check your vision before you startup your mission - startup culture

competition

overview6/2/2014Kurt Ronn @kronn2

Forbes lists ATDC as one of the Top 12 Incubators That Are Changing The World The Advanced Technology Development Center (ATDC) is a startup incubator that helps technology entrepreneurs in Georgia launch and build successful companiesATDC in 2013Over 380 ATDC Entrepreneurs 30 Select Companies Raised over $50M in FundingOver 150 Graduates Raised over $2B in Funding$1B in Revenue1554 Tech Jobs in Georgia47% of Graduates in Public Companies by IPO or M&A

Startup CultureCheck your VisionMission, Values and a dog named Buddy.

Kurt Ronn@[email protected]

6/2/2014Kurt Ronn @kronn3

Whats you vision and Mission6/2/2014Kurt Ronn @kronn4

My Company Name.My Vision

My Mission

First - Im not your lawyerThe materials presented today in both written and oral forms are for information only and were prepared for this meeting. Attendees should consult with their own legal counsel before taking any actions and should not consider these materials or discussions to be legal or otherwise advice. Professional advice should be obtained before attempting to address any legal situation or problem

- So, dont blame me.6/2/2014Kurt Ronn @kronn5

Kurt Ronn @kronn6

you are delusional6/2/2014

Without Vision you are lostIntentional wandering is a good thing for a startup

Being lost in your own woods, isnt good.


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Vision, Mission and Values define what you do, how you do it and just as important what you dont do.

>You need to understand NO6/2/2014Kurt Ronn @kronn8

Vision and MissionVision and MissionWhat are they?Whats the difference?

Hint: Is it important to have a written vision and mission6/2/2014Kurt Ronn @kronn9

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50 years from know well be known forFuture visionRarely changesReflect values

Hint: Its a VISION, so people need to be able to follow it inspiration would be nice, too...Vision is our Ultimate Objective6/2/2014Kurt Ronn @kronn10

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Mission is what we do6/2/2014Kurt Ronn @kronn11

This is what we do, who we do it for and how we do itThis changesCustomer Product orientedReflects values

Hint: Simple is better.

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Values ARE Shared

Your rituals create your cultureGround RulesWe respect others; both could be correctAxiomsCreativity is built upon a Standard, not in place of one.BehaviorsWe ask good questions

Hint: Its what you do that matters.


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Find a company that you like and steal the bones of their mission and vision.You dont have to start from scratch.Dont plagiarize, personalize.

Steal like an artist6/2/2014Kurt Ronn @kronn13

ExamplesAmazonAppleCoca-ColaGoogleStarbucksRitz Carlton

We make insanely great products that change the world.


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We are ladies and gentlemen serving ladies and gentlemen.


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Our mission is to organize the worlds information and make it universally accessible.


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or Open a Pizza Parlor

6/2/2014Kurt Ronn @kronn17Stanford Startup ClassCan DoAdds ValueNobodys doing it.

They forgot the most important part! Do you want to do it?

Another Good Day VenturesEvery day is another good day

- Buddy6/2/2014Kurt Ronn @kronn18

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Its OKAY to be messy

Start with VisionDefine your MissionAdd your Values

Get it down and then sort it out.6/2/2014Kurt Ronn @kronn19

Get it all down, then sort it out


Do we do that?

VisionReason for LivingLegacyMissionRight Now2-5 yearsRitualsValuesCulture6/2/2014Kurt Ronn @kronn21

Whats our culture?6/2/2014Kurt Ronn @kronn22

Clean it up6/2/2014Kurt Ronn @kronn23

What makes it to the top?


AGD VenturesEvery day is another good day for good, For profit.

- Thanks, Buddy.


Whats you vision and Mission6/2/2014Kurt Ronn @kronn26

AGD VenturesEvery Day is Another Good Day. For Good, For Profit.

Fifty years from now, when we March on Washington (MOW2063) Atlanta and the state of Georgia will be know for job creation and innovation because We did this today.

Time to Share

My Companys name is

My Vision is..

My Mission is6/2/2014Kurt Ronn @kronn27

Share again

Simply better?

Vision is timeless

Mission changes every 2-5 years6/2/2014Kurt Ronn @kronn28

Plenty of advice on Internet6/2/2014Kurt Ronn @kronn29Jim Collins, author, Good to Great

Online Toolshttp://www.jimcollins.com/tools.html

Vision Framework (PDF)http://www.jimcollins.com/tools/vision-framework.pdf

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Kurt Ronn @kronn

6/2/201430Books I Love

The Startup Owners Manual Steve Blanks new book. Highly recommended

The Lean Startup Eric ReisWhat is Lean? Lean is the combination of Customer Discovery with Agile Development.30

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Lightning Round

Your QuestionHR IssueRiskSolution6/2/2014Kurt Ronn @kronn32

Whos next on the team?Gee, Ive hired all my friendsHiring friends isnt the best strategy.Hey I dont know you.Wow, Youre AMAZING or you suck.


Ducks in a rowBe ProfessionalBasic Org ChartPosition DescriptionBasic QualificationsSuccess MetricsInterview ProcessHiring AuthorityCompensationOnboarding


Lightning Round

Your QuestionHR IssueRiskSolution6/2/2014Kurt Ronn @kronn35

Should I be checking Facebook? When is it discrimination?6/2/2014Kurt Ronn @kronn36

check your vision before you startup your mission - startup culture

Small Business & Entrepreneurship