-2
ChapterChapter44
International International Entrepreneurship Entrepreneurship
OpportunitiesOpportunities
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Questions AboutQuestions About International BusinessInternational Business
Different From Domestic Different From Domestic
Business?Business?
Strategic Issues?Strategic Issues?
Options Available?Options Available?
Decision To Enter?Decision To Enter?
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Strategic IssuesStrategic Issues
Speed Of EntrySpeed Of EntryJoint VentureJoint Venture
Competitive AdvantageCompetitive Advantage Reduce Expropriation ChancesReduce Expropriation Chances
Responsibility AllocationResponsibility AllocationStandardization PossibilitiesStandardization PossibilitiesSystems To Be UsedSystems To Be UsedOrganizational StructureOrganizational Structure
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International vs. DomesticInternational vs. Domestic
EconomicsEconomics
Stage of DevelopmentStage of Development
Balance of PaymentsBalance of Payments
Type of System- Barter?Type of System- Barter?
Political/Legal EnvironmentPolitical/Legal Environment
CultureCulture
TechnologyTechnology
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Strategic IssuesStrategic Issues
StageStage Decision MakingDecision Making
11 Highly CentralizedHighly Centralized
22Complexity Forces Complexity Forces
DecentralizationDecentralization
33Conflict Forces Conflict Forces RecentralizationRecentralization
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Environmental AnalysisEnvironmental Analysis of National Marketof National Market
CharacteristicsCharacteristicsUniqueUnique
CommonCommon
ClusteringClusteringDimensionsDimensions
Operating/Planning Operating/Planning
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Strategic PlanningStrategic PlanningMarketingMarketing
DecisionsDecisions Target MarketsTarget Markets
ProductsProducts NeedsNeeds BenefitsBenefits UseUse Ability To BuyAbility To Buy Competition- Competition-
Strengths & Strengths & WeaknessesWeaknesses
Program Program ModificationModification
Balance Of Balance Of Payments & Payments & CurrencyCurrency
Political ClimatePolitical ClimateOpportunity. Opportunity. Risk, CapabilityRisk, Capability
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StructureStructure
Achieve ObjectivesAchieve Objectives
Skills & ResourcesSkills & Resources
ResponsibilityResponsibility
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Operational MarketingOperational Marketing
Implement Effective PlanImplement Effective PlanPlanPlan
ProductProductPricePriceChannelsChannelsCommunicationCommunicationTarget MarketTarget MarketControl- Measure/MonitorControl- Measure/Monitor
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Country Data AnalysisCountry Data Analysis
Market CharacteristicsMarket Characteristics
Marketing InstitutionsMarketing Institutions
Industry ConditionsIndustry Conditions
Legal EnvironmentLegal Environment
Resource AvailabilityResource Availability
Political EnvironmentPolitical Environment
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International Market EntryInternational Market Entry
ExportingExporting IndirectIndirect DirectDirect
NonequityNonequity LicensingLicensing Turn-KeyTurn-Key Management Management
ContractsContracts
PartneringPartnering
Direct Foreign Direct Foreign InvestmentInvestment Minority InterestsMinority Interests Joint VenturesJoint Ventures Majority InterestMajority Interest MergersMergers
HorizontalHorizontal VerticalVertical Product ExtensionProduct Extension Market ExtensionMarket Extension
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Barriers ToBarriers To International TradeInternational Trade
General Agreement on General Agreement on Tariffs and Trade Tariffs and Trade (GATT)- 1947(GATT)- 1947
Increasing ProtectionismIncreasing ProtectionismTrade Blocs & Free Trade Blocs & Free Trade AreasTrade Areas
Strategy & BarriersStrategy & Barriers