6. ANALYSIS AND INTERPRETATION

Table No – 1.

Table showing the respondents on the basis of gender

Gender No of respondents % of respondentsMale 44 88%Female 06 12%Total 50 100%

Graph showing the respondents on the basis of gender

0

10

20

30

40

50

60

70

80

90

Male

Female

88

12Male Female

Analysis :-

From the above table it is Clear that out of 100% respondents 88% respondents are Male

and 12% are Female.

Table No -2

Table showing the age group of the respondents

Age group No of respondents % of respondentsBelow 20 year 4 8%Between 20-25 12 24%Between 25-35 16 32%35 and above 18 36%Total 50 100%

Graph showing the age group of the respondents

0 5 10 15 20 25 30 35 40

8

24

32

36

35 and aboveBetween 25-35Between 20-25Below 20 year

Analysis :-

From the above table it is clear that 36% of the respondents are from the age group of 35

& above 32% are from age group of 25-35, 24% are from age group of 20-25, and 8% are from

age group of below 20 years old.

Table No - 3

Table showing annual income of the respondents

Annual income No of respondents % of respondentsBelow 100000 4 8%100000 to 500000 26 52%500000 to 1000000 16 32%1000000 & above 4 8%Total 50 100%

Graph showing annual income of the respondents

8

52

32

8

Annual Income

Below 100000100000 to 500000500000 to 10000001000000 & above

Analysis :-

The above Graph and table clearly shows that 52% of respondents are from income level

100000-500000, 32% of respondents earns the annual income of 500000 to 1000000, 8%

respondents annual income is 1000000 and above and another 8% of respondents is from the

income level below 100000.

Table No – 4

Table based on buying capacity of respondents

Segment No of respondents % of respondentsSmall segment 14 28%Mid segment 24 48%Large segment 12 24%Total 50 100%

Graph based on buying capacity of respondents

05

101520253035404550

Small

Mid Segment

Large Segment

28

48

24

Small Mid Segment Large Segment

Analysis :-

From the above graph it is clear that 48% of respondents can afford mid segment car 28%

of respondents can offered small segment of Car and 24% of respondents can afford large

segment can.

The above table shows that the respondents with high income can afford the large

segment Car, and income with little bit low that is from 5.00000 to 1000000 can offered mid

segment Car and respondents with low income can afford small segment car.

Table no -5

Table showing the usage purpose

Uses Purpose No of respondents % of respondentsOfficial 14 28%Domestic purpose 16 32%Going out of catty 12 24%Casual going to market place 8 16%Total 50 100%

Graph showing the usage purpose

0

5

10

15

20

25

30

35

28

32

24

16

Offical Domestic Purpose Going Out of City Casual Going To Market Place

Analysis :-

From the above table it is analyzed that 32% of respondents use the Car for their official

purpose, 24% of the respondents use the car for going out of city and 16% of respondents use

the can for casual going to market place.

Table no :- 6

Table showing the Respondent of using the car.

Using Period No of respondents % of respondentsAt least once 10 20%Every day 12 24%More than 3 times but Less than 5 times

20 40%

Do not visit weekly 8 16%Total 50 100%

Graph showing the Respondent of using the car.

20

2440

16

Using Period

At least onceEvery dayMore then 3 time but tees than 5 timesDo not visit weekly

Analysis

The above table says that about 40% of respondent use their Car more than 3 times but

less than 5 times, 24% of respondents use their car every day, 20% of respondents use this can at

Least once in Week and 16% of the respondents do not use this car in a week they hardly use

one in 2 or 3 weeks.

Table no – 7

Classification of respondents on these basis of duration of using Car

Duration No of respondents % of respondentsLess than 6 months 06 15%More than 6 month 08 20%More than 6 month but less than a year

10 25%

More than 1 year 16 40%Total 40 100%

Graphs on the basis of duration of using Chevrolet Car

0

5

10

15

20

25

30

35

40

15

20

25

40

Less than 6 monthsMore than 6 monthMore than 6 month but less than a year More than 1 year

Analysis :-

In the above graph 40% of the respondents are using Chevrolet Carsince a long time I; e

from more than 1 year, 25% are using Chevrolet Carbetween 6 month to year, 20% are using the

car more than 6 month and 25% are using Chevrolet Carlees than 6 month

Table no : 8

Table showing the single most reason for choosing the current model of car that the respondents own.

Reason No of respondents % of respondentsSomeone recommended 12 24%The brand name of the car 20 40%No particular reason for choosing

12 24%

Other reason 6 12%Total 50 100%

Graph showing the current model of car that the respondents own.

0 5 10 15 20 25 30 35 40

24

40

24

12

Other reasonNo particular reason for choosingThe brand name of the carSomeone recommended

Analysis :-

The above table shows that 40% of respondents has choosen their current model of car

because of the brand name, 24% of respondents has choosen because some one recommended

and another 24% of respondents has no particular reason for choosing 12% of the respondents

has the other reason for choosing their car.

Table no – 9

Table showing the attributes the respondents consider while purchasing Chevrolet Car

Attributes No of respondents % of respondentsPrice 12 30%Design 5 12%Performance 7 18%Brand image 10 25%Mileage 6 15%Other 0 0%Total 40 100%

Graph showing the attributes the respondents consider while purchasing Chevrolet Car

0 5 10 15 20 25 30

30

12

18

25

15OtherMileage Brand Image Performance Design Price

Analysis :-

From the above table it is clear that 30% of the respondents had purchase the Chevrolet

Car because of its price, 25% of respondents had purchased because of its brand image, 18% of

respondents purchased the Chevrolet Car because of its performance, 15% of respondents

purchased Chevrolet Car because of its mileage capacity & 12% of respondents purchased the

Chevrolet Car because of Its design .

Table no -10

Table suggesting the opinion of the respondents about Chevrolet Car price

Opinion No of respondents % of respondentsCheaper 6 15%Costly 12 30%Reasonable 20 50%Very catty 2 5%Total 40 100

Graph showing the opining of the respondents about Chevrolet Carprice

05

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Cheaper

Costly

Reasonable

Very Cheape

15

30

50

5 Cheaper Costly Reasonable Very Cheape

Analysis:-

From the above table it is clear that half of the respondents that is 50% are of opinion

that they purchased Chevrolet Carbecause its price is reasonable, 30% of the respodents are of

opinion that the Chevrolet Caris costly, 15% has the opinion that Chevrolet Car are cheaper and

5% of the opinion that Chevrolet Car are very costly.

Table no -11

Table on the basis of opinion of respondents about the servicing centre people of Chevrolet Cars.

Opinions No of respondents % of respondentsAverage 06 15%Good 14 35%Very good 18 20%Excellent 12 30%Total 40 100%

Graph on the basis of opinion of respondents about the servicing centre people of Chevrolet Car.

0

5

10

15

20

25

30

35

15

35

20

30

Average Good Very Good Excellent

Analysis :-

The above graph says that 35% of the respondents is of opinion good about the

servicing centre people of the car, 30% of the respondents says that the serving center people are

excellent, 20% of the respondents are of opinion very good & 15% of the respondents has

opinion average about the servicing people of Chevrolet Cars.

Table no :- 12

Table showing no of user who would change to other brand if the same service is offer is offer at less cost.

Offers No of respondents % of respondentsYes 14 35%No 26 65%Total 40 100%

Table showing no of user who would change to other brand if the same service is offer is offer at tees cost.

0

10

20

30

40

50

60

70

Yes

NO

35

65

Yes NO

Analysis:-

From the above table 65% of the respondents do not want to change their car if some other car offers them the same service at reduced cost and 35% of respondents will change their car if some other car offer them the same services at reduced cost. .

Table no :- 13

[Non-users]

Non – user respondents using car other than Chevrolet Cars

Other brands No of respondents % of respondentsMarathi Suzuki 4 40%Hyundai 4 40%Ford 2 20%Other 00 00%Total 10 100%

Graph on the basis of using car other than Chevrolet Cars

05

10152025303540

Maruthi Suzuki

Hyundai

Ford

Others

40

40

20

0 Maruthi Suzuki HyundaiFord Others

Analysis;

The above table clearly gives out the structure that non user of Chevrolet Cargive 80% preference to both Marathi Suzuki & Hyundai and 20% for ford.

Table no :- 14

Table showing respondents on the basis of satisfaction towards their brands

Satisfaction No of respondents % of respondentsYes 6 60%No 4 40%Total 10 100%

Graph on the basis of satisfaction towards their brands

0

10

20

30

40

50

60

60

40

Yes No

Analysis :-

From the above table 60% of the respondents are satisfied with their present brand and 40% are not satisfied.

Table no : 15

Classification on the basis of reasons given by respondents for not choosing / using Chevrolet Car

Reasons No of respondents % of respondentsNo reason 6 60%High price 2 20%Don’t like 2 20%Other 00 00%Total 10 100%

Graph on the basis of reasons given by respondents for not choosing / using Chevrolet Car

0 10 20 30 40 50 60

60

20

20

0

Others Don't Like High Price No Reason

Analysis :-

The above graph says that 60% of non- respondents do not have any particular reason for

not using Chevrolet Cars, 20% non users of Chevrolet Car not use Chevrolet Carbecause of its

high price & another 20% of non respondents do not use Chevrolet Carbecause they don’t like.

. FINDINGS, SUGGESTIONS, AND CONCLUSSION.

Summary of findings:

In the survey it is observed that Chevrolet Car has got a high brand image in the market

It is also observed that its performance quality & other attributes have attracted a good

number of customer the major finding of the study are based on the main objective of the study.

Comparative Analysis:

Comparative analysis has been done on the basis of different attributes of the cars such

as.

1. Brand image

2. Price

3. Mileage

4. Deign

5. Performance

The analysis revealed that Chevrolet Car is in better position as regard to price because,

30% of respondents says that they selected Chevrolet Cars, because of its proper price.

The survey also finds that the introduction of Captive has made a high & large number

of profit to the company. So the company should introduced such kinds of cars which can be

afford by the people very easily.

The survey also finds that as the price of Chevrolet Car are going high it is suggested to

trim the increase, so that purchase can be made in accordance with demand of the morel so as

able to meet the public demand .

In the survey the table no 11 says that 30% of the respondents are of opinion that the

Chevrolet Carprice is costly & 5% respondents says its very costly .

The advertisement should be very much increased . Nowadays advertisement plays a

vital role. Advertisement towards using Chevrolet Car should be made in fill flow in the all

available medias like T.V, magazines, radio, internet et, and also by arranging contest lucky

dips , coupons etc.

The company should offer credit facility to the sales agency which would result in

pushing up the sales of Chevrolet Car more by the agency because, it is only the liable of

payment of credit.

Problem and suggestions .

The following suggestions are carefully analyzed and discussed for its maximum utility to

be beneficent and in this advancing era, it is very difficult for any producer to satisfy the

consumer completely. Each and every product however it may definitely has certain limitations.

In today’s consumer orientated market, as consumer is the king obsolete co- operation of

consumer is of utmost importance, in order to obtain a valid and appropriable data for the

analyses of the study.

Suggestion are as follow :

Price cut : every company should consider the price factor while manufacturing a

product . It is a key factor with which every customer are aware of. It also one the factors which

determines the reputation or image of the products so regarding that price some of the

respondents have a very good view & some have a very bad view to overcome this bad view the

prices should be competitive in the consumer market. This will help suppliers to have

competitive price.

Suggestions to the company :-

The company should reduce the price of the car to attract more no. of customers.

The company should introduce more designs in cars .

Some of the respondents have suggested the companies to show the realities in the

advertisement, as the people love realities rather than artificial nature.

The ad campaign should be more educative, informative rather than entertaining.

It is also suggested that the company should ensure the proper available of the product

( cars ) .

The company should give more concentration on consumers .

Suggestion to users ;

Here by inform the users that see the quality & also don’t spend your opinion on the

advertisement.

Here by suggest to users that don’t skip from one brand to another.

The user should always aware of unauthorized companies product .

User should choose the car of good quality with out thinking of price.

User should know about their product quality.

CONCLUSION TO THE STUDY :-

The survey shows that the companies are in close competition in all the attributes such as

brand image, availability, quality etc.

The result of the survey are valid proof to show that Chevrolet Car rank high quality &

brand’s image. It has been observed that GENERAL MOTOR CO.LTD has maintained an

excellent product image among the consumers of the cars the company has also a good

network of salesmanship. In fact these things will contribute in along way in improving

product image as well as corporate image but in order to maintain high competitive

efficiently there should be continuous product planning & market improvement.

Modern market is consumer oriented therefore to be well of it’s immensely necessary for

creating & maintaining brand image in the minds of people.

However Chevrolet Car are 1st with more percentage of respondents favoring in all the

attributes than other brand cars .

In order to maintain higher competition efficiency there should be continuous product

planning & marketing improvement.

From this study it is clear that, there is a high competition among Chevrolet Car and

other brands. However Chevrolet Car are achieving higher standards of marketing performance.