chapter iv conclusion and suggestion a ...37 chapter iv conclusion and suggestion a. conclusion 1....

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37 CHAPTER IV CONCLUSION AND SUGGESTION A. CONCLUSION 1. Garuda Frequent Flyer Garuda Frequent Flyer is a service launched by Garuda Indonesia airline in 2009 as a form of appreciation of its loyal passengers. Garuda Frequent Flyer is a point-based member that will be exchanged with variety of advantages. In 2014, Garuda Indonesia made development of the Garuda Frequent Flyer namely "Garuda Miles". Through Garuda Miles, Garuda Indonesia began to focus upon the passengers and makes them as important elements in the business. The development of Garuda Frequent Flyer program occurred around the world. The GFF member can enjoy the best service in the airline partners and worldwide airports. Garuda Frequent Flyer member card is divided into three types, namely GFF regular, GFF Junior and GFF Executive Card (EC +). GFF Regular has four levels of member card; GFF Blue, GFF Silver, GFF Gold, and GFF Platinum. Each member type has its advantages. The lowest level of GFF member is Blue and the highest is Platinum. Becoming a member of Garuda Frequent Flyer will certainly be much different with other passengers of Garuda Indonesia. Through GFF member, Garuda Indonesia guarantees the GFF member will get more advantages than the regular passengers who are not GFF member. 2. GFF Applied in Garuda Indonesia BO Solo Based on the discussion in Chapter 3, it can be concluded that Garuda Frequent Flyer program has been applied very well. The ticketing office, reservation, and GFF staff run the GFF program successfully. The GFF tasks given by GFF staff to ticketing office and

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Page 1: CHAPTER IV CONCLUSION AND SUGGESTION A ...37 CHAPTER IV CONCLUSION AND SUGGESTION A. CONCLUSION 1. Garuda Frequent Flyer Garuda Frequent Flyer is a service launched by Garuda Indonesia

37

CHAPTER IV

CONCLUSION AND SUGGESTION

A. CONCLUSION

1. Garuda Frequent Flyer

Garuda Frequent Flyer is a service launched by Garuda Indonesia

airline in 2009 as a form of appreciation of its loyal passengers.

Garuda Frequent Flyer is a point-based member that will be exchanged

with variety of advantages. In 2014, Garuda Indonesia made

development of the Garuda Frequent Flyer namely "Garuda Miles".

Through Garuda Miles, Garuda Indonesia began to focus upon the

passengers and makes them as important elements in the business.

The development of Garuda Frequent Flyer program occurred

around the world. The GFF member can enjoy the best service in the

airline partners and worldwide airports. Garuda Frequent Flyer

member card is divided into three types, namely GFF regular, GFF

Junior and GFF Executive Card (EC +). GFF Regular has four levels

of member card; GFF Blue, GFF Silver, GFF Gold, and GFF Platinum.

Each member type has its advantages. The lowest level of GFF

member is Blue and the highest is Platinum.

Becoming a member of Garuda Frequent Flyer will certainly be

much different with other passengers of Garuda Indonesia. Through

GFF member, Garuda Indonesia guarantees the GFF member will get

more advantages than the regular passengers who are not GFF

member.

2. GFF Applied in Garuda Indonesia BO Solo

Based on the discussion in Chapter 3, it can be concluded that

Garuda Frequent Flyer program has been applied very well. The

ticketing office, reservation, and GFF staff run the GFF program

successfully. The GFF tasks given by GFF staff to ticketing office and

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38

reservation staff are very well shared. The GFF tasks run in three

divisions in order to help the GFF staff that is also a reservation staff at

Garuda Indonesia BO Solo. The ticketing office staffs are one of the

busiest staffs dealing with many tasks of GFF. However the GFF staff

does not force the ticketing office staffs to deal with all the tasks of

GFF, including the GFF task which cannot be handled by the ticketing

office staffs. All of the staffs have also been able to fulfill all requests

of GFF member friendly and quickly.

With the GFF service counter, it helps the GFF member who wants

to do transaction a lot and makes the GFF member feel more

prioritized than other passengers. In March 2015, Garuda Indonesia

BO Solo has gained 9.384 new members of GFF. From 9000 new

members who joined GFF program, most of them join the GFF

program because of their own willing. The impact that company gets is

all of members always fly with Garuda Indonesia continously.

B. SUGGESTION

1. Ticketing office, Reservation, and GFF Staff who Handle GFF tasks

The service given by ticketing office, reservation and GFF staffs is

already satisfying. All staffs can run the GFF task well. It is hoped that

the ticketing office staff who always deal directly to the passengers to

be more professionals when doing their job. The ticketing office staff

should always give a friendly smile when serving the passengers who

will do any transactions, but at some point the ticketing office staff is

less able to control himself. He has to keep being friendly even though

he has personal problem.

Another suggestion to the GFF staff is hoping that the GFF staff of

Garuda Indonesia BO Solo to master GFF program especially about

the history of GFF because this is their job, so when passengers, GFF

members, or the internship asked him about GFF program then the

GFF staff can give information about the GFF program accurately.

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2. GFF Members of Garuda Indonesia

The writer suggested to all of GFF members that they should give

detail information when registering themselves as a member of the

GFF, updating their recent address, mentioning the number of their

GFF member on reservation and also keeping their GFF member card

safe. The GFF members should also be more patient when they are

waiting for his/her GFF permanent member card and the GFF

members are advised not to be shy to ask about the GFF program

because it will influence the advantages they will get.

3. English Diploma Student

The writer suggested that if the English Diploma students want to

do job training in PT Garuda Indonesia BO Solo, they should choose

the division which has activities that are at least appropriate with what

they have learnt in class. The writer suggested the students of English

Diploma to do the job training in ticketing office or reservation. So,

English Diploma students can get more experience when using English

directly such as talking to the foreign passengers to having aviation

knowledge that they did not achieve in the class.

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BIBLIOGRAPHY

Miro, Fidel. (2012). Pengantar Sistem Transportasi. Jakarta: Penerbit Erlangga

Suwantoro, Gamal. (1997). Dasar-dasar pariwisata (2nd

ed). Yogyakarta: Andi

The Chartered Institute of Marketing (CIM). (2009). Marketing and the 7Ps.

Retrieved Juni 1, 2015, from http://www.cim.co.uk/marketingresources

Whalley, Andrew. (2010). Strategic Marketing (1sted). Retrieved Juni 1, 2015,

fromhttp://library.ku.ac.ke/wp-

content/downloads/2011/08/Bookboon/Strategy/strategic-marketing.pdf

Yoeti, Oka A. (2001). Ilmu Pariwisata: Sejarah, perkembangan dan prospeknya.

Jakarta: PERTJA

Yoeti, Oka A. (1990). Tour and Travel Management.Cet:2. Jakarta: Pradnya

Paramita

Internet Source:

http://www.garuda-indonesia.com/

http://www.garudamiles.com/

http://www.ir-garuda-indonesia.com/spaw/pdf/201449AR-GA-2009.pdf

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