chapter dashboards – part 3: data utilization – how to share & leverage your data
TRANSCRIPT
Data Utilization – How to share & leverage your data
Chapter Dashboards – Part 3:
What’s Measured is Real Aligning your organization
Engage to create
Setting KPIs
Part 1
Series Overview
Gather, Rather Than Hunt For Your Data How to find the data
Data Utilization How to Share & Leverage Data Putting your data to use
Keeping cadence
Part 2 Part 3
https://www.youtube.com/watch?v=2_KGW-_6sos
https://www.youtube.com/watch?v=1UQKPiEh1A4
Today’s Learning ObjectivesProcessUnderstanding and reflecting on how data is shared in your organization
Next StepsHow data is used to make decisions in your organization
ToolsWhat data do you already have that would be valuable to yourself or other decision makers?
Kyle BazzyDirector of Growth
Proud Detroiter
BillhighwayTechnology that solves real
problems exclusively for component-based organizations
Founded in 1999
Why Are We Qualified?
https://www.linkedin.com/pulse/five-reasons-why-you-should-use-data-make-better-frederic-kalinke
Why Should You Use Data?01 Data is truth
02 Data improves things
03 Data predicts the future
04 Data breeds innovation
05 Data is your competitive edge
When done right, the chapter experience can be one of the
biggest drivers of member retention. ARMA members named
their chapter engagement as their top benefit on member-
satisfaction surveys, [Trevor] Mitchell said. “If we’re investing in
them, it increases our national retention rate and growth rate.”
“75% of business leaders in North America and Europe believe they are fully taking advantage of data, only about 4% of them are actually doing so.”
Global Study from PricewaterhouseCoopers (PwC) and Iron Mountain
http://associationsnow.com/2015/11/study-data-intelligence-challenges-business-leaders/
75% 4%Vs.
Process#1
AccessWho has access to the data?
#2
CommunicationCreate a cadence
#3
FormatDecide what is most effective
RINSE AND REPEAT
Choosing format that is right for your team
K.I.S.S Is it easy to update? Choosing tools
#1. Format
Paralysis by AnalysisOver-analyzing (or over-thinking) a situation so that a decision or action is never taken
Is it visible? Can you tell if people are
viewing it? What are you doing to ensure
people see it? How often is it updated? Can they access it easily?
Anytime they want? If in office, is it written on the wall?
#2. Access
Cadence. Cadence. Cadence. Traction Level 10 Meetings (example)
Consistency > Quality Less is often better
#3. Communication
Decision Making
Think Know ProveNeed data to make know You have results to back up
the data – what data do youneed to prove this out?
Proved it, so ask for more budget
Think Know ProveIntegrating members’
membership expiration date into email newsletters
with a link to renew will increase renewals
That link is the number-one most clicked link on any
emails that we send at any time
Need conversation number from link to
membership renewals
Example: Decision Making
The majority of Association of Widget Professionals (AWP) membership drops off after 3 years.
Data shows that if they keep the member for 4 years, then they’re there for then life.
Most might think: “We need to send more renewal notices to third-year members.”
But you need to dig deeper and review patterns
http://getmespark.com/wp-content/uploads/EvidenceBasedDecisionMaking.pdf
TIP: Start Small
At BH we have an idea to build a community for CRPs
Example: Start Small
01 We surveyed CRPs
02 Instead of making a big bet, we are going to make a series of small ones Going with LinkedIn Group instead of buying community software
03 When we learn from the small bets, we will make decision on big bet If we find the community is solving problems for CRPs then we will
invest into software, better tools, etc. (based on feedback)
Have you witnessed a change in behavior? Have you asked chapter leaders what will
incentivize them? What has worked/hasn’t worked in the past?
Influencing Behavior
http://www.moaa.org/Content/Chapters-and-Councils/Chapters-and-Councils.aspx
Influencing Behavior
Fear of not knowing how to do it “right”
Fear of finding out things that contradict conventional wisdom
Fear of having to do things differently as a result of what the business intelligence is telling them
http://effectivedatabase.com/resources/why-associations-struggle-with-business-intelligence-2/
TIP: Fear is Normal
Release dashboard
80% of chapters didn’t file taxes on-time
Mediocrity becomes status quo
TIP: Understand Pitfalls
Summary: Relying too heavily on existing data, might not lead to end goals
Lessons Learned01
Know what your goals are02
Find out what others are doing & replicate
03
Create a plan to share data
Be aware of pitfalls04
If you could have any tool or template to help you with a current project, what would
it be?
Question
Chapter Dashboards Chapter ROI Volunteers Chapter/National Collaboration Or something completely different – your choice!
Date: Tuesday, November 22nd
Time:12:00-12:45 PM E.S.T.
CRP TalkWhat will we talk about? Anything you want!
KnowledgeBankhttp://www.billhighway.co/knowledge-bank/association/
Q&A – Ask Away!