chapter 5 managing the lead-time frontier

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Chapter 5 Managing the lead-time frontier

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Chapter 5 Managing the lead-time frontier. The role of time in competitive advantage. P:D ratios and differences. Time-based process mapping. Managing timeliness in the logistics pipeline. A method for implementing time-based practices. Content. What is time-based competition?. 1. 2. - PowerPoint PPT Presentation

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Page 1: Chapter  5 Managing the lead-time frontier

Chapter 5Managing the lead-time

frontier

Page 2: Chapter  5 Managing the lead-time frontier

Content

The role of time in competitive advantage

P:D ratios and differences

Time-based process mapping

Managing timeliness in the logistics pipeline

A method for implementing time-based practices

Page 3: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Key issues

1111What is time-based competition?

2222How does time-based competition link to other initiatives?

3333What is the purpose of time-based competition?

Page 4: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Definition and conceptsDefinition and concepts

business advantagebusiness advantage

quality cost

timeTime-based competingThe timely response to customer needs

Page 5: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Traditional opinion

High quality

Fast delivery

Low cost

Page 6: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Quality movement of 1980s showed that good quality actually reduces costs by such measures as:• designing the process so that defects cannot

occur;• designing the products so that they are easy

to make and distribute;• Training personnel so that they understand

the process and its limitations.

prevention

Page 7: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Improving quality

Reducing lead time

Cost increasing

Page 8: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Time-based initiativesTime-based initiatives

Finding sources and causes of breakdowns

Finding sources and causes of delays

Time reduction Cost reduction Quality improving

Page 9: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Time-based opportunities to add valueTime-based opportunities to add value Increased responsiveness to customer needs

Managing increased variety

deliver a product or service on time

deal with customer queries and

complaints on time

High level of responsiveness to

customer

Customer royalty

Reducing overall lead-time

Reducing product complexity

Reducing process set-up time

Production with more frequency and

smaller batches

Increased variety of products

Page 10: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Time-based opportunities to add valueTime-based opportunities to add value Increased product innovation

• Reducing new product development lead time Innovation through product design faster than competitors Competitive advantage

Improved return on new products• Putting new product earlier to market can

– Extend the sales life of the product– Charge a higher price– Won new customers– Build a high market share through building on the initial

leader

Page 11: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Time-based opportunities to add valueTime-based opportunities to add value Improved return on new products

Time

Cost or revenueSales revenue

Total cost

Break-even point

Product life end

Product life shrinking

Page 12: Chapter  5 Managing the lead-time frontier

Time-based opportunities to add valueTime-based opportunities to add value Reducing risk by relying less on forecasts

The role of time in competitive advantage

Page 13: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Time-based opportunities to reduce costTime-based opportunities to reduce cost Reducing working capital

• Eliminate unnecessary steps and wasted time• Focus: inventory (raw materials, work-in-process

goods and finished goods)

Reducing plant and equipment capital• Remove the equipment not employed in activities• Focus: racking and pallets formerly used to store

inventory

Page 14: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Time-based opportunities to reduce costTime-based opportunities to reduce cost Reducing development costs

• Elimination of rework and reduction of distracting superfluous projects

Reducing quality costs• Reducing lead time so as to accelerate feedback

and hence reduce time between error being made and problem being detected.

Page 15: Chapter  5 Managing the lead-time frontier

The role of time in competitive advantage

Limitations to time-based approachesLimitations to time-based approaches Limitation to the need for speed

• Not all operating environments require speed.• Not all customers value speed.

Limitation to degree of speed required• Time-based approaches are not about managing

exceptions but managing for speed reliably.

Page 16: Chapter  5 Managing the lead-time frontier

Content

The role of time in competitive advantage

P:D ratios and differences

Time-based process mapping

Managing timeliness in the logistics pipeline

A method for implementing time-based practices

Page 17: Chapter  5 Managing the lead-time frontier

P:D ratios and differences

Key issues

1111What are P- and D-times?

2222Why are P- and D-times important to logistics strategy?

Page 18: Chapter  5 Managing the lead-time frontier

P:D ratios and differences

Using time as performance measureUsing time as performance measure Time elasticity of price (Stalk and Hout, 1990)

• The price that customers are prepared to pay is often related to the delivery speed.

Performance can be measured by time• Do we meet the target the customer has set for us?• How good are we compared with the competitors?• Is our performance getting better or worse?

Page 19: Chapter  5 Managing the lead-time frontier

P:D ratios and differences

Using time to measure supply chain Using time to measure supply chain performanceperformance P-time (Production time)

• The time it takes to pass a product or service through supply chain

• including the time needed to procure the longest lead time parts and the total manufacturing time

P-time = customer raises order deliver product to customer

Page 20: Chapter  5 Managing the lead-time frontier

P:D ratios and differences

Using time to measure supply chain Using time to measure supply chain performanceperformance D-time (Demand time)

• The time for which a customer is willing to wait to have their demand fulfilled

• Manufacturers with short D-times face increased supply chain challenges compared with those who have long D-times.

D-time [ expected minimum , expected maximum ]

Page 21: Chapter  5 Managing the lead-time frontier

P:D ratios and differences

Consequences when P-time is greater Consequences when P-time is greater than D-timethan D-time

Source Make Deliver

Customer’s order cycle

Order fulfillment: D-time

Logistics lead time: P-time

P-time - D-time

Assembly and test

Page 22: Chapter  5 Managing the lead-time frontier

Content

The role of time in competitive advantage

P:D ratios and differences

Time-based process mapping

Managing timeliness in the logistics pipeline

A method for implementing time-based practices

Page 23: Chapter  5 Managing the lead-time frontier

Time-based process mapping

Key issue

1111How do you go about measuring time in a supply chain?

Page 24: Chapter  5 Managing the lead-time frontier

Time-based process mapping

Stage Stage 1: create a task force1: create a task force

Stage 2: select the process to Stage 2: select the process to mapmap

Stage 3: collect dataStage 3: collect data

Stage 6: construct the time-based process mapStage 6: construct the time-based process map

Stage Stage 5: distinguishing between value-adding 5: distinguishing between value-adding and non-value-adding timeand non-value-adding time

Stage 4: flow chart the processStage 4: flow chart the process

Stage 7: solution generationStage 7: solution generation

Page 25: Chapter  5 Managing the lead-time frontier

Time-based process mapping

Electro-Coatings caseElectro-Coatings case

Goods in

Book job in

Job set-up

Degrease Etch Plate

Dispatch PackBook out

Inspect PolishHeat treat

Track the process ( initial map, 12 steps)Track the process ( initial map, 12 steps)

Page 26: Chapter  5 Managing the lead-time frontier

Time-based process mapping

Electro-Coatings caseElectro-Coatings caseGoods inGoods inTake goods off lorryPut job on goods-in counterSign for goodsWrite out route cardMove goods to inspection

Book job inBook job inGive job a job cardPut route card into progress rackMove job to ‘awaiting processing’ shelf

Job set-upJob set-upPlan who will do the jobMove job on to shopfloorSign off job card Go to jig storeCheck jigging Clean jigging

DegreaseDegreaseWash all 300 componentsPlace in ‘tric’ vatWait to coolRinse Put 50 on to barWet blast RinsePut 10 on to blasting jigWet blast RinseMove on to plating jigPut into oven to dry

EtchEtchConnect etching anodePlace jig in HCTI bathDip rinseHand rinseRemove etching anode

Page 27: Chapter  5 Managing the lead-time frontier

Time-based process mapping

Electro-Coatings caseElectro-Coatings casePlatePlateConnect plating anodeStrike and plateDrag outRinseRemove plating anodeCheck chrome thicknessWait until near end of shiftRemove stainingHot water rinseAir blast dry

Heat treatHeat treatWait for oven to become availableDe-embrittle job in ovenRemove job from ovenWait to cool down

PolishPolishWait for polishPolishLoad on pegboard

InspectionInspectionTake to inspectionWait for inspectionMicrometer and visual inspection

Book outBook outPackPackNote packaging jobWait for packagerPack

DispatchDispatchWeigh packagingFill in TNT documentationPlace package on TNT palletEnter TNT No. in systemTNT collects at 5pm

Page 28: Chapter  5 Managing the lead-time frontier

Time-based process mapping

Electro-Coatings caseElectro-Coatings caseTotal time Wasted time Activity time

Goods in 0.00 3.91 0.41

Book job in 4.32 20.00 0.41

Job set-up 24.73 5.50 1.77

Degrease 32.00 1.00 0.60

Etch and plate 33.60 8.75 2.20

Heat treat 44.55 0.00 4.50

Polish 49.05 1.95 1.95

Inspect 52.95 9.50 1.00

Book out 63.45 0.00 0.40

Pack 63.85 4.00 0.85

Dispatch 68.70 0.00 0.40

Page 29: Chapter  5 Managing the lead-time frontier

Time-based process mapping

Electro-Coatings caseElectro-Coatings case

1

2

3

4

People?People?

Machines?Machines?

Materials?Materials?

Methods?Methods?

Page 30: Chapter  5 Managing the lead-time frontier

Content

The role of time in competitive advantage

P:D ratios and differences

Time-based process mapping

Managing timeliness in the logistics pipeline

A method for implementing time-based practices

Page 31: Chapter  5 Managing the lead-time frontier

Managing timeliness in the logistics pipeline

Key issues

1111When P-time is greater than D-time?

2222What time-based strategies and practices can help to improve competitiveness

Page 32: Chapter  5 Managing the lead-time frontier

Managing timeliness in the logistics pipeline

Strategies to cope when P-time is Strategies to cope when P-time is greater than D-timegreater than D-time

Short term•Make-to-order•Make-to-stock

Strategy when P-time > D-time

Long term•Marketing•Product development•Process improvement

Page 33: Chapter  5 Managing the lead-time frontier

Managing timeliness in the logistics pipeline

Practices to cope when P-time is Practices to cope when P-time is greater than D-timegreater than D-time

•Control

•Simplify

•Compress

•Integrate

•Coordinate

•Automate

Optimizing throughput and improving process capability

Untangling process flows and reducing product complexity

straightening process flows and reducing batch sizes

Improving communications and implementing teams

Adding customer-specific parts as late as possible

Using robots and IT systems

Page 34: Chapter  5 Managing the lead-time frontier

Content

The role of time in competitive advantage

P:D ratios and differences

Time-based process mapping

Managing timeliness in the logistics pipeline

A method for implementing time-based practices

Page 35: Chapter  5 Managing the lead-time frontier

A method for implementing time-based practices

Key issue

1111How can time-based practices be implemented?

Page 36: Chapter  5 Managing the lead-time frontier

A method for implementing time-based practices

Understand need to change

Importance of supply responsiveness to customer

D-time target that customer set

Total P-time

Understand process

Map whole processFind out activity time/wasted timeCompare the P-time and D-timeCompare total activity time and D-time

Identify unnecessary process steps and large amounts of wasted time

Identify steps that do not add value to customer

Identify large amounts of wasted time

Understand the causes of waste

Identify the causes of unnecessary process steps and wasted time

Change the process

Choose solutions that will make the process more responsive

Review changesEvaluation

Adjustment

Feedback

Page 37: Chapter  5 Managing the lead-time frontier

SuppliersRetailers orSales Comp.

CustomersWholesalers orRegional Wareh. Suppliers Customers

DC

Page 38: Chapter  5 Managing the lead-time frontier

Picking Packing

Transport Planning

Receiving Storing

Order handling Lot Sizing

Place Production Orders Delivery Control

Customer

Local WarehouseProduction unit/Factory Warehouse

OrderInvoice

Payment

Transport

Order handling Lot Sizing

Place Production Orders Delivery Control

Picking Packing

Transport Planning

Receiving Storing

Order

Invoice

Payment

Transport

Administrative Activities Administrative Activities

Physical Activities Physical Activities

Sales Company

Picking Packing

Transport Planning

Receiving Storing

Order handling Lot Sizing

Place Production Orders Delivery Control

Production unit/Factory Warehouse

Administrative Activities

Physical Activities

1-2 days 2-3 h

3-45 days

10-25 h1-4 days

1 day35 days 13-26 days 16 days

Total Lead Time = 70-130 days

Best Practice= 28 days

Page 39: Chapter  5 Managing the lead-time frontier

F

F = Factory without stock DC = Distribution Centre

FF

F

FCW

F = Factory warehouse CW = Central warehouse N = National warehouse R = Regional warehouse

N

R

N

N

N

NN

N

N

N

NF

R

N

N

N

N

F

RR

R

CW

US

ASIA