cheekroom(eng)

CHEEKROOM Product Descriptions

Emollient effect• Microcrystalline wax and PM wax provide an emollient feel and good spreadability to get shiny

lips.

Moisturizing effect• Grape seed oil and tocopheryl acetate keep your lips elastic and healthy.

Luxurious & velvet silky lips• The silky smooth pearl textured lipstick keeps your lips looking neat and a fresh floral scent

makes you feel comfortable and refreshed in any place.

- Vivid and elegant colors: Luxury pearl texture creates a sophisticated lip look.

- Enhanced skin adhesion and spreadability prevent your lipstick from coming off.

-Phyto-lanolin derivatives having superior moisturizing ability and vitamin derivatives con-

taining skin care ingredient keep your lips elastic and plump.

CHEEKROOM Lipsticks

* Main Ingredients & Descriptions

* Concept

- Grape seed:This has been used in foods and herbal remedies, as a well-known herb to invigorate body.

* Main Ingredient

CHEEKROOM Lip Tint

• - Rose water is lightweight to use like water and gives off a naturally refreshing scent.

• - Makes your lips pure red and clear anytime in any place.• - Lotus flower extract provides a moisturizing effect and keeps your lips soft and

supple.• - Fresh floral note leaves your lips refreshed, whenever applied.

* Main Ingredients & Descriptions:

* Concept:

- The gel lip tint keeps your lips moisturized and refreshed without being splotchy.- Rose water and lotus flower extract keep your lips fully moisturized. -Water-soluble polymers add volume to your lips even in dry season.

CHEEKROOM Dual Lip Gloss

• (TINT)• 1. Lily extract and rose water leave your lips feeling soft, supple and lightweight with a natu-

rally refreshing scent.• 2. The tint makes your lips pure red and clear anytime in any place.• 3. The silky gel formula adds elastic and smooth skin adhesion and silky luster to your lips.• 4. Fresh floral note leaves your lips refreshed, whenever applied. • (LIP GLOSS)• 1. High glossy effect• * Hydro-polymer adds shine, elasticity and beautiful color to your lips.• * Luxurious pearl lip gloss creates an elegant, sophisticated lip look with fashionable style.• 2. Anti-oxidation effect• * Grape seed oil keeps your lips elastic and healthy.• * The sucrose-based emollient leaves your lips non-sticky soft and smooth, and is easy to reapply

whenever needed. • 3. Lip care & Fresh scent• * Tocopheryl acetate makes your rough lips elastic, fully moisturized and healthy.• * Fresh floral note makes your lips feel comfortable and refreshed in any place.

Tocopheryl acetate: This oil-soluble vitamin having antioxidant activity inhibits active oxygen against UV rays.

* Concept:- - This is a lip tint & lip gloss dual type. The lip tint achieves a natural vivid lip color and the lu-minous pearl lip gloss provides beautiful and high shimmering finish. - Rose water, tocopheryl and hydra polymers help you get shiny, elastic lips. - Grape seed oil keeps your lips elastic, shiny, soft and supple.

* Descriptions:

* Main Ingredient:

CHEEKROOM Lip-Gloss

• 1 High glossy effect• * Hydro-polymer adds shine, elasticity and beautiful color to your lips.• * Luxurious pearl lip gloss creates an elegant, sophisticated lip look with fashionable

style.• 2. Anti-oxidation effect• * Grape seed oil keeps your lips elastic and healthy.• * The sucrose-based emollient leaves your lips non-sticky soft and smooth, and is

easy to reapply whenever needed. • 3. Lip care & Fresh scent• * Tocopheryl acetate makes your rough lips elastic, fully moisturized and healthy.• * Fresh floral note makes your lips feel comfortable and refreshed in any place.

* Descriptions:

-Grape Seed:This has been used in foods and herbal remedies, as a well-known herb to invigo-rate body.

* Main Ingredient:

* Concept:

Do you wanna keep your lips elastic, soft, supple and shiny?

CHEEKROOM Lip Balm

• 1. High glossy effect• - Versagel-M and fine particle size pigment provide an excellent skin softening effect. • - Provides superior skin adhesion and spreadability and keeps your makeup looking neat without

stickiness by reducing skin burden. • 2. Moisturizing effect• - Tocopheryl acetate and a moisturizing emollient keep your lips smooth, lively and lustrous.• 3. Lip care & Fresh scent• * Provides skin-friendly mildness to keep your lips soft, smooth, refreshed and moisturized.• * Floral fresh note lasts longer and makes your lips feel comfortable.

Versagel M- A white mineral oil having superior skin adhesion and smoothness to the touch

Tocopheryl acetate: This oil-soluble vitamin having antioxidant activity inhibits active oxygen against UV rays.

* Main Ingredients:

* Descriptions:

* Concept:

Lip balm for getting soft smooth lips

CHEEKROOM Lip & Eye Remover

• Mild touch • Betaine and green tea extract:• …Refreshing green tea leaves the skin feeling refreshed, smooth and fully moistur-

ized.• Moisturizing effect• Rose water: • … It provides superior moisturizing effect and clean and refreshing finishes. • Lightweight to use• The silky remover is lightweight to use and provides mild but thorough cleansing.

- The waterproof remover thoroughly removes your eye and lip makeup and relieves dry skin, leaving them soft and supple.- This mild waterproof point remover can be used even for sensitive skin and leaves it feeling smooth.

* Descriptions:

* Concept:

CHEEKROOM Makeup Base (Aero-Base)

• Art-Pearl:• The fine textured pearl leaves your skin baby-like soft, supple and matte. • Sili-Powder:• This waterproof makeup base keeps your makeup clear, non-greasy, in place over time. • Lily flower extract and Lotus flower extract • - Keep your skin healthy in a stressful environment.• - Fresh floral scent makes you feel refreshed.

The latest makeup trend is a bare-faced natural look, that is, no makeup look. This makeup base leaves the skin feeling non-greasy, soft, supple and refreshed.

Lily extract: Lily cools down heat, soothes irritated skin and moisturizes dry skin. Lily softens dead skin cells and nourishes the skin Lily makes dry skin smooth and comfortable with superior moisture-retaining ability, and protects against harmful oxygen. Lotus flower extract: Lotus flower provides excellent skin protection of lipid barrier, and superior skin-calming and astringent ef-fects with high levels of vitamins and minerals, and prevents damaged skin. Its antioxidant properties help prevents skin aging.

Directions: At the first step in your makeup application, apply a small amount of the makeup base to your skin and gently pat it on, using fingers, to penetrate through the skin.

* Descriptions:

* Concept:

CHEEKROOM Foundation (Aero-Foundation)

• Sili-Powder:• This waterproof non-greasy liquid foundation naturally covers age spots and freckles and keeps

your makeup in place and looking healthy glow.• Fine-particle powder & Gransil Silicon • The powdery foundation makes your skin look non-dull clean with a lightweight feel. • Lily flower extract and Lotus flower extract • - Keep your skin healthy and elastic in a stressful environment.• - Fresh floral scent makes you feel refreshed.

1. Beam effectSebum-absorbing powder and light-scattering powder create a healthy glow makeup look, without a heavy feel. 2. Clear effectWater/ Oil-proof foundation makes your makeup look transparent and clean.You can create a bare-faced makeup look just with a thin coat of the foundation.

Lily extract: Lily cools down heat, soothes irritated skin and moisturizes dry skin. Lily softens dead skin cells and nourishes the skin Lily makes dry skin smooth and comfortable with superior moisture-retaining ability, and protects against harmful oxy-gen. Lotus flower extract: Lotus flower provides excellent skin protection of lipid barrier, and superior skin-calming and astringent effects with high levels of vitamins and minerals, and prevents damaged skin. Its antioxidant properties help prevents skin ag-ing.


* Concept:

CHEEKROOM BB Cream

1. Hy-CelluloseThis cellulose enhances skin adhesion of the fine-particles of the cream and naturally covers age spots and freckles, keeping your makeup in place over time.2. Bentone-Gel Complex This complex provides superior skin adhesion and scatters light, making your skin healthy glow, natural and transparent.3. Alkyl Sylane Treated PigmentThis pigment keeps your skin soft and matte against sweat and sebum.4. Lily flower extract and allantoin keep your skin fine and healthy.Fresh floral herbal note leaves a comfortable feel.

Allantoin:A natural substance obtained from oak tree, comfrey root, beet or wheat sprouts having skin-sooth-ing and calming effects

This plant-based substance is effective for treating damaged skin by providing superior healing and calming effects and promoting the growth of new skin tissues. Allantoin, as an anti-inflammatory agent, prevents rough skin.Due to its superior direct/ indirect cell activation, medicinal effect and safety, it is widely used for cosmetics.It prevents crapped skin and makes it soft and smooth.With its anti-inflammatory and anti-allergic effects, it is helpful for atopic dermatitis or acne skin.

* Main Ingredient and Descriptions:

* Concept:

CHEEKROOM Eyeliner

• - A liquid eyeliner with a lightweight, smooth feel to the touch• - A point eyeliner in soft, smooth color to create a sophisticated and three-dimensional

makeup look• - Easy to use anytime in any place without running or cracking• - Easy drying and superior waterproof function are useful for speedy makeup.

Main Ingredients & Descriptions:

* Concept:

1. Lightweight feeling to the touchLightweight but long-lasting makeup without heavy feel

2. Superior waterproof effectVinyl-based copolymers provide superior water resistance and long-lasting ability anytime in any place.

3. Fresh makeup lookAcryl resin provides a good spreadability and non-tugging comfort, leaving your makeup feeling re-freshed.

4. Polyvinyl-based organic copolymers are lightweight to use and last longer.

Curl & Volume Mascara• * A perfect mascara with abundant volume and ability to curl up each strand of lashes

• - Hyd-Celulose and olive derivatives add abundant volume to lashes and create a more three-dimensional look to get thicker lashes.

• - Using micro-dispersion system, the mascara is easy to use anytime in any place and pro-vides a strong color shading and waterproof effects without running.

• - Lily extract and DL-panthenol keep your lashes healthy and elastic in a stressful environ-ment.

DL-panthenol: Panthenol (pro-vitamin B5/ pantothenic acid: enhancing elasticity and coating effect)

- A moisturizing agent having abilities to moisturize and regenerate the skin, skin/ hair conditioning, anti-inflammatory and anti-itching effects and enhanced restoration and penetration of damaged hair

- A pro-vitamin B5 turns into vitamin B5 (pantothenic acid), when absorbed into the skin, to promote the growth of skin cells and tissues.

-It softens the skin and is effective for acne, oily or trouble-prone skin without causing any irritation, due to its anti-inflamma-tory effect.- Widely used as a conditioning and moisturizing agent for skin and hair.

Curl & LongLash Mascara* Elastic and longer lashes~

- Vinyl-based resin makes thin, short lashes look three-dimensional and long and dries at proper speed without stickiness.

- Olive derivatives helps glide along your lashes.

- The moisturizing agent and deep black color keep your lashes from being droopy and curl upward with deep shading to create a soft, supple eye look.

- Lily extract and DL-panthenol keep your lashes healthy and elastic in a stressful environment.

Powder Series

• Problems & Solution to Face M/U

• - Being greasy over time• The skin starts becoming greasy from oily regions, depending on the features of

T-zone or V-zone. Lack of skin adhesion and long-lasting ability accelerate this phenomenon.

• - Makeup coming off or being cakey• These problems can’t solved by water or oil proof function. Sometimes, stronger

waterproof worsens these problems. These can be solved by the formulations of breathable powder and absorbing/ respiratory powder that can prevent the mi-gration of makeup barrier by absorbing sweat or sebum and passing out.

•

• - Heavy makeup• When creating a transparent and clear makeup look, shapeless or low-hardness

powder can cause makeup barrier to be thick and reduce skin’s vitality and elasticity, leaving the makeup looking heavy and dull. Therefore, non-dry silky textured, moist-full powder is needed.

• - Tugging, tightening and itchy skin• When dry powder is applied to the properly moisturized skin, this causes mois-

ture migration and tightens the skin. Sensitive skin may feel itchy or irritated.• CHEEKROOM products minimize tugging skin by containing C-S Phyto-powder

balanced in equilibrium moisture content already in the air.

.

• - Low coverage, in case of stressing a natu-ral, no makeup look

• The main point of Face M/U is to provide soft-focus effect and cre-ate a healthy glow makeup look. It naturally covers skin flaws and freckles to create a healthy glow skin with a cubic effect caused by light scattering.

Powder Products Concept

SweatSebum

Water

HarmfulEnviron-

ment UV(AB)Free

radical

Greasy skin, makeup coming off and dull skin

Three in One (3 in 1)

Moisture Effect Lasting Effect Pearl Blooming Effect

Concept Map

CHEEKROOM Powder Pact SPF30/ PA++

• - Satin powder• This powder gives silver-like silky shines to the skin without scattering of pow-

der particles and creates a clear skin by naturally covering skin flaws and en-hancing skin adhesion.

• - Sillica Powder• This powder keeps your skin natural and healthy glow by stopping makeup from

running or looking greasy after makeup application and scattering light. • - UV protection/ Citrus-Floral note• This waterproof powder pact provides UV protection and keeps your face look-

ing three-dimensional and oval with a refreshing scent.

CHEEKROOM Placid Blusher (3 types)

• - The blusher containing art pearl makes your skin look natural, oval and healthy glow by providing ultra-fine silky skin adhesion. The powder particles of this blusher are smooth, extremely fluffy lightweight to the touch.

• - T/M powder, a composite powder, keeps your makeup fresh, natural and healthy glow like your own skin color by scattering light.

• - The plate-shaped pigment of sericite maintains its color longer and keeps your makeup fresh by preventing from running or looking greasy over time.

Sericite (mica)As the fine-grained powder of mica, a common clay mineral in nature, is structured in a thin plate form, it creates a natural glow, radiant skin and leaves it smooth and lightweight.

: Natural skin radiance! Sebum control and non-greasy formulation! Pore covering with smooth finish!

CHEEKROOM Eye shadow (10 types)

• - Silicone-Treated Pigment• This pigment creates a natural, clear skin tone and keeps it soft and matte against sweat or sebum

by scattering light. It stops your eye makeup from coming off and keeps it looking clean and neat.• - Pearl powder/ Coral powder• Mineral-rich coral and pearl powder create a natural clear makeup look. Plate-shaped luminous pearl

textured powder creates a healthy glow makeup look in pastel tone.• - Art Pearl• Art pearl makes your skin look natural by providing ultra-fine velvety skin adhesion and scattering

light. Its good skin adhesion leaves your skin feeling soft, supple, pleasant and neat.

[Main Ingredients & Effects]Silver pearl: Shiny smoky makeupMulti-porous powder: Prevents makeup from looking greasy, due to sebum or sweat.Silicone coated powder: Long-lasting makeup without being cakeyCoral and pearl powder: Lightens your skin and keeps it healthy glow.

• Moisturizing effect• Tocopheryl acetate and jojoba oil keep your lips elastic and fully moisturized.• Soft and supple skin with a good skin adhesion• Organic bio-marine and Lusplan make your rough lips soft and supple in stress-

ful environment.• Luminous Pearling• Glittering pearl texture in luminous elegant colors enhances your confidence

anytime in any place.

- Harmonization between skin and science: Lip care & colorful lip makeup- Makes rough lips soft, supple and colorful with a good skin adhesion.- Luxury and elegant lip coloring & moisturizing

CHEEKROOM Lip Colors


* Concept:

Recommended for those who want luxurious, rich lip colors(This moisture care lipstick enhances the rich color of your lips with only one application.)

• High Glossy effect:• Versagel polymer and aerosil base provide a smooth, lightweight spreadability

to create a natural lip look.• Multi-active Effect• Olive derivatives and shea butter keep your lips non-sticky emollient and

healthy. This lip balm keeps your lips soft, refreshed and non-heavy. • Moisturizing & Fragrance:• Tocopheryl acetate and jojoba oil keep your rough lips elastic, soft and supple. A

subdued floral note lasts long.

- Harmonization between skin and scienceMake your lips feel soft, supple and elastic, look lively and plump and smell fresh fruity!! - High gloss polymer coating on lips~~ Multi-active lip balm - Luxury and elegant lip coloring & glossing

CHEEKROOM Lip Balm-Clover (3 types)


* Concept:

- No. 4: Clover pattern lip balm with an apple scent, which makes lips soft, supple- No. 5: Light cherry tinted lips make your lips look much lively. -No. 6: Strawberry scented lip balm makes your lips plump.

* Features of each lip balm type

• 2-layer balance• The 2-layer remover in a proper balance between cyclomethicone responsible

for removing waste and colors and water leaves your skin refreshed.• Moisturizing• The remover calms the skin and gives an astringent effect. Rosewater keeps

your lips soft and moisturized long.• Isohexadecane/ Water• The remover is lightweight to use and thoroughly removes your makeup, leav-

ing your tired skin moisturized and balanced in a proper water level. .

- Lip & eye makeup remover: 2-layer type- Thoroughly removes even point makeup.- Balanced ratio of oil and moisture enhances thorough cleansing of makeup residue such as mascara, eyeliner and lipstick.-Keeps the skin around eyes or lips soft and supple, even after a cleansing.

CHEEKROOM Lip & Eye Makeup Remover- Waterproof

Main Ingredients & Descriptions:

* Concept:

- Shake well to mix oil and moisture of the remover. Apply a proper amount of the remover to the skin around eyes, using a cotton ball and gently rub. Gently cleanse the makeup residue again, with a new cotton ball.- For mascara/ eyeliner, wet a cotton ball with the remover and put it on the lip or eye area for 10-15 seconds. Gently wipe out.

* Directions

• Sliding Effect• The complex of shea butter and bentone gel makes your lips and cheeks matte

elastic and plump.• The gel type prevents outer line of your lips from running and keeps the lips and

cheeks looking fine and neat.• Moisturizing • Lusplan and PM wax make your rough lips and lusterless cheeks look soft and

lively. • Non-sticky high-stretch formula enhances proper oiliness in the skin and your

lips and cheeks stay feeling soft.• Fresh makeup • Jojoba oil keeps your skin looking fine, healthy and feeling lightweight and

pleasant.

CHEEKROOM Lip & Cheek (2 types)

* * Main Ingredients & Descriptions:

* * Concept:- Harmonization between skin and science- Multi-active lip & cheek makeup in quick and easy ways- Makes your lusterless lips and cheeks dewy fresh and healthy glowing.

* Directions:- Gently spread its proper amount over your lips and cheeks, using fingers.- The melt-type formula makes your makeup feel smooth.

• Moisturizing • Coral and pearl powder and tocopheryl acetate keep your skin soft and smooth.• Healthy glow look • Sebum-holding powder prevents your makeup from running due to sebum or

water and keeps it soft, matte and healthy glowing.• Clear makeup • Dry-flow powder and allantoin reduce skin tugging and provide good spreadabil-

ity and long-lasting color.

CHEEKROOM Loose Powder


* Concept:- Harmonization between skin and science- Can be used for all skin types. The powder naturally covers skin blemishes and keeps your skin healthy glow, clear, lightweight, soft and supple.- Effective control of sebum enables you makeup to maintain soft, matte and clean.

-After using makeup base/ foundation/ BB cream, apply a proper amount of the powder evenly to the skin, using a provided puff.

* * Directions:

• Eye shadow• - Silicone-treated pigment: Keeps makeup soft and matte against sweat or sebum.• - Coral and pearl powder: Mineral-rich powder creates a clear and natural makeup.• - Art pearl: The velvet silky powder closely adheres to the skin and keeps it clean and neat, without

powder scattering.• Blusher• - T/M powders: Keeps your makeup, which easily becomes runny with sweat or sebum, looking fresh

and healthy glow, as a composite powder.• - Creates a healthy glowing and natural makeup look by scattering light.• - The plate-shaped pigment of sericite provides long-lasting colors and prevents your makeup from

running or looking greasy, keeping it looking always fresh.• - Art pearl’s fine particles are fluffy lightweight to the touch.• Highlighter• - Mica’s fine powder particles in plate-layer type adhere closely to your skin to create a clear and nat-

ural look.• - Micro-slip powder: Fine, silky powder particles make your makeup soft and supple skin without com-

ing off.• - Coral powder and allantoin keep your makeup looking neat and fine.

- The eye palette, as a total point makeup kit, contains 4-color eye shadow to create a gorgeous eye look, the blusher that make your face look alive and the highlighter for finish touches.- The art pearl having velvet silky powder particles creates a splendid makeup look without scattering of particles.- Keeps your makeup colors soft and matte against sebum or sweat.

CHEEKROOM Eye Palette (2 types)


* Concept:

Eye shadow: 4 colors/ blusher: 1 color/ highlighter: 1 color

* Includes;

Eye shadow(1)Eye shadow

(2)

Eye shadow(3) Eye shadow(4)

Blusher (1) Highlighter(1)

• Lip Colors • - Glittering pearl texture and luminous and elegant colors give you a confidence.• - Organic bio-marine and Lusplan provide adhesive suppleness to your lips.• - Tocopheryl acetate and jojoba oil keep your lips elastic and plump.• Shiny Lipstick• - Luxury & silky: Smooth pearl texture keeps your lips looking neat.• - Fresh and elegant color: Luxury pearl for sophisticated lip color• - Lanolin derivatives having high moisturizing properties and vitamin derivatives con-

taining skin care ingredients keep your lips elastic and plump.• Lip Balm• - Versagel M and fine particle pigment give a smooth skin feel and superior emollient

effect.• - Provides a superior skin adhesion and spreadability to keep your makeup non-sticky

neat. • - Tocopheryl acetate and moisture emollient keep your lips smooth, lively and lustrous.

- Harmonization between skin and science- Total kit for lip care & colorful lip makeup - This 4 set-kit includes the luxury lip colors, the lipstick for shiny and smooth lips and the lip balm for soft and supple lips. - Glittering pearl makes your lips glitter.

CHEEKROOM Lip Palette (2 types)


* Concept:

- Lip Colors: 2 colors/ Shiny Lipstick: 1 color/ Lip Balm: 1 color

* Includes;Lip Color(1) Lip Color(2)

Shiny Lipstick(1) Lip Balm(1)

- After applying a lipstick, recoat with a lip balm to create natural, soft and supple lips.

* Directions