CHARTING THE SOCIAL MEDIA LANDSCAPE

Presented by: Out There Advertising

John Keuning, Creative Director

Dana Kazel, Account Executive/Copywriter

What is social media?

Who’s interacting? Your customers Your employees Your volunteers Your investors Your fans Your critics Your competition You? Anyone who has internet access and wants to interact

The blending of web-based technologies with social interaction

Social media conversations

Conversations are NOT Controlled Organized One way

Conversations are Personable Organic Complex

Social media is NOT a strategy or tacticIt is a channel/set of tools to facilitate conversations

Social Media Tools

Social BookmarksReviews/Travel/LocationCollaborationMicromediaTwitter EcosystemsMobileSocial NetworksB2B Social NetworksDocuments/ContentVideoMusicWiki and Crowd Sourced ContentLivecastingPicturesBlog PlatformsSocial SearchURL ShortnersMonitoring and Measurement

Social Bookmarking

Bookmark and share interesting content

Curated lists

Reviews/Travel/Location

Collaboration

Micromedia

Twitter Ecosystems

Mobile

• m.facebook.com• m.youtube.com• m.wikipdeia.com• m.mysapce.com• m.twitter.com• m.flickr.com• m.linkedin.com• Mocospace.com

Social Networks

B2B Social and Documents/Content

Video

Music

Wikis and Crowd Sourced Content

LifecastingLifecasting

Pictures

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Social Search

URL Shorteners

Tools/PlatformsTools/Platforms

Monitoring & Measurement

Leveraging Social Media

Research Participating in

the conversation Evaluation

10 Keys to Social Media Success

1. Experiment2. Make a plan3. Listen4. Be transparent and honest5. Share your content6. Be personal and act like a person7. Contribute in a meaningful way8. See criticism as an opportunity9. Be proactive10. Accept you can’t do it all yourself

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