chester county marketing group - instagram, pinterest and video for small business marketing -...
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April 2013 Chester County Marketing Group Presentation: Douglas P. Scott spoke about the business use of Instagram and why it is important to engage with your followers. Jeff Tincher spoke about Pinterest for Business and Carla Wilson gave a presentation about using Video in your business marketing.TRANSCRIPT
Using Instagram, Pinterest and Video for Small Business
www.ChescoMarketing.com 4/23/2013
22#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Connect with Us• Presos– Instagram – Douglas Scott– Pinterest – Jeff Tincher– Video/YouTube – Carla
Wilson
• General Discussion (if time)
• Wrap Up
Welcome
www.Facebook.com/ChescoMG
www.twitter.com/ChescoMarketing
linkd.in/ChescoLI
http://eepurl.com/tE1of
33#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instagram for Business
Presented By:Douglas P. ScottMarketing Manger, Scott Honda
44#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Hello my name is #DouglasPScott
55#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instagram Intro
• Mobile Photo Sharing App
• Started Oct. 2011
• Over 100 Million Users
• Owned by Facebook (4/12)
66#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instagram for Business
• Branding• Fun• Customer
Interactions• Sales• Social
Connectivity• Tips & Tricks
77#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Branding
• Hashtags• Charity• Giveaways • Contests
88#ChescoMG @ChescoMarketing www.ChescoMarketing.com
hashtags
• Using #hashtags is a great way to connect images and thus connect customers to your product
• There is no limit to the way you can use a #hashtag– products, people, events,
holidays, weather...–#scondaPen
#scottlicenseplate
99#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Charity
• Most businesses contribute to many amazing causes that no one knows about.
• IG is an easy way to let folks know the good that you do.
1010#ChescoMG @ChescoMarketing www.ChescoMarketing.com
giveaways
• I like to reward folks who are good participants with some SWAG
• So I snap a pic before I mail it out to remind others that they too could have all of these fabulous prizes ;)
1111#ChescoMG @ChescoMarketing www.ChescoMarketing.com
contests
• Silly example of a contest
• Had the highest response of anything on Facebook that wasn’t promoted
• You can do Photo Contests as well
1212#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Customer Interactions
1313#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Fun
• Even Carla played along with my #ScondaPen fun!
1414#ChescoMG @ChescoMarketing www.ChescoMarketing.com
InstaSale
• InstaSale• Great ROI• Shows
trust• They
spread the word for free
1515#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• If you have an IG account it should get maximum visibility– Facebook– Twitter– Tumblr– Flickr– Foursquare
Social Sharing
1616#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Social Sharing: Foursquare
1717#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Social Sharing: Facebook & Twitter
1818#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Track your Account
• Hashtags = Likes• Instacanvas• Instaport• Photo Editors
Statigram
Tips & Tricks
1919#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instasnob
• Use apps to track likes, followers, unfollowers, ghost followers–My Followers– GramPro– Followers+– Statigram
Instagram Alternatives- EyeEm- Streamzoo
2020#ChescoMG @ChescoMarketing www.ChescoMarketing.com
hashtags = Likes
• 30 hashtags allowed per post
• Leave tags up 20 minutes, delete, add new batch
• Save tags in “NOTES” and copy & paste
• Guaranteed 50+ more likes
• Use app “TagsForLikes”
2121#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instacanvas
• Instacanvas– sell your art (more
like buy your own art)
– Hang them in your business
– Reasonable Prices
2222#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Back up all your photos that reside on Instagram
• Fast, Free, Easy
Instaport.me
2323#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Take a minute & make your photos pop with a photo editor
• Level, Center Focus, amp Color, add Lighting FX
• Add text, Group images, have fun!
Make your photos Pop
24#ChescoMG @ChescoMarketing www.ChescoMarketing.com
For your Business
Presented By:Jeff TincherOwner, 610Digital.com & Founder of Chester County Marketing Group
2525#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• “Pinterest is a tool for collecting and organizing things you love.”
• People create “boards” such as a wishlist, food, fashion, trips, etc.
• Businesses can create boards for events, products, employees, etc.
Overview of Pinterest
2626#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Pinterest is quickly catching up to Twitter, with 15% of adult U.S. Internet users (16% on Twitter).
• Pinterest has almost 25 million monthly unique visitors.
• Pins (posts) have a longer “shelf life” -- Pinterest pins have a half life over one week, compared to Twitter’s 5-13 minutes and Facebook’s 1-2 hours.
Pinterest is (still) Hot!
Source: Pew Internet & American Life Project (PewInternet.org)
2727#ChescoMG @ChescoMarketing www.ChescoMarketing.com
– Account verification – the check box on your bio.
– Access to special “Pin It” button and other widgets
– Pinterest Insights (new!)– Go to: https://pinterest.com/business/create/
Business Page Benefits
verified
2828#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Original content works best!• Videos• Infographics• Checklists• Marketing Campaigns/Contests• Do these things for Pinterest ROI:
– Link back to your website or blog– Link to your opt-in page– Link to a contest page– Link to your product page– Link to your YouTube channel
(videos work AND are effective!)
What to Pin?
2929#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Pin Ideas
Use Videos Customers using your
product & testimonials How-to videos Fun videos Behind-the-scenes videos Training videos
3030#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Infographics Taking valuable information
and making it visual! Provide value and build your
company as an expert who shares great resources & info
Pin Ideas
3131#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Checklists People LOVE checklists Make the info useful for your
customers and community Link to full checklist on
website
Pin Ideas
3232#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Use images with text overlay to get your message seen!
• Vary your messaging and always link back to your website or blog
• Example of campaign by Veria Living
Run a Campaign
3333#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Have clever/witty captions.• Use keywords and links (they get
hyperlinked).• Pins with prices get 36% MORE likes!• Board Descriptions
– helps viewers know what board is about AND search. Up to 160 characters.
• Pin Descriptions –– text is used to help people understand the image and for search.
#hashtags used to be used to help with search, no longer the case
Pinterest Tips
3434#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Only for Verified Accounts & on the NEW look
• Limited Data (currently, more coming soon)
• Use data to tailor your website and Boards
• Reports on:– Site Metrics
• Pins and Pinners by day• Repins and Repinners by day• Impressions and Reach by day• Clicks and Visitors by day
– Most Recent– Most Repinned– Most Clicked
Pinterest Analytics
35#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Using Video to Promote Your Business
Presented By:Carla WilsonOwner, Wilson Media Services
3636#ChescoMG @ChescoMarketing www.ChescoMarketing.com
72 hours of video are uploaded to YouTube every
m i n u t e
* http://www.youtube.com/t/press_statistics
3 hours of video are uploaded per minute via mobile devices
YouTube Statistics
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YouTube Statistics
3838#ChescoMG @ChescoMarketing www.ChescoMarketing.com
YouTube Statistics
39#ChescoMG @ChescoMarketing www.ChescoMarketing.com
YouTube Statistics
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4040#ChescoMG @ChescoMarketing www.ChescoMarketing.com
worldwide searches per month on Google*
100,000,000,000
*According to Search Engine Land
•Good “Google juice”
•Websites with video and other digital content get ranked higher
Why Use Video?
4141
*According to HubSpot
than traditional outbound marketing
Inbound marketing costs
61% L E S S
Why?
#ChescoMG @ChescoMarketing www.ChescoMarketing.com
4242#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Live motion video
• Promo or product demo
• Video podcast
• A webinar recording
• Screen-capture
• Livestream an event
Types of Video
4343#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Web camera
• Smartphone
• Video camera
• PowerPoint 2010– Save As .WMV
• Animoto or ProShow
• Google+ Hangouts on Air
• Jing
How?
Capturing Video
4444#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Benefits of YouTube
• 61% B2B marketers that use YouTube• 800 million unique users
• Benefits and Uses– Provides 360° degree product view & support.– Entertains and teaches.– Spotlight your brand.– Helps search optimization.– Entertains viewers.– Engages users.– Extends events.
#ChescoMG @ChescoMarketing www.ChescoMarketing.com
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Contact Us and Join the Group
• Schedule of Workshops/Seminars/Monthly Meetings
• Past Presentations in Slide Library
• More content being developed
Suggestions and [email protected]
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Twitter: www.twitter.com/ChescoMarketing
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www.ChescoMarketing.com