chapter i managing macro
TRANSCRIPT
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Presenter: Group 1- KD 0704
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Miin Wu
1989
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Miin Wu : Invest heavilyin research & development
Create alliances with other companies
Seek ways to recreate organization
Foster work environment
Provide people chance to return home & to
develop
One of Taiwans thriving hi-tech companies & recipient ofthe 2001 Golden Silicon Award
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Question 1:Describe how Miin Wu performs
planning, organizing, leading andcontrolling activities in managingMacronix International.
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PLANNINGPLANNING
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PLANNING: Define goals
Establish strategy
Develope plan to
coordinate activities
1. Macronixs goal:
To lead in supplying computer chips
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2. Macronixs Strategy:
Create alliances with othercompnies
Invest in research anddevelopment ( spend 16%of company revenue onproduct development)
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ORGANIZINGORGANIZING
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ORGANIZING
Including:
Determining what tasks are
to be done Who is to do them
How the tasks are to be
grouped
Who reports to whom And where decisions are to
be made
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How does Miin Wu performorganizing in managingMacronix International?
He determined the missions which need
fulfilling with high-quality people
He offered several workers who had stablejobs in USA join him in Taiwan. He gave thema chance to return home and to have a pieceof company.
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LEADINGLEADING
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- Motivating employees
- Directing the activities ofothers
- Selecting the mosteffective channel
- Resolving conflicts
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- Offering several workers anopportunity to join inTaiwan
- Giving them a piece of thecompany
Mixing a U.S. technology base with Taiwanese manufacturingtechnology
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Seeking ways to re-create and make theorganization possible for
employees to do the bestthey can.
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- Fostering a work environmentwhere employees look
forward to coming to work.
- Also providing themopportunities to develop so
theyll stay knowledgeable
and able to respond to
change.
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CONTROLLINGCONTROLLING
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CONTROLLING
Consist of monitoring theoperating results ofimplemented plans andcomparing the actualresults with theexpected result.
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Company sales in 2001exceeded $825 million.
Gross profit nearing $212
million.
Gross profit > 25% grossmargin.
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Net sales of Macronix Internationalin 2008 and 2009
Source: http://www.macronix.com
$23,258
$26,367
$0
$10,000
$20,000
$30,000
2008 2009
Time
Netsales(mil
lio
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Question 2:What management roles does Miin
Wu demonstrate in dealing (1) withother companies and (2) with his
employees?
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What are managementroles?
Management roles are specificcategories of managerial behavior,often grouped under three primaryheadings: interpersonal relationship,transfer of information and decisionmaking.
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Miin Wus Management
Role in dealing withother companies
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1. Entrepreneur
Definition: searches organization and its environment foropportunities and initiates improvement objects to bring about
change; supervises design of certain projects as well.
Example: Miin Wu research the IT market, consider his companysstatus, and planning the new strategy of co-operating with othercompanies.
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2. Resource allocator
Definition: responsible for the allocation of organizational resourcesof all kinds in effect, the making of approval of all significant
organizational decisions.
Example: Miin Wu came to the decision of re-allocate the capitalresource of Macronix. The firm spent up to 16% of total revenueon developing and inventing new products and technologies.
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3. Negotiator
Definition: Responsible for representing the organization at majornegotiations
Example: Miin Wu plays the roles of main negotiator when dealingwith other IT companies, in order to get the best benefits, bestconditions while co-operating, and with lowest cost possible.
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Miin Wus Management
Role in dealing withemployees
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LEADER
Responsible for:- The motivation & activation of employees.
- Staffing, training, and associated duties.
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Question 3:
Describe how lessons learned from
such disciplines as economics,philosophy, and scientology could
be of benefit to Miin Wu.
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Lessons learned from suchdisciplines as Economics
Understanding allocation and distribution of resources
Human resources Capital resources
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Is a term used to refer to howemployees are managed byorganizations, or tothe personnel department
in charged of that role.
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Are understood to includeassets that are utilized in
the process of producinggoods or services as part ofa business operation
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The nature of things, particularly valuesand ethics
Ethical concerns go directly the to theexistence of organizations
And what constitutes proper behavior withinthem.
Lessons learned from suchdisciplines as Philosophy
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Wu offered several workers anopportunity:
to join him in Taiwan to return hometo have a small piece of the company
his workers gave up comfortable and stablejobs to help Wu succeed
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The study of society (social science) developing and refiningbody of knowledge and theory about human social activity(human relationships and the way these relationships affectthe world).
Lessons learned from such
disciplines as Scientology
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-Whatbenefitsdid Miin Wu gain from those
lessonslearned thoroughthisdiscipline?
a. Employees loyalty and enthusiasm.
b. Strong relationships with the other
corporations.
-How did MiinWuconductthese lessonstomake betterreality?
- Understanding the value of the role of sociology.
- Give many benefits to his workers.
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SUMMARY
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Thank you
for yourlistening.