chatter deployment strategies
DESCRIPTION
Looking for Chatter deployment best practices? Great—You're in the right place. Join us as we discuss the most effective strategies for rolling out Chatter, highlight customer deployment success stories, and help you avoid common pitfalls. In short, in just 60 minutes this session will ultimately ensure that your Chatter roll out is wildly successful.TRANSCRIPT
Chatter Deployment Strategies
Andi King, salesforce.com
Jan Milden, Honeywell
Shaun Baker, BMC Software
Matt O'Connor, salesforce.com
Administrator Track
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http://www.youtube.com/watch?v=tdqoQ0zL7GQ&feature=player_profilepage
Andi KingCustomer Success Manager
salesforce.com
Session Objectives
Identify key implementation steps for a successful Chatter deployment
Discover unique strategies used by other customers
Identify common challenges and ways to avoid them
“If you build it, they will come”
• Define the business problem / opportunities to address • Consider the current landscape when defining use cases1. Use Case Identification
• Identify the necessary roles / responsibilities• Team members should include project roles and ongoing support 2. Define the Team
• Communication planning, sponsor and evangelist engagement • Define user guidelines – dos and don’ts 3. Change Management
• Determine the approach and media• Focus on the ‘why’ more than ‘how’, the technology is relatively simple4. Training
• Develop adoption campaigns and ongoing communications • Adoption requires ongoing nurturing that should be planned for5. Adoption Planning
• Define the approach for supporting users and moderating use • Support effort will vary based on number and savvy-ness of users 6. Support / Moderation
Key Implementation StepsPlanning Your Chatter Deployment
Jan MildenSenior Manager
IT Business Process Enablement
Honeywell
All About Honeywell
Company Overview• Fortune 100 company that invents and manufactures
technologies for areas such as safety, security and energy
• 122,000 employees worldwide• Composed of four SBGs: Aerospace, ACS,
Transportation and Specialty Materials
Salesforce Implementation highlights for SM• SM: 1,300 SFDC Users, Enterprise license• Deployed Chatter Beta in May 2010 • Just completed a major project to convert a key SBU
to Salesforce from a legacy CRM system (800 users)
Shaun BakerIT Senior Manager
BMC Software
All About BMC Software
Company Overview• BMC Software, Based in Houston, TX• $2.07bn/yr Revenue, ~8500 employees• Global Footprint
• Development Centers in Houston, Boston, Israel, Pune, San Jose
• Global Sales Offices• Large work-at-home Population
• Major Datacenters in Pune, Phoenix, Houston
salesforce Implementation highlights• 1933 Unlimited Edition Users• 6727 Chatter-Free Users• Salesforce roll-out started 1/27/09• Chatter roll-out started 3/15/11
Inside BMC Software
Matt O'ConnorDirector, Collaboration
and Social Media
salesforce.com
All About salesforce.com
Company Overview• 5,300 employees, HQ in San Francisco, CA • Revenue: $1.7 billion• CEO: Marc Benioff
Salesforce Implementation highlights• Enterprise wide deployment to > 5,000+ global
employees • Almost all major business processes are automated:
Sales, Support, Marketing, etc.• Greater than 25% of users contribute daily • Chatter User Influence actively measured and
recognized • More than 6,000 groups • Live for 18+ months
Questions & Answers
Andi KingCustomer Success Manager
Jan Milden Sr Manager , IT Business Process Enablement
Shaun Baker
Matt O'Connor
IT Senior Manager
Director, Collaboration and Social Media
Remember, the experts said:
“If you build it, they will come…” DOES NOT WORK. People need a compelling reason to adopt yet another tool.
Leadership by example has been the most effective adoption strategy for Honeywell SM.
Determine what you want Chatter to do for your organization and build a consistent message around that theme.
IT can’t do it all. Engage organizational core-competencies to achieve success.
Chatter Deployment Strategies
Andi King, salesforce.com
Jan Milden, Honeywell
Shaun Baker, BMC Software
Matt O'Connor, salesforce.com
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