chasing wonder and the future of engagement

www.xeodesign.com© 2011 XEODesign, Inc.

XEODesignPutting Emotion into Play

®

™

Chasing Wonder: the Future of EngagementWith the 4 Keys to FunNicole Lazzaro

XEODesign, Inc.

Smartphone Summit, Game Developer’s Conference

February 28, 2011

®

™

Twitter@NicoleLazzaro#GDC11

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Putting Emotion into Play™

Player Experience Design Makes Games More Fun

XEODesign

Winner Best Game 2007

Tilt the first iPhone accelerometer game

250,000 visits

2000 - 2004 The 4 Keys to Fun

How Games Create Emotion and Engagement

4k2f.com

QuickTime™ and aDV/DVCPRO - NTSC decompressor

are needed to see this picture.

Fiero \o/

Chase Wonder

)))))))) ))))

Wonder from Situation: Photoshop Not Required

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More Mobile Phones than PC/Consoles or FM Radios

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An MSO of 6B Needs New Games

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Mobile games can inspire playersand develop skills to solve previouslyimpossible situations

Opportunities and Challenges

Technology, Production, and Business Models that ScaleResearch Tools to Better Understand Human Action, Thoughts, Emotions, Habits

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A Word of Caution

Gamification Can Kill

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Gamification Can Kill

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A/B Tests Cannot Find Wonder

Chase WonderMaster ChallengesWork TogetherCreate Meaning

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The Real Problem: We Need Tools to Chase Wonder

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Real World Engagement

Real World Creates Natural Engagement

Milky the Marvelous Milking Cow, Kennerhttp://www.youtube.com/watch?v=TdS9ZJ_Wf4k

What were they

thinking?

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Games Offer Windows into New Interaction

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Emotion From Actions Increases Engagement

5.8B Mobile Phones Largest Addressable Audience

Soon a Platform for the Primer

=

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Interaction Unlocks EmotionGame Design Create Engagement with Emotion and Fun

People FunWork Together Amusement Amici Admiration Ameiro Schadenfreude

Hard FunMaster Challenges FrustrationFiero

Easy Fun Chase Wonder CuriosityWonderSurprise

Serious FunCreate Meaning ExcitementRelaxationValues

Four Keys to Fun and Engagement

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iPhone Gestures and Choices Create Emotion

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Winner Best Game 2007

Tilt the first iPhone accelerometer game Tilt HD: Flip’s Adventure in 1.5 Dimensions

250,000 visits #1 Top Free iPad Download

The 4 Keys to Fun Drives Viral

Measuring Player Emotions

How many smiles? [Ekman/Duchenne]

Measuring Player Emotions

Orbicularis Oculi

<---

Easy FunChase Wonder

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Easy Fun to Chase Wonder

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Easy Fun: Novelty > Curiosity

Curiosity Surprise Wonder

Fish Tank1

Player Choice and Curiosity from Easy Fun

Fish Tank 3

Player Choice and Curiosity from Easy Fun

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Easy Fun Line

M1

Gaps Controls Discover

Chase Wonder

Easy FunHard FunPeople FunSerious Fun

Gaps Increase Engagement

Pure Joy of InteractionKoi Pond and Urbanspoon

Joy of controls

Joy of Controls: Tilt: Flip’s Adventure in 1.5 Dimensions

QuickTime™ and aMotion JPEG A decompressor


Discovery: Osmos

Discovery: S. Holmes 1

Byook

Examples

• StarWalk

Easy Fun Discovery StarWalk iPhone / iPad

Discovery: Word Lens

Rules of Magic: 1. The Pledge

ZombieBooth, Motion Portrait

Rules of Magic: 2. The Turn


Rules of Magic: 3. The Prestige


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Easy Fun Line

M1

Gaps Controls Discover

Chase Wonder

DiscoveryMachine

Cure forAIDS

Curiosity

Surprise

Wonder


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Google Helps Us Chase Wonder

Jules Verne’s Undersea Explorer

The Wonder Wheel

Flipboard 2010

Easy Fun Chases Wonder



Netter’s Neuroscience Flash Cards

Missed Opportunity

Neuro-Explorer Play Your Own Brain 2015

Discovery Engine

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QuickTime™ and aDV/DVCPRO - NTSC decompressor


“It’s easy to tell how my husband feels about a game…

Wife of a Hard Core Game Player

Hard FunMaster

Challenges

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Hard Fun to Master Challenges

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Hard Fun: Challenge > Fiero

Frustration Fiero \o/

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Hard Fun: Challenge + MasteryGames Focus Attention with Goal and Constraints: Frustration and Fiero \o/

choices• goals • obstacles• strategy• power ups

modified from “Flow” Csikszentmihalyi

Hard Fun: Jumping Character to Express Fiero!

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Hard Fun Line

M2

Goals Obstacles Strategy

Master Challenges


Angry Birds Goals, Obstacles, Strategies

Diner Dash Hard Work Pays Off

Goals, Obstacles, Strategies

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Hard Fun Line

M2

Goals Obstacles Strategy

Master Challenges

Self-MotivatingTasks

Save theWorkplace

Frustration

Fiero \o/

Relief


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Tutorial Quests and Clear GoalsIncrease Task Motivation

Jill Tarter SETI and TED Prize Winner

Women in Science Lab Simulations

Task Master 2017

Self Motivating Tasks: Easy Fun Customize the Tool

Task Master 2017

Self Motivating Tasks: Hard Fun Clear Goals and Progress

Task Master 2017

Self Motivating Tasks: Concrete Goals

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“People are addictive, not the game.”

Bob, a Sports Game Player

People FunWork

Together

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People Fun to Work Together

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People Fun: Working Together

Amusement Schadenfreude > Social Bonds

People Fun: Design What’s Happening on the Couch



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People Fun Line

M3

Care Take Cooperate& Compete

Social Token

WorkTogether


Just Tilt to Play

Care Taking: Feed Flip! Tilt: Flip’s Adventure in 1.5 Dimensions TiltWorld.com

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People Fun: Work Together

Social Leaderboards Quests and Appointments

Opportunity for Social Tokens

Word with Friends

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People Fun Line

M3

Care Take Cooperate& Compete

Social Token

WorkTogether

EmpathyEngine

ResolveConflicts

Amusement

Amiero

Schadenfreude


Be Extra and Sparked, Extraordinaires 2010-2011

Micro Volunteering & Empathy Engine

[Happy Oasis]

Happy Oasis on Facebook, Aranim 2011

Empathy Engine

Happy Oasis on Facebook, Aranim 2011

Empathy Engine

Serious FunCreate Meaning

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Serious Fun to Create Meaning

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Serious Fun: Create Meaning

Excitement Relaxation and Desire

Values are Fun Tilt: Flip’s Adventure in 1.5 Dimensions



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Serious Fun Line

M4

Collection Learning New Behavior

CreateMeaning


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Serious Fun: Create MeaningSystems Create: Excitement, Relaxation, Learning, Enhance Sense of Value

Goal: collect all you can

• Enhance progress• Aspire and acquire

Increase Value: Tangible

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Serious Fun: Create Meaning

Increase Value: Tactile Impressions of Worth

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Increase Value: Create Meaning

Learning: The Elements

Change Behavior: Bejeweled 3

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Serious Fun Line

M4

Collection Learning New Behavior


CreateMeaning

Eco-RecoverySimulator

End Global

Warming

Excitement

Desire

Acquire

$#Tilt Flip’s Adventure in 1.5 Dimensions 2010-2011

Eco-Recovery Simulator

Energy Ops: AR Conservation Game, VEIC 2011

Eco-Recovery Simulator

4 Keys to Fun

Connect the 4 Keys into Loops for More Engagement

All Four Keys: Tilt: Flip’s Adventure in 1.5 Dimensions



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MSO Requires all 4 Keys

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Tools for New Skills

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Goals Actions Motivations Emotions

GAME Plan to Save the World

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Increase Engagement with a GAME Plan

Define GOALS for the players and your company

Choose easy ACTIONS that let players tell the story

Wrap game design around existing player MOTIVATIONS

Use EMOTION to create activity loops to connect the goals, actions, and motivations

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Goals for the Player

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Actions for the Cause

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Motivations for the Change

Let’s Work Together

We Need New Games

1. Easy Fun Chase Wonder Discovery Engine

2. Hard Fun Master Challenges Self-Motivating Tasks

3. People Fun Work Together Conflict Resolution

4. Serious Fun Create Meaning Eco-Recovery Simulator

We Need New Games

Imagine in 2020Everyone Going to School an d Work with an Expectation of Fun

4k2f.com

Accept the Challenge

4k2f.com

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Tag You’re It!

Nicole LazzaroEmail: [email protected]: @NicoleLazzaro

Game: TiltWorld.com

White Papers and Slides: xeodesign.comslideshare.com/NicoleLazzaro4k2f.com <- Downloads

Book Chapters:1. Beyond Game Design, Bateman2. Game Usability, Isbister3. Human-Computer Interaction

Handbook, Jako

Game On! \o/

Game On!\o/

Fiero! \o/

Resources and Downloads: 4K2F.com

chasing wonder and the future of engagement

Design

easy fun chase wonder

easy fun chases

easy fun line m1 gaps

fun xeodesign winner

fun nicole lazzaro xeodesign

wonder wheel

chasing wonder

natural engagement