READ OUT LOUDTHE STORY BEHIND

- ADIDAS -CLEATS MAKE ADI FAMOUS

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The split between the brothers literally constituted a split within thevillage. Adidas employees and Puma employees hated each other. Is this still the case? Jan smiles: “We are now more than 60 years down the

road and there is no evidence of it whatsoever. Adidas and Puma finally took the initiative and publicly buried the hatchet onSeptember 21, 2009. On this ‘Day of Peace’, the employees of Puma

and Adidas, including the CEOs, played a soccer match with and against each other.” The real breakthrough for the steadily growing company took place during the finals of the World Championship

Soccer in 1954, when Germany played against Hungary, who was slated to win. People had very little faith in the German team as it plodded its way through the rain. The players were wearing Adidas shoes

that had something that turned out to be the greatest innovation of the tournament: exchangeable cleats. During half-time, Adi attached longer and stiffer cleats to all the soccer shoes, as a consequence of which the

German team suddenly had far more grip on the slippery soccer field and became champion. Adidas acquired instant fame. The orders started pouring in.

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