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Chapter 4 Chapter 4 Propaganda Techniques Propaganda Techniques

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Page 1: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Chapter 4Chapter 4

Propaganda TechniquesPropaganda Techniques

Page 2: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Persuasion Vs. PropagandaPersuasion Vs. Propaganda

PersuasionPersuasion

is an attempt to is an attempt to convince others to convince others to do something or do something or change a belief.change a belief.

PropagandaPropaganda

is persuasion that is persuasion that deliberately deliberately discourages people discourages people from thinking for from thinking for themselves.themselves.

Page 3: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Example Example

A beer advertisement shows A beer advertisement shows beautiful women gathering around a beautiful women gathering around a man holding a certain brand of beer.man holding a certain brand of beer.

AnalysisAnalysis: The advertiser is using : The advertiser is using transfer techniquestransfer techniques to build a to build a connection between the brand and connection between the brand and the man’s popularity and success the man’s popularity and success with the ladieswith the ladies

Page 4: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

ExampleExample

““Bill Clinton is nothing more than a Bill Clinton is nothing more than a geriatric skirt-chaser.”geriatric skirt-chaser.”

Analysis:Analysis: This is This is name-callingname-calling, or , or labeling used to invoke powerful, labeling used to invoke powerful, negative emotions.negative emotions.

Page 5: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

ExampleExample

““We should vote for Chris for class We should vote for Chris for class president. Everyone else is going to president. Everyone else is going to vote for him.”vote for him.”

Analysis:Analysis: Where’s the evidence that Where’s the evidence that Chris will be a good president? The Chris will be a good president? The bandwagonbandwagon ploy encourages people ploy encourages people to act because everyone else is to act because everyone else is doing it.doing it.

Page 6: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

ExampleExample

A person who recently had A person who recently had liposuction and took diet pills states, liposuction and took diet pills states, “I lost 40 pounds in two weeks on “I lost 40 pounds in two weeks on Super Slim.”Super Slim.”

Analysis:Analysis: This statement is an This statement is an example of example of card-stackingcard-stacking by the by the use of a half-truth that only tells part use of a half-truth that only tells part of the story.of the story.

Page 7: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Loaded wordsLoaded words carry strong carry strong positive or negative connotations.positive or negative connotations.

PlantPlant

AnimalAnimal

Pregnant WomanPregnant Woman

LoudLoud

DrugDrug

WeedWeed

BeastBeast

Expectant MotherExpectant Mother

NoisyNoisy

MedicineMedicine

Page 8: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Emotional Appeal or PropagandaEmotional Appeal or Propaganda

Emotional appealsEmotional appeals are regularly used in are regularly used in persuasive presentations. But, if emotional persuasive presentations. But, if emotional appeals distort the truth, or provoke appeals distort the truth, or provoke irrational desires and fears, they are irrational desires and fears, they are considered propaganda techniques.considered propaganda techniques.

Is this an emotional appeal or Is this an emotional appeal or propaganda?propaganda?

A home security system runs a commercial A home security system runs a commercial featuring a teenager watching two small featuring a teenager watching two small children at night. A man dressed in black children at night. A man dressed in black opens the door and the alarm goes off.opens the door and the alarm goes off.

Page 9: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Definitions to know.Definitions to know.

HearingHearing ListeningListening Critical ListeningCritical Listening False ReasoningFalse Reasoning PersuasionPersuasion PropagandaPropaganda

Page 10: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Test YourselfTest Yourself

Bill, I know you think that 1+1=2. But we Bill, I know you think that 1+1=2. But we don’t accept that sort of thing here. don’t accept that sort of thing here.

I may be overweight, but Kelly is fat, and I may be overweight, but Kelly is fat, and Sheila is downright obese.Sheila is downright obese.

A book on “sea mysteries” or “The Bermuda A book on “sea mysteries” or “The Bermuda Triangle” might tell us that the yacht Triangle” might tell us that the yacht Connemara IV was found drifting crewless, Connemara IV was found drifting crewless, southeast of Bermuda, on September 26, southeast of Bermuda, on September 26, 1955. The book makes no mention of the 1955. The book makes no mention of the fact that the yacht had been directly in the fact that the yacht had been directly in the path of Hurricane Iona, with 180 mph winds path of Hurricane Iona, with 180 mph winds and 40 foot waves.and 40 foot waves.

Page 11: Chapter 4 Propaganda Techniques. Persuasion Vs. Propaganda Persuasion Persuasion is an attempt to convince others to do something or change a belief

Test yourselfTest yourself

A car company runs an ad featuring A car company runs an ad featuring a young, happy couple driving along a young, happy couple driving along the coast at sunset.the coast at sunset.

A pro-life group stages a protest and A pro-life group stages a protest and holds up graphic pictures of a bloody holds up graphic pictures of a bloody aborted fetus next to a cute baby.aborted fetus next to a cute baby.

““You’re wasting your time arguing You’re wasting your time arguing with her she’s a tree hugging hippie.”with her she’s a tree hugging hippie.”