chapter koenigsegg07
DESCRIPTION
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.TRANSCRIPT
READ OUT LOUDTHE STORY BEHIND
- KOENIGSEGG -
FROM BOYHOOD DREAM TO SUPERCAR
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
“Growth should not come from an increase in production. Exclusivity is one of our distinguishing features. It would be logical to allow other companies to use our technology and experience. For instance, we work
together with the Swedish company NLV Solar AG, which specializes in solar cells. Together, we are developing the Quant, a fast four-seater car that runs on solar energy.”
In 2009, Koenigsegg joined the bidding for Swedish giant Saab. “Thecar market was already down in the dumps and the big brands such asBMW and Audi already had their hands full with their own problems.
This gave smaller parties the unique opportunity to take over Saab.”Together with a number of partners, Christian, under the Koenigseggflag, brought out a bid and won. It was only then that it became clear
that the situation within Saab was a lot less rosy than General Motors had led everyone to believe.
- END OF RECORDING-