chapter plan-2

01 CHAPTER SYNOPSIS

02 PROFESSIONAL DEVELOPMENT

04 COMMUNITY AND SOCIAL IMPACT

05 FUNDRAISING

06 MEMBERSHIP

07 COMMUNICATIONS

08 CHAPTER OPERATIONS

09 CALENDAR OF EVENTS

10 BUDGET

TABLE OF CONTENTS

CSUF AMA MissionThe CSUF AMA mission is to develop marketing leaders by creating opportunities to build professional skill sets that will ensure our members stand out in their careers. We will do this through providing professional speaker events to share current knowledge about marketing, building a community for students that ensures empowerment of members, and creating imperative networking opportunities. We hope that by developing proactive leaders, we can leave a positive impact on our community.

Target Market- Primary: Marketing and other related business and communication majors- Secondary: Undeclared Freshmen and undeclared business majors

2014-2015 “Stand Out” ThemeThis year, AMA students will AMAze themselves by standing out. Our theme, “Standout” (#Standout_CSUF), represents our chapter’s efforts to provide members the opportunity to develop the quality professional skills necessary to “standout” to employers and peers. This theme will be key in motivating members to get involved in order to become true Standouts in the marketing industry. We will use the hashtag #Standout_CSUF to market and generate awareness of our theme and vision for AMA members.

Strengths- Strong brand presence at Cal State Fullerton campus- Largest marketing club on campus, second largest

business club- Marketing is second largest concentration within the

college which creates a natural draw- Strong relationship with marketing department and

Mihaylo College of Business and Economics- Adviser has strong professional connections and is

active in OCAMA- Awarded Best Business Organization on Campus 2014

Weaknesses- Lack of long-term professional relationships- Very few hands on projects with companies- Lack of system to facilitate sponsorships programs to

obtain funds- Lack of consistent communication with previous

members- Members are very involved on campus and multiple

events can wear them out

Opportunities- Able to partner with other clubs on campus to gain

publicity and increase turnout to events- Able to use L.E.A.D. certification program to boost

attendance to events and add value to member’s resumes

- Use new board’s professional contacts to create new relationships with companies and a variety of speakers that come to campus

- Create a system to facilitate sponsorships programs to obtain funds

Threats- Majority of students who major in business are

accounting concentrations and the value of marketing is not assessed

- Cost of local and national dues can be daunting to potential members

- Other on-campus organizations that have a strong presence that focus on marketing as well

- Commuter campus makes it difficult to keep members active

Overarching Goals- Provide at least 40 professional development opportunities to help our members develop skills and knowledge.- Provide 4 Community/ Social Impact events per semester with a 60% attendance for 1 Community/Social Impact event.- Raise $10,300 in revenue from various fundraising events to support chapter operational expenses.- Recruit 100 members and renew 30 members and have more than 60% active members.- Reach 75% of our target markets with weekly external and internal communications.- Establish at least 15 effective management practices to meet all chapter operation goals.

Page 1MEET.GREET.CONNECT.

CHAPTER SYNOPSIS #STANDOUT_CSUF

Overall Goal: Provide at least 40 professional development opportunities to help our members develop the skills and knowledge necessary to stand out during the hiring process and throughout their careers. Overall Strategy: Utilize our resources to plan and execute events that align with our overarching goals.

Executive CommitteeSpecial Events CommitteeGoals: Involve 3-4 members in this committee to successfully plan and execute designated special events.Strategies: Announce committee involvement opportunity throughout year and have committee meet bi-monthly to plan and execute events.

Alumni Relations CommitteeGoals: Involve 3-4 members in this committee to successfully plan and execute alumni events.Strategies: Announce committee involvement opportunity throughout year and have committee meet bi-monthly to plan and execute events.

Professional Speaker EventsGoal: Host 4 speaker events per semester with the attendance of 50 members per professional event. Strategies- Find select guest speakers that can bring value to our

members in various ways. Find these speakers using personal contacts, adviser’s contacts, OCAMA, and other marketing professor’s contacts.

- Promote these speakers through internal and external communications.

Fall Speaker Events- TJX: Marketing Opportunities Within Retail- STARMEN Design Group: Brand Analysis & Strategic

Positioning- CSUF Sales Leadership Center: Insurance Sales

Seminar- Alumni Panel: Standout to Recruiters

Spring Speaker Events (Tentative)- BOP Design: Content Marketing- HouseHunt Inc.: S.E.O. Secrets - Six Degrees LA: Marketing In the Hospitality &

Restaurant Industry- Alumni Panel: Standout at Work

Hands-On WorkshopsGoals: Host 3-4 workshops per semester with an average attendance of 50 members per professional event.Strategies: - Find select specialists that can bring value to our

members in topic of interest through personal contacts,

adviser’s contacts, OCAMA, and other marketing professor’s contacts.

- Promote these speakers through internal and external communications.

Fall Workshops- TEKsystems: Linkedin Workshop- Adeco: Standout Interviews- ShoutAmp: The Science of Networking- CSUF Sales Leadership Center: Resume Summit - 2nd Annual Etiquette Dinner with the SLCSpring Workshops (Tentative)- !INCRDBL BRANDS: Leadership Workshops- CSUF Career Center: Communicating Your Value - CSUF Marketing Department: Marketing Case Study

Workshop

Off-Campus EventsProductCamp SoCal Marketing ConferenceGoals: Have 2 members be selected to present on a marketing topic at the event, and bring at least 20 members to learn and network.Strategies: - Advertise the event 2 months before through

announcements, email , and social media.- Develop an interest form and begin to coordinate

registration 1 month in advance.- Have at least 3 teams of 2 submit their topic proposals

to the site.

Company VisitsGoals: Provide 2 company visits per semester with an average of 20 attendees per visit. Strategies: - Use personal contacts, professional relationships,

OCAMA, faculty and alumni contacts to connect with a company that members would like to learn more about.

- Ask our guest speakers for a tour of their company fellowing their speaker presentation.

OC AMA EventsGoals: Have 15 members attend 1 OC AMA event per semester.Strategies: - Use CSUF AMA advisor to help us get in contact with

OC AMA.- Market event on all social media platforms and email

communications to spread awareness of event.


PROFESSIONAL DEVELOPMENT

SCORE WorkshopsGoals: Have 20 members attend 1 SCORE Workshop per semester.Strategies: - Market event on all social media platforms and email

communications to spread awareness of event.- Develop interests forms and coordinate committed

attendance.

AMA Certifications ProgramsGoals: Have 25 members complete each certification program on AMA.org website.Strategies: - Market event on all social media platforms and email

communications to spread awareness of certification program.

Fall/Spring Programs- Marketing Research Certification- Intro to Sales Certification- Career Development Certificate

CSUF CompetitionsTitan Sales CompetitionGoals:- Have 4 members participate in sales competition as

AMA Team and place top three.Strategies:- Market competition on all social media platforms and

email communications to recruit the top candidates.- Involve the CSUF AMA Sales Team at all Sales

Training Events hosted by CSUF Sales Leadership Center.

BICC Best Business Organization on CampusGoals: To place top three out of the 24 business organizations on campus.Strategies:- Build reports on all events to communicate our results

clearly and utilize E-board members to create the BICC annual report to BICC judges.

Professional Career NetworkInternship DatabaseGoals- Showcase at least 30 available positions throughout

the year.Strategies- Work with personal contacts, the career center on

campus, local businesses as well as faculty and OCAMA to find available positions for our student members and update positions on media platforms.

AMA International Collegiate CompetitionsGoals: Have CSUF AMA members attend the listed competitions below Strategies: - Market event on all social media platforms and email

communications to recruit the top candidates.- Announce competition at 3 professional speaker

events.

Competitions- AMA Collegiate Case Competition- Northwestern Mutual Sales Competition- SABRE Business Simulations- Marketing Strategy Competition - Website Competition- Chapter T-Shirt Competition

Vitamin Water Case Competition Goal: Establish a team of 7 members to compete and present a report for the first time in CSUF AMA history.Strategies:- Market event on all social media platforms and email

communications to recruit the top candidates.- Teams will meet once a week to create an effective

and innovative marketing strategy

Marketing WeekGoals: Recruit 15 new members and host one event each day with an average attendance of 25 members per eventStrategies: - Use “Get Evolved” theme to entice members and non-

members.- Make in-class announcements about events occurring

during Marketing Week.- Utilize connections with faculty, marketing department,

and Executive Committees to spread awareness of events.

Theme: Get Evolved: In alignment with the believe that standing out requires an individual to proactively get involved, this years theme “Get Evolved” puts emphasis on professional growth and knowledge gained through involvement. Events- Engage - Social Influence Marketing- Entice - Styled with Success @ Nordstrom- Emerge - Up&Coming Business Speaker Event with

Afters Ice-cream - Empower - Group Mentor Session- Exceed - Laser Tag Social


PROFESSIONAL DEVELOPMENT #STANDOUT_CSUF

http://AMA.org

Overall Goal: Provide at least 4 community and social impact events per semester. Have 60% of our members participate in at least one CSUF AMA community and social impact event. Overall Strategy: Utilize AMA Saves Lives Executive Committee and marketing skills to ensure success of philanthropic services., and track attendance through

Executive Committee AMA Saves Lives CommitteeGoals- Involve 3-4 members in this committee - Successfully plan and execute 3-4 community and

social impact events per semester.Strategies- Announce committee involvement opportunity

throughout year and have committee meet bi-monthly to plan and execute events.

Community Outreach EventsFall Community EventsRonald McDonald House - Trunk or TreatGoals: Send 6 volunteers to provide assistance at the 3 hour Halloween event for kids.Strategy: - Announce opportunity at 2 professional events prior to

event.- Market event on all social media platforms and email

communications to recruit candidates.

Races for RescuesGoals: Have 15 members participate in this event to help raise awareness for animal welfare.Strategy: - Announce opportunity at 2 professional events prior to



Cards for SoldiersGoals: Send a total of 100 cards to soldiers and involve 20 members to participate in this event.Strategy:- Announce opportunity at 2 professional events prior to


communications to recruit candidates for making cards.

Holiday Food DriveGoals: Collect a total of 200 cans of food to donate to a local food bank and involve 20 members to help collect. Strategy: - Announce opportunity at 2 professional events prior to

event.

- Organize a tabling schedule to collect food cans- Market event on all social media platforms and email

communications to recruit candidates for tabling on campus.

Spring Community EventsRonald McDonald House - BakingGoals: Send 6 members to the RMDH to bake breakfast for the children and families at the event.Strategy: - Announce opportunity at 2 professional events prior to


communications to recruit candidates.Beach CleanupGoals: Have 20 members participate in this event.Strategy:- Host social event after beach cleanup to entice more

participants- Announce opportunity at 2 professional events prior to



Donate Life: Walk/Run 5kGoals: Have 20 members participate in this event and raise $200 for the Donate Life cause.Strategy:- Announce opportunity at 3 professional events prior to



Donate Life Campus Awareness DayGoals- Plan at least 2 events to help raise awareness of

donate life per semester- Sign up a total of 50 donorsStrategies- Work with Donate Life organization to setup tabling

schedules- Educate students and community of donor dot facts


COMMUNITY AND SOCIAL IMPACT #STANDOUT_CSUF

Overall Goal: Raise $10,300 in revenue from various fundraising events to support chapter operational expenses.Overall Strategy: Utilize Executive Committees and marketing skills to ensure success of fundraising efforts.

Executive Committee Fundraising Committee Goals: Recruit 3-4 members to help plan and execute 4 fundraising events per semester.Strategies: Announce committee involvement opportunity throughout year and have committee meet bi-monthly to plan and execute events.

Sponsorship CommitteeGoals: Recruit 3-4 members to help obtain sponsors.Strategies: Announce committee involvement opportunity throughout year and have committee meet bi-monthly to plan and execute events.

Sponsorships/PartnershipsCorporate Monetary SponsorsGoals- Obtain $1000 from local organizations and alumni.- Participate in two partnership events per semester.Strategies- Utilize professional network to reach out to potential

corporate sponsors.- Take advantage of sponsorships from the business

college.- Create sponsorship packages that provides companies

to integrate with CSUF AMA through our newsletters, social media content, and events.

Food/Drink SponsorsGoals: Obtain 1 sponsor for food and drink to alleviate costs at CSUF AMA events. Strategies: - Use personal contacts, professional relationships,

faculty, and alumni contacts to connect with a sponsor.- Reach out to local businesses.

AMA Angeles TailgateGoals- Raise $3000 by selling ticket and ticket/tailgating

packages to students, faculty, and staff to a Los Angeles Angles of Anaheim baseball game.

Strategies- Make boosted Facebook posts 3 weeks prior to the

event and marketing on all other social platforms.- Announce event at 1 professional event prior to

tailgate and make in-class announcements.- Include different ticket packages for members such as

cheaper packages that include tailgate only tickets.

Benefit NightsGoals: - Host 2 benefit nights per semester. - Raise $500 from partnered local restaurants.- Average attendance of 30 members for each benefit

night.Strategies: - Contact local restaurants that are willing to create a

fundraising package for CSUF AMA members. - Announce event at 1 professional event prior.- Market event 1 week prior on all social media platforms

and email communications.Tentative Benefit Nights: Buffalo Wild Wings, Oggies, Bruxies, Panera Bread, Cheesecake Factory, T.G.I Fridays.

NOLA: CSUF Funding ProgramsGoals: Raise $4,000 from on-campus student body organizations to support NOLA costs.Strategies:- Provide funding proposals to both the BICC and ASI to

communicate the value of NOLA for CSUF students.- Involve the sponsorship and fundraising committee in

creating proposals.

Clothing Garage Sale (Fall/Spring)Goals- Raise $500 each semester by selling used clothes

donated by CSUF AMA members to campus students and faculty.

Strategies- Involve fundraising committee to assist on the

collection of clothing donations.- Strategically plan tabling for 4 days at high-traffic

volumes on campus locations to ensure more sales. - Market event on all social media platforms and email

communications.

Professional Headshot FundraiserGoals- Raise $1000 by selling professional headshot

photography services.Strategies - Use all social media platforms and make in-class

announcements to advertise the event one month prior to ensure that all spots are filled.

- Create different packages for students to create a variety of pricing and give members discounted rates.


FUNDRAISING #STANDOUT_CSUF

Overall Goals: Recruit 100 members and renew 30 members and have more than 60% active members.Overall Strategy: Utilize Executive Committees and marketing skills to ensure membership goals are reached.

Executive Committees Social Events CommitteeGoals: Recruit 3-4 members to help plan and execute 4 social events per semester.Strategies: Announce committee involvement opportunity throughout year and have committee meet bi-monthly to plan and execute events.Fall Social Events- Beach Bonfire - Laser Tag- Guppie House - Thanksgiving PotluckSpring Social Events (tentative) - Bowling & Billiards - Broom Ball- Go-Kart Racing - Beach Day

Recruitment StrategyIn-Class Announcements- Executive board members presents in classrooms

totaling minimum of 30 marketing, advertising, and sales classes covering over 500 students.

Print and Digital Advertisements - Create flyers, handbills, posters, emails, and digital

advertisements.On-Campus Tabling and Presentations- Table at Business Courtyard, Days of Discovery, and

Freshman Move-in. - Present at New Student Orientation and Transfer

Student Orientation.T-Shirts and “Swag”- Provide professionally designed t-shirts to build brand

publicity and give out “Swag” to potential recruits.

Member Participation & RetentionExecutive Committees Goals: Create 1-2 executive committees for the following categories: professional development, community & social impact, fundraising, membership & social events, and communications to provide opportunity for members to get involved, take on leadership roles, and stand out.Strategies: Implement the following executive committees:- Special Events - Alumni Relations- AMA Saves Lives - Fundraising - Sponsorship - Social Events- Advertising - Social Media

Announce committee involvement opportunities throughout year and have committees meet bi-monthly to plan and execute events.

L.E.A.D. ProgramGoals: Have 80 members be awarded an Active Member Certificate at End of The Year Banquet to encourage attendance at CSUF AMA events.Strategies: Track membership attendance and implement the following point system:- General Meetings - 20 points- Executive Committee Participation - 20 points- Special & Off-campus Events - 20 points- Social/Outreach Events - 15 points - L.E.A.D. Social Media Participation - 5 points

Implement and announce the following point-ranking system to identify active members:- Platinum: 360+ points- Gold: 320-355 points- Silver: 280-315 points- Bronze: 240-375 points- Honorable Mentions: 200-235 points

Member Of the MonthGoals: Award a “Stand Out” member the title “Member of the Month” each month to encourage member participation. Strategies:- Feature member of the month in the monthly

newsletter.- Announce winner at meeting to encourage other

members to standout.- Executive President and Vice-President coffee date.

Membership Renewals DiscountsGoals: Have 30 members renew expiring membership.Strategies: Provide discounted membership rate for returning members.

Membership DatabaseGoals- Collect and organize data on general contact

information, major, minor, academic status, status of dues, and gender from members.

Strategies- Board members will distribute membership application

forms and surveys during the first three weeks of tabling as well as all of our events hosted during the first month.

- Use database to develop and understand demographic information and maintain alumni database to keep members connected after graduating.


MEMBERSHIP & SOCIAL EVENTS #STANDOUT_CSUF

Overall Goals: Reach 75% of our target markets with weekly external and internal communications. Overall Strategies: Utilize online media platforms, email communications and print media to promote AMA. Executive CommitteesAdvertising CommitteeGoals: Involve 3-4 members in committee and complete flyers for all CSUF AMA events 2 weeks prior. Strategy: Delegate flyer creation to committee members 2 months prior to ensure all flyers are submitted before set deadline.

Social Media CommitteeGoals: involve 3-4 members in executive committee and involve 1 member in the management of each platform. Strategy: Have committee meet bi-monthly to strategize and execute social media posts.

E- Board CommunicationDropbox

- Upload and organize chapter files to provide central location for E-board members to access information.

GroupMe Texting- Allows all board members to send and receive

message to each other regardless of their mobile device capabilities.

Private Facebook Group- Enhance Executive board Facebook group purpose

by exchange ideas and help everyone stay in contact.

Board Member 2:1- President and Vice President meet with each E-

Board member monthly to discuss progress and provide opportunity to address personal goals.

Online Media PlatformsFacebook- Goal: Obtain 1,000 likes for fall semester and 1,100 for spring semester.- Strategy: Create Facebook events and wall posts two weeks before schedule. Share photographs from events. Curate marketing articles. Twitter- Goal: 400 followers at the end of Fall semester and 450 for spring.- Strategy: Tweet concerning our upcoming events, live updates, and inspirational or business quotes/tips. Linkedin- Goals: 500 connections at the end of Fall and 550 for spring.- Strategies: Use network to branch out and find past CSUF AMA member and capture.

Instagram- Goals: 400 followers at the end of fall semester and 450 for spring.- Strategies: Share Member of the Month, announce meeting reminders, and provide inspiration through aesthetically pleasing images. Website- Goals: Update website once a week with upcoming events, pictures, blog posts, and career opportunities with average of 300 hits. - Strategies: Monitor website traffic and analytics data to understand our website audience to tailor our content.

Email CommunicationEmail UpdatesGoals: Send email reminders to members and alumni about the following categories: speaker events, workshops, social, fundraising, competitions, and career opportunities.Strategies: Work closely with all committees to obtain information for email updates.

Monthly Newsletter - MailChimpGoals: increase our subscriber base by 500 in the fall and 300 in the spring and increase open rate by 10%.Strategies- Have laptop for newsletter sign-ups at every CSUF

AMA event.- Offer subscriptions on our website and across our

social media platforms. - Include rich content that follows a “What’s In It For

Me?” theme.

Print MediaCSUF AMA Annual T-Shirts- Have 75% of officers wear AMA apparel on meeting

and workshop days.Handbills- Create handbills for Fall and Spring semester general

meetings, large fundraisers, and special events. Business Cards- Create “Stand Out” business cards for all Executive

Board Members. Flyers- Create printed flyers to recruit members and promote

large general meetings. CSUF AMA Brochure- Create informational brochure for interested students.

MEET.GREET.CONNECT.

COMMUNICATIONS #STANDOUT_CSUF

Overall Goal: Establish at least 15 effective management practices to meet all chapter operation goals. Overall Strategy: Develop a clear structure with 4 executive levels, establish 3 feedback channels, 2 development processes, and build 6 training sessions.

Organizational StructureExecutive President and Vice President - Manage all executive board members, oversee chapter

operations, and ensure execution of all CSUF AMA goals.

Department Vice Presidents (5)- Coordinate and lead respective directors and oversee

responsibilities and progression of goals. Report weekly updates to Executive President and Vice President.

Directors (9)- Lead respective Executive Committees to plan and

execute chapter operations. Report weekly updates to respective Department Vice Presidents.

Executive Committee Members (24)- Assist Directors in execution of chapter operations and

report weekly to respective directors.

Executive Board DevelopmentSummer IntensiveGoals: Provide 7 summer training and planing sessions to prepare executive board members for their CSUF AMA 2014-2015 leadership roles.Strategies: Utilize Executive President, Executive Vice President, and Department Vice Presidents, and professional speakers to host training sessions. Summer 2014 Training Sessions- Team Building/Goal Setting - Semester Planning- Color Energy/Communication - Project Management- Email/Calendar Organization - Membership/Tabling - Executive Board Dinner

Winter IntensiveGoals: Provide 2 days of winter training, planning, and team building sessions.Strategies: Utilize skills learn from following semester to improve operations for next semester.

Individual Development Plan (IDP)Goals: Engage executive board members in creating an Individual Development Plan each semester to achieve success in their leadership and personal goals.Strategies: - Have members fill out an IDP form that will help them

identify the following: strengths, improvement areas, source of motivation, and short and long-term goals.

- Executive President and Vice President will conduct 2:1 meetings with all Executive Board members to discuss progression on IDP.

Transition BindersGoals: Implement transition binders and finalize first addition prior to executive board transition period.Strategies: Create binder that includes all executive board position expectations and important information from previous position holder.

MeetingsGeneral MeetingsGoals: Host bi-weekly meetings with professional speakers and specialists from different industries.Strategies: Secure dates and locations 1 semester in advance and prospect professionals from various industries.

Executive Board MeetingsGoals: Host bi-weekly executive board meetings to discuss chapter operation progression.Strategies: Secure dates and locations the prior semester. Utilize time to discuss past and future events.

SurveysEvent EvaluationsGoals: Survey event satisfaction at general meetings. Strategies: Create an effective way to encourage members to provide feedback at bi-weekly meetings.

Membership SatisfactionGoals: Survey member satisfaction at the end of both semesters.Strategies: Create an effective way to encourage members to provide feedback on all chapter operations and overall satisfaction.

Chapter Plan and Annual ReportGoals: Create a detailed plan for the coming academic year including events, goals, and strategies. Achieve 90% of all goals listed. Strategies: Involve all officers in the development of all goals and strategies. Executive Committee Members are key in the execution and planing of events. Create an annual report to highlight the years success and use opportunities for improvement for next years plan.


CHAPTER OPERATIONS #STANDOUT_CSUF

JUNE ‘14Jun 4: Team Building & Goal SettingJun 18: Color Energy & Communication Styles

JULY ’14Jul 9: Email & Calendar OrganizationJul 12: Semester Plan PresentationsJul 23: Project Management

AUGUST ‘14Aug 13: Membership & Tabling WorkshopAug 21: Freshmen Move In DayAug 22: Resource Fair TablingAug 27: Board Meeting

SEPTEMBER ‘14Sept 3: Fall Kick-Off MeetingSept 5: Back to School BonfireSept 10: Board MeetingSept 15: Days of Discovery Sept 17: TJX: Retail MarketingSept 17: Guppies SocialSept 24: Board MeetingSept 30: Newsletter

OCTOBER ‘14Oct 1: Board MeetingOct 6: Social Media InfluenceOct 7: Nordstroms Styled For Success Oct 8: Afters Ice Cream SpeakerOct 9: Group Mentor SessionOct 10: Laser Tag Social Oct 15: TEKSystems Linkedin WorkshopOct 22: Board MeetingOct 22: Buffalo Wild Wings Benefit Night

Oct 25: Company VisitOct 29: Adecco - Standout InterviewsOct 31: RMDH Trunk or TreatOct 31: Newsletter

NOVEMBER ‘14Nov 2: Professional Headshot Fundraiser BeginsNov 5: Clothing Collection/Donations BoothNov 5: OC AMA EventNov 6: Clothing Collection/Donations BoothNov 12: Cards for SoldiersNov 12: ShoutAmp: The Science of NetworkingNov 13: Alumni PanelNov 15: ProductCamp SoCal ConferenceNov 16: Race for the Rescues Nov 17: Bruxies Benefit NightNov 19: Board MeetingNov 19: Thanksgiving PotluckNov 20: SCORE Email Marketing for SuccessNov 31: Newsletter

DECEMBER ‘14Dec 1: Holiday Food Drive BeginsDec 3: STARMEN- Brand Analysis Dec 5: Titan Sales CompetitionDec 6: Company VisitDec 10: Board MeetingDec 20: Newsletter

JANUARY ‘15Jan 10: Winter IntensiveJan 21: Board MeetingJan 28: Spring Kick Off MeetingJan 28: Bowling & Billiards

Jan 29: TablingJan 30: Newsletter

FEBRUARY ‘15Feb 4: Board MeetingFeb 4: President & VP ElectionsFeb 7: Field TripFeb 10: Valentines FundraiserFeb 11: Valentines FundraiserFeb 11: Speaker MeetingFeb 12: Valentines FundraiserFeb 16: Benefit NightFeb 18: Board MeetingFeb 19: WorkshopFeb 25: WorkshopFeb 27: NewsletterFeb 28: Broom Ball

MARCH ‘15Mar 2: Board Position InterviewsMar 4: Board MeetingMar 4: NOLA Prep MeetingMar 11: WorkshopMar 18: Board MeetingMar 19: NOLA BeginsMar 25: Speaker EventMar 28: Baking @ RMDHMar 29: New Board AcceptanceMar 30: Newsletter

APRIL ‘15April 8: Board MeetingApril 11: Company VisitApril 13: Benefit NightApril 15: Speaker EventApril 25: Angel’s TailgateApril 29: Alumni PanelApril 30: Newsletter

MAY ‘15May 2: Company VisitMay 6: Board MeetingMay 8: Newsletter


CALENDAR #STANDOUT_CSUF

STARTING(FUNDS( ( ( ( ( ( ( ( ( ( ( $(3,127(Revenue&Membership&Income&& & & & & & & & & & & $11,300&

• Fundraising&Ac<vi<es&o Angels&Baseball&Tailgate& & & & & & & & $3,000&o Benefits&Night&&&&& & & & & & & & & $500&o Professional&Headshot&Fundraiser& & & & & & & $1,000&o Clothing/Garage&Sale&&&&&&& & & & & & & & $1,000&o Sponsorships& &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& & & & & & $1,000&

• CSUF&Funding&Programs&o Business&Interclub&Council& & & & & & & & $3,000&o Associated&Student,&Inc.& & & & & & & & $1,000&

( ( ( ( ( ( TOTAL(REVENUE( ( ( ( ( $25,927(

Expenses&• Membership&Expenses& & & & &

o (130&Members&@47/member)&&&&&&&&&&&&&&&&& & &&& & & & $6,110&o Chapter&Member&TUshirts& & & & & & & & $1,458&o Swag&Materials& & & & & & & & & $1,800&

• Fundraising&Expenses&o Angels&Baseball&Tailgate& & & & & & & & $1,000&

• Event&Expenses&o Professional&Speakers&& & & & & & & & $600&&o Community&Service& & & & & & & & & $200&o Social&Events& & & & & & & & & & $235&o Marke<ng&Week& & & & & & & & & $406&o Miscellaneous&Giveaways& & & & & & & & $280&

• Communica<ons&Expenses&o Adver<sing&Expenses& & & & & & & & & $600&o Business&Cards&& & & & & & & & & $180&o Website&Opera<ons& & & & & & & & & $26&

• Miscellaneous&o AMA&Sta<onary& & & & & & & & & $37&o Na<onal&Conference& & & & & & & & & $8,000&

( ( ( ( ( ( TOTAL(EXPECTED(EXPENSES( ( ( ( $20,962(

( ( ( ( ( ( EXPECTED(PROFIT(GAIN( ( ( ( $4,865(


BUDGET #STANDOUT_CSUF

#STANDOUT_CSUF

chapter plan-2

Documents

previous members members

ama members

motivating members

potential members

empowerment of members

value of marketing

marketing leaders

professional speaker