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Chapter III Life Insurance Sector in India: An Overview

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Chapter III

Life Insurance Sector in India: An Overview

65

CHAPTER – III LIFE INSURANCE SECTOR IN INDIA: AN OVERVIEW

3.1 Introduction: Insurance in its pure form is a social good and in a number of cases can

be classified as a public good, i.e. it generates desirable externalities. Insurance

companies, mutuals and cooperatives enable individuals and firms to protect

themselves against infrequent but extreme losses at a cost which is small

compared to the feared loss. They do this through the workings of the law of

large numbers and the central limit theorem which ensure that a sufficiently large

number of reasonably homogenous risks will produce well behaved and highly

predictable aggregate results following a roughly Gaussian loss distribution.

Insurance by its nature is an intangible good, involving payment in

advance for an unknowable quality of delivery in the future. Thus trust is a critical

element, and public good classes such as health, disability and work place injury

or illness have to date often been delivered through state entities. However most

classes of insurance are usually delivered through private markets and insurance

regulation tends to reflect solvency concerns and information asymmetry

between suppliers and policyholders.

3.2 Structure of Indian Insurance Industry: From Figure 3.1, one could understand the structure of Indian Insurance

Industry. Indian insurance industry is governed and monitored by the apex

regulatory body Insurance Regulatory and Development Authority (IRDA). The

insurance institutions in India are basically classified in to i) life insurance, ii)

general insurance, iii) reinsurance, iv) specialized insurance institutions and v)

health insurance. The life insurance sector has one public sector company (LIC

of India) and twenty three private sector companies as shown in Table 3.1. The

Table also depicts that the general insurance sector has four public sector

companies and fifteen private sector companies. General Insurance Corporation

of India (GIC of India) is the only reinsurer in India.

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Table 3.1: List of Insurers – Life & General

Life Insurance General Insurance

Public Sector 1. LIC of India

Public Sector 1. National Insurance

2. New India Assurance

3. Oriental Insurance

4. United India Insurance

Private Sector 1. Aegon Religare

2. AVIVA Life

3. Bajaj Allianz Life

4. Bharti AXA Life

5. Birla Sun Life

6. Canara HSBC OBC

7. DLF Pramerica

8. Edelweiss Tokio Life

9. Future Generali India

10. HDFC Standard Life

11. ICICI-Prudential Life

12. IDBI Federal Life

13. IndiaFirst Life

14. ING Vysya Life

15. Kotak Mahindra Old Mutual

16. Max New York Life

17. Metlife India

18. Reliance Life

19. Sahara Life

20. SBI Life

21. Shriram Life

22. Star Union Dai-ichi

23. TATA-AIG Life

Private Sector 1. Bajaj Allianz General

2. Bharti AXA General

3. Cholamandalam MS

4. Future Generali India

5. HDFC ERGO

6. ICICI Lombard

7. IFFCO-TOKIO

8. L & T General

9. Raheja QBE

10. Reliance General

11. Royal Sundaram

12. SBI General

13. Shriram General

14. TATA AIG General

15. Universal Sompo

Source: IRDA Annual Reports

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Figure 3.1 also reveal that there two specialized insurance institutions,

namely Agriculture Insurance Company (AIC) for providing crop insurance

schemes and Export Credit Guarantee Corporation of India (ECGC) for providing

export guarantees and insurance to exporters. Besides, there are also stand-

alone health insurance companies, namely, Star Health, Apollo Munich and Max

Bupa operating in India.

3.3 Insurance Penetration and Density: The potential and performance of the insurance sector is universally

assessed in the context of two parameters, viz., Insurance Penetration and

Insurance Density. Insurance penetration is defined as the ratio of premium

underwritten in a given year to the gross domestic product (GDP). Insurance

density is defined as the ratio of premium underwritten in a given year to the total

population (measured in US$ for convenience of comparison).

Table 3.2: Insurance Penetration & Density in India during 2001-2010

Source: IRDA Annual Report, 2011.

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Table 3.2 depicts the insurance penetration and density scenario in India

between 2001 and 2010. The Table also gives the penetration and density for life

and non-life industry separately. From the Table, one could infer that the overall

insurance density has increased over five times during 2001 – 2010. In 2001,

overall insurance density was just USD 11.5, whereas it reached USD 64.4 in

2010. In 2001, the penetration percentage was just 2.71%, which became 5.10%

in 2009. Thus, the penetration has reduced during the year 2010. The Table also

exhibits that the life insurance density and penetration are greater than the non-

life insurance penetration and density. For instance, the life insurance density

was USD 9.1 in 2001 and the non-life insurance density was just USD 2.4. Life

insurance density has increased by six times whereas the non-life insurance

density increased over 3 times during 2001 – 2010. Life insurance penetration

has almost doubled during 2001 – 2010 from 2.15% to 4.40%. However, the

general insurance penetration has shown a meager improvement from 0.56% in

2001 to 0.71 in 2010.

Figure 3.2 Insurance Density in India during 2001 - 2010

Source: IRDA Annual Report, 2011.

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Figure 3.2 depicts the insurance density in India during 2001 – 2010. From

the figure one could understand that the growth rate of insurance density was

nominal during 2001 – 2005, and it is only during 2006 – 2010, the industry could

achieve a greater insurance density. The Figure also shows that the life

insurance density is far above the non-life insurance density.

Figure 3.3 exhibits the insurance penetration in India during 2001 – 2010,

both in life and non-life industry. From the Figure one could see that the non-life

insurance penetration has shown a flat growth during 2001 – 2010. However, the

life insurance penetration is showing a positive growth during the same period,

with certain ups and downs. Especially during 2005 – 2006, the life insurance

penetration has witnessed a steep increase; however during 2009 – 2010 it has

shown a negative trend.

Figure 3.3: Insurance Penetration in India during 2001 - 2010

Source: IRDA Annual Report, 2011.

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3.4 Life Insurance: A Prelude Life Insurance is the key to good financial planning. On one hand, it

safeguards the money of the insured and on the other, ensures its growth, thus

providing them with complete financial well being. Life Insurance can be termed

as an agreement between the policy owner and the insurer, where the insurer for

a consideration agrees to pay a sum of money upon the occurrence of the

insured individual's or individuals' death or other event, such as terminal illness,

critical illness or maturity of the policy. Life insurance plans, unlike mutual funds,

are beneficial when you look at them as a long term avenue of investment which

also offers protection through life cover. Life insurance policies are broadly

categorized into two types; Traditional Plans and Unit Linked Insurance Plans

(ULIPs).

Traditional policies offer in-built guarantees and define maturity benefits

through variety of products such as guaranteed maturity value. The investment

risk in traditional life insurance policies is borne by life insurance companies.

Additionally, the investment decisions are regulated to a large extent by

Insurance Regulatory and Development Authority (IRDA) rules and regulations of

IRDA ensuring stable returns with minimal risk. Investment income is distributed

amongst the policy holders through annual bonus. These policies are ideal for

policy holders who are not market savvy and do not wish to take investment risks.

ULIPs, on the other hand provide a combination of risk cover and investment.

3.5 Advantages of Life Insurance: Life Insurance provides the dual benefits of savings and security. The

following benefits explain why this investment tool should be an integral part of

financial plans;

Risk Cover: Life today is full of uncertainties; in this scenario life

insurance ensures that one’s loved ones continue to enjoy a good quality of life

against any unforeseen event.

Planning for life stage needs: Life insurance not only provides financial

support in the event of untimely death but also acts as a long term investment.

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One can meet his/her goals, be its children's education, their marriage, building a

dream home or planning a relaxed retired life, according to one’s life stage and

risk appetite. Traditional life insurance policies i.e. traditional endowment plans,

offer in-built guarantees and defined maturity benefits through variety of product

options such as Money Back, Guaranteed Cash Values, Guaranteed Maturity

Values.

Protection against rising health expenses: Life Insurers through riders

or stand alone health insurance plans offer the benefits of protection against

critical diseases and hospitalization expenses. This benefit has assumed critical

importance given the increasing incidence of lifestyle diseases and escalating

medical costs.

Builds the habit of thrift: Life Insurance is a long-term contract where a

policyholder, have to pay a fixed amount at a defined periodicity. This builds the

habit of long-term savings. Regular savings over a long period ensures that a

decent corpus is built to meet financial needs at various life stages.

Safe and profitable long-term investment: Life Insurance is a highly

regulated sector. IRDA, the regulatory body, through various rules and

regulations ensures that the safety of the policyholder's money is the primary

responsibility of all stakeholders. Life Insurance being a long-term savings

instrument, also ensures that the life insurers focus on returns over a long-term

and do not take risky investment decisions for short term gains.

Assured income through annuities: Life Insurance is one of the best

instruments for retirement planning. The money saved during the earning life

span is utilized to provide a steady source of income during the retired phase of

life.

Protection plus savings over a long term: Since traditional policies are

viewed both by the distributors as well as the customers as a long term

commitment; these policies help the policyholders meet the dual need of

protection and long term wealth creation efficiently.

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Growth through dividends: Traditional policies offer an opportunity to

participate in the economic growth without taking the investment risk. The

investment income is distributed among the policyholders through annual

announcement of dividends/bonus.

Facility of loans without affecting the policy benefits: Policyholders

have the option of taking loan against the policy. This helps to meet unplanned

life stage needs without adversely affecting the benefits of the policy they have

bought.

Tax Benefits: Insurance plans provide attractive tax-benefits for both at

the time of entry and exit under most of the plans.

Mortgage Redemption: Insurance acts as an effective tool to cover

mortgages and loans taken by the policyholders so that, in case of any

unforeseen event, the burden of repayment does not fall on the bereaved family.

3.6 Major Type of Insurance Policies in India: The following are the major classification of insurance policies in India;

Term Insurance: Term Insurance helps the customers in safeguarding

their families from financial worries that arise due to unfortunate circumstances.

Term plans are pure risk cover plans with or without maturity benefits. These

pure risk plans cover one’s life at a nominal cost. Term plans also helps to avail

the benefit to cover policyholder’s outstanding debts like mortgage, home loan

etc. In case of something happens to the policyholder, the financial burden is

borne by the insurance company and not the policyholder’s loved ones. The

Benefits of Term Plan are; i) High insurance Cover at lower costs, ii) Financial

security against loans and mortgages, iii) Single premium payment option

available, and iv) Available with host of Additional rider benefits.

Health Insurance: The purpose of health insurance is to overcome

unforeseen emergencies without compromising on any other financial goal.

Health insurance helps to pay for all medical expenses. A health insurance policy

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also gives the benefit of covering the policyholder’s loved ones under one plan to

avoid any financial constraints arising on account of a medical emergency. The

benefits of Health Insurance are; i) Cashless hospitalization in all major hospitals

pan India, ii) Coverage of pre and post hospitalization expense, and iii) Coverage

of all major day care treatments.

Endowment Plans: Endowment Plans are an ideal choice for the risk-

averse customer. Endowments are long-term, regular savings plans with a built-in

life cover. Provided the policyholder has paid all your premiums, at the end of the

term the policyholder receives the sum assured plus accrued /guaranteed

bonuses that have been declared over the years, as a lump sum. In case of the

unfortunate death during the term of plan, the sum assured, will be paid out as a

lump sum with the bonuses that the policy is entitled to. The benefits of

Endowment Plan are; i) Available as money back plans also, ii) Option to avail a

host of additional rider benefits, iii) Cover life for a longer period of time, and iv)

Loan facility can be availed against most of the plans.

Whole Life Insurance Plan: Whole Life Insurance plans provide cover

throughout the lifetime. The premium could be paid for as long as a lifetime or for

a limited period. Unlike endowment plans they do not carry a maturity value and

pay the sum assured to the family in case of the unfortunate death of the

policyholder. A Whole Life Insurance plan assures that family of the policyholder

is protected against financial loss that could occur due to policyholder’s death.

Group Insurance: Group insurance covers a group of people, usually

members of societies, employees of a common employer, or professionals. All

employees or members are included under one 'master policy' owned by the

employer /nodal agency. Group Insurance covers both life and savings products

along with options like Superannuation and Health.

Retirement Plans: Retirement Plans supports in the twilight years of

policyholder’s life. The savings you set aside today become your wealth and

support in the years to come. The Retirement Plan benefit are; i) Alternative to

superannuation's and provident fund, ii) Compulsory Saving, iii) Saving tax, and

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Choice of Open Market Option, i.e., you have the option to purchase an

immediate annuity from your current insurer or from any other life insurer as

recognized by IRDA.

Children Plan: Insurance today offers a very simple assurance in terms of

monetary support to a child and family in case of death or disability of parent and

helps ensure that the shortage of fund never hampers dreams or aspirations of

the policyholder’s child. In short, Children's Plans ensure a secured financial

future for policyholder’s child. However, as parents the policyholder should keep

the following factors in mind before choosing a child insurance plan:

� Should cover child throughout even if something happens to the parent

� The payout should be at a age when the child requires it the most, i.e.,

when he wants to enter his dream college or needs to start his career.

� Should provide a regular source of income so that child doesn't have to

compromise on his dreams and aspirations.

� Child should not be forced to pay the premiums of the policy.

Wealth Plan: Wealth plans invest the premium in to the equity, debt and

cash markets by allocating units, which like any other mutual fund have a NAV.

The policyholder is free to switch between one fund to another depending on the

risk factor to bear. They offer better returns than traditional endowment plans and

offer a great deal of flexibility along with great returns making them the finest

product offering. The benefits of wealth plan are; i) Availability in single premium

and regular premiums options, ii) Investment funds ranging from index funds to

mid-cap funds and debt market linked funds, iii) Option to choose from a host of

additional rider benefits, iv) Tax Benefits as per existing tax laws, v) Flexibility to

move from one investment fund to other by the way of switching of funds, and vi)

Option to infuse additional capital by the way of Top Ups to give your investments

a boost.

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3.7 Structure of Indian Life Insurance Sector: In this part of study, a note on the institutions and bodies concerned with

life insurance sector are discussed;

The Insurance Regulatory and Development Authority (IRDA):

The insurance sector was opened up to private participation with the

enactment of the Insurance Regulatory and Development Authority Act, 1999.

The IRDA at present consists of the Chairman, 4 full-time members and 4 part-

time members. The Authority is functioning from its Head Office at Hyderabad,

Andhra Pradesh. The core functions of the Authority include (i) licensing of

insurers and insurance intermediaries; (ii) financial and regulatory supervision;

(iii) control and regulate premium rates; and (iv) protection of the interests of the

policyholders. With a view to facilitating development of the insurance sector, the

Authority has issued regulations on protection of the interests of policyholders;

obligations towards the rural and social sectors; micro insurance and licensing of

agents, corporate agents, brokers and third party administrators. This is in

addition to the regulatory framework provided for registration of insurance

companies, maintenance of solvency margin, investments and financial reporting

requirements.

Life Insurance Council:

Life Insurance Council is a forum that connects the various stakeholders of

the sector. It develops and coordinates all discussions between the Government,

Regulatory Board and the Public. In short, it is the face of the Life Insurance

industry. It was constituted under Section 64A of Insurance Act 1938, the Life

Insurance Council functions through several sub-committees and includes all life

insurance companies in India. In total, there are 23 life insurers who offer a

variety of traditional and new innovative products.

The major functions of Life Insurance Council are;

� Creating a positive image of the industry and enhancing consumer

confidence.

� Maintaining high standards of ethics and governance.

� Promoting awareness of the role and benefits of life insurance.

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� Organizing structured and proactive discussions with Government,

lawmakers and regulators.

� Conducting research in life insurance, publish monographs and contribute

to development of the sector.

� Acting as forum of interaction with other organizations of the financial

services sector.

� Playing a leading role in insurance education, research, training and

conferences.

� Providing help and guidance to members when necessary.

� Be an active link between the Indian life insurance industry and the global

markets. Life Insurance Companies in India:

In this part of the study, an attempt has been made by the researcher to

provide a brief profile on each of the life insurers;

Life Insurance Corporation of India:

The Parliament of India passed the Life Insurance Corporation Act on the

19th of June 1956, and the Life Insurance Corporation of India was created on

1st September, 1956, with the objective of spreading life insurance much more

widely and in particular to the rural areas with a view to reach all insurable

persons in the country, providing them adequate financial cover at a reasonable

cost.

As of now, LIC functions with 3371 branch offices across the length and

breadth of the country. It has also 109 divisional offices, 8 zonal offices, 992

satellite offices and the corporate office. LIC’s Wide Area Network covers 109

divisional offices and connects all the branches through a Metro Area Network.

LIC has tied up with some Banks and Service providers to offer on-line premium

collection facility in selected cities. LIC’s ECS and ATM premium payment facility

is an addition to customer convenience. Apart from on-line Kiosks and IVRS, Info

Centres have been commissioned at Mumbai, Ahmedabad, Bangalore, Chennai,

Hyderabad, Kolkata, New Delhi, Pune and many other cities.

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AEGON Religare Life Insurance Company:

AEGON, an international life insurance, pension and investment company,

Religare, a global financial services group and Bennett, Coleman & company,

India’s largest media house, have come together to launch AEGON Religare Life

Insurance Company Limited (ARLI). This venture is dedicated to build a

profiTable customer-centric business with scale, providing a work environment

that fosters excellence and innovation. This joint venture will balance a local

approach with the power of an expanding global operation.

ARLI launched its pan-India operations in July, 2008 following a multi-

channel distribution strategy with a vision to help people plan their life better. The

fulfillment of this vision is based upon having a complete product suite, providing

customized advice and enhancing the overall customer experience through

superior service. The company has 128 branches as on 31st March 2011.

Aviva Life Insurance Company:

Aviva Life Insurance Company India Limited was incorporated on 25

September 2000. The Company is registered as a life insurer with the IRDA and

the Company’s business comprises life insurance and pension business. The

Company is a joint venture of Dabur Invest Corp. (74%) and Aviva International

Holdings Limited, UK (26%). The Company benefits from the management

experience of the India's leading producer of traditional healthcare products and

world’s oldest insurance Group.

With a strong sales force of over 20,000 Financial Planning Advisers

(FPAs), the company has initiated and pioneered many innovative sales

approaches, including the concept of Bancassurance and Financial Health Check

services. The company is among the first companies to introduce the

contemporary unit-linked products. With a wide distribution network of 142

branches and strong Bancassurance partnerships, the company has spread

across nearly 3,000 towns and cities in India. The company is also committed of

social responsibility; and has been successful in reaching out to the

underprivileged strata through our Micro-insurance initiatives.

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Bajaj Allianz Life Insurance Company Limited:

Bajaj Allianz Life Insurance Company Limited was incorporated on 12th

March 2001 as a Company under the Companies Act, 1956. The Company

obtained a license from the Insurance Regulatory and Development Authority

(“IRDA”) for carrying on the business of life insurance on 3rd August 2001. The

registration certificate granted by IRDA is valid and the same has been renewed

for the year 2011-2012. The Company has a wide range of products in traditional

and unit-linked insurance business.

Bajaj Allianz Life Insurance is a union between Allianz SE, one of the

largest Insurance Company and Bajaj Finserv. At Bajaj Allianz Life Insurance,

customer delight is their guiding principle. Their business philosophy is to ensure

excellent insurance and investment solutions by offering customized products,

supported by the best technology. Bajaj Allianz Life Insurance Company is the

third largest private sector life insurance company in the country with 1092

branches as on 31st March 2011.

Bharti Axa Life Insurance Company:

Bharti AXA Life is a life insurance player that was started in 2006. It brings

together strong financial expertise of the Paris-headquartered AXA Group, and

Bharti Enterprises - one of India's leading business groups with interests in

telecom, agricultural business, financial services, and retail. The joint venture has

a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd.

(APH). The company launched national operations in December 2006. Today,

Bharti AXA Life has a national footprint of distributors trained to provide quality

financial advice and insurance solutions to the large Indian customer base. Bharti

AXA Life offers a range of innovative products and services that cater to specific

insurance and wealth management needs of customers.

Bharti Axa Life Insurance Company is the fastest growing private life

insurance company with 181 branches throughout the length and breadth of the

country.

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Birla Sun Life Insurance Company Limited:

Birla Sun Life Insurance Company (BSLI) was established in 2000. BSLI is

a joint venture between the Aditya Birla Group, a well-known and trusted name

globally amongst Indian conglomerates and Sun Life Financial Inc, leading

international financial services organization from Canada.

With an experience of over 10 years, BSLI has contributed significantly to

the growth and development of the life insurance industry in India and currently

ranks amongst the top 6 private life insurance companies in the country. BSLI

which is known for its innovation and creating industry benchmarks has several

firsts to its credit. It was the first Indian Insurance Company to introduce "Free

Look Period" and the same was made mandatory by IRDA for all other life

insurance companies. Additionally, BSLI pioneered the launch of Unit Linked Life

Insurance plans amongst the private players in India. To establish credibility and

further transparency, BSLI also enjoys the prestige to be the originator of practice

to disclose portfolio on monthly basis. The company has an extensive reach

through its network of 617 branches (as on 31st March 2011) and 1, 47,900

empanelled advisors.

Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited:

Canara HSBC Oriental Bank of Commerce Life Insurance Company

Limited was launched on 16 June 2008 and is a Joint Venture between Canara

Bank (holding 51%), HSBC Insurance (Asia Pacific) Ltd (holding 26%), the Asian

insurance arm of one of the world's largest banking and financial services groups

- HSBC and Oriental Bank of Commerce (holding 23%). The Company operates

a bancassurance model and has exclusive 33 branch offices and 5700 bank

branches as its corporate agents.

DLF Pramerica Life Insurance Company Limited:

DLF Pramerica Life Insurance Company Limited commenced business on

September 01, 2008. DLF Pramerica Life Insurance Company Limited is a joint

venture between DLF Limited, one of India’s largest and most respected real

estate organizations, and Prudential International Insurance Holdings, Ltd (PIIH),

a fully owned subsidiary of Prudential Financial, Inc. (hereafter referred to as

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“PFI”), a U.S. based financial services leader. The Company is one of the

youngest private life insurers in the country and has 41 branches across the

country as on 31st March 2011.

The company provides much comprehensive advice on everything related

to insurance. From giving insurance advice to offering information on insurance

solutions and services and then finally provides the promised protection, A hand-

picked and highly trained sales force ensures the needs are assessed accurately

so that the prospects make an informed choice and get the insurance cover that

is best suited to their needs.

Edelweiss Tokio Life Insurance:

Edelweiss Tokio Life Insurance was given license in May 2011. It is the

first of a new generation of Insurance companies, creating its Insurance solutions

around a deep understanding of the diverse financial needs of the Indian

consumer. As a part of its customer centric corporate philosophy, Edelweiss

Tokio Life Insurance has invested in understanding its potential customers; and

based on this, developed a unique need-based selling approach designed to

benefit consumers through all their life stages. The company ensures that

whatever the life insurance solution provided to the customer, it is best suited to

his need. The company is a joint venture between Edelweiss, one of India's

leading diversified financial services companies, and Tokio Marine, one of the

fastest growing Life Insurance companies in Japan. Set up with a start-up capital

of INR 550 Crore, Edelweiss Tokio Life Insurance is dedicated to building a long

term sustainable business focused on a consumer centric approach.

Future Generali India Life Insurance Company Limited:

Future Generali Life Insurance Company was registered on 04.09.2007,

and is a joint venture between the India-based Future Group and the Italy-based

Generali Group. The Company has 185 branches across the country. The values

of the Company are really impressive among the life insurance industry in India.

They are; i) Respect: for all our stakeholders- employees, customers, for all rules

and regulations both internal and external, ii) Indianess: We understand India in

all its diversity and different facets and will use for our local understanding to

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respond to our specific markets, design our products and craft our processes, iii)

Nimbleness: A combination of speed and quality, and ability to overcome all

obstacles which come in the way of the achievement of our vision, and iv) "Can

Do”: An attitude which demonstrates our passion, entrepreneurship, and positive

thinking.

HDFC Standard Life Insurance Company Limited:

HDFC Life, one of India's leading private life insurance companies, offers a

range of individual and group insurance solutions. It is a joint venture between

Housing Development Finance Corporation Limited (HDFC), India's leading

housing finance institution and Standard Life plc, the leading provider of financial

services in the United Kingdom. The Company was the first to be registered as a

private life insurance company in the country on 23.10.2000, and it started its

operations during the financial year 2000 – 2001.

HDFC Life's product portfolio comprises solutions, which meet various

customer needs such as Protection, Pension, Savings, Investment and Health.

Customers have the added advantage of customizing the plans, by adding

optional benefits called riders, at a nominal price. HDFC Life continues to have

one of the widest reaches among new insurance companies with around 498

branches servicing customer needs in over 700 cities and towns. The company

has a strong base of Financial Consultants.

ICICI Prudential Life Insurance Company:

ICICI Prudential Life Insurance Company is the third private life insurance

company in the country which was registered on 24.11.2000. It is a joint venture

between ICICI Bank, one of India's foremost financial services companies, and

Prudential plc, a leading international financial services group headquartered in

the United Kingdom.

The company has a network of 1402 offices and over 1,75,0000 advisors,

as at June 30, 2011. In addition to this, they also have over 5000 distribution

touch-points and over 10,000 servicing touch-points across the country.

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IDBI Federal Life Insurance Company Limited:

IDBI Federal Life Insurance Co Ltd was registered with IRDA as a private

life insurance company on 19.12.2007, and started its operations during 2007 –

08. It is a joint-venture of IDBI Bank, India’s premier development and

commercial bank, Federal Bank, one of India’s leading private sector banks and

Ageas, a multinational insurance giant based out of Europe. In this venture, IDBI

Bank owns 48% equity while Federal Bank and Ageas own 26% equity each.

The company offers its services through a vast nationwide network across

the branches of IDBI Bank and Federal Bank in addition to a sizeable network of

advisors and partners. As on September 30th 2010, the company has issued

over lakhs 2.35 lakhs policies with over Rs 11,577 crore in Sum Assured.

IndiaFirst Life Insurance Company:

India First Life Insurance is one of the youngest life insurance companies

in India with a rich legacy of over 360 years of combined service of its promoters

- Bank of Baroda, Andhra Bank and Legal & General. The Company was

registered on 05.11.2009, and started its operations during 2009 – 2010. This

joint venture brings together a real understanding of the Indian consumers by the

promoter banks with international best practices developed by Legal & General.

Bank of Baroda holds a 44 per cent stake in IndiaFirst, while Andhra Bank and

Legal & General hold a 30 per cent and 26 per cent stake respectively.

This combination of domain expertise, customer knowledge, product

innovation and nationwide reach has helped the company to cross the Rs. 900

crore mark in new business premium within 500 days of its operations and cover

over 1.2 million lives across more than 1000 cities and towns in India. As of

March 2011, the Company has 13 branches across the length and breadth of the

country.

ING Vysya Life Insurance Company:

ING Life Insurance Company was established in September 2001. The

company has issued over 1.2 million policies and is staffed by over 6000

employees. Headquartered in Bangalore, ING Life India is currently present in

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200 cities with 247 branches. In addition, the company distributes its products in

several parts of the country through its partner's presence.

ING Life India distributes its products through two channels, the Tied

Agency Force and the Alternate Channel. The Tied Agency force comprises over

30,000 ING Life Advisors, spread across the country. The Alternate Channels

business within ING Life India is a fast growing distribution channel, and includes

the Banc assurance partner (ING Vysya Bank), Referral Partners, Corporate

Agents and Brokers.

Kotak Mahindra Old Mutual Life Insurance Limited:

Kotak Mahindra Old Mutual Life Insurance Ltd was registered on

10.01.2001 and started its operations during 2001 – 02. It is a joint venture

between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual plc. A Company

that combines its international strengths and local advantages to offer its

customers a wide range of innovative life insurance products, helping them take

important financial decisions at every stage in life and stay financially

independent. The company covers over 3 million lives and is one of the fastest

growing insurance companies in India. As on 31st March 2011, the Company has

a network of 203 branches across the nation.

Max New York Life Insurance Company:

Max New York Life (MNYL) is a joint venture between Max India Ltd.

and New York Life, a Fortune 100 company and the largest life insurer in USA.

Incorporated in 2000 and started its operation on April 2001, Max New York Life

is one of India's leading private life insurance companies and offers both

individual and group life insurance solutions. The Company has developed a

highly trained network that is focused on offering outstanding services and

building partnerships for life with the customer's. Max New York Life offers

flexible product solutions through a nationwide multi-channel distribution network

with over 11,700 employees, 72000 agents and an exclusive distribution tie-up

with Axis Bank, India's 3rd largest private bank. The Company has a network of

504 branches across India.

85

Metlife India Insurance Company Limited:

MetLife India Insurance Company Limited (MetLife) is an affiliate of

MetLife, Inc. and was incorporated as a joint venture between MetLife

International Holdings, Inc., The Jammu and Kashmir Bank, M. Pallonji and Co.

Private Limited and other private investors. MetLife is one of the fastest growing

life insurance companies in the country. It serves its customers by offering a

range of innovative products to individuals and group customers at more than

600 locations through its bank partners and company-owned offices. MetLife has

more than 50,000 Financial Advisors, who help customers achieve peace of mind

across the length and breadth of the country. The Company has 270 branches

across the length and breadth of the country.

Reliance Life Insurance Company Limited:

AMP Sanmar Life Insurance Company was registered on 03.01.2002 and

started operations during 2001 – 2002. However in 2006, the company was

acquired by Reliance Capital Ltd, and thus Insurance Regulatory and

Development Authority (IRDA) has permitted to change the company’s name into

Reliance Life Insurance Company Limited. As of now, the company has no

foreign equity and has 1248 branch offices in India and it is the second largest

private life insurance company with regard to branch network next to ICICI

Prudential Life.

Reliance Life Insurance is an associate company of Reliance Capital Ltd.,

a part of Reliance Group. Reliance Capital is one of India’s leading private sector

financial services companies, and ranks among the top 3 private sector financial

services and banking companies, in terms of net worth.

Sahara India Life Insurance Company:

The Sahara India Life Insurance Company Ltd. (SILICL) is the first wholly

Indian-owned Life Insurance Company without any foreign collaboration to enter

the Indian Life insurance market. SILICL launched its operations on 30 October

2004 after being granted license to operate as a life insurer in India by Insurance

Regulatory and Development Authority on 6 February 2004. The launch is with

an initial paid up capital of 157 crores. Currently, the company has a network of

86

135 branches. Another important feature about Sahara Life is that it is 100%

Indian owned company, and has no foreign partners.

SBI Life Insurance Company:

SBI Life Insurance was established on 29.03.2001. It is a joint venture

between State Bank of India and BNP Paribas Cardif. SBI owns 74% of the total

capital and BNP Paribas Cardif the remaining 26%. SBI Life Insurance has an

authorized capital of Rs. 2,000 crores and a paid up capital of Rs 1,000 crores.

Along with its 5 Associate Banks, State Bank Group has the unrivalled strength of

over 18,000 branches across the country, arguably the largest in the world. SBI

Life has a unique multi-distribution model encompassing vibrant Bancassurance,

Retail Agency, Institutional Alliance and Corporate Solutions distribution

channels.

Agency Channel, comprising of the most productive force of over 80,000

Insurance Advisors, offers door to door insurance solutions to customers.

Besides these, the Company has 629 branch offices across the country.

Shriram Life Insurance Company:

Shriram Life Insurance Company was established on 17.11.2005. It is the

joint venture between the Shriram Group and the Sanlam Group. The Shriram

Group has a customer base of 30 lacs chit subscribers and investors and

operates through a network of 630 offices all over the country. The Group has the

largest agency force in the private sector consisting of more than 75,000 loyal

and dedicated agents.

Shriram Life Insurance Company has a network of 162 branch offices in

the country, and considered to be one of the most efficient private life insurers.

Star Union Dai-Ichi Life Insurance Co. Ltd

Bank of India and Union Bank of India, two leading Public Sector Banks in

India and the Dai-ichi Mutual Life Insurance Company, a leading Japanese

Company in the Life Insurance market, have floated a Joint Venture Company,

"Star Union Dai-ichi Life Insurance Co. Ltd." for undertaking Life Insurance

Business in India. The Company has been incorporated / registered with the

87

Registrar of Companies, Maharashtra on 25th September, 2007. The Company

has been issued the license for undertaking life insurance business in India by

Insurance Regulatory and Development Authority (IRDA) on 26.12.2008. The

Company has best insurance, IT, finance and investment resources to ensure

that it soon earns a prominent position in insurance sector.

With the strong brand and commitment of the partners, Star Union Dai-ichi

Life Insurance Company Ltd. promises to be a new star on the horizon of the

Indian life insurance business, promising value to all stakeholders. The Company

currently operates with 22 branches in the country. TATA AIG Life Insurance Company:

Tata AIG Life Insurance Company Limited (Tata AIG Life) is a joint venture

company, formed by Tata Sons and AIA Group Limited (AIA). Tata AIG Life

combines Tata's pre-eminent leadership position in India and AIA's presence as

the largest, independent listed pan-Asia life insurance group in the world

spanning 15 markets in Asia Pacific. Tata Sons holds a majority stake (74%) in

the company and AIA holds 26% through an AIA Group company. Tata AIG Life

Insurance Company Limited was licensed to operate in India on February 12,

2001 and started operations on April 1, 2001. The company has presently 363

branches throughout the country.

3.8 Performance of Indian Life Insurance Industry: The post liberalization period has been witness to tremendous growth in

the insurance industry, more particularly so in the life segment. The first year

premium, which is a measure of new business secured, underwritten by the life

insurers during 2009-10 was 109894.02 crore as compared to 87331.08 crore in

2008-09 registering a growth of 25.84% against negative growth rate of 6.81%

during the year 2008-09. In terms of linked and non-linked business during the

year 2009-10, 54.53% of the first year premium was underwritten in the linked

segment while 45.47% of the business was in non-linked segment as against

51.13 & 48.87 in the previous year. The total premium, which includes first year

premium and renewal premium during 2009-10, was 265450.37 crore as

compared to 221785.47 crore in 2008-09 registering a growth of 19.69% against

88

10.15% in the previous year. In terms of linked and non-linked business during

the year 2009-10, 43.52% of the total premium was procured in the linked

segment while 56.48% of the business was in non-linked segment as against

40.87 and 59.13 in the previous year.

The life insurers underwrote new business of 86699 crore during the

period April to December 2010 in the current financial year, 2010-11 as against

67558 crore in the corresponding period in 2009-10, recording growth of 28.33

per cent. Of the new business premium underwritten, LIC accounted for ` 61719

crore (71.19 per cent market share) and the private insurers accounted for 24980

crore (28.81 per cent market share). The market share of these insurers was

65.39 per cent and 34.61 per cent respectively in the corresponding period of

2009-10.

3.9 Contribution of Life Insurance to Indian Financial Sector: The household financial savings in India include currency, deposits,

insurance funds, pension funds, shares and debentures. Table 3.3 depicts the

percentage distribution of various household financial savings, including

insurance funds.

From Table 3.3, one could understand that deposits constitute the highest

among the different household savings during all the years. The shares and

debentures are the lowest contributor as far as the total gross financial savings of

the household sector. The contribution of insurance funds was 13.7% in 2001

and it has increased to 24.2% in 2011. This clearly shows the insurance is

considered to be one of the favorite destinations of financial investments by the

household sector in India during 2001 – 2011. It is also obvious that out of nine

financial assets, only four have shown positive growth during 2001 – 2011, they

are currency, bank deposits, non-banking deposits and life insurance funds.

Figure 3.4 depicts the trendlines of various financial assets of the

household sector. Bank deposits are unbeaten financial asset preferred by the

household sector during 2001 – 2011, which is evident from the trendline well

above all the other financial assets. Provident and Pension fund was second

89

most preferred in 2001, however it has shown consistent negative growth

between the period 2001 – 2011. A very high fluctuation is observed in the

trendline of claims on government. In this regard, life insurance funds trendline

has shown consistent positive growth during 2001 – 2011. Except in 2004 and

2006, the insurance funds trendline is slopping upward throughout the study

period, i.e. 2001 – 2011.

Figure 3.4: Financial Savings of Household Sector (In %)

Source: Various IRDA & RBI Annual Reports

90

Tabl

e 3.

3: H

ouse

hold

Fin

anci

al A

sset

s (P

erce

ntag

e D

istr

ibut

ion)

200

1 - 2

011

Type

of A

sset

20

00-0

1 20

01-0

220

02-0

320

03-0

420

04-0

520

05-0

6 20

06-0

7 20

07-0

820

08-0

920

09-1

020

10-1

1

Cur

renc

y 6.

32

9.84

8.

85

11

8.27

8.

93

8.79

10

.5

12.6

8 9.

78

13.4

Ban

k D

epos

its

38.3

39

.5

37.9

40

39

.2

45.5

56

.1

50.4

57

.48

45.3

44

.4

Non

bank

ing

Dep

osits

1.

21

-0.1

3.

86

0.5

0.02

0.

09

0.6

0.17

2.

03

1.94

2.

91

Life

Insu

ranc

e

Fund

13

.7

14.4

16

.1

13.4

15

.2

14.3

15

22

21

.03

22.6

24

.2

Pro

vide

nt a

nd

Pen

sion

Fun

d 20

.6

15.5

14

.2

12.6

12

.5

10.6

9.

48

9.26

10

.1

11.5

9.

12

Cla

ims

on

Gov

ernm

ent

15.8

18

.2

17.3

22

.4

23.8

14

.9

2.51

-3

.7

-3.7

9 4.

32

6.51

Sha

res

and

Deb

entu

res

4.5

3.44

2.

2 2.

33

1.81

5.

8 6.

65

9.62

-0

.32

4.78

-0

.44

Uni

ts o

f UTI

-0

.38

-0.7

-0

.5

-2.2

-0

.7

-0.1

-0

-0

-0

.38

-0.2

0

Trad

e D

ebt

0.07

-0

.1

0 -0

-0

-0

0.

85

1.78

1.

17

-0.1

-0

.11

Tota

l Fin

anci

al

Ass

ets

100

100

100

100

100

100

100

100

100

100

100

Sour

ce: V

ario

us IR

DA

& R

BI A

nnua

l Rep

orts

91

3.10 Insurance Sector Reforms: In 1993, Malhotra Committee- headed by former Finance Secretary and

RBI Governor R.N. Malhotra was formed to evaluate the Indian insurance

industry and recommend its future direction. The Malhotra committee was set up

with the objective of complementing the reforms initiated in the financial sector.

The reforms were aimed at creating a more efficient and competitive financial

system suiTable for the requirements of the economy keeping in mind the

structural changes currently underway and recognizing that insurance is an

important part of the overall financial system where it was necessary to address

the need for similar reforms. In 1994, the committee submitted the report and

some of the key recommendations included:

i) Structure: Government should take over the holdings of GIC and its

subsidiaries so that these subsidiaries can act as independent corporations. All

the insurance companies should be given greater freedom to operate.

ii) Competition: Private Companies with a minimum paid up capital of Rs.

1bn should be allowed to enter the sector. No Company should deal in both Life

and General Insurance through a single entity. Foreign companies may be

allowed to enter the industry in collaboration with the domestic companies. Postal

Life Insurance should be allowed to operate in the rural market. Only one State

Level Life Insurance Company should be allowed to operate in each state.

iii) Regulatory Body: The Insurance Act should be changed. An

Insurance Regulatory body should be set up. Controller of Insurance- a part of

the Finance Ministry- should be made independent

iv) Investments: Mandatory Investments of LIC Life Fund in government

securities to be reduced from 75% to 50%. GIC and its subsidiaries are not to

hold more than 5% in any company (there current holdings to be brought down to

this level over a period of time)

v) Customer Service: LIC should pay interest on delays in payments

beyond 30 days. Insurance companies must be encouraged to set up unit linked

92

pension plans. Computerization of operations and updating of technology to be

carried out in the insurance industry

The committee emphasized that in order to improve the customer services

and increase the coverage of insurance policies, industry should be opened up to

competition. But at the same time, the committee felt the need to exercise caution

as any failure on the part of new players could ruin the public confidence in the

industry.

The committee felt the need to provide greater autonomy to insurance

companies in order to improve their performance and enable them to act as

independent companies with economic motives. For this purpose, it had

proposed setting up an independent regulatory body- The Insurance Regulatory

and Development Authority.

Reforms in the Insurance sector were initiated with the passage of the

IRDA Bill in Parliament in December 1999. The IRDA since its incorporation as a

statutory body in April 2000 has fastidiously stuck to its schedule of framing

regulations and registering the private sector insurance companies. Since being

set up as an independent statutory body the IRDA has put in a framework of

globally compatible regulations. The other decision taken simultaneously to

provide the supporting systems to the insurance sector and in particular the life

insurance companies was the launch of the IRDA online service for issue and

renewal of licenses to agents. The approval of institutions for imparting training to

agents has also ensured that the insurance companies would have a trained

workforce of insurance agents in place to sell their products.

3.11 Recent Initiatives in Indian Life Insurance Sector: Insurance Sector has become one of the vibrant sectors in the financial

sector of India. Various initiatives are being taken by the various stakeholders of

insurance, including IRDA, the regulator. The following are the major recent

initiatives taken in the insurance sector include:

93

i. Amendment to Insurance Legislation: The Insurance Laws

(Amendment) Bill, 2008 introduced in the Parliament proposes to amend the

Insurance Act, 1938, the Insurance Regulatory and Development Authority Act,

1999 and the General Insurance Business (Nationalization) Act, 1972. The

amendments to the Insurance Act and the IRDA Act focus on the current

regulatory requirements. The proposed changes provide for more flexibility in

operations and are aimed at deletion of certain sections which are no longer

relevant in the present context. The amendments also provide for enhancement

of enforcement powers and levy of stringent penalties. This Bills is under

exanimation by the Departmental Standing Committee.

ii. De-tariffing: The road map for de-tariffing was notified by the Authority

on 23rd September, 2005, based on the demand from various stakeholders that

continuance of the tariff regime was inconsistent with the opening of the sector to

provide healthy competition. De-tariffing of the General industry was notified

w.e.f., 01-01-2007. As a first step de-tariffing was confined to de-control of rates

only and terms & conditions of the policy were not permitted to be changed till

31st March, 2008.

iii. Innovations in Health Insurance: Eighty per cent of all health

expenditure in the country is spent through personal resources. This is despite an

increase in premium from 519 crore in 2000-01 to 7311 crore (14 times) in 2009-

10. With increasing demand, the health insurance industry has introduced

innovative products to enable the policyholder to plan comprehensive protection

against health eventualities by combining hospitalization indemnity products with

supplementary covers or additional policies to meet specific needs of the

policyholder.

iv. Micro insurance: One of the main objectives of promoting financial

inclusion packages is to economically empower those sections of society who are

otherwise denied access to financial services, by providing banking and credit

services thereby focusing on bridging the rural credit gap. The banking sector is

focusing on financial inclusion on a priority basis. Vulnerability to various risk

factors is one of the fundamental attributes of these sections of the society. Lack

94

of protective elements may, thus, not serve the objective of promoting financial

inclusion packages as the targeted sections may fall back into the clutches of

poverty in the event of unforeseen contingencies. Hence, to provide a hedge

against these unforeseen risks, micro insurance is widely accepted as one of the

essential ingredients of financial inclusion packages.

v. Investments by the insurance sector: The total funds invested by life

insurers as on 31st March, 2010 was 12,05,155 crore (9,16,365 crore in 2008-09),

of these 3,31,619 crore (27.52 per cent of total funds) represents ULIP funds and

the remaining 8,73,536 crore (72.48 per cent) is the contribution by traditional

products. The share of ULIP funds in total investments has continued to grow in

recent years reflecting the public preference for these products. During 2009-10,

ULIP funds contributed 55 per cent of the incremental investments (26.39 per

cent in 2008-09). While ULIP funds contributed 1,58,856 crore (39,686 crore in

2008-09) of the incremental investments, the contribution by the traditional

products was 1,29,934 crore (` 1, 10,710 crore in 2008-09).

vi. Initiatives at enhancing public disclosures: With a view to improving

transparency in operations, the Authority has been working towards enhancing

disclosures to be made by insurance companies on periodic basis. A major step

in this direction has been the issuance of disclosure guidelines in January, 2010.

The stipulations on disclosures to be made by insurance companies have been

strengthened by the Authority to fill the gap in availability of information in the

public domain. These disclosures are required to be made through (i) Publication

in Newspapers; and (ii) Hosting on the respective company websites, effective

from the period ended 31st March, 2010. This initiative has placed the insurance

companies, which are presently not publicly listed entities, at par with the listed

entities in the corporate world in terms of public disclosures.

vii. Data Warehouse: The Authority has constituted the Insurance

Information Bureau (IIB), an advisory body which is collecting, processing and

disseminating data. IIB has been formed to ensure that the business data of

insurance companies is collected and processed in an orderly manner and is

made available at regular intervals. Hence, it is useful for the various market

95

players, researchers, policyholders as well as the public at large for real time

decision making. IIB functions as a single point official reference for the entire

data requirement on the insurance sector.

viii. Grievance Redressal: The Consumer Affairs Department of IRDA

handles policyholder grievances, apart from carrying out awareness campaigns

on insurance. The Grievance Cell looks into the complaints from policyholders

against life and General insurance companies. Prospects and policyholders are

advised to first file their complaints with the respective insurance companies. The

Grievance Cell facilitates redressal by taking up the complaints with the

company. Where required, investigations and enquiries are carried out by IRDA.

Recently, IRDA has provided an alternative channel for prospects and

policyholders to lodge complaints with the Grievance Cell by launching the IRDA

Grievance Call Centre (IGCC). The IGCC receives and registers complaints

through a Toll Free number. Complainants can also track the status of their

complaints through IGCC.

ix. ULIPs: With a view to protecting the interests of policyholders, the

IRDA has taken a number of initiatives. The objective of these initiatives is to

rationalize the product features through such clauses as (i) minimum lock-in

period being increased from three years to five years, with the stipulation being

applicable to even top-ups; (ii) charges on Unit Linked Insurance Products

(ULIPs) have been mandated to be spread evenly over the lock-in-period; (iii)

ULIPs, other than single premium products, to have a minimum premium paying

term of five years; (iv) individual products to have a minimum policy term of five

years, although group products continue to be on annual renewable basis; (v) all

products including pension/annuity must have a minimum sum assured payable

on death; (vi) ULIP pension/annuity products shall offer a minimum guaranteed

return of 4.5 per cent per annum or as specified by IRDA from time to time; (vii)

top up premium must also have insurance cover; (viii) the facility of partial

withdrawal to be permissible only after the fifth policy anniversary for individual

products. Partial withdrawals in case of pension/annuity products are not allowed

and the insurer shall convert the accumulated fund value into an annuity at

96

maturity; and (ix) all ULIPs, other than pension and annuity products must

provide the prescribed minimum mortality/health cover.

x. Variable Insurance products: Guidelines have been issued by the

Authority on Variable Insurance products (VIP) on 23rd November, 2010. Under

the guidelines, all VIPs shall only be offered under non-unit linked platform either

as participating or nonparticipating products and shall not be permitted under unit

linked platform. The guidelines provide that benefits under these products would

be payable either on death or maturity. The guidelines further require that only

regular premium products with minimum policy and payment terms of 5 years are

allowed. Single premium, limited premium and group insurance contracts are not

allowed under these products.

3.12 Potential of Life Insurance Business in India: India’s life insurance market has grown rapidly over the past six years,

with new business premiums growing at over 40% per year. The premium income

of India’s life insurance market is set to double by 2012 on better penetration and

higher incomes.

Insurance penetration in India is currently about 4% of its GDP, much

lower than the developed market level of 6-9%. In several segments of the

population, the penetration is lower than potential. For example, in urban areas,

the penetration of life insurance in the mass market is about 65%, and it’s

considerably less in the low-income unbanked segment. In rural areas, life

insurance penetration in the banked segment is estimated to be about 40%, while

it is marginal at best in the unbanked segment. The total premium could go up to

$80-100 billion by 2012 from the present $40 billion as higher per capita income

increases per capita insurance intensity.

The average household premium will rise to Rs 3,000-4,100 from the

current Rs 1,300 as will penetration by the existing and new players. India’s ratio

of life insurance premium to its GDP is around 4 per cent against 6-9 per cent in

the developed world. It could rise to 5.1-6.2 by 2012 in tandem with the country’s

demographic profile. India has 17 life insurers and the state-owned Life Insurance

97

Corp. of India dominates the industry with over 70 percent market share, though

private players have been growing aggressively.

Considering the world’s largest population and an annual growth rate of

nearly seven per cent, India offers great opportunities for insurers. US based

online insurance company ebix.com plans to enter the Indian market following

deregulation of its insurance sector. Online insurer ebix.com’s expansion into

India is a major step for the company to become a global supplier of internet-

based insurance tools for consumers and insurance professionals.

In a diverse country such as India it is imperative that a universal

insurance infrastructure be created to maximize efficiency in the insurance

industry. Online insurer ebix.com offers the Indian market a business-to-

consumer internet portal where consumers have more choice while purchasing

insurance and an internet-based agency management system that will help

agents work more efficiently with multiple carriers.

Foreign holding in Indian insurance companies is limited to 26 per cent.

The government wants to increase the cap to 49 percent, but its communist allies

oppose such a move. The market is moving beyond single-premium policies and

unit linked insurance products which are easier to sell. The agency model is the

dominant sales channel accounting for more than 85 per cent of fresh premiums

but overall inactivity and attrition is much higher at 50-55 per cent than the global

average of 25 per cent.

Opportunities include health insurance and pensions, the report said;

adding only 1.5-2 percent of total healthcare expenditure in India was currently

covered by insurance. A life insurance policy covers one’s personal self. Unlike

with general insurance, it is not like insuring a vehicle. Having said this if we

consider that India’s population is over one billion and growing, we get a picture

of the true potential of the life insurance sector in India.

LIC has been in business for 50 years now and has not covered the entire

population base yet. About 250 to 300 million Indians are still insurable. LIC has

98

issued about 120 million policies till now, with new premium income of US$ 1

billion. Its assets have been estimated at $37 billion and in the last quarter it

reported a 60 per cent growth in new business. LIC’s business is growing at the

rate of 20 per cent every year. That is the kind of potential one is talking about in

life insurance in India.

3.13 Conclusion: Thus, from the above deliberations one can understand that Indian

insurance sector is one of the vibrant sectors of the economy, with all its

stakeholders, viz, Insurance Regulatory & Development Authority (IRDA),

insurers (both life and non-life), policyholders, reinsurers actively functioning for

the betterment of the industry. New innovations, in the form of new products and

delivery mechanisms, and new regulations, in the form of increase in the FDI limit

for insurance industry are the encouraging factors for both insurers and insureds.

Though, the watchdog of the Indian Insurance Industry, the IRDA is so vigilant, to

ensure the rights of the policyholders, and to promote insurance as an alternate

investment avenue, insurance density and penetration is still poor.