Send 2-4 InMails per week; focus on quality vs. quantity

1. Write a compelling subject line

□ Make your purpose clear; give them a reason to want to learn more

□ Consider mentioning your company name or theirs or asking a question

2. Make it personal

□ Mention a common connection

□ Refer to a common LinkedIn group

□ Comment on one of their LinkedIn postings or authentically ask for an opinion

□ Discuss a common company, experience or personal interest based on their profile

3. Start a conversation, not a sales pitch 4. Make it about what’s in it for them, not about your product or service 5. Insert a clear call to action 6. Select recipients carefully targeting high usage LI users

7. Update your profile; the first thing they will do is review your profile

LinkedIn Sales Solutions Cheat Sheet

InMails