Charmy Care

OUTLINE

I. Problem

II. Solution

III. Business model

IV. Marketing strategy

V. Team background

I. Problem:

800000 children in the world

Could be savedevery year

Few babies get the appropriate

food

Childrendomestic accidents

Mothers have lack of

knowledge

1/3 of babies between 6 and 23 month-old obtain sufficient dietary

diversity and meal frequency.

if only they were nourished in a way that

fits their needs.(According to

the World Health Organisation)

46% of children between the age of 1 and 4 in the world die from domestic

accidents(From Thesis doctorate

in medicine by Reboli Eric)

54% of women need help taking care of their baby (Declared Hajer Araissia: Researcher doctor at the

Faculty of Humanities and Social Sciences of

Tunis)

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II. Solution:

Charmy Care

Charmy Care is the reply to all the questions and facts stated previously.

This application is the key of children nursing.

FoodA nutrition schedule with

the appropriate food that matches each age, with the right quantity

and preparation.

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Follow the child’s physical and psychological growth.

A record of medical history, Allergies and previous

treatments. Reminders of medical check and vaccination…

AdviceAdvice on the most

common health problems, baby’s

hygiene and security with tutorials…

Health

II. Solution:Value propositions:

A social network where all mothers can meet, share experiences, and stories.

Access from anywhere with a special platform for nurseries.

Multiplatform application.

Secure entrances.

Personalized with: a guide character“charmy”, a diary, personalized wallpapers and photos album.

Build on professional trustful resources pediatricians, nutritionists, medical students…)

Keeps a record of all health information.

Based on an investigation with statistics of mothers’ problems, needs and suggestions.

Month to month membership plans.

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III. Business model:

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Customer segments

Customer relationships

Valuepropositions

Key activities

Key resources

Partners

Channels

Revenue streams

Coststructure

Developer in multiplatform.App designer.Medical experts.Community manager.

Developing software for children. Value added activities.Marketing.

App stores.Website and Facebook page.Clinics.Malls.

keep regular contact through a mail newsletterAsking costumers’ feedback.Holding special events.

OOREDOOUNICEF

Research & Development.Marketing.Local & Human resources.

ParentsBabysittersKindergartens

Social network.Secure entrances.Personalized with: a guide character “charmy”.Based on an investigation with statistics of mothers’ problems.Build on professional trustful resources.

Freemium mode.Monthly costs of added services.Advertising.

IV. Marketing strategy:

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Social network

Nurseries and kindergartens

Gynecologists and pediatricians' offices

Malls and baby shops

IV. Marketing strategy:Promotional strategy:

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1st year 2nd year 3rd year

For the two first years: National and Arab levelThen we determine to reach an

international level

Create a sponsored Facebook page.Visit medical congress,

malls, baby shops, kindergartens.Take part in children’ shows

at TV or on radio.

Participate in events to sensitize moms and promoting our product.

Develop a social network integrating pediatricians, clinics, hospitals

and kindergartens.

Getting the support of international or foreign children organizations.

Cooperating with well-known marketing companies.

V. Team background:

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Amal ABDELLIChief Executive Officer

A 22-year-old ICT engineering student at Sup'Com and treasurer

at Netlinks( a technology association), she passed a training at the billing

support and VAS department of

OOREDOO.

Hamdi REJEBChief Creative Officer

A 22-year-old ICT engineering student at

Sup'Com and the creative leader at Netlinks Sup’Com.

He was charged of the design community of

TEDxSupCom and Sup’Com Open Days.

Marwa BEN MBAREKChief Operating Officer

A 22-year-old ICT engineering student at Sup'Com and general

secretary at Netlinks. She contributed in the

organization of several events such as

TEDxSupCom, NetlinksDay and TCPC 2014.

Mokhles ELHENIChief Technology Officer

A 21- year-old software engineering student at INSAT and the technical

manager at Netlinks INSAT. He is very keen of coding and he has a great

competence and impressive technical

skills.

Soumeya MAYARAChief Medical Officer

A 23-year-old medical student, actually enrolled in 5th year (University of

Medicine of Tunis) founder of 3

students' organizations : 3S, Research club and

Fandasia. She also did 2 trainings in pediatrics.

Thank you for your attention

Charmy CareBecause we sanctify child care.