chapter of the future

Mariner Management & Marketing

The Chapter of The Future

Presented by:Peter Houstle

Peggy Hoffman


Four Forces Drive Associations

Discipline – What You Do Interest – What You Care About Issue – What Confronts You Location – Where You Are


Why Chapters?

Advocacy Distribution Channels Farm Team Incubators Face to Face


The fundamental question is ?

What level of structure and support should be imposed by the parent organization to ensure each chapter fulfills its purpose without under- or over-utilizing the volunteer pool available?


Today’s volunteers & members are asking for:

Fun Connections Making a difference Flexibility Balance


Today’s volunteers & members chafe at:

Re-inventing the wheel Meetings for the sake of meeting Paperwork (without connection to

results) Standing committees Lengthy required time-

commitments


Traditional Model Weakness

Mismatch of structure to level of activity

Amountof

StructureRequired

# Participants


Chapter of the FutureDriven first by function, then by form

Chapter of Today Chapter of the Future

Chapter Charter Principals of Affiliation

Board of Directors NA *

Articles of Incorporation/By-Laws NA *

Elections NA *

Standing Committees Task-Oriented Teams

Regular Meetings Meet Only As Needed

Bank Account HQ Funding Pool

Independent, Stand Alone Data Systems Centralized Data Collection & Reporting

1-up Communications Systems (e.g. Web, Email)

Centralized Communications Systems

Limited Program Management Expertise (Event Planning, Marketing/Comm, Etc.)

Program Management Expertise Highly Supported and/or Provided Directly by HQ

Limited Member Needs AssessmentNeeds Assessment Tools & Data

Supplemented and/or Provided Directly by HQ

Awards Based on Activity Rather than Results Awards Based on Results Rather than Activity

Knowledge Uncollected Knowledge Harvested and Shared


Key Goals

High Quality Face-To-Face Education & Networking

High Level of Volunteer Satisfaction

A Multi-Dimensional Organic System


Key Attributes of the System

Flexibility Modularity Embedded Expertise Volunteer Training/Motivation


Key Challenges

Funding Brand Management Liability Diseconomies of Scale


Step by Step


Chapter Charter Principals of Affiliation

Parent-Child/Us-Them Familial/Organic

Autocratic/Controlling Collaborative

Dogmatic Visionary

Procedural Policy


Step by StepChapter of Today Chapter of the Future

Board of DirectorsArticles of Incorporation/By-

LawsElections

Standing CommitteesRegular Meetings

Task-Oriented TeamsMeet Only As Needed

Old School New Age

Rules/Administration Tools/Achievement

Hierarchical Flat

Plodding Fleet of Foot

Ad Nauseum (Til Death Do Us Part)

Ad Hoc (When We’re Done, We’re Done!)


Step by Step


Bank Account HQ Funding Pool

Us-Them (“Our Money – Not Yours”)

Same Team (“Our Money”)

Independent Reporting Integrated Reporting

Separate Accounting/Compliance

(IRS)

No Accounting/Compliance (IRS)


Step by Step


Independent, Stand Alone Data Systems

Centralized Data Collection & Reporting

Patchwork Collection Homogeneous Collection

Independent Reporting Integrated/Shared Reporting

Inconsistent/Burdensome Consistent/Light Load


Step by Step


1-up Communications Systems

Centralized Communications Systems

Unpredictable Expertise Embedded Expertise

Inconsistent Quality/Distribution

Consistent Quality/Distribution

Brand Jeopardy Brand Control


Step by Step


Limited Program Management Expertise

Program Management Expertise Highly Supported and/or Provided Directly by

HQ

Unpredictable Expertise Embedded Expertise

Inconsistent Production Consistent Production

Brand Jeopardy Brand Control


Step by Step


Awards Based on Activity Rather than

Results

Awards Based on Results Rather than Activity

Blurs Focus Sharply Hones Focus

Wastes Volunteer Energy

Maximizes Volunteer Energy

Depletes Volunteers Energizes Volunteers


Step by Step


Knowledge Rarely Captured

Knowledge Harvested and Shared

Wastes Effort Maximizes Outcomes

Misses Opportunities Maximizes Opportunities

Limits Value Maximizes Value


Chapter of the Future

What’s in a Name? Circle of Value How Do We Get There?

chapter of the future

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