chapter8 ayosulitvisualmodel
TRANSCRIPT
![Page 1: Chapter8 ayosulitvisualmodel](https://reader035.vdocuments.net/reader035/viewer/2022081519/55629737d8b42a950c8b512c/html5/thumbnails/1.jpg)
THE HUNT
IDENTIFYING MARKET SEGMENTS AND TARGETS
Juicy Ayo Sulit
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SEGMENTATION, TARGETING AND POSITIONING IS NEEDED FOR A GOOD MARKET HUNT
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BEFORE THE HUNT, A MARKMAN MUST VIEW HIS TARGET THROUGH MICROMARKETING
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THE MARKMAN NEEDS TO LEARN HOW TO SEGMENT THE TARGET BY LEARNING ITS WAYS
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ALSO, THE MARKMAN IS REQUIRED TO KNOW HOW THE TARGET THINKS (DECISION MAKING)
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AS WELL AS THE TARGET’S BEHAVIOR
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A MARKMAN MUST IDENTIFY WHICH OF THE TARGETS ARE LOYAL TO THE KINGDOM
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AND ATTACK THOSE WHO ARE MOST WEAK AND DISLOYAL TO THE KINGDOM
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TO GATHER THE TARGETS EFFECTIVELY, TARGETS NEED TO BE M.A.A.D.S.
measurable
actionable
accessible
differentiable
substantial
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THE MARKMAN NEEDS TO FOLLOW THE 7 STEPS OF SEGMENTATION TO BE SUCCESSFUL IN THE
HUNT
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IN THE END, THE MARKMAN MUST ULTIMATELY DECIDE WHICH SEGMENTS TO TARGET.
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FIRE!
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THE HUNT
IDENTIFYING MARKET SEGMENTS AND TARGETS
Juicy Ayo Sulit