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Chapter 9 Web Crawling By Filippo Menczer Indiana University School of Informatics in Web Data Mining by Bing Liu Springer, 2007

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Chapter 9 Web Crawling. By Filippo Menczer Indiana University School of Informatics in Web Data Mining by Bing Liu Springer, 2007. Outline. Motivation and taxonomy of crawlers Basic crawlers and implementation issues Universal crawlers Preferential (focused and topical) crawlers - PowerPoint PPT Presentation

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Page 1: Chapter 9 Web Crawling

Chapter 9Web Crawling

By Filippo MenczerIndiana University School of Informatics

in Web Data Mining by Bing Liu Springer, 2007

Page 2: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Outline• Motivation and taxonomy of crawlers• Basic crawlers and implementation issues• Universal crawlers• Preferential (focused and topical) crawlers• Evaluation of preferential crawlers• Crawler ethics and conflicts• New developments: social, collaborative,

federated crawlers

Page 3: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Q: How does a search engine know that all these pages contain the

query terms? A: Because all of

those pages have been

crawled

Page 4: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Crawler:

basic idea

starting pages

(seeds)

Page 5: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Many names• Crawler• Spider• Robot (or bot)• Web agent• Wanderer, worm, …• And famous instances: googlebot,

scooter, slurp, msnbot, …

Page 6: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Googlebot & you

Page 7: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Motivation for crawlers• Support universal search engines

(Google, Yahoo, MSN/Windows Live, Ask, etc.)

• Vertical (specialized) search engines, e.g. news, shopping, papers, recipes, reviews, etc.

• Business intelligence: keep track of potential competitors, partners

• Monitor Web sites of interest• Evil: harvest emails for spamming,

phishing…• … Can you think of some others?…

Page 8: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

A crawler within a search engine

Web

Text index PageRank

Page repository

googlebot

Text & link analysisQuery

hits

Ranker

Page 9: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

One taxonomy of crawlers

Universal crawlers

Focused crawlers

Evolutionary crawlers Reinforcement learning crawlers

etc...

Adaptive topical crawlers

Best-first PageRank

etc...

Static crawlers

Topical crawlers

Preferential crawlers

Crawlers

• Many other criteria could be used:– Incremental, Interactive, Concurrent, Etc.

Page 10: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Outline• Motivation and taxonomy of crawlers• Basic crawlers and implementation issues• Universal crawlers• Preferential (focused and topical) crawlers• Evaluation of preferential crawlers• Crawler ethics and conflicts• New developments: social, collaborative,

federated crawlers

Page 11: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Basic crawlers

• This is a sequential crawler

• Seeds can be any list of starting URLs

• Order of page visits is determined by frontier data structure

• Stop criterion can be anything

Page 12: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Graph traversal

(BFS or DFS?)• Breadth First Search

– Implemented with QUEUE (FIFO) – Finds pages along shortest paths– If we start with “good” pages,

this keeps us close; maybe other good stuff…

• Depth First Search– Implemented with STACK (LIFO)– Wander away (“lost in

cyberspace”)

Page 13: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

A basic crawler in Perl • Queue: a FIFO list (shift and push)

my @frontier = read_seeds($file);while (@frontier && $tot < $max) {

my $next_link = shift @frontier;my $page = fetch($next_link);add_to_index($page);my @links = extract_links($page, $next_link);push @frontier, process(@links);

}

Page 14: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Implementation issues• Don’t want to fetch same page twice!

– Keep lookup table (hash) of visited pages– What if not visited but in frontier already?

• The frontier grows very fast!– May need to prioritize for large crawls

• Fetcher must be robust!– Don’t crash if download fails– Timeout mechanism

• Determine file type to skip unwanted files– Can try using extensions, but not reliable– Can issue ‘HEAD’ HTTP commands to get Content-Type

(MIME) headers, but overhead of extra Internet requests

Page 15: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues

• Fetching– Get only the first 10-100 KB per page– Take care to detect and break

redirection loops– Soft fail for timeout, server not

responding, file not found, and other errors

Page 16: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues: Parsing• HTML has the structure of a DOM

(Document Object Model) tree• Unfortunately actual HTML is

often incorrect in a strict syntactic sense

• Crawlers, like browsers, must be robust/forgiving

• Fortunately there are tools that can help– E.g. tidy.sourceforge.net

• Must pay attention to HTML entities and unicode in text

• What to do with a growing number of other formats?– Flash, SVG, RSS, AJAX…

Page 17: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues• Stop words

– Noise words that do not carry meaning should be eliminated (“stopped”) before they are indexed

– E.g. in English: AND, THE, A, AT, OR, ON, FOR, etc…– Typically syntactic markers– Typically the most common terms– Typically kept in a negative dictionary

• 10–1,000 elements• E.g. http://ir.dcs.gla.ac.uk/resources/linguistic_utils/stop_words

– Parser can detect these right away and disregard them

Page 18: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issuesConflation and thesauri• Idea: improve recall by merging words with

same meaning1. We want to ignore superficial morphological

features, thus merge semantically similar tokens– {student, study, studying, studious} => studi

2. We can also conflate synonyms into a single form using a thesaurus– 30-50% smaller index– Doing this in both pages and queries allows to

retrieve pages about ‘automobile’ when user asks for ‘car’

– Thesaurus can be implemented as a hash table

Page 19: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues• Stemming

– Morphological conflation based on rewrite rules– Language dependent!– Porter stemmer very popular for English

• http://www.tartarus.org/~martin/PorterStemmer/• Context-sensitive grammar rules, eg:

– “IES” except (“EIES” or “AIES”) --> “Y”• Versions in Perl, C, Java, Python, C#, Ruby, PHP, etc.

– Porter has also developed Snowball, a language to create stemming algorithms in any language• http://snowball.tartarus.org/• Ex. Perl modules: Lingua::Stem and Lingua::Stem::Snowball

Page 20: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues• Static vs. dynamic pages

– Is it worth trying to eliminate dynamic pages and only index static pages?

– Examples:• http://www.census.gov/cgi-bin/gazetteer• http://informatics.indiana.edu/research/colloquia.asp• http://www.amazon.com/exec/obidos/subst/home/home.html/002-8332429-6490452

• http://www.imdb.com/Name?Menczer,+Erico• http://www.imdb.com/name/nm0578801/

– Why or why not? How can we tell if a page is dynamic? What about ‘spider traps’?

– What do Google and other search engines do?

Page 21: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues• Relative vs. Absolute URLs

– Crawler must translate relative URLs into absolute URLs

– Need to obtain Base URL from HTTP header, or HTML Meta tag, or else current page path by default

– Examples• Base: http://www.cnn.com/linkto/

• Relative URL: intl.html• Absolute URL: http://www.cnn.com/linkto/intl.html

• Relative URL: /US/• Absolute URL: http://www.cnn.com/US/

Page 22: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues• URL canonicalization

– All of these:• http://www.cnn.com/TECH• http://WWW.CNN.COM/TECH/• http://www.cnn.com:80/TECH/• http://www.cnn.com/bogus/../TECH/

– Are really equivalent to this canonical form:• http://www.cnn.com/TECH/

– In order to avoid duplication, the crawler must transform all URLs into canonical form

– Definition of “canonical” is arbitrary, e.g.:• Could always include port• Or only include port when not default :80

Page 23: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More on Canonical URLs• Some transformation are trivial, for example:

http://informatics.indiana.edu http://informatics.indiana.edu/

http://informatics.indiana.edu/index.html#fragment http://informatics.indiana.edu/index.html

http://informatics.indiana.edu/dir1/./../dir2/ http://informatics.indiana.edu/dir2/

http://informatics.indiana.edu/%7Efil/ http://informatics.indiana.edu/~fil/

http://INFORMATICS.INDIANA.EDU/fil/ http://informatics.indiana.edu/fil/

Page 24: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More on Canonical URLsOther transformations require heuristic assumption

about the intentions of the author or configuration of the Web server:

1. Removing default file name http://informatics.indiana.edu/fil/index.html http://informatics.indiana.edu/fil/– This is reasonable in general but would be wrong in

this case because the default happens to be ‘default.asp’ instead of ‘index.html’

2. Trailing directory http://informatics.indiana.edu/fil http://informatics.indiana.edu/fil/– This is correct in this case but how can we be sure in

general that there isn’t a file named ‘fil’ in the root dir?

Page 25: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues• Spider traps

– Misleading sites: indefinite number of pages dynamically generated by CGI scripts

– Paths of arbitrary depth created using soft directory links and path rewriting features in HTTP server

– Only heuristic defensive measures:• Check URL length; assume spider trap above

some threshold, for example 128 characters• Watch for sites with very large number of URLs• Eliminate URLs with non-textual data types• May disable crawling of dynamic pages, if can

detect

Page 26: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

More implementation issues• Page repository

– Naïve: store each page as a separate file• Can map URL to unique filename using a hashing

function, e.g. MD5• This generates a huge number of files, which is

inefficient from the storage perspective– Better: combine many pages into a single large file,

using some XML markup to separate and identify them• Must map URL to {filename, page_id}

– Database options• Any RDBMS -- large overhead• Light-weight, embedded databases such as Berkeley

DB

Page 27: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Concurrency• A crawler incurs several delays:

– Resolving the host name in the URL to an IP address using DNS

– Connecting a socket to the server and sending the request

– Receiving the requested page in response

• Solution: Overlap the above delays by fetching many pages concurrently

Page 28: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Architecture of a

concurrent crawler

Page 29: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Concurrent crawlers• Can use multi-processing or multi-

threading• Each process or thread works like a

sequential crawler, except they share data structures: frontier and repository

• Shared data structures must be synchronized (locked for concurrent writes)

• Speedup of factor of 5-10 are easy this way

Page 30: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Outline• Motivation and taxonomy of crawlers• Basic crawlers and implementation issues• Universal crawlers• Preferential (focused and topical) crawlers• Evaluation of preferential crawlers• Crawler ethics and conflicts• New developments: social, collaborative,

federated crawlers

Page 31: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Universal crawlers• Support universal search engines• Large-scale• Huge cost (network bandwidth) of

crawl is amortized over many queries from users

• Incremental updates to existing index and other data repositories

Page 32: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Large-scale universal crawlers

• Two major issues:1. Performance

• Need to scale up to billions of pages

2. Policy• Need to trade-off coverage,

freshness, and bias (e.g. toward “important” pages)

Page 33: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Large-scale crawlers: scalability• Need to minimize overhead of DNS lookups• Need to optimize utilization of network

bandwidth and disk throughput (I/O is bottleneck)

• Use asynchronous sockets– Multi-processing or multi-threading do not scale up

to billions of pages– Non-blocking: hundreds of network connections

open simultaneously– Polling socket to monitor completion of network

transfers

Page 34: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

High-level architecture of a

scalable universal crawler

Several parallel queues to spread load across

servers (keep connections alive)

DNS server using UDP (less overhead than

TCP), large persistent in-memory cache, and

prefetching

Optimize use of network bandwidth

Optimize disk I/O throughputHuge farm of crawl machines

Page 35: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Universal crawlers: Policy• Coverage

– New pages get added all the time– Can the crawler find every page?

• Freshness– Pages change over time, get removed, etc.– How frequently can a crawler revisit ?

• Trade-off!– Focus on most “important” pages (crawler

bias)?– “Importance” is subjective

Page 36: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Web coverage by search engine crawlers

1997 1998 1999 20000%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

35% 34%

16%

50%

This assumes we know the size of the entire the Web.

Do we? Can you define “the size of the Web”?

Page 37: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Maintaining a “fresh” collection

• Universal crawlers are never “done”• High variance in rate and amount of page

changes• HTTP headers are notoriously unreliable

– Last-modified– Expires

• Solution– Estimate the probability that a previously visited

page has changed in the meanwhile– Prioritize by this probability estimate

Page 38: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Estimating page change rates

• Algorithms for maintaining a crawl in which most pages are fresher than a specified epoch– Brewington & Cybenko; Cho, Garcia-Molina &

Page• Assumption: recent past predicts the

future (Ntoulas, Cho & Olston 2004)– Frequency of change not a good predictor– Degree of change is a better predictor

Page 39: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Do we need to crawl the entire Web?

• If we cover too much, it will get stale• There is an abundance of pages in the Web• For PageRank, pages with very low prestige are

largely useless• What is the goal?

– General search engines: pages with high prestige – News portals: pages that change often– Vertical portals: pages on some topic

• What are appropriate priority measures in these cases? Approximations?

Page 40: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Breadth-first crawlers

• BF crawler tends to crawl high-PageRank pages very early

• Therefore, BF crawler is a good baseline to gauge other crawlers

• But why is this so?

Najork and Weiner 2001

Page 41: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Bias of breadth-first crawlers• The structure of the

Web graph is very different from a random network

• Power-law distribution of in-degree

• Therefore there are hub pages with very high PR and many incoming links

• These are attractors: you cannot avoid them!

Page 42: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Outline• Motivation and taxonomy of crawlers• Basic crawlers and implementation issues• Universal crawlers• Preferential (focused and topical) crawlers• Evaluation of preferential crawlers• Crawler ethics and conflicts• New developments: social, collaborative,

federated crawlers

Page 43: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Preferential crawlers• Assume we can estimate for each page an

importance measure, I(p)• Want to visit pages in order of decreasing I(p)• Maintain the frontier as a priority queue sorted

by I(p)• Possible figures of merit:

– Precision ~ | p: crawled(p) & I(p) > threshold | / | p: crawled(p) |

– Recall ~| p: crawled(p) & I(p) > threshold | / | p: I(p) > threshold |

Page 44: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Preferential crawlers• Selective bias toward some pages, eg. most

“relevant”/topical, closest to seeds, most popular/largest PageRank, unknown servers, highest rate/amount of change, etc…

• Focused crawlers– Supervised learning: classifier based on labeled examples

• Topical crawlers– Best-first search based on similarity(topic, parent)– Adaptive crawlers

• Reinforcement learning• Evolutionary algorithms/artificial life

Page 45: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Preferential crawling algorithms: Examples

• Breadth-First– Exhaustively visit all links in order encountered

• Best-N-First– Priority queue sorted by similarity, explore top N at a time– Variants: DOM context, hub scores

• PageRank– Priority queue sorted by keywords, PageRank

• SharkSearch– Priority queue sorted by combination of similarity, anchor text,

similarity of parent, etc. (powerful cousin of FishSearch)• InfoSpiders

– Adaptive distributed algorithm using an evolving population of learning agents

Page 46: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Preferential crawlers: Examples

Recall

Crawl size

• For I(p) = PageRank (estimated based on pages crawled so far), we can find high-PR pages faster than a breadth-first crawler (Cho, Garcia-Molina & Page 1998)

Page 47: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Focused crawlers: Basic idea• Naïve-Bayes classifier

based on example pages in desired topic, c*

• Score(p) = Pr(c*|p)– Soft focus: frontier is priority

queue using page score– Hard focus:

• Find best leaf ĉ for p • If an ancestor c’ of ĉ is in c*

then add links from p to frontier, else discard

– Soft and hard focus work equally well empirically

Example: Open Directory

Page 48: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Focused crawlers• Can have multiple topics with as many

classifiers, with scores appropriately combined (Chakrabarti et al. 1999)

• Can use a distiller to find topical hubs periodically, and add these to the frontier

• Can accelerate with the use of a critic (Chakrabarti et al. 2002)

• Can use alternative classifier algorithms to naïve-Bayes, e.g. SVM and neural nets have reportedly performed better (Pant & Srinivasan 2005)

Page 49: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Context-focused crawlers• Same idea, but multiple classes

(and classifiers) based on link distance from relevant targets– ℓ=0 is topic of interest– ℓ=1 link to topic of interest– Etc.

• Initially needs a back-crawl from seeds (or known targets) to train classifiers to estimate distance

• Links in frontier prioritized based on estimated distance from targets

• Outperforms standard focused crawler empirically

Context graph

Page 50: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Topical crawlers• All we have is a topic (query,

description, keywords) and a set of seed pages (not necessarily relevant)

• No labeled examples• Must predict relevance of unvisited links

to prioritize• Original idea: Menczer 1997, Menczer &

Belew 1998

Page 51: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Example: myspiders.informatics.indiana.edu

Page 52: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Topical locality• Topical locality is a necessary condition for a topical

crawler to work, and for surfing to be a worthwhile activity for humans

• Links must encode semantic information, i.e. say something about neighbor pages, not be random

• It is also a sufficient condition if we start from “good” seed pages

• Indeed we know that Web topical locality is strong :– Indirectly (crawlers work and people surf the Web)– From direct measurements (Davison 2000; Menczer 2004,

2005)

Page 53: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

Quantifying topical locality• Different ways to pose the

question:– How quickly does semantic

locality decay?– How fast is topic drift?– How quickly does content

change as we surf away from a starting page?

• To answer these questions, let us consider exhaustive breadth-first crawls from 100 topic pages

Page 54: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

G = 5/15C = 2R = 3/6 = 2/4

The “link-cluster” conjecture• Connection between semantic topology (relevance)

and link topology (hypertext)– G = Pr[rel(p)] ~ fraction of relevant/topical pages (topic generality)– R = Pr[rel(p) | rel(q) AND link(q,p)] ~ cond. prob. Given neighbor

on topic• Related nodes are clustered if R > G

– Necessary and sufficient condition for a random crawler to find pages related to start points

– Example:2 topical clusterswith stronger modularity withineach cluster than outside

Page 55: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

• Stationary hit rate for a random crawler:

Link-cluster conjecture

(t 1) (t)R (1 ( t))G(t)

t G

1 (R G)

G R G

G 1

R G

1 (R G)

Value added of

links

Conjecture

Page 56: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

• Preservation of semantics (meaning) across links

• 1000 times more likely to be on topic if near an on-topic page!

Link-cluster conjecture

R(q,)

G(q)

Pr rel( p) | rel(q) path(q, p) Pr[rel(p)]

L(q,)

path(q, p){ p: path(q,p ) }

{p : path(q, p) }

Page 57: Chapter 9 Web Crawling

Slides © 2007 Filippo Menczer, Indiana University School of InformaticsBing Liu: Web Data Mining. Springer, 2007

Ch. 8 Web Crawling by Filippo Menczer

• Correlation of lexical (content) and linkage topology

• L(d): average link distance

• S(d): average content similarity to start (topic) page from pages up to distance d

• Correlation r(L,S) = –0.76

The “link-content” conjecture

S(q,)

sim(q, p){ p: path(q,p ) }

{p : path(q, p) }

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Ch. 8 Web Crawling by Filippo Menczer

Heterogeneity of link-content correlation

S c (1 c)eaLb edu net

gov

org

com

signif. diff. a only (=0.05)

signif. diff. a & b (=0.05)

.com has more drift

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Ch. 8 Web Crawling by Filippo Menczer

Topical locality-inspired tricks for topical crawlers

• Co-citation (a.k.a. sibling locality): A and C are good hubs, thus A and D should be given high priority

• Co-reference (a.k.a. blbliographic coupling): E and G are good authorities, thus E and H should be given high priority

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Ch. 8 Web Crawling by Filippo Menczer

Correlations between different similarity measures

• Semantic similarity measured from ODP, correlated with:– Content similarity: TF or TF-IDF

vector cosine– Link similarity: Jaccard

coefficient of (in+out) link neighborhoods

• Correlation overall is significant but weak

• Much stronger topical locality in some topics, e.g.:– Links very informative in news

sources– Text very informative in recipes

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Ch. 8 Web Crawling by Filippo Menczer

Naïve Best-FirstBestFirst(topic, seed_urls) { foreach link (seed_urls) { enqueue(frontier, link); } while (#frontier > 0 and visited < MAX_PAGES) { link := dequeue_link_with_max_score(frontier); doc := fetch_new_document(link); score := sim(topic, doc); foreach outlink (extract_links(doc)) { if (#frontier >= MAX_BUFFER) { dequeue_link_with_min_score(frontier); } enqueue(frontier, outlink, score); } }}

Simplest topical crawler: Frontier is priority queue based on text similarity between topic and parent page

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Ch. 8 Web Crawling by Filippo Menczer

Best-first variations• Many in literature, mostly stemming from

different ways to score unvisited URLs. E.g.:– Giving more importance to certain HTML markup

in parent page– Extending text representation of parent page with

anchor text from “grandparent” pages (SharkSearch)

– Limiting link context to less than entire page– Exploiting topical locality (co-citation)– Exploration vs exploitation: relax priorities

• Any of these can be (and many have been) combined

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Ch. 8 Web Crawling by Filippo Menczer

Link context based on text neighborhood

• Often consider a fixed-size window, e.g. 50 words around anchor

• Can weigh links based on their distance from topic keywords within the document (InfoSpiders, Clever)

• Anchor text deserves extra importance

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Ch. 8 Web Crawling by Filippo Menczer

Link context based on DOM tree• Consider DOM subtree

rooted at parent node of link’s <a> tag

• Or can go further up in the tree (Naïve Best-First is special case of entire document body)

• Trade-off between noise due to too small or too large context tree (Pant 2003)

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Ch. 8 Web Crawling by Filippo Menczer

DOM contextLink score = linear combination between page-based and context-based similarity score

Page 66: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Co-citation: hub scores

Link scorehub = linear combination between link and hub score

Number of seeds linked from page

Page 67: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Combining DOM context and hub scores

Add 10 best hubs to seeds for

94 topics

Experiment based on 159 ODP topics (Pant & Menczer 2003)

Split ODP URLs between seeds

and targets

Page 68: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Exploration vs Exploitation• Best-N-First (or BFSN)• Rather than re-sorting

the frontier every time you add links, be lazy and sort only every N pages visited

• Empirically, being less greedy helps crawler performance significantly: escape “local topical traps” by exploring more

Pant et al. 2002

Page 69: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

InfoSpiders• A series of intelligent

multi-agent topical crawling algorithms employing various adaptive techniques:– Evolutionary bias of

exploration/exploitation

– Selective query expansion

– (Connectionist) reinforcement learning

Menczer & Belew 1998, 2000; Menczer et al. 2004

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Ch. 8 Web Crawling by Filippo Menczer

Pr l el

el'

l'

l nnet in1, ..., inN

ink k,w

dist w, l wD

link l instances of ki

l

k1

kn

ki

agent's neural net

sum of matches with

inverse-distance weighting

link l Instancesof ki

Agent’s neural net

Stochasticselector

Link scoring and selection by each

crawling agent

Page 71: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Foreach agent thread:Pick & follow link from local frontierEvaluate new links, merge frontierAdjust link estimatorE := E + payoff - costIf E < 0: Die Elsif E > Selection_Threshold: Clone offspring Split energy with offspring Split frontier with offspring Mutate offspring

Artificial life-inspired Evolutionary Local Selection Algorithm (ELSA)

selectivequery

expansion

matchresource

bias

Reinforcementlearning

Page 72: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Adaptation in InfoSpiders

• Unsupervised population evolution– Select agents to match resource bias– Mutate internal queries: selective query

expansion– Mutate weights

• Unsupervised individual adaptation– Q-learning: adjust neural net weights to

predict relevance locally

Page 73: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

InfoSpiders evolutionary bias: an agent in a relevant area will spawn other agents to exploit/explore that neighborhood

keywordvector neural net

local frontier

offspring

Page 74: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Multithreaded InfoSpiders (MySpiders)

• Different ways to compute the cost of visiting a document:– Constant: costconst = E0 p0 / Tmax

– Proportional to download time: costtime = f(costconst t / timeout)

• The latter is of course more efficient (faster crawling), but it also yields better quality pages!

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Ch. 8 Web Crawling by Filippo Menczer

Selective Query Expansion in InfoSpiders: Internalization of local text features

POLIT

CONSTITUT

TH

SYSTEM

GOVERN

0.99

0.84

0.18

0.31

0.19

0.22

When a new agent is spawned, it picks up a common term from the current page (here ‘th’)

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Ch. 8 Web Crawling by Filippo Menczer

Reinforcement Learning• In general, reward function R: S A • Learn policy (: S A) to maximize

reward over time, typically discounted in the future:

• Q-learning: optimal policy

V tr(t),t

0 1

*(s) argmaxa

Q(s,a)

argmaxa

R(s,a)V *(s')

s

s2a2

a1 s1

Value of following optimal policy in future

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Ch. 8 Web Crawling by Filippo Menczer

Q-learning in InfoSpiders• Use neural nets to estimate Q scores• Compare estimated relevance of visited page with Q score

of link estimated from parent page to obtain feedback signal

• Learn neural net weights using back-propagation of error with teaching input: E(D) + maxl(D) l

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Ch. 8 Web Crawling by Filippo Menczer

Other Reinforcement Learning Crawlers• Rennie & McCallum (1999):

– Naïve-Bayes classifier trained on text nearby links in pre-labeled examples to estimate Q values

– Immediate reward R=1 for “on-topic” pages (with desired CS papers for CORA repository)

– All RL algorithms outperform Breath-First Search• Future discounting: “For spidering, it is always

better to choose immediate over delayed rewards” -- Or is it?– But we cannot possibly cover the entire search

space, and recall that by being greedy we can be trapped in local topical clusters and fail to discover better ones

– Need to explore!

Page 79: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Outline• Motivation and taxonomy of crawlers• Basic crawlers and implementation issues• Universal crawlers• Preferential (focused and topical) crawlers• Evaluation of preferential crawlers• Crawler ethics and conflicts• New developments: social, collaborative,

federated crawlers

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Ch. 8 Web Crawling by Filippo Menczer

Evaluation of topical crawlers

• Goal: build “better” crawlers to support applications (Srinivasan & al. 2005)

• Build an unbiased evaluation framework– Define common tasks of measurable difficulty– Identify topics, relevant targets– Identify appropriate performance measures

• Effectiveness: quality of crawler pages, order, etc.• Efficiency: separate CPU & memory of crawler

algorithms from bandwidth & common utilities

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Ch. 8 Web Crawling by Filippo Menczer

Evaluation corpus = ODP + Web

• Automate evaluation using edited directories

• Different sources of relevance assessments

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Ch. 8 Web Crawling by Filippo Menczer

Topics and Targets

topic level ~ specificitydepth ~ generality

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Ch. 8 Web Crawling by Filippo Menczer

TasksStart from seeds, find targets

and/or pages similar to target descriptions

d=2

d=3

Back-crawl from targets to get seeds

Page 84: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Target based performance measures

A: Independence!…Q: What assumption are we making?

Page 85: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Performance matrix

targetdepth

“recall” “precision”

targetpages

targetdescriptions

d=0d=1

d=2

Sct Td

Td

c ( p,Dd )pSc

t

Sct Td

Sct

c ( p,Dd )pSc

t

Sc

t

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Ch. 8 Web Crawling by Filippo Menczer

Crawling evaluation framework

URL

Web

CommonData

Structures

Crawler 1Logic

Main• Keywords• Seed URLs

Crawler NLogic

Private DataStructures

(limited resource)

Concurrent Fetch/Parse/Stem Modules

HTTP HTTP HTTP

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Ch. 8 Web Crawling by Filippo Menczer

Using framework to compare crawler performance

Pages crawled

Average

target

page

recall

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Ch. 8 Web Crawling by Filippo Menczer

Link frontier size

Performance/cost

Efficiency & scalability

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Ch. 8 Web Crawling by Filippo Menczer

Topical crawler performance

depends on topic characteristics

++++InfoSpiders

+++BFS-256

+++BFS-1

++++BreadthFirst

LPACLPAC

CrawlerTarget descriptionsTarget pages

C = target link cohesivenessA = target authoritativenessP = popularity (topic kw generality)L = seed-target similarity

Page 90: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Outline• Motivation and taxonomy of crawlers• Basic crawlers and implementation issues• Universal crawlers• Preferential (focused and topical) crawlers• Evaluation of preferential crawlers• Crawler ethics and conflicts• New developments: social, collaborative,

federated crawlers

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Ch. 8 Web Crawling by Filippo Menczer

Crawler ethics and conflicts• Crawlers can cause trouble, even

unwillingly, if not properly designed to be “polite” and “ethical”

• For example, sending too many requests in rapid succession to a single server can amount to a Denial of Service (DoS) attack!– Server administrator and users will be upset– Crawler developer/admin IP address may be

blacklisted

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Ch. 8 Web Crawling by Filippo Menczer

Crawler etiquette (important!)

• Identify yourself– Use ‘User-Agent’ HTTP header to identify crawler, website with

description of crawler and contact information for crawler developer

– Use ‘From’ HTTP header to specify crawler developer email– Do not disguise crawler as a browser by using their ‘User-Agent’

string• Always check that HTTP requests are successful, and in case of

error, use HTTP error code to determine and immediately address problem

• Pay attention to anything that may lead to too many requests to any one server, even unwillingly, e.g.:– redirection loops– spider traps

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Ch. 8 Web Crawling by Filippo Menczer

Crawler etiquette (important!)

• Spread the load, do not overwhelm a server– Make sure that no more than some max. number of

requests to any single server per unit time, say < 1/second• Honor the Robot Exclusion Protocol

– A server can specify which parts of its document tree any crawler is or is not allowed to crawl by a file named ‘robots.txt’ placed in the HTTP root directory, e.g. http://www.indiana.edu/robots.txt

– Crawler should always check, parse, and obey this file before sending any requests to a server

– More info at:• http://www.google.com/robots.txt• http://www.robotstxt.org/wc/exclusion.html

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Ch. 8 Web Crawling by Filippo Menczer

More on robot exclusion

• Make sure URLs are canonical before checking against robots.txt

• Avoid fetching robots.txt for each request to a server by caching its policy as relevant to this crawler

• Let’s look at some examples to understand the protocol…

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Ch. 8 Web Crawling by Filippo Menczer

www.apple.com/robots.txt

# robots.txt for http://www.apple.com/

User-agent: *Disallow:

All crawlers…

…can go anywhere!

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Ch. 8 Web Crawling by Filippo Menczer

www.microsoft.com/robots.txt

# Robots.txt file for http://www.microsoft.com

User-agent: *Disallow: /canada/Library/mnp/2/aspx/Disallow: /communities/bin.aspxDisallow: /communities/eventdetails.mspxDisallow: /communities/blogs/PortalResults.mspxDisallow: /communities/rss.aspxDisallow: /downloads/Browse.aspxDisallow: /downloads/info.aspxDisallow: /france/formation/centres/planning.aspDisallow: /france/mnp_utility.mspxDisallow: /germany/library/images/mnp/Disallow: /germany/mnp_utility.mspxDisallow: /ie/ie40/Disallow: /info/customerror.htmDisallow: /info/smart404.aspDisallow: /intlkb/Disallow: /isapi/#etc…

All crawlers…

…are not allowed in

these paths…

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Ch. 8 Web Crawling by Filippo Menczer

www.springer.com/robots.txt# Robots.txt for http://www.springer.com (fragment)

User-agent: GooglebotDisallow: /chl/*Disallow: /uk/*Disallow: /italy/*Disallow: /france/*

User-agent: slurpDisallow:Crawl-delay: 2

User-agent: MSNBotDisallow:Crawl-delay: 2

User-agent: scooterDisallow:

# all othersUser-agent: *Disallow: /

Google crawler is allowed everywhere except these paths

Yahoo and MSN/Windows Live

are allowed everywhere but

should slow down

AltaVista has no limits

Everyone else keep off!

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Ch. 8 Web Crawling by Filippo Menczer

More crawler ethics issues• Is compliance with robot exclusion a

matter of law? – No! Compliance is voluntary, but if you do

not comply, you may be blocked– Someone (unsuccessfully) sued Internet

Archive over a robots.txt related issue• Some crawlers disguise themselves

– Using false User-Agent – Randomizing access frequency to look like a

human/browser– Example: click fraud for ads

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Ch. 8 Web Crawling by Filippo Menczer

More crawler ethics issues• Servers can disguise themselves, too

– Cloaking: present different content based on User-Agent

– E.g. stuff keywords on version of page shown to search engine crawler

– Search engines do not look kindly on this type of “spamdexing” and remove from their index sites that perform such abuse• Case of bmw.de made the news

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Ch. 8 Web Crawling by Filippo Menczer

Gray areas for crawler ethics • If you write a crawler that unwillingly

follows links to ads, are you just being careless, or are you violating terms of service, or are you violating the law by defrauding advertisers?– Is non-compliance with Google’s robots.txt

in this case equivalent to click fraud?• If you write a browser extension that

performs some useful service, should you comply with robot exclusion?

Page 101: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Outline• Motivation and taxonomy of crawlers• Basic crawlers and implementation issues• Universal crawlers• Preferential (focused and topical) crawlers• Evaluation of preferential crawlers• Crawler ethics and conflicts• New developments

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Ch. 8 Web Crawling by Filippo Menczer

New developments: social, collaborative, federated crawlers• Idea: go beyond the “one-fits-all”

model of centralized search engines

• Extend the search task to anyone, and distribute the crawling task

• Each search engine is a peer agent• Agents collaborate by routing

queries and results

Page 103: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

6S: Collaborative Peer Search

AB

query

query

hit

hit

Data mining & referral opportunities

query

query

query

C

Emerging communities

bookmarks

localstorage

WWW

IndexCrawler Pee

r

Page 104: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Basic idea: Learn based on prior query/response interactions

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Ch. 8 Web Crawling by Filippo Menczer

Learning about other peers

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Ch. 8 Web Crawling by Filippo Menczer

Query routing in 6S

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Ch. 8 Web Crawling by Filippo Menczer

Emergent semantic clustering

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Ch. 8 Web Crawling by Filippo Menczer

Simulation 1: 70 peers, 7 groups

• The dynamic network of queries and results exchanged among 6S peer agents quickly forms a small-world, with small diameter and high clustering (Wu & al. 2005)

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Ch. 8 Web Crawling by Filippo Menczer

Simulation 2: 500 Users

ODP (dmoz.org)

Each synthetic user associated with a topic

Page 110: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Semantic similarity

Peers with similar interests are more likely to talk to each other (Akavipat & al. 2006)

Page 111: Chapter 9 Web Crawling

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Ch. 8 Web Crawling by Filippo Menczer

Quality of results

More sophisticated learning algorithms do better

The more interactions,

the better

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Ch. 8 Web Crawling by Filippo Menczer

http://homer.informatics.indiana.edu/~nan/6S/

1-click configuration of personal crawler and setup of search engine

Download and try free 6S prototype:

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Ch. 8 Web Crawling by Filippo Menczer

http://homer.informatics.indiana.edu/~nan/6S/

Search via Firefox browser extension

Download and try free 6S prototype:

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Ch. 8 Web Crawling by Filippo Menczer

Need crawling code?• Reference C implementation of HTTP, HTML parsing, etc

– w3c-libwww package from World-Wide Web Consortium: www.w3c.org/Library/

• LWP (Perl)– http://www.oreilly.com/catalog/perllwp/– http://search.cpan.org/~gaas/libwww-perl-5.804/

• Open source crawlers/search engines– Nutch: http://www.nutch.org/ (Jakarta Lucene: jakarta.apache.org/lucene/)– Heretrix: http://crawler.archive.org/– WIRE: http://www.cwr.cl/projects/WIRE/– Terrier: http://ir.dcs.gla.ac.uk/terrier/

• Open source topical crawlers, Best-First-N (Java)– http://informatics.indiana.edu/fil/IS/JavaCrawlers/

• Evaluation framework for topical crawlers (Perl)– http://informatics.indiana.edu/fil/IS/Framework/