charles martin, gold coast airport - customer service vs security compliance
DESCRIPTION
Charles Martin, General Manager Aviation, GOLD COAST AIRPORT delivered the presentation at the 2014 Asia Pacific Aviation Security AVSEC conference. The AVSEC conference brings together government authorities, policy makers and key industry leaders all under one roof at one time, to discuss the most pressing issues, the latest challenges and technology advancement within the aviation industry in the Asia Pacific region. For more information about the event, please visit: http://www.informa.com.au/avsecconferenceTRANSCRIPT
Charles Mar*n General Manager Avia*on Gold Coast Airport
Gold Coast Airport Facts
• Over 5.9 million passengers travelled to and from Gold Coast Airport in FY2013 • Gold Coast Airport is the 6th busiest Australian airport overall • The 5th busiest international airport • Gold Coast-Sydney is the 4th busiest route in the country • Gold Coast-Melbourne is the 7th busiest route
Gold Coast Airport Fully functioning LCC hub across Australia, New Zealand and Asia/Japan
2000 Currently in 2014:
Sydney –25 flights a day Melbourne – 17 flights a day
Flights to New Zealand, Japan, Singapore and Malaysia
2014
Two Terminals – Two Cultures GCAL Common User
" Focused on the Gold Coast
" Customer Service Ethos " Fresh approach " Different structure to Qantas " Inefficiencies through two
terminals
Qantas Terminal
• Long term employees
• Focused only on security • Qantas centric focus • Not aligned with Gold Coast
objecOves
• Security operaOons inconsistent with GCAL Common User
NOW! One Terminal Operated by GCAL • Reduce Cost • Reduce risk through improved on site structure including stand alone supervisor and trainers • Customer Service Focus • Gold Coast Focus
Old school queues – An inglorious past
How do we change the relationship with a security contractor from supplier to partner?
Pride and Purpose
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Partner Must Understand The Customer Journey
Customer Boarding
Car Park Flight Security Screening
Prohibited Items Weapons
Dangerous Goods Explosive Trace
Detection
Safe and Happy Customers
Partner Must Have a Safety Culture
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Safety Tools – How ISS Manages Your Risk…
Partner Must Have Security Best PracOse
ACI ACI Asia-‐Pacific World Business Partner Program – Member
AAA Australian Airports AssociaOon
CSIA & ICSS
ISS AviaOon & Transport Division has recently become a CerOfied Customer Service OrganisaOon, accredited by the Customer Service InsOtute of Australia (CSIA) against the InternaOonal Customer Service Standard (ICSS) AS ISO 10002-‐2006)
ASIAL Australian Security Industry AssociaOon
IATA Annual aaendance at the InternaOonal Air Transport AssociaOon AviaOon Security World
APO Career Path Working Group
ISS aaend and acOvely parOcipate
Avia*on Security Training Advisory Group ASTAG
ISS aaend and acOvely parOcipate
Security Technology Working Group
ISS aaend and acOvely parOcipate
Regional Industry Consulta*ve Group RICM
ISS aaend and acOvely parOcipate
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ISS AUends, and is a Member of a Number of Key Industry Bodies and Forums
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RelaOonship Matrix Quarterly Meeting
Monthly Meeting
Weekly Meeting
Participation in Gold Coast Airport Advisory meetings:
• ASCG – Airport Security Consultative Group
• AEC – Airport Emergency Committee, and Emergency Planning committees
• ASC - Aerodrome Safety Committee
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• ISS commitment to Customer Service is evidenced by the CSIA accreditaOon and recent success at CSIA’s 12th Australian Service Excellence Awards: – Na*onal Winner
Customer Service ExecuOve of the Year
– Na*onal Winner Customer Service Advocate of the Year
– Na*onal Winner Training Excellence
– Finalist Large Business
Partner Must ConOnually Improve
The only Aviation Screening Services
Provider Accredited to this standard!
How do we better engage with our customers while ensuring we manage our regulatory compliance?
Gold Coast Airport Security Service Outcomes
" Compliance and operaOonal excellence " Engaged, effecOve team
" Experienced, dedicated management team
" Stable industrial environment
" Customer experience emphasis
" Industry connecOon and insight
" InnovaOon and conOnuous improvement
" Cost efficiency
" Commitment to performance, with self-‐imposed KPIs
Key Components
KEEPING THE TRAINING SIMPLE
" I am the face of Gold Coast Airport
" I always grow a grin
" I understand my “guests” needs
" I wow my guests
ISS HERO SERVICE STANDARDS
Partnership approach to Customer service training
T - together E - everybody A - achieves M – more
Include airport in staff training, staff selection and recruitment program
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Total number of employees: 83
Engagement Score Benchmark Level 1
Combining Capability and Motivation gives us our Engagement Score
Total number of employees: 1,546
White Collar N/A
First Line Employees 4.3
Benchmark Level 2 Total number of employees: 5,597
White Collar N/A
First Line Employees 4.3
White Collar N/A
First Line Employees 4.1
4.1
1 4.3 1 4.3
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Employee Engagement
How do we measure successful outcomes?
Measuring Success • ASQ • Financial outcomes • Meeting OTS testing requirements • Customer feedback • Systems testing - airport - ISS self testing • Annual audit
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Reporting:
• Monthly Security Services Report - Monthly executive summary - Internal and external compliance and training results and initiatives
• Weekly System test Reports
• Monthly Training schedule report
Partnership On Display
The look is fresh and clean
The attitude is friendly and welcoming
The customer is happy and safe
Service culture awarded
Major Airport of the Year 2010
• Best Regional Airport Australia/Pacific 2011
• GCAL awarded Staff Excellence Award Australia/Pacific award at the Skytrax World Airport Awards in Copenhagen, Denmark (March 2011)
Thank you