cheat sheet - amazon s3conversational+copy+cheat+s… · keep paragraphs to one main idea and 3-4...
TRANSCRIPT
THECONVERSATIONAL COPY
CHEAT SHEETQUICK lsquoNrsquo EASY TIPS TO WRITE COPY THAT SOUNDS LIKE YOU
WWWNIKKIELLEDGEBROWNCOM
TABLE OF CONTENTS
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 1
Introduction
The Actual Cheat Sheet(s)
Because Sharing is Caring
In Case We Havenrsquot Met Yet
The Story Behind The Communication Stylistreg
The Printer-Friendly Edition
2
3
5
6
8
10
aaandthatsawrap
WWWNIKKIELLEDGEBROWNCOM
Yoursquove got a brilliant value to offer the world
But when you sit down to write about it you freeze
The ideas are there but the words arenrsquot doing them justice
What yoursquove got feels awkward Boring Not YOU
I see this happen all the time with the (bright anything-but-boring) entrepreneurs I work with
So letrsquos talk about the solution shall we
First realize that business doesnrsquot mean boring and professional doesnrsquot mean formal You can be friendly conversational and professional (In fact when your business is online yoursquove gotta be)
Thatrsquos exactly why I created The Conversational Copy Cheat Sheet
Itrsquos a small but mighty checklist filled to the brim with my best tips lsquonrsquo tricks to help YOU find your own unique style of professional conversational copy
When potential clients or customers visit your site they want to know what itrsquos really like to work with you In most cases this is their only chance to hear you before they hire you Letrsquos make it count
INTRODUCTION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 2
GRAMMARCorrect spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
READABILITYMake it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 3
THE CHEAT SHEET
SPECIAL EFFECTSUse parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
PERSONALITYBE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 4
THE CHEAT SHEET
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
Click here to tweet about it
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 5
LOVINrsquo THECHEAT SHEET
Hi ) Irsquom Nikki (Elledge Brown) - AKA The Communication Stylistreg + creator of A Course About Copyreg
Irsquom a Texas girl born and raised now living in beautiful Hawaii
Irsquom also a proud military wife and toddler mom with a special knackfor (and a couple of degrees in) communication
I spent seven years as a part-time college professor and threefabulous years serving as a park ranger at Pearl Harbor (and theUSS Arizona Memorial) before launching my own business inApril 2013
Two years later that business has generatedmultiple six figures of profit over 10000(lovely) subscribers and more valuablelessons than I have time to share in my(most) weekly blog posts
IN CASE WE HAVENrsquoTOFFICIALLY MET YET
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 6
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
WWWNIKKIELLEDGEBROWNCOM
TABLE OF CONTENTS
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 1
Introduction
The Actual Cheat Sheet(s)
Because Sharing is Caring
In Case We Havenrsquot Met Yet
The Story Behind The Communication Stylistreg
The Printer-Friendly Edition
2
3
5
6
8
10
aaandthatsawrap
WWWNIKKIELLEDGEBROWNCOM
Yoursquove got a brilliant value to offer the world
But when you sit down to write about it you freeze
The ideas are there but the words arenrsquot doing them justice
What yoursquove got feels awkward Boring Not YOU
I see this happen all the time with the (bright anything-but-boring) entrepreneurs I work with
So letrsquos talk about the solution shall we
First realize that business doesnrsquot mean boring and professional doesnrsquot mean formal You can be friendly conversational and professional (In fact when your business is online yoursquove gotta be)
Thatrsquos exactly why I created The Conversational Copy Cheat Sheet
Itrsquos a small but mighty checklist filled to the brim with my best tips lsquonrsquo tricks to help YOU find your own unique style of professional conversational copy
When potential clients or customers visit your site they want to know what itrsquos really like to work with you In most cases this is their only chance to hear you before they hire you Letrsquos make it count
INTRODUCTION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 2
GRAMMARCorrect spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
READABILITYMake it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 3
THE CHEAT SHEET
SPECIAL EFFECTSUse parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
PERSONALITYBE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 4
THE CHEAT SHEET
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
Click here to tweet about it
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 5
LOVINrsquo THECHEAT SHEET
Hi ) Irsquom Nikki (Elledge Brown) - AKA The Communication Stylistreg + creator of A Course About Copyreg
Irsquom a Texas girl born and raised now living in beautiful Hawaii
Irsquom also a proud military wife and toddler mom with a special knackfor (and a couple of degrees in) communication
I spent seven years as a part-time college professor and threefabulous years serving as a park ranger at Pearl Harbor (and theUSS Arizona Memorial) before launching my own business inApril 2013
Two years later that business has generatedmultiple six figures of profit over 10000(lovely) subscribers and more valuablelessons than I have time to share in my(most) weekly blog posts
IN CASE WE HAVENrsquoTOFFICIALLY MET YET
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 6
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
WWWNIKKIELLEDGEBROWNCOM
Yoursquove got a brilliant value to offer the world
But when you sit down to write about it you freeze
The ideas are there but the words arenrsquot doing them justice
What yoursquove got feels awkward Boring Not YOU
I see this happen all the time with the (bright anything-but-boring) entrepreneurs I work with
So letrsquos talk about the solution shall we
First realize that business doesnrsquot mean boring and professional doesnrsquot mean formal You can be friendly conversational and professional (In fact when your business is online yoursquove gotta be)
Thatrsquos exactly why I created The Conversational Copy Cheat Sheet
Itrsquos a small but mighty checklist filled to the brim with my best tips lsquonrsquo tricks to help YOU find your own unique style of professional conversational copy
When potential clients or customers visit your site they want to know what itrsquos really like to work with you In most cases this is their only chance to hear you before they hire you Letrsquos make it count
INTRODUCTION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 2
GRAMMARCorrect spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
READABILITYMake it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 3
THE CHEAT SHEET
SPECIAL EFFECTSUse parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
PERSONALITYBE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 4
THE CHEAT SHEET
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
Click here to tweet about it
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 5
LOVINrsquo THECHEAT SHEET
Hi ) Irsquom Nikki (Elledge Brown) - AKA The Communication Stylistreg + creator of A Course About Copyreg
Irsquom a Texas girl born and raised now living in beautiful Hawaii
Irsquom also a proud military wife and toddler mom with a special knackfor (and a couple of degrees in) communication
I spent seven years as a part-time college professor and threefabulous years serving as a park ranger at Pearl Harbor (and theUSS Arizona Memorial) before launching my own business inApril 2013
Two years later that business has generatedmultiple six figures of profit over 10000(lovely) subscribers and more valuablelessons than I have time to share in my(most) weekly blog posts
IN CASE WE HAVENrsquoTOFFICIALLY MET YET
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 6
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
GRAMMARCorrect spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
READABILITYMake it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 3
THE CHEAT SHEET
SPECIAL EFFECTSUse parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
PERSONALITYBE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 4
THE CHEAT SHEET
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
Click here to tweet about it
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 5
LOVINrsquo THECHEAT SHEET
Hi ) Irsquom Nikki (Elledge Brown) - AKA The Communication Stylistreg + creator of A Course About Copyreg
Irsquom a Texas girl born and raised now living in beautiful Hawaii
Irsquom also a proud military wife and toddler mom with a special knackfor (and a couple of degrees in) communication
I spent seven years as a part-time college professor and threefabulous years serving as a park ranger at Pearl Harbor (and theUSS Arizona Memorial) before launching my own business inApril 2013
Two years later that business has generatedmultiple six figures of profit over 10000(lovely) subscribers and more valuablelessons than I have time to share in my(most) weekly blog posts
IN CASE WE HAVENrsquoTOFFICIALLY MET YET
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 6
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
SPECIAL EFFECTSUse parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
PERSONALITYBE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 4
THE CHEAT SHEET
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
Click here to tweet about it
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 5
LOVINrsquo THECHEAT SHEET
Hi ) Irsquom Nikki (Elledge Brown) - AKA The Communication Stylistreg + creator of A Course About Copyreg
Irsquom a Texas girl born and raised now living in beautiful Hawaii
Irsquom also a proud military wife and toddler mom with a special knackfor (and a couple of degrees in) communication
I spent seven years as a part-time college professor and threefabulous years serving as a park ranger at Pearl Harbor (and theUSS Arizona Memorial) before launching my own business inApril 2013
Two years later that business has generatedmultiple six figures of profit over 10000(lovely) subscribers and more valuablelessons than I have time to share in my(most) weekly blog posts
IN CASE WE HAVENrsquoTOFFICIALLY MET YET
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 6
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
Click here to tweet about it
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 5
LOVINrsquo THECHEAT SHEET
Hi ) Irsquom Nikki (Elledge Brown) - AKA The Communication Stylistreg + creator of A Course About Copyreg
Irsquom a Texas girl born and raised now living in beautiful Hawaii
Irsquom also a proud military wife and toddler mom with a special knackfor (and a couple of degrees in) communication
I spent seven years as a part-time college professor and threefabulous years serving as a park ranger at Pearl Harbor (and theUSS Arizona Memorial) before launching my own business inApril 2013
Two years later that business has generatedmultiple six figures of profit over 10000(lovely) subscribers and more valuablelessons than I have time to share in my(most) weekly blog posts
IN CASE WE HAVENrsquoTOFFICIALLY MET YET
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 6
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
Hi ) Irsquom Nikki (Elledge Brown) - AKA The Communication Stylistreg + creator of A Course About Copyreg
Irsquom a Texas girl born and raised now living in beautiful Hawaii
Irsquom also a proud military wife and toddler mom with a special knackfor (and a couple of degrees in) communication
I spent seven years as a part-time college professor and threefabulous years serving as a park ranger at Pearl Harbor (and theUSS Arizona Memorial) before launching my own business inApril 2013
Two years later that business has generatedmultiple six figures of profit over 10000(lovely) subscribers and more valuablelessons than I have time to share in my(most) weekly blog posts
IN CASE WE HAVENrsquoTOFFICIALLY MET YET
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 6
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
This course is like my thesis project (Or a really fun dissertation)
Irsquove taken everything Irsquove learned through 10 years of formal communication studies and two+ WILD and crazy years in this world of online business and streamlined it into EIGHT lessons that you could watch in one afternoon if you wanted to
This course isnrsquot about ME talking Itrsquos about YOU writing
Irsquoll give you a little why a LOT of how and send you on your way
And the methods + recipes I share in ACAC arenrsquot trendy Theyrsquore timeless sensical ways to communicate with an audience you care about and because of that ndash they will NEVER go out of style
When yoursquove got a clear HOW behind each page this whole ldquowrite your siterdquo thing can be simple Even fun
Watch your inbox for my free video training and Irsquoll do my best to help you see that )
AND THATrsquoS WHY I CREATEDA COURSE ABOUT COPYreg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 7
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
I spent nearly 2000 hours teaching communication at the college level before deciding to switch my focus from serving bright students to serving bright entrepreneurs Along the way I coined the title ldquoCommunication Stylistrdquo for myself because it describes exactly what I do Also because - as yoursquoll learn if you hang out with me enough - I often speak in funky metaphors + analogies Back to this one
Much like a stylist-stylist helps her clients find the perfect wardrobe to showcase the very best versions of who they are I help my clients find the perfect words to showcase the very best of what they have to offer
The right tagline is like the perfect necklace A statement piece You can wear it proudly on any occasion and it never gets old Itrsquos a conversation starter
The right about page is like your favorite little black dress Straightforward and classic it communicates the basics and reveals the perfect amount of personality Itrsquos a signature piece
But pro styling is about more than just appearances Itrsquos about relationships And whether yoursquore looking to attract your dream partner or your dream clients confidence is key
In the fashion world confidence comes from wearing a deliciously fabulous outfit that feels 100 YOU In the online biz world confidence comes from showcasing charmingly brilliant copy that feels 100 YOU
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 8
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
That brilliant copy wonrsquot just attract any clients but the right ones The ones you canrsquot wait to work with Your customer soulmates if you will
Whatrsquos more because yoursquore communicating clearly and effectively these clients really ldquogetrdquo the unique value you have to offer
They know what to expect theyrsquore happy to get it and theyrsquore even happier to come back again and again
Irsquom telling you The right clients make your business not just more fun but more profitable
And smart authentic communication is what attracts them
Irsquom here to help you with that
Click on over to my digi-home to find out more
THE STORY BEHINDTHE COMMUNICATION STYLIST reg
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 9
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
No 1 - GRAMMAR
Correct spelling always matters Especially since the invention of spell check
Proper noun capitalization matters too Miscellaneous Caps Are Distracting
For just about everything else Throw the grammar rules out the (browser) window
Write in fragments (Like this) You can even end a sentence with a preposition if you want to
Use contractions whenever possible Otherwise you are going to sound like a robot (See)
No 2 - READABILITY
Make it easy on human scanners Use headings bullets bolding and white space
Avoid big blocks of text Keep paragraphs to one main idea and 3-4 sentences max
Avoid compound sentences (with commas + multiple parts) Keep lsquoem short and sweet
A strong impactful sentence can handle the pressure of being out there all by its lonesome
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 10
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
No 3 - SPECIAL EFFECTS
Use parentheses for things yoursquod say under your breath (usually for a giggle)
If you want your words to sound like this and not this use italics
Use bold for things you want readers to see no matter what - especially if theyrsquore scanning
No 4 - PERSONALITY
BE YOURSELF This isnrsquot an academic essay itrsquos real life Write as you actually speak
Personality is in the details If you think ldquosighrdquo ndash write ldquoSighrdquo Donrsquot censor yourself in drafts
If you feel awkward stuffy teachy preachyhellipetc reading your copy out loud REWRITE it
Use YOUR lingo (You know those wickedly charming phrases you use in person)
Aim to pass the BFF test ie If she read it shersquod say ldquoI can SO hear you saying thatrdquo
THE CONVERSATIONAL COPY CHEAT SHEETPRINTER-FRIENDLY EDITION
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 11
BOTTOM LINE Your voice is in there Be patient keep writing and it will find its way out
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
copy 2015 Nikki Elledge Brown LLC All rights reserved
Nikki Elledge Brown LLC (the ldquoCompanyrdquo) provides this material to you as part of you entering your information voluntarily on the Companyrsquos website All Companyrsquos material is protected by intellectual property laws Company grants you a non-exclusive and limited-use personal license No portion of these materials may be reproduced or distributed in any form
You may print and use one personal copy to work through the materials
Company will prosecute any unauthorized reproduction or distribution of its materials to the fullest extent authorized by law
Company is providing these materials to you and makes no representations or guarantees verbally or in writing regarding any personal outcomes from your use of these materials Company is providing you these materials for an educational and information purpose only
In other words this copy is for Y-O-U )
endlegalstuff
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC | PAGE 12
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC
THE CONVERSATIONAL COPY CHEAT SHEETcopy 2015 NIKKI ELLEDGE BROWN LLC