chemistry of the landing page sales engine
TRANSCRIPT
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©@bmassey © 2014-2016 Conversion Sciences
The Chemistry of the Landing Pagewith Live Critiques
Brian Massey, Conversion Scientist™
Conversion Sciences LLCwww.ConversionSciences.com
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What is a Landing Page
A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.
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Components of a Landing Page
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The Basic Landing Page Reaction
+OfOffer
OfferFmForm
FormLp
Landing PageLanding Page
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The Simplest Landing Page
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Don’t Start with This
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OfOffer
OfferFmForm
Form
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Perhaps a Better Offer Than “Submit”
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The Page Must Match the Ad
The Relevant Offer found on a Landing Page depends on where the visitors are
coming from.
OfAd
Offer
OfferOf
Landing PageOffer
Offer=
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Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov
Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov
A B
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Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov
Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov
A B
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Ask a Designer(But keep her away from our page)
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Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov
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Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov
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Add Something That Helps the Business
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Enter a “Friend’s” Credit Card Number
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ArAbandon
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ArAbandon
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Ask the Copywriter
How can we overcome objections that may cause visitors
to abandon our landing page?
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Build Some Trust
If your company or brand is known to the
visitors, make it prominent to build trust.
TrTrust
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Provide ProofPrProof
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13,040,343,961,001 Sold!
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Show the Product!IImage
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Avoid Stock Images
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
Business Porn
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Avoid Stock Images
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
Business Porn
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Wait! The Call to Action needs to POP
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Get Your Discount Dollar Bills
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Get Your Discount Dollar Bills
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Get Your Discount Dollar Bills
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Now, let the designer move things around.
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Get Your Discount Dollar Bills
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The Highly Reactive Combination
+OfOffer
OfferFmForm
FormLp
Landing PageLanding Page
PrProof
TrTrust
IImage
+ + +Proof Trust Image
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This planner ensures all of the elements are present for high-converting landing pages.
A Checklist for yourLanding Pages
http://conversci.com/LandingPageChecklist
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Examples
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What’s Missing?
+OfOffer
OfferFmForm
FormLp
Landing PageLanding Page
PrProof
TrTrust
IImage
+ + +
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Get a free Consultation atwww.ConversionSciences.com
Contact:[email protected]
Brian Massey, Conversion Scientist
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
Technical Issues http://landing.directcapital.com/4718.html
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
http://landing.directcapital.com/4718.html
Which will have a better conversion rate?
http://landing.directcapital.com/4703.html
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
http://marketing.lowrysolutions.com/acton/media/7009/lowry-solutions-support-services
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
http://marketing.lowrysolutions.com/acton/media/7009/lowry-solutions-support-services
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon http://
marketing.lowrysolutions.com/acton/media/7009/food-safety
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
A word about thank you pages.
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
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OfOffer
FmForm
PrProof
TrTrust
IImage
ArAbandon
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Questions
Sales Engine Mediawww.SalesEngineMedia.com
For a copy of this presentation:[email protected]