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Example: Point Estimate for Population μ Market researchers use the number of sentences per advertisement as a measure of readability for magazine advertisements. The following represents a random sample of the number of sentences found in 50 advertisements. Find a point estimate of the population mean, . (Source: Journal of Advertising Research) Larson/Farber 4th ed

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Page 1: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 2: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Chapter Outline

• 6.1 Confidence Intervals for the Mean (Large Samples)

• 6.2 Confidence Intervals for the Mean (Small Samples)

• 6.3 Confidence Intervals for Population Proportions

Larson/Farber 4th ed 2

Page 3: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Example: Point Estimate for Population μ

Market researchers use the number of sentences per advertisement as a measure of readability for magazine advertisements. The following represents a random sample of the number of sentences found in 50 advertisements. Find a point estimate of the population mean, . (Source: Journal of Advertising Research)

Larson/Farber 4th ed 3

9 20 18 16 9 9 11 13 22 16 5 18 6 6 5 12 2517 23 7 10 9 10 10 5 11 18 18 9 9 17 13 11 714 6 11 12 11 6 12 14 11 9 18 12 12 17 11 20

Page 4: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Solution: Point Estimate for Population μ

Larson/Farber 4th ed 4

The sample mean of the data is

620 12.450

xxn

Your point estimate for the mean length of all magazine advertisements is 12.4 sentences.

Page 5: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Interval EstimateInterval estimate • An interval, or range of values, used to estimate a

population parameter.

Larson/Farber 4th ed 5

Point estimate

• 12.4

How confident do we want to be that the interval estimate contains the population mean μ?

( )

Interval estimate

Page 6: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Confidence Intervals for the Population Mean

A c-confidence interval for the population mean μ

• The probability that the confidence interval contains μ is c.

Larson/Farber 4th ed 6

where cx E x E E zn

Page 7: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Solution: Finding the Margin of Error

Larson/Farber 4th ed 7

5.01.9650

1.4

c csE z z

n n

You don’t know σ, but since n ≥ 30, you can use s in place of σ.

You are 95% confident that the margin of error for the population mean is about 1.4 sentences.

Page 8: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Example: Constructing a Confidence IntervalConstruct a 95% confidence interval for the

mean number of sentences in all magazine advertisements.

Larson/Farber 4th ed 8

Solution: Recall and E = 1.412.4x

12.4 1.411.0

x E

12.4 1.413.8

x E

11.0 < μ < 13.8

Left Endpoint: Right Endpoint:

Page 9: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Constructing Confidence Intervals for μ

Larson/Farber 4th ed 9

Finding a Confidence Interval for a Population Mean (n 30 or σ known with a normally distributed population)

In Words In Symbols

1. Find the sample statistics n and .

2. Specify , if known. Otherwise, if n 30, find the sample standard deviation s and use it as an estimate for .

xx n

2( )1

x xs n

x

Page 10: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Constructing Confidence Intervals for μ

Larson/Farber 4th ed 10

3. Find the critical value zc that corresponds to the given level of confidence.

4. Find the margin of error E.

5. Find the left and right endpoints and form the confidence interval.

Use the Standard Normal Table.

Left endpoint: Right endpoint: Interval:

cE zn

x Ex E

x E x E

In Words In Symbols

Page 11: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Interpreting the Results• μ is a fixed number. It is either in the

confidence interval or not.• Incorrect: “There is a 90% probability that

the actual mean is in the interval (22.3, 23.5).”

• Correct: “If a large number of samples is collected and a confidence interval is created for each sample, approximately 90% of these intervals will contain μ.

Larson/Farber 4th ed 11

Page 12: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Sample Size

• Given a c-confidence level and a margin of error E, the minimum sample size n needed to estimate the population mean is

• If is unknown, you can estimate it using s provided you have a preliminary sample with at least 30 members.

Larson/Farber 4th ed 12

2cz

nE

Page 13: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Example: Sample SizeYou want to estimate the mean number of sentences in a magazine advertisement. How many magazine advertisements must be included in the sample if you want to be 95% confident that the sample mean is within one sentence of the population mean? Assume the sample standard deviation is about 5.0.

Larson/Farber 4th ed 13

Page 14: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Solution: Sample Size

zc = 1.96 s = 5.0 E = 1

Larson/Farber 4th ed 14

221.96 5.0 96.04

1cz

nE

When necessary, round up to obtain a whole number.

You should include at least 97 magazine advertisements in your sample.

Page 15: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Section 6.2

Confidence Intervals for the Mean (Small Samples)

Larson/Farber 4th ed 15

Page 16: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

The t-Distribution

• When the population standard deviation is unknown, the sample size is less than 30, and the random variable x is approximately normally distributed, it follows a t-distribution.

• .

Larson/Farber 4th ed 16

-xt sn

Page 17: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Confidence Intervals for the Population Meanσ unknown and n < 30

• The probability that the confidence interval contains μ is c.

Larson/Farber 4th ed 17

where csx E x E E tn

Page 18: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Example: Critical Values of tFind the critical value tc for a 95% confidence when the sample size is 15.

Larson/Farber 4th ed 18

Table 5: t-Distribution

tc = 2.145

Solution: d.f. = n – 1 = 15 – 1 = 14

Page 19: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Example: Constructing a Confidence IntervalYou randomly select 16 coffee shops and

measure the temperature of the coffee sold at each. The sample mean temperature is 162.0ºF with a sample standard deviation of 10.0ºF. Find the 95% confidence interval for the mean temperature. Assume the temperatures are approximately normally distributed.

Larson/Farber 4th ed 19

Solution:Use the t-distribution (n < 30, σ is unknown, temperatures are approximately distributed.)

Page 20: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Larson/Farber 4th ed 20

where csx E x E E tn

n = 16 x bar = 162 s = 10 want a 95% confidence interval

Page 21: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Solution: Constructing a Confidence Interval• n =16, x = 162.0 s = 10.0 c = 0.95

• df = n – 1 = 16 – 1 = 15

Larson/Farber 4th ed 21

Table 5: t-Distribution

tc = 2.131

Page 22: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 23: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 24: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Section 6.3

Confidence Intervals for Population Proportions

Larson/Farber 4th ed 24

Page 25: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Section 6.3 Objectives

• Find a point estimate for the population proportion• Construct a confidence interval for a population

proportion• Determine the minimum sample size required

when estimating a population proportion

Larson/Farber 4th ed 25

Page 26: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Point Estimate for Population pPopulation Proportion• The probability of success in a single trial of

a binomial experiment. • Denoted by pPoint Estimate for p• The proportion of successes in a sample. • Denoted by – – read as “p hat”

Larson/Farber 4th ed 26

number of successes in sampleˆ number in samplexp n

Page 27: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Example: Confidence Interval for pIn a survey of 1219 U.S. adults, 354 said that their favorite sport to watch is football. Construct a 95% confidence interval for the proportion of adults in the United States who say that their favorite sport to watch is football. 354/1219 = .2904

Larson/Farber 4th ed 27

So3543 ˆ 0.290402p

1 0.290402ˆ ˆ 0.7095981q p

Page 28: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Solution: Confidence Interval for p

Larson/Farber 4th ed 28

• Margin of error:

(0.290402) (0.709598)1.96ˆ ˆ 0.0251219cpqE z n

Page 29: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Solution: Confidence Interval for p

• Confidence interval:

Larson/Farber 4th ed 29

ˆ0.29 0.0250.265

p E

Left Endpoint: Right Endpoint:

0.265 < p < 0.315

ˆ0.29 0.0250.315

p E

Page 30: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for

Solution: Confidence Interval for p

• 0.265 < p < 0.315

Larson/Farber 4th ed 30

( )• 0.290.265 0.315

With 95% confidence, you can say that the proportion of adults who say football is their favorite sport is between 26.5% and 31.5%.

Point estimate

p̂p̂ E p̂ E

Page 31: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 32: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 33: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 34: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 35: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for
Page 36: Chapter Outline 6.1 Confidence Intervals for the Mean (Large Samples) 6.2 Confidence Intervals for the Mean (Small Samples) 6.3 Confidence Intervals for