chester presentation 0601414
TRANSCRIPT
www.prodo.com
Digital Agency Presentation
www.prodo.com
Matt Comber Digital Consultant
Visiting you today…
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A little bit more about us…
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About Prodo
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Clients Span Diverse Sectors
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Awards, Accreditations and Partnerships
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Some Of Our Tools
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Types of Work Undertaken?
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Agency Model in 2014
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Agency Structure
Website Development• Designers• Developers
• Front End• Back End
• Project Managers• Testers• Support• UX/UI consultants• Operations/Leaders
Digital Marketing• Directors/Heads• Outreach Specialists• Content Marketers• Technical SEO• Social Media Execs• Copywriter• Discovery/Research
Consultancy• Digital Consultants• Business Analysts• Account Managers• Account Execs
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Social Media & Online
PR
Paid Search
• Place content in high value websites
• Building real relationships
Guest Posting
Strong SEO Metrics
Social signals around the post
Page Rank 7Domain
Authority 90%
Page Authority 50%Links to this
post 6Linking
Domains 4
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Social Media & Online
PR
Paid Search
• Place content in high value websites• Highly ‘Shareable’ content• High Social click through rates• Building real relationships
Editorial Posting
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Social Media & Online
PR
Paid Search
Brand Monitoring
Social signals around the post
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Social Media & Online
PR
Paid Search
Infographics
Content designed to fit into website content, linking back to your site
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Social Media & Online
PR
Competition Content Marketing
Facebook Shares 94
PostTweets 91Blog Post Comments 163Google + mentions 61
Pins on Pinterest 148
Blog Post Social Signals
Generated 29 valuable links from topic relevant blogs
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Persona Creation
• Identify user types and their situation, motivation, goals and context of use
• Build up a picture of end users that contributes to site architecture, search, layout and calls to action
• The foundation for all the ongoing work, acting as a check and balance at key decision points
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Thorough requirements gathering will help you:
• Plan content areas• Consolidate your
websites• Create a coherent
user journey with intuitive search
The output is represented visually through a full site map
Site Architecture
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WireframingInitial wire framing layout of screens to determine architecture, functionality, and content prior to starting visual design.
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Wireframe Example
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Content Packs
Build content with guidance from consultancy output – search & conversion at its heart
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Responsive Design• Multi platform design, automatically scaling
to best layout for device
• Serves content most important to user
• No extra content management required as uses central CMS content source
Boots Hearing Care
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• User testing using Eye Tracking technology to test new designs
• Can be applied from search right through to registering interest
Conversion Rate Optimisation
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