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Chesapeake Cleanup:Chesapeake Cleanup:The New ApproachThe New Approach

Telling the publicTelling the public

22

Recent Poll by CB Recent Poll by CB TrustTrust 86 percent: cleaning up Bay is 86 percent: cleaning up Bay is

“extremely” or “very important”“extremely” or “very important”

55 percent: interest in Bay has 55 percent: interest in Bay has increasedincreased

73 percent: more regulation needed73 percent: more regulation needed

66 percent: favor spending more 66 percent: favor spending more money, even if more taxes neededmoney, even if more taxes needed

75 percent: don’t live in a watershed75 percent: don’t live in a watershed

33

The SetupThe Setup

2007 Executive Council meeting: 2007 Executive Council meeting:

2010 goals won’t be met2010 goals won’t be met

2008 Executive Council meeting: 2008 Executive Council meeting:

need new approach, need new approach,

meet in spring to announce plansmeet in spring to announce plans

44

Landmark meetingsLandmark meetings

19831983

19871987

20002000

20092009

55

What is the New What is the New Approach?Approach? MilestonesMilestones

Timeline for RestorationTimeline for Restoration

Chesapeake TMDLChesapeake TMDL

Stimulus FundsStimulus Funds

Farm BillFarm Bill

Executive Order & Deepened Federal Executive Order & Deepened Federal CommitmentCommitment

Challenge to stakeholdersChallenge to stakeholders

66

Package It Up…Package It Up…

77

……and Deliver Itand Deliver It

EC members remarks at news conferenceEC members remarks at news conference

Media materialsMedia materials

Document for publicDocument for public

CBP websiteCBP website

Op-Ed from EC Chair & EPA AdministratorOp-Ed from EC Chair & EPA Administrator

Future communicationsFuture communications

88

99

Overall themesOverall themes

Health metaphorHealth metaphor

Local, local, localLocal, local, local

Positive – Bay can be restoredPositive – Bay can be restored

Opportunity is nowOpportunity is now

1010

Words That Don’t Words That Don’t WorkWork

ImplementationImplementation Allocation Allocation

Non-point sourceNon-point source Point sourcePoint source

Nutrients Nutrients LoadsLoads

TributaryTributary Living resourcesLiving resources

AttainmentAttainment ImpairedImpaired

1111

Words That WorkWords That Work

Reduce pollutionReduce pollution Protect natureProtect nature

Family & childrenFamily & children HealthyHealthy

Future generationsFuture generations Clean waterClean water

Make a differenceMake a difference InvestmentInvestment

Working togetherWorking together AccountabilityAccountability

1212

One of most One of most extraordinary extraordinary places in Americaplaces in America

Incredible value: Incredible value: nature, history, nature, history, culture, economy culture, economy and recreationand recreation

Must speed up recovery to good healthMust speed up recovery to good health

A National TreasureA National Treasure

1313

Bay is in Critical Bay is in Critical ConditionCondition Bay continues to be in bad health – Bay continues to be in bad health –

been in critical condition for too longbeen in critical condition for too long

Now also affected by climate changeNow also affected by climate change

Greater sense of urgency to restore Greater sense of urgency to restore good healthgood health

Bay Program has charted a new Bay Program has charted a new course for recoverycourse for recovery

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Can Recover to Good Can Recover to Good HealthHealth Have detailed plan and unprecedented Have detailed plan and unprecedented

resources for recoveryresources for recovery

Guided by world’s best watershed scienceGuided by world’s best watershed science

25 years have yielded successes25 years have yielded successes

– Over 7 million acres of land permanently preservedOver 7 million acres of land permanently preserved– Technology upgrades at hundreds of treatment plantsTechnology upgrades at hundreds of treatment plants– Restoration of striped bass populationRestoration of striped bass population– Practices that lower pollution on millions of acres of Practices that lower pollution on millions of acres of

farmsfarms– Ban on use of phosphorus in laundry detergentBan on use of phosphorus in laundry detergent– Restrictions on crab harvest – signs of progressRestrictions on crab harvest – signs of progress

1616

Can Recover to Good Can Recover to Good HealthHealth

Road to good health Road to good health is longis long

Recovery depends Recovery depends on collective efforton collective effort

Help from everyone Help from everyone can speed it up can speed it up

1717

When Will Bay When Will Bay Recover?Recover? As pollution is reduced, health As pollution is reduced, health

should steadily improveshould steadily improve

First signs in streams and riversFirst signs in streams and rivers

But scientists are unsure how But scientists are unsure how quicklyquickly

It takes time for nature to healIt takes time for nature to heal

Watershed is vast and complexWatershed is vast and complex

1818

Investing in Clean Investing in Clean WaterWater Just as health is asset, Just as health is asset,

clean water is for regionclean water is for region

Great value to quality Great value to quality of life for residentsof life for residents

Reducing pollution in Reducing pollution in thousands of waterwaysthousands of waterways

This is about clean water This is about clean water in every community – for in every community – for families today and future generationsfamilies today and future generations

1919

Taking Steps Toward Taking Steps Toward RecoveryRecovery

Recovery from poor health Recovery from poor health requires short-term goals for requires short-term goals for steady progresssteady progress

Distant goals didn’t workDistant goals didn’t work

Now using milestones every two Now using milestones every two years for putting measures in years for putting measures in place to reduce pollutionplace to reduce pollution

2020

• Many states will double or triple paceMany states will double or triple pace

• Focus is on Dec. 31, 2011Focus is on Dec. 31, 2011

• Timeline for completing restoration Timeline for completing restoration set next year using latest scienceset next year using latest science

2121

A Pollution DietA Pollution Diet

Poor health because of pollution Poor health because of pollution levelslevels

Triggers Chesapeake TMDLTriggers Chesapeake TMDL

A pollution diet for good healthA pollution diet for good health

Unique among 35,000:Unique among 35,000:o Largest and most complexLargest and most complexo Require plans for how states meet dietRequire plans for how states meet dieto Consequences if progress isn’t madeConsequences if progress isn’t made

2222

A Pollution DietA Pollution Diet

Meeting diet will be difficultMeeting diet will be difficult

All levels of government to be All levels of government to be involvedinvolved

Must expand cleanup programs, Must expand cleanup programs, funding and authoritiesfunding and authorities

Watershed groups and region Watershed groups and region residents have a role tooresidents have a role too

Outreach meetings begin this Outreach meetings begin this summersummer

2323

Funding the RecoveryFunding the Recovery

Unprecedented funding Unprecedented funding making new approach making new approach possiblepossible

Stimulus providing billions of dollars Stimulus providing billions of dollars that would take 5 to 10 years to getthat would take 5 to 10 years to get

EPA, Dept of Ag, Army Corps, Dept EPA, Dept of Ag, Army Corps, Dept of Interior, NOAA and states and of Interior, NOAA and states and D.C.D.C.

2424

Funding the RecoveryFunding the Recovery

• Farm Bill providing $188 million Farm Bill providing $188 million over next four yearsover next four years

• One of largest single investments One of largest single investments in Bay by federal governmentin Bay by federal government

• Will reduce pollution in creeks, Will reduce pollution in creeks, streams and riversstreams and rivers

2525

Part of the Recovery?Part of the Recovery?

Executive Executive OrderOrder

2626

Support SystemSupport System

Recovery from poor Recovery from poor health can be faster health can be faster with a strong support with a strong support systemsystem

Help from local government, Help from local government, watershed groups and residents:watershed groups and residents:o Is necessaryIs necessaryo Can speed up the cleanupCan speed up the cleanup

2727

Support SystemSupport System

Local GovernmentLocal Government• 1,800 that influence development1,800 that influence development• Can help reduce pollution, meet dietCan help reduce pollution, meet diet• CBP outreach: LGAC, Circuit RiderCBP outreach: LGAC, Circuit Rider

Watershed GroupsWatershed Groups• 600 groups must continue and expand 600 groups must continue and expand

cleanup workcleanup work• CBP support: grants, technical help, CBP support: grants, technical help,

encourage volunteerismencourage volunteerism

2828

2929

AccountabilityAccountability

Bay Program wants to increase Bay Program wants to increase accountability for recoveryaccountability for recovery

New approach includes ways to New approach includes ways to monitor progress and adjust course:monitor progress and adjust course:o Milestones and contingenciesMilestones and contingencieso TMDL and consequencesTMDL and consequenceso Independent evaluatorIndependent evaluatoro Bay BarometerBay Barometero Adaptive managementAdaptive management

3030

Progress in Putting Progress in Putting Pollution Reduction Pollution Reduction Measures in PlaceMeasures in Place

3131