chelsea piers new york — partnership opportunities · chelsea piers new ork page 20 partnership...

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SECTION A | CHELSEA PIERS PARTNERSHIPS

Opportunities for Local Partnerships 6

Current Chelsea Piers Sponsors & Partners 7

SECTION B | PARTNERSHIP BENEFITS

Health + Wellness 10 - 11

Memberships 10

Adult Sports Leagues 11

Multi-sport Passes 11

Partner Events 12

Marketing & Sales Support 13 - 18

Club Partner Program 13

On-site Branding 14 - 16

Tabling Opportunities 17

Customized Marketing Platforms 18

Contact 19

OUTLINE

PARTNERSHIP OPPORTUNITIES

PARTNERSHIP OPPORTUNITIES PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK

CHELSEA PIERS PARTNERSHIPSSECTION A

PARTNERSHIP OPPORTUNITIESCHELSEA PIERS NEW YORK

OPPORTUNITIES FOR LOCAL PARTNERSHIPS

Chelsea Piers New York, a 28-acre sports village on the Hudson River,

is widely recognized as the most innovative amateur sports and event

complex in the world. With five dedicated sports venues and two event

centers spanning five city blocks, Chelsea Piers offers facilities for 25+

sports, including golf, ice hockey, indoor soccer, basketball, bowling,

rock climbing, and much more. By combining world-class facilities with

unparalleled sports instruction and competitive opportunities Chelsea

Piers is the epicenter of sports training and competition in the region.

Chelsea Piers is the fourth most visited destination in New York City

(4.0 million visitation in 2014), providing a high profile location that

delivers an audience of active-lifestyle adults and families. With year-

round programming and high foot-traffic (11,000 visitation daily),

Chelsea Piers represents an ideal opportunity for partners to showcase

their brand and drive sales.

Join our team of Chelsea Piers Partners!

Companies large and small are invited to align with Chelsea Piers.

Directly connect with one of the most highly sought-after target

markets in the country, support corporate health & wellness initiatives

and build company morale through team building, corporate leagues,

off-site meetings and social events.

Partners can secure the following benefits:

HEALTH &

WELLNESS

Sports Center Health Club Memberships

Adult Sports Leagues • Multi-Sport Passes

PARTNER

EVENTS

Team Building • Company Outings

Social Events

MARKETING

& SALES

SUPPORT

Member Connect Program

On-site Branding

Access to CPNY Customers

(Tabling, Events, Social Media)

Customized Marketing Platforms


CHELSEA PIERS SPONSORS AND PARTNERS

In response to demand from a wide range of local companies that

have expressed interest in partnering with Chelsea Piers New York,

we created a Partnership Program that provides a wide range of

benefits for local companies interested in health & wellness benefits

for their employees, a convenient location for company events, and

preferred access to the valued Chelsea Piers customer base.

Current sponsors and partners include:

OFFICIAL SPONSORS

ICE HOCKEY BEVERAGES WATER

AIRLINE BANK & CREDIT CARD HEALTH & WELLNESS

ORGANIC FOOD

OFFICIAL PARTNERS

GT

WASTE REMOVAL INDUSTRIAL CLEANING HEALTH SNACK PROTEIN DRINK


PARTNERSHIP BENEFITSSECTION B


BENEFITS HEALTH + WELLNESS

MEMBERSHIPS

Partners interested in building a strong corporate wellness program

can work with Chelsea Piers to reduce monthly membership fees

and maximize employee participation. In addition, partners can apply

partnership credits toward Sports Center health club and Golf Club

Memberships to be used for key employees and/or clients.

A Sports Center Membership includes:

1/4-mile indoor track, 200-meter banked competition track

6-lane, 25-yard swimming pool & whirlpool

3 hardwood basketball/volleyball courts & indoor sand volleyball court

Cardiovascular & strength training areas

3 fitness studios & private Spinning™ room

10,000-sq.-ft. rock climbing wall

Two outdoor sundecks overlooking the Hudson River

Boxing ring and training circuit

A Golf Club Membership includes:

Reservation privileges

Preferred pricing

Member-only events & programs


BENEFITS HEALTH + WELLNESS CONTINUED

ADULT SPORTS LEAGUES

Chelsea Piers New York is the area’s most popular destination for

corporate league play. Partners may apply partnership credits toward

league registration fees in Basketball and Soccer. Our adult league

program features professional referees, scorekeepers and electronic

scoreboards, and online scores and standings.

MULTI-SPORT PASSES

Chelsea Piers Partners can receive multi-sport “Passports” that can

be used for clients, employees and/or company promotions. Passports

provide access to the batting cages, Sports Center, Golf Club, Sky Rink

and Toddler Gym.

Partners can also earmark partnership credits for use by not-for-profit

partners (e.g. Boys & Girls Club).

BOWLMOR CHELSEA PIERS212.835.2695

Not valid Fridays or Saturdays after 8pm.For hours, please call or visit Bowlmor.com/chelsea-piers

THE SPORTS CENTER212.336.6000

Must be 16 years or older and present valid photo identification.

THE GOLF CLUB212.336.6400

Passport must be given to Golf Club Front Desk staff in exchange for club rental. Children under age 16 must be accompanied by an adult.

SKY RINK212.336.6100

Please call for General Skating hours.

THE FIELD HOUSE212.336.6500

Toddler Adventure Center admission is for children 6 months to 4 years. Children must be accompa-nied by an adult. Call for availability.

THE FIELD HOUSE212.336.6500

Please call for batting cage hours and availability.

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Welcom

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e hope you enjoy your visit.In order to m

aximize your enjoym

ent, please log on to chelseapiers.com

/passports for complete instructions.

PLEASE N

OTE: C

oupons must rem

ain attached to the Passport; coupons may only

be removed by C

helsea Piers staff. Detached coupons w

ill not be honored.

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23rd Street & H

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Not for resale. Photo: Fred George

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CP Passport 2014.indd 2 3/6/14 8:35 AM

FREE SHOE

RENTAL WITH

PURCHASE OF GAME

TODDLER ADVENTURE

CENTER PASS

For ages 6 months – 4 years

5 BATTING CAGE

TOKENSIncludes batting equipment.

HEALTH CLUBDAY PASS

Must be 16 years or older.

$15 TEE TIME

CARDIncludes one (1) club rental.

ADMISSION TO GENERAL ICE SKATING

SESSION Includes skate rental.

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CP Passport 2014.indd 1 3/6/14 8:35 AM


With multiple, flexible sports venues and a wide range of event spaces,

Chelsea Piers provides a unique backdrop for any type of corporate

event, providing companies the ideal location to celebrate, strengthen

the team and reward hard work. With 28 acres of sports facilities and

multiple dedicated event spaces, Chelsea Piers can accommodate a

wide variety of event formats, including Team Building, Activity Outings

and Holiday Parties for 10 to 2,000 guests.

Partnership credits can be used for a variety of events, including

company outings, client entertainment and more.

TEAM BUILDING

Chelsea Piers is an ideal venue for corporate team building. Our staff

works closely with each client to customize a team building program

that meets business objectives, team development goals and desired

level of physical involvement. We have the staff, fields, courts, turf,

trampolines, rock wall and on-site catering to guarantee a fun and

productive team building experience.

OFF-SITE MEETINGS

Based on your group’s size, budget and event goals off-site meetings

can be arranged within our athletic venues or event rooms.

SOCIAL EVENTS

Multiple event spaces, fun-filled activities and sports-themed

competitions are perfect for a memorable outing with co-workers,

friends and family, including Summer Company Family Days and

Holiday Parties.

BENEFITS PARTNER EVENTS


Chelsea Piers Partners have the unique opportunity to directly connect

with the affluent, active-lifestyle customer base that visits throughout

the year. Attendees include parents and children in sports programming,

gym-going adults, and corporate and private event guests. All marketing

& sales programs are customized for partners to drive sales and build

customer loyalty.

“CLUB PARTNER” PROGRAM

Local companies that partner with Chelsea Piers secure the right to

provide special promotions that drive sales and build customer loyalty.

Benefits may include ongoing discounts at area retailers, gift-with-

purchase programs and more. Preferred Vendors are highlighted on the

Sports Center Center at Chelsea Piers “Club Partner” page.

SAMPLE OF CLUB PARTNERS – CHELSEA PIERS NEW YORK

BENEFITS MARKETING & SALES SUPPORT


BENEFITS ON-SITE BRANDING

SKY RINK

3-ft x 88” dasher boards within the regulation-sized

ice rinks at Sky Rink at Chelsea Piers

Dasherboards are highly visible to both in-rink participants and

general foot traffic at Sky Rink.

Sky Rink has been New York’s favorite place for over 40 years. Sky Rink

serves an established and growing population of ice hockey and figure

skating enthusiasts. Sky Rink features two rinks for figure skating, ice

hockey and general public skating.


BENEFITS ON-SITE BRANDING CONTINUED

THE FIELD HOUSE■ 4-ft x 9-ft vertical banner within the gymnastics center

■ 3-ft. x 20-ft. horizontal banner overlooking

the gymnastics center

■ 38-in. x 46-in. goal decals above the four (4) goals on the

soccer fields

These banners are highly visible to all customers and competitors entering the

Field House.

The Field House, Manhattan’s premier facility for gymnastics, team

sports and league play, bursts with activity day and night. Facilities

include two artificial-turf playing fields for indoor soccer, two hardwood

basketball courts, four batting cages, New York City’s largest and

best-equipped gymnastics training center, dance studios, a climbing wall

specially designed for children, teens and beginner adults, a Toddler

Gym, preschool and child care services. The Field House also offers

corporate otuings and hosts over 1,000 birthday parties each year.


WEST SIDE HIGHWAY VIDEO SCREEN

30-ft. x 40-ft. video screen located above Pier 61 at

Chelsea Piers.

The 30’ x 40’ Chelsea Piers Video Screen is in clear view of all

Chelsea Piers visitors, as well as southbound traffic on the West Side

Highway (36.5 million individuals travel south past Chelsea Piers on

the West Side Highway each year). The color screen, which faces

southbound traffic, can run either animated or video commercials, text

messages or static images. Messages run in 15-20 second increments

over a 10-12 minute cycle. Messages can be changed periodically,

providing Advertisers and Sponsors with valuable flexibility in their

communications strategy.

VIDEO WALL

7.5-ft. x 13-ft. located on the main pedestrian walkway.

This Full HD seamless plasma display provides high impact advertising

with sound to Chelsea Piers pedestrian traffic. The state-of-the-art

display can run commercials and movies using Blu-ray or DVD video

discs, or live HD cable televison.

BENEFITS ON-SITE BRANDING CONTINUED


BENEFITS TABLING OPPORTUNITIES

Extensive weekday and weekend foot traffic allows companies to

showcase their products and services as well as directly engage

customers and members. Chelsea Piers New York hosts an extensive

league and program schedule for multiple sports throughout the year.

Tabling events can be supported by Chelsea Piers through its various

social media platforms (30,000+ fans and followers).

BUSCH GARDENS – “ENTER TO WIN” PROMOTION

ZICAM TABLING EVENT

CONNECT BY HERTZ TABLING

HAWAIIAN AIRLINES TABLING AT THE SPORTS CENTER


BENEFITS CUSTOMIZED MARKETING PLATFORMS

Chelsea Piers works with each Partner to develop an impactful

activation strategy that matches the goals and objectives of the

company. What follows are a few examples of recent customized

activations by Chelsea Piers Partners.

COCA-COLA/MSG BOYS AND GIRLS CLUB EVENT

JOHNNIE WALKER – TASTING AT THE GOLF CLUB

HAWAIIAN AIRLINES – SAND VOLLEYBALL TOURNAMENT AT THE SPORTS CENTER


CONTACT PARTNERSHIP OPPORTUNITIES

Since 1995, Chelsea Piers has worked with a wide range of corporate

partners to develop fully integrated branding and marketing platforms that

target the important New York Metro DMA.

Chelsea Piers has been used as a platform to target corporate

and residential New Yorkers, support B2B initatives, launch new

products, increase brand exposure, and drive customer acquisition and

entertainment programs.

We look forward to working with you to develop a program that meets

your company's goals and objectives.

For more information please contact:

Chelsea Piers

62 Chelsea Piers – Suite 300

New York, NY 10011

Dana Thayer

Senior Vice President

212.336.6860

[email protected]

Arie Sladowsky

Senior Sponsorship Manager

212.336.6871

[email protected]


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chelsea piers new york — partnership opportunities · chelsea piers new ork page 20 partnership...

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