charette_design marketing

Charette

Design marketing or what needs Charette meets

Saturday, 1 October 2011

What is the essence of design ?How does Charette work to achieve this essence ?


Design is about:

effectiveness

simplicity

emotion


EFFECTIVENESS

per definition is getting things done, i.e. meeting targets

Charette creates design to get results, not to look pretty

Effective design is not about appearance, it is about the essence behind this appearance

Design is the product itself and an invitation to use that product


To be effective, is to have structure.

To have structure, is to present ideas.

And structure is the idea that a designer incorporates in his/her product.

Charette designs reveal that structure and the underlying idea.

Design is not an end goal, it is means to sell ideas.

How is effectiveness achieved ?


Effective Ideas

Before Charette design project is started, its main ideas are outlined.

A leading idea is then chosen to govern the project development.

Each project is named after its leading idea.

Members ensure at all times that the design created represents that main idea.


SIMPLICITYbut not simple


Simplicity is about pure ideas implied in a product

Interaction with Charette designs is aimed to be:

easy

useful

pleasant

Integration of new technologies in Charette designs seeks this freedom of complexity and the achievement of simplicity


Good design speaks f o r i t s e l f , w i t h o u t language use

Charette Designs are Easy


Charette Design is Useful

Good design satisfies p e o p l e ’ s n e e d s requi r ing the least efforts from them


Charette design is pleasant

Peop le base the i r choices by preferring pleasure to pain.

C h a r e t t e D e s i g n pursues that concept by making pleasure the only option


Design is EmotionCharette design connects to people’s emotions


Great design evokes Emotion and Optimism

Convinced that at the centre of design stands the human experience, Charette.....


designs its products not simply to meet people’s needs, but to connect products with experience


to form memories from this experience and relate them to emotions valued by consumers


to incorporate those emotions and memories in the design of the product itself


recognises 4 kinds of pleasure a product could invoke

Charette has adopted Partick Jordan’s model of designing pleasurable objects and.....


Physio-pleasure

Achieved by:

sounds

smells

taste

touch

sights


Socio-pleasure

d e r i v e d f r o m i n t e r a c t i o n w i t h others through:

c o m m u n i c a t i o n using the product

c o m m u n i c a t i o n concentrated on the product


Psycho-pleasure

deal ing w i th the e m o t i o n a l s t a t e people experience w h i l e u s i n g t h e product


Ideo-pleasure

reflect ion on the experience brought by the product


Based on that.....

Charette decides what and how to design


Charette


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