chapter 6

PSYCHOLOGICAL SCIENCE: Modeling Scientific Literacy Mark Krause and Dan Corts

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Copyright © Pearson Education 2013

Copyright © Pearson Education 2013

Modules

6.1: Classical conditioning 6.2: Operant conditioning 6.3: Cognitive and

observational learning


Pavlov’s Dogs: Classical Conditioning of Salivation


Classical Conditioning, cont.


Acquisition, Extinction, and Spontaneous Recovery


Stimulus Generalization and Discrimination


Conditioned Emotional Responses

Conditioned emotional responses (p. 200)

• Little Albert • Phobias


Conditioned Taste Aversions


Working the Model, cont.

Can we critically evaluate this information?

• Subliminal messaging has minimal effects • Classical conditioning can shape attitudes

Why is this relevant? • Ask yourself why you’re drawn to a product


Learning without Awareness: Drug Use and Tolerance

Classical conditioning related to cravings and tolerances

• Cues • Physiological responses


Operant Conditioning


Processes of Operant Conditioning


Reinforcement and Punishment


Positive and Negative Reinforcement and Punishment


Extinction, Stimulus Control, Generalization, and Discrimination


Working the Scientific Literacy Model: Linking Media Exposure to Behavior

What do we know about the media and behavior?

How can science explain the effect of media exposure on children’s behavior?

• Bobo doll experiments

chapter 6

Documents

stimulus generalization

scientific literacy

effect of media exposure

negative reinforcement

stimulus control

psychological science

pavlovs dogs

drug use