CHARLOTTE HOLDING INC.

Cute and Affordable

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WHAT CHARLOTTE RUSSE IS ALL ABOUT

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Offers trendy clothing for women 15-35 for 20%-30% less than the competitors

It is a mall based retailer store

Currently Have 430 stores in 45 states and Puerto Rico

Female Clothing Company

COMPANY PERSPECTIVE

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Through Fashion content, store layout, and merchandise mix they expect to attract customers from a broad range of socio economic backgrounds

In Addition the vast variety of clothing will allow for satisfaction of any lifestyle needs

Idea is to successfully anticipate new styles and capitalize on target consumers

BRIEF HISTORY

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1975 First store opened in Carlsbad,California

1996 Investment firm SKM buys Charlotte Russe

1999 Charlotte Russe Goes Public

Expanded most in 1990 when it pulled in a total net sale of $50 million

CURRENT STYLES

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Focus on African culture based style

Natural animal color schemes used

Mixing of Cheetah, zebra, stripes with brown earthy colors

Wild Style

CURRENT STYLES CONT.

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Newest of trends the plaid wear

Brings back an early 90’s feel to it

Subtle, simple, picnic table type look, but it works, and looks nice

Plaid

STOCK TREND OVER LAST 2YRS.

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COMPANY HIERARCHY

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THE END

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The End