chevrolet 100 years

CHEVROLET 100 YEARS CHEVROLET 100 YEARS PICTORIAL HISTORYPICTORIAL HISTORY

CHEVROLET 100 YEARS CHEVROLET 100 YEARS PICTORIAL HISTORYPICTORIAL HISTORY

GMIO Product Comms

Chevrolet in Pictures over one hundred YearsChevrolet in Pictures over one hundred YearsChevrolet in Pictures over one hundred YearsChevrolet in Pictures over one hundred Years

For one hundred years, Chevrolet has touched the lives of millions of people For one hundred years, Chevrolet has touched the lives of millions of people around the world. It has been a century of innovation and progress, from the around the world. It has been a century of innovation and progress, from the world’s first production sports car to the first all-electrically driven vehicle designed world’s first production sports car to the first all-electrically driven vehicle designed and engineered to operate in all climates. and engineered to operate in all climates.

Today, someone somewhere in the world buys a Chevrolet every 7 seconds. Today, someone somewhere in the world buys a Chevrolet every 7 seconds. Every year, about 3.5 million vehicles are sold in more than 130 countries, making Every year, about 3.5 million vehicles are sold in more than 130 countries, making Chevrolet the fourth-largest car brand in the world.Chevrolet the fourth-largest car brand in the world.

Chevrolet takes pride in its rich and storied history of cars and trucks that have left Chevrolet takes pride in its rich and storied history of cars and trucks that have left an indelible mark on the memories of so many people. We are excited to build on an indelible mark on the memories of so many people. We are excited to build on our history as we pave the way for Chevrolet’s next 100 years.our history as we pave the way for Chevrolet’s next 100 years.

The images in this document were selected from company archives to convey an The images in this document were selected from company archives to convey an overview of milestones of Chevrolet’s evolution. In chronological order, each overview of milestones of Chevrolet’s evolution. In chronological order, each image tells its own story. Together, they tell one of the richest histories of any image tells its own story. Together, they tell one of the richest histories of any brand in the world. brand in the world.

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For one hundred years, Chevrolet has touched the lives of millions of people For one hundred years, Chevrolet has touched the lives of millions of people around the world. It has been a century of innovation and progress, from the around the world. It has been a century of innovation and progress, from the world’s first production sports car to the first all-electrically driven vehicle designed world’s first production sports car to the first all-electrically driven vehicle designed and engineered to operate in all climates. and engineered to operate in all climates.

Today, someone somewhere in the world buys a Chevrolet every 7 seconds. Today, someone somewhere in the world buys a Chevrolet every 7 seconds. Every year, about 3.5 million vehicles are sold in more than 130 countries, making Every year, about 3.5 million vehicles are sold in more than 130 countries, making Chevrolet the fourth-largest car brand in the world.Chevrolet the fourth-largest car brand in the world.

Chevrolet takes pride in its rich and storied history of cars and trucks that have left Chevrolet takes pride in its rich and storied history of cars and trucks that have left an indelible mark on the memories of so many people. We are excited to build on an indelible mark on the memories of so many people. We are excited to build on our history as we pave the way for Chevrolet’s next 100 years.our history as we pave the way for Chevrolet’s next 100 years.

The images in this document were selected from company archives to convey an The images in this document were selected from company archives to convey an overview of milestones of Chevrolet’s evolution. In chronological order, each overview of milestones of Chevrolet’s evolution. In chronological order, each image tells its own story. Together, they tell one of the richest histories of any image tells its own story. Together, they tell one of the richest histories of any brand in the world. brand in the world.

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1911, Chevrolet is Born 1911, Chevrolet is Born 1911, Chevrolet is Born 1911, Chevrolet is Born

In the year of 1911, Billy Durant and In the year of 1911, Billy Durant and Louis Chevrolet founded the “Chevrolet Louis Chevrolet founded the “Chevrolet Motor Car Company” in Detroit. Motor Car Company” in Detroit.

With Louis giving his name to the brand With Louis giving his name to the brand and Billy in charge of management and and Billy in charge of management and product development, the first Chevrolet product development, the first Chevrolet car was unveiled- the Classic 6.car was unveiled- the Classic 6.

In the year of 1911, Billy Durant and In the year of 1911, Billy Durant and Louis Chevrolet founded the “Chevrolet Louis Chevrolet founded the “Chevrolet Motor Car Company” in Detroit. Motor Car Company” in Detroit.

With Louis giving his name to the brand With Louis giving his name to the brand and Billy in charge of management and and Billy in charge of management and product development, the first Chevrolet product development, the first Chevrolet car was unveiled- the Classic 6.car was unveiled- the Classic 6.

1912, 1912, Classic SixClassic Six 1912, 1912, Classic SixClassic Six

Chevrolet hit the streets of Detroit with Chevrolet hit the streets of Detroit with Classic Six, its first vehicle in the year of Classic Six, its first vehicle in the year of 1912.1912.

This prestigious and advanced Classic This prestigious and advanced Classic Six had a 6 cylinder engine up front and Six had a 6 cylinder engine up front and a three-speed gearbox with a cone a three-speed gearbox with a cone clutch mounted at the rear axle.clutch mounted at the rear axle.

Chevrolet hit the streets of Detroit with Chevrolet hit the streets of Detroit with Classic Six, its first vehicle in the year of Classic Six, its first vehicle in the year of 1912.1912.

This prestigious and advanced Classic This prestigious and advanced Classic Six had a 6 cylinder engine up front and Six had a 6 cylinder engine up front and a three-speed gearbox with a cone a three-speed gearbox with a cone clutch mounted at the rear axle.clutch mounted at the rear axle.

1916, 1916, A New Chevrolet is a Hit A New Chevrolet is a Hit 1916, 1916, A New Chevrolet is a Hit A New Chevrolet is a Hit

Chevrolet’s second car, called the Chevrolet’s second car, called the “490,” offered more power and “490,” offered more power and features than the industry-leading features than the industry-leading Ford Model T, at almost the same Ford Model T, at almost the same price. The “490” was an immediate price. The “490” was an immediate success, and Chevrolet was soon so success, and Chevrolet was soon so profitable that Billy Durant began profitable that Billy Durant began buying shares of GM stock with his buying shares of GM stock with his Chevrolet stock.Chevrolet stock.

**model yearmodel year

Chevrolet’s second car, called the Chevrolet’s second car, called the “490,” offered more power and “490,” offered more power and features than the industry-leading features than the industry-leading Ford Model T, at almost the same Ford Model T, at almost the same price. The “490” was an immediate price. The “490” was an immediate success, and Chevrolet was soon so success, and Chevrolet was soon so profitable that Billy Durant began profitable that Billy Durant began buying shares of GM stock with his buying shares of GM stock with his Chevrolet stock.Chevrolet stock.

**model yearmodel year

1914, The Bowtie Logo First Time Appeared 1914, The Bowtie Logo First Time Appeared on a Vehicleon a Vehicle1914, The Bowtie Logo First Time Appeared 1914, The Bowtie Logo First Time Appeared on a Vehicleon a Vehicle

The bowtie logo – one of the best known logos in the USA and around the world – appeared for the first time on a vehicle in 1914. In one version of the story, Chevrolet had been inspired by the pattern of the wallpaper in a Paris hotel room.

1918, Chevrolet is Added to the GM 1918, Chevrolet is Added to the GM RosterRoster1918, Chevrolet is Added to the GM 1918, Chevrolet is Added to the GM RosterRoster

Two years after Durant used his Two years after Durant used his control of Chevrolet to regain control control of Chevrolet to regain control of General Motors, General Motors of General Motors, General Motors bought all assets of Chevrolet.bought all assets of Chevrolet. Shown here is a 1919 model year Shown here is a 1919 model year Chevrolet at an early dealership in Chevrolet at an early dealership in Livermore, California.Livermore, California.

Two years after Durant used his Two years after Durant used his control of Chevrolet to regain control control of Chevrolet to regain control of General Motors, General Motors of General Motors, General Motors bought all assets of Chevrolet.bought all assets of Chevrolet. Shown here is a 1919 model year Shown here is a 1919 model year Chevrolet at an early dealership in Chevrolet at an early dealership in Livermore, California.Livermore, California.

1923, GM Opens Its First European 1923, GM Opens Its First European Assembly PlantAssembly Plant1923, GM Opens Its First European 1923, GM Opens Its First European Assembly PlantAssembly Plant

In its first effort to build vehicles in In its first effort to build vehicles in those countries and regions where those countries and regions where they were sold, GM built its first they were sold, GM built its first assembly plant outside North assembly plant outside North America in Copenhagen, Denmark. America in Copenhagen, Denmark. The plant initially built Chevrolets for The plant initially built Chevrolets for sale in the Scandanavian countries, sale in the Scandanavian countries, the Baltic countries, Germany, the Baltic countries, Germany, Poland, Czechoslovakia, Austria, Poland, Czechoslovakia, Austria, Hungary, and RussiaHungary, and Russia. .

In its first effort to build vehicles in In its first effort to build vehicles in those countries and regions where those countries and regions where they were sold, GM built its first they were sold, GM built its first assembly plant outside North assembly plant outside North America in Copenhagen, Denmark. America in Copenhagen, Denmark. The plant initially built Chevrolets for The plant initially built Chevrolets for sale in the Scandanavian countries, sale in the Scandanavian countries, the Baltic countries, Germany, the Baltic countries, Germany, Poland, Czechoslovakia, Austria, Poland, Czechoslovakia, Austria, Hungary, and RussiaHungary, and Russia. .

1924, “A Car for Every Purse and Purpose”1924, “A Car for Every Purse and Purpose”1924, “A Car for Every Purse and Purpose”1924, “A Car for Every Purse and Purpose”

Alfred Sloan explained his famous Alfred Sloan explained his famous market segment strategy of “a car market segment strategy of “a car for every purse and purpose” in the for every purse and purpose” in the 1924 annual report to 1924 annual report to shareholders. Sloan divided the shareholders. Sloan divided the U.S. vehicle market into segments U.S. vehicle market into segments by price range. Each GM brand’s by price range. Each GM brand’s products was to be focused on one products was to be focused on one segment, with Chevrolet at the low segment, with Chevrolet at the low end of the market and Cadillac at end of the market and Cadillac at the high end. With rival Ford Motor the high end. With rival Ford Motor Company sticking to a single Company sticking to a single model in a single segment (the model in a single segment (the low-end Model T), GM soon low-end Model T), GM soon overtook Ford as the sales leader overtook Ford as the sales leader in the U.S. market. in the U.S. market.

* Model Year* Model Year

Alfred Sloan explained his famous Alfred Sloan explained his famous market segment strategy of “a car market segment strategy of “a car for every purse and purpose” in the for every purse and purpose” in the 1924 annual report to 1924 annual report to shareholders. Sloan divided the shareholders. Sloan divided the U.S. vehicle market into segments U.S. vehicle market into segments by price range. Each GM brand’s by price range. Each GM brand’s products was to be focused on one products was to be focused on one segment, with Chevrolet at the low segment, with Chevrolet at the low end of the market and Cadillac at end of the market and Cadillac at the high end. With rival Ford Motor the high end. With rival Ford Motor Company sticking to a single Company sticking to a single model in a single segment (the model in a single segment (the low-end Model T), GM soon low-end Model T), GM soon overtook Ford as the sales leader overtook Ford as the sales leader in the U.S. market. in the U.S. market.


1928, GM Begins Building in India1928, GM Begins Building in India1928, GM Begins Building in India1928, GM Begins Building in India

General Motors India was established General Motors India was established with a new assembly plant on the with a new assembly plant on the outskirts of Bombay (now Mumbai), outskirts of Bombay (now Mumbai), where it was soon assembling Chevrolet where it was soon assembling Chevrolet cars, trucks, and buses. GM continued cars, trucks, and buses. GM continued assembling and selling vehicles in India assembling and selling vehicles in India until 1954, when all foreign until 1954, when all foreign manufacturers were forced out of the manufacturers were forced out of the country. GM re-entered the Indian country. GM re-entered the Indian market in 1995.market in 1995.

General Motors India was established General Motors India was established with a new assembly plant on the with a new assembly plant on the outskirts of Bombay (now Mumbai), outskirts of Bombay (now Mumbai), where it was soon assembling Chevrolet where it was soon assembling Chevrolet cars, trucks, and buses. GM continued cars, trucks, and buses. GM continued assembling and selling vehicles in India assembling and selling vehicles in India until 1954, when all foreign until 1954, when all foreign manufacturers were forced out of the manufacturers were forced out of the country. GM re-entered the Indian country. GM re-entered the Indian market in 1995.market in 1995.

1928, Chevrolet Comes to Poland1928, Chevrolet Comes to Poland1928, Chevrolet Comes to Poland1928, Chevrolet Comes to Poland

GM began assembling Chevrolet GM began assembling Chevrolet cars and trucks at a plant in cars and trucks at a plant in Warsaw and added a second plant Warsaw and added a second plant in Poland in 1937. in Poland in 1937.

GM began assembling Chevrolet GM began assembling Chevrolet cars and trucks at a plant in cars and trucks at a plant in Warsaw and added a second plant Warsaw and added a second plant in Poland in 1937. in Poland in 1937.

1929, Another New Engine, “the Cast Iron 1929, Another New Engine, “the Cast Iron Wonder” Wonder” 1929, Another New Engine, “the Cast Iron 1929, Another New Engine, “the Cast Iron Wonder” Wonder”

Chevrolet introduced its new six-Chevrolet introduced its new six-cylinder truck engine with power and cylinder truck engine with power and durability in mind. It soon became durability in mind. It soon became known as “the cast iron wonder” known as “the cast iron wonder” among loyal owners. among loyal owners.


Chevrolet introduced its new six-Chevrolet introduced its new six-cylinder truck engine with power and cylinder truck engine with power and durability in mind. It soon became durability in mind. It soon became known as “the cast iron wonder” known as “the cast iron wonder” among loyal owners. among loyal owners.


1935, 1935, The First One-Piece All-Steel Roof The First One-Piece All-Steel Roof 1935, 1935, The First One-Piece All-Steel Roof The First One-Piece All-Steel Roof

Fisher Body developed the industry’s Fisher Body developed the industry’s first one-piece all-steel roof, called the first one-piece all-steel roof, called the Turret Top, and introduced it on all GM Turret Top, and introduced it on all GM cars built in the U.S., beginning with cars built in the U.S., beginning with the 1935 model year Chevrolet lineup. the 1935 model year Chevrolet lineup. Previously, car roofs had been built Previously, car roofs had been built around a wooden frame covered with around a wooden frame covered with canvas, limiting both the vehicle’s canvas, limiting both the vehicle’s structural integrity and its design structural integrity and its design potential. The second photo is a unique potential. The second photo is a unique testimony to the turrettestimony to the turrettop’s strength. top’s strength.


Fisher Body developed the industry’s Fisher Body developed the industry’s first one-piece all-steel roof, called the first one-piece all-steel roof, called the Turret Top, and introduced it on all GM Turret Top, and introduced it on all GM cars built in the U.S., beginning with cars built in the U.S., beginning with the 1935 model year Chevrolet lineup. the 1935 model year Chevrolet lineup. Previously, car roofs had been built Previously, car roofs had been built around a wooden frame covered with around a wooden frame covered with canvas, limiting both the vehicle’s canvas, limiting both the vehicle’s structural integrity and its design structural integrity and its design potential. The second photo is a unique potential. The second photo is a unique testimony to the turrettestimony to the turrettop’s strength. top’s strength.


1935, GM de Mexico Joins the Family1935, GM de Mexico Joins the Family1935, GM de Mexico Joins the Family1935, GM de Mexico Joins the Family

GM de Mexico was established with a plant in what was then a rural field outside Mexico City. Soon, the Chevrolet brand in particular was a favorite among Mexican car and truck aficionados.

1935, The First Suburban1935, The First Suburban1935, The First Suburban1935, The First Suburban

Chevrolet introduced the Suburban Chevrolet introduced the Suburban Carryall, a closed body one-half ton truck Carryall, a closed body one-half ton truck platform with seating for eight people. It platform with seating for eight people. It would evolve into today’s sport utility would evolve into today’s sport utility vehicle (SUV). vehicle (SUV).

* * Model YearModel Year

Chevrolet introduced the Suburban Chevrolet introduced the Suburban Carryall, a closed body one-half ton truck Carryall, a closed body one-half ton truck platform with seating for eight people. It platform with seating for eight people. It would evolve into today’s sport utility would evolve into today’s sport utility vehicle (SUV). vehicle (SUV).

* * Model YearModel Year

1950, Chevrolet Goes Automatic1950, Chevrolet Goes Automatic1950, Chevrolet Goes Automatic1950, Chevrolet Goes Automatic

With the introduction of its With the introduction of its Powerglide transmission for the Powerglide transmission for the 19501950 model year, Chevrolet model year, Chevrolet became the first competitor in became the first competitor in the low-price market segment to the low-price market segment to offer customers a fully automatic offer customers a fully automatic transmission. transmission.


With the introduction of its With the introduction of its Powerglide transmission for the Powerglide transmission for the 19501950 model year, Chevrolet model year, Chevrolet became the first competitor in became the first competitor in the low-price market segment to the low-price market segment to offer customers a fully automatic offer customers a fully automatic transmission. transmission.


1953, The Industry’s First Production 1953, The Industry’s First Production Sports CarSports Car1953, The Industry’s First Production 1953, The Industry’s First Production Sports CarSports Car

With the launch of the first With the launch of the first Corvette in 1953, GM offered the Corvette in 1953, GM offered the industry’s first production volume industry’s first production volume sports car and created a new sports car and created a new market segment and a new cadre market segment and a new cadre of automobile enthusiasts. of automobile enthusiasts.

With the launch of the first With the launch of the first Corvette in 1953, GM offered the Corvette in 1953, GM offered the industry’s first production volume industry’s first production volume sports car and created a new sports car and created a new market segment and a new cadre market segment and a new cadre of automobile enthusiasts. of automobile enthusiasts.

1955, 1955, Another Milestone New EngineAnother Milestone New Engine1955, 1955, Another Milestone New EngineAnother Milestone New Engine

Chevrolet introduced its famous, Chevrolet introduced its famous, powerful, and durable small-block V-powerful, and durable small-block V-8 engine on its 1955 model year cars 8 engine on its 1955 model year cars and trucks. The small-block was and trucks. The small-block was soon renowned for its performance soon renowned for its performance and durability and remained in and durability and remained in production for more than four production for more than four decades. decades.


Chevrolet introduced its famous, Chevrolet introduced its famous, powerful, and durable small-block V-powerful, and durable small-block V-8 engine on its 1955 model year cars 8 engine on its 1955 model year cars and trucks. The small-block was and trucks. The small-block was soon renowned for its performance soon renowned for its performance and durability and remained in and durability and remained in production for more than four production for more than four decades. decades.


1955, Chevrolet Bel Air: A Symbol of the 1955, Chevrolet Bel Air: A Symbol of the “Golden Era” of Styling“Golden Era” of Styling1955, Chevrolet Bel Air: A Symbol of the 1955, Chevrolet Bel Air: A Symbol of the “Golden Era” of Styling“Golden Era” of Styling

Beginning with a host of new Beginning with a host of new models for the 1955 model year, models for the 1955 model year, GM design set the standard for GM design set the standard for the U.S. automotive industry and the U.S. automotive industry and defined a decade now known by defined a decade now known by car buffs as “the golden age” of car buffs as “the golden age” of styling. The 1955 model year styling. The 1955 model year lineup included: the 1955 model lineup included: the 1955 model year Chevrolet BelAir two-door year Chevrolet BelAir two-door hardtop. hardtop.


Beginning with a host of new Beginning with a host of new models for the 1955 model year, models for the 1955 model year, GM design set the standard for GM design set the standard for the U.S. automotive industry and the U.S. automotive industry and defined a decade now known by defined a decade now known by car buffs as “the golden age” of car buffs as “the golden age” of styling. The 1955 model year styling. The 1955 model year lineup included: the 1955 model lineup included: the 1955 model year Chevrolet BelAir two-door year Chevrolet BelAir two-door hardtop. hardtop.


The 1955 model year Chevrolet Bel Air convertible .


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The 1955 model year Chevrolet Bel Air two-door Nomad station wagon, featuring unique curved rear windows . * Model Year* Model Year


1959, 1959, El Camino, Is it a Car or a Truck?El Camino, Is it a Car or a Truck?1959, 1959, El Camino, Is it a Car or a Truck?El Camino, Is it a Car or a Truck?

Chevrolet combined the comfort of a Chevrolet combined the comfort of a large car with the utility of a pickup large car with the utility of a pickup truck when it launched its unique truck when it launched its unique 1959 model year El Camino. 1959 model year El Camino.


Chevrolet combined the comfort of a Chevrolet combined the comfort of a large car with the utility of a pickup large car with the utility of a pickup truck when it launched its unique truck when it launched its unique 1959 model year El Camino. 1959 model year El Camino.


1960, 1960, Chevrolet Goes Air-Cooled with the Chevrolet Goes Air-Cooled with the First Corvair First Corvair 1960, 1960, Chevrolet Goes Air-Cooled with the Chevrolet Goes Air-Cooled with the First Corvair First Corvair

The 1960 model year Chevrolet Corvair featured GM’s first The 1960 model year Chevrolet Corvair featured GM’s first air-cooled engine since the ill-fated “copper-cooled” model of air-cooled engine since the ill-fated “copper-cooled” model of the 1920s and was its first car with the engine placed in the the 1920s and was its first car with the engine placed in the rear. Often maligned and somewhat controversial in its day, rear. Often maligned and somewhat controversial in its day, it also marked the beginning of new lineups of smaller cars it also marked the beginning of new lineups of smaller cars among all GM’s U.S. brands. among all GM’s U.S. brands.


The 1960 model year Chevrolet Corvair featured GM’s first The 1960 model year Chevrolet Corvair featured GM’s first air-cooled engine since the ill-fated “copper-cooled” model of air-cooled engine since the ill-fated “copper-cooled” model of the 1920s and was its first car with the engine placed in the the 1920s and was its first car with the engine placed in the rear. Often maligned and somewhat controversial in its day, rear. Often maligned and somewhat controversial in its day, it also marked the beginning of new lineups of smaller cars it also marked the beginning of new lineups of smaller cars among all GM’s U.S. brands. among all GM’s U.S. brands.


1962, New Smaller Cars for the U.S.1962, New Smaller Cars for the U.S.

These small cars were followed by the Chevrolet Chevy II, launched a year later as a 1962 model.


1963, 1963, The Corvette Sting RayThe Corvette Sting Ray1963, 1963, The Corvette Sting RayThe Corvette Sting Ray

Chevrolet completely re-designed the Chevrolet completely re-designed the world-famous Corvette’s body for the world-famous Corvette’s body for the all-new 1963 Corvette Sting Ray, all-new 1963 Corvette Sting Ray, another classic. another classic.


Chevrolet completely re-designed the Chevrolet completely re-designed the world-famous Corvette’s body for the world-famous Corvette’s body for the all-new 1963 Corvette Sting Ray, all-new 1963 Corvette Sting Ray, another classic. another classic.


1964, 1964, The First MalibuThe First Malibu1964, 1964, The First MalibuThe First Malibu

Today’s Malibu traces its roots to Today’s Malibu traces its roots to 1963, when the first Chevrolet Malibu 1963, when the first Chevrolet Malibu was launched for the 1964 model was launched for the 1964 model year. year.


Today’s Malibu traces its roots to Today’s Malibu traces its roots to 1963, when the first Chevrolet Malibu 1963, when the first Chevrolet Malibu was launched for the 1964 model was launched for the 1964 model year. year.


1967, 1967, The First CamaroThe First Camaro1967, 1967, The First CamaroThe First Camaro

Chevrolet joined Pontiac as a leader in Chevrolet joined Pontiac as a leader in the muscle car market with the launch of the muscle car market with the launch of the Chevrolet Camaro for the 1967 the Chevrolet Camaro for the 1967 model year.model year.


Chevrolet joined Pontiac as a leader in Chevrolet joined Pontiac as a leader in the muscle car market with the launch of the muscle car market with the launch of the Chevrolet Camaro for the 1967 the Chevrolet Camaro for the 1967 model year.model year.


1976, 1976, Chevrolet Turns to Opel for Chevrolet Turns to Opel for the New Fuel-Saving Chevettethe New Fuel-Saving Chevette1976, 1976, Chevrolet Turns to Opel for Chevrolet Turns to Opel for the New Fuel-Saving Chevettethe New Fuel-Saving Chevette

Chevrolet’s new 1976 model year Chevrolet’s new 1976 model year Chevette was the American Chevette was the American industry’s fuel economy leader. industry’s fuel economy leader. Designed by Opel, versions of the Designed by Opel, versions of the same car were manufactured at GM same car were manufactured at GM plants in Argentina, Brazil, and plants in Argentina, Brazil, and England and sold in those markets.England and sold in those markets.


Chevrolet’s new 1976 model year Chevrolet’s new 1976 model year Chevette was the American Chevette was the American industry’s fuel economy leader. industry’s fuel economy leader. Designed by Opel, versions of the Designed by Opel, versions of the same car were manufactured at GM same car were manufactured at GM plants in Argentina, Brazil, and plants in Argentina, Brazil, and England and sold in those markets.England and sold in those markets.


In the wake of rising oil prices, In the wake of rising oil prices, General Motors launched downsized General Motors launched downsized versions of all its full-size and luxury versions of all its full-size and luxury cars built and sold in North America. cars built and sold in North America. Shown here are the Chevrolet ImpalaShown here are the Chevrolet Impala


In the wake of rising oil prices, In the wake of rising oil prices, General Motors launched downsized General Motors launched downsized versions of all its full-size and luxury versions of all its full-size and luxury cars built and sold in North America. cars built and sold in North America. Shown here are the Chevrolet ImpalaShown here are the Chevrolet Impala


1977, 1977, Downsizing the U.S. Large-Car Downsizing the U.S. Large-Car LineupLineup1977, 1977, Downsizing the U.S. Large-Car Downsizing the U.S. Large-Car LineupLineup

1984, 1984, A New Generation of CorvettesA New Generation of Corvettes1984, 1984, A New Generation of CorvettesA New Generation of Corvettes

The 1984 model year Chevrolet The 1984 model year Chevrolet Corvette was the first completely Corvette was the first completely re-styled Corvette in 15 years and re-styled Corvette in 15 years and further cemented Corvette’s further cemented Corvette’s prestige and leadership among prestige and leadership among sports car enthusiasts. sports car enthusiasts.


The 1984 model year Chevrolet The 1984 model year Chevrolet Corvette was the first completely Corvette was the first completely re-styled Corvette in 15 years and re-styled Corvette in 15 years and further cemented Corvette’s further cemented Corvette’s prestige and leadership among prestige and leadership among sports car enthusiasts. sports car enthusiasts.


1992, A Million Corvettes1992, A Million Corvettes1992, A Million Corvettes1992, A Million Corvettes

The Chevrolet Corvette team The Chevrolet Corvette team celebrated the millionth unit built celebrated the millionth unit built at the Corvette plant in Bowling at the Corvette plant in Bowling Green, Ky., where the Corvette Green, Ky., where the Corvette Museum is also located. At right Museum is also located. At right in the photo is Zora Arkus-in the photo is Zora Arkus-Duntov, known within GM as the Duntov, known within GM as the godfather of the original Corvette. godfather of the original Corvette.

2003, A New “Green” Challenge 2003, A New “Green” Challenge 2003, A New “Green” Challenge 2003, A New “Green” Challenge

GM joined with the U.S. Department of Energy as lead sponsors of “Challenge X: Crossover to Sustainable Mobility,” a four-year university student engineering competition in which student teams were challenged to re-engineer a Chevrolet Equinox to minimize the vehicle’s fuel consumption, emissions, and greenhouse gasses while maintaining or exceeding its utility and performance.

2004, Corvette Again Sets the Pace2004, Corvette Again Sets the Pace2004, Corvette Again Sets the Pace2004, Corvette Again Sets the Pace

For a record sixth time, Chevrolet Corvette was selected as the For a record sixth time, Chevrolet Corvette was selected as the official pace car for the classic Indianapolis 500 race. official pace car for the classic Indianapolis 500 race.

2005, The World’s First Full-size 2005, The World’s First Full-size Hybrid Pickup TruckHybrid Pickup Truck2005, The World’s First Full-size 2005, The World’s First Full-size Hybrid Pickup TruckHybrid Pickup Truck

GM delivered the world’s first full-GM delivered the world’s first full-size hybrid pickup truck to Miami-size hybrid pickup truck to Miami-Dade County during the tenth Dade County during the tenth National Clean Cities Conference. National Clean Cities Conference. The hybrid Chevrolet Silverado The hybrid Chevrolet Silverado delivered up to twelve percent fuel delivered up to twelve percent fuel economy improvement over economy improvement over comparable pickups, giving it the comparable pickups, giving it the best fuel economy of any full-size best fuel economy of any full-size truck on the market. Hybrid truck on the market. Hybrid versions of both the Chevy versions of both the Chevy Silverado and the GMC Sierra went Silverado and the GMC Sierra went on sale to consumers in the fall for on sale to consumers in the fall for the 2005 model year.the 2005 model year.

2005, Aveo in China2005, Aveo in China2005, Aveo in China2005, Aveo in China

The all-new Chevrolet Aveo The all-new Chevrolet Aveo sedan made its worldwide sedan made its worldwide debut at Auto Shanghai, debut at Auto Shanghai, China’s premier auto show. China’s premier auto show.

2006, A New Chevrolet Camaro Concept2006, A New Chevrolet Camaro Concept2006, A New Chevrolet Camaro Concept2006, A New Chevrolet Camaro Concept

The Chevrolet Camaro concept The Chevrolet Camaro concept car, reminiscent of the classic car, reminiscent of the classic styling of the original Camaro styling of the original Camaro muscle car, was unveiled at the muscle car, was unveiled at the North American International North American International Auto Show by GM CEO Rick Auto Show by GM CEO Rick Wagoner, Vice Chairman Bob Wagoner, Vice Chairman Bob Lutz, and Vice President of Lutz, and Vice President of Global Design Ed Welburn. Global Design Ed Welburn. Shortly afterwards, GM Shortly afterwards, GM announced plans to build and sell announced plans to build and sell the new Camaro. the new Camaro.

2006, Sequel, the Most Technologically 2006, Sequel, the Most Technologically Advanced Concept YetAdvanced Concept Yet2006, Sequel, the Most Technologically 2006, Sequel, the Most Technologically Advanced Concept YetAdvanced Concept Yet

GM unveiled the Chevrolet Sequel concept, a drivable version of the most GM unveiled the Chevrolet Sequel concept, a drivable version of the most technologically advanced vehicle yet built in the industry, integrating a hydrogen fuel cell technologically advanced vehicle yet built in the industry, integrating a hydrogen fuel cell propulsion system with a broad menu of advanced technologies including steer-by-wire propulsion system with a broad menu of advanced technologies including steer-by-wire and brake-by-wire controls, lithium-ion batteries, and a lightweight aluminum structure. and brake-by-wire controls, lithium-ion batteries, and a lightweight aluminum structure. In the photo, GM CEO Rick Wagoner introduces the Sequel to the world news media at In the photo, GM CEO Rick Wagoner introduces the Sequel to the world news media at the North American International Auto Show.the North American International Auto Show.

2006, Project Driveaway, the World’s 2006, Project Driveaway, the World’s Largest Fuel Cell Vehicle FleetLargest Fuel Cell Vehicle Fleet2006, Project Driveaway, the World’s 2006, Project Driveaway, the World’s Largest Fuel Cell Vehicle FleetLargest Fuel Cell Vehicle Fleet

GM announced it would build more GM announced it would build more than 100 Chevrolet Equinox fuel cell than 100 Chevrolet Equinox fuel cell vehicles and place them with vehicles and place them with customers across the U.S. in “Project customers across the U.S. in “Project Driveaway,” the most comprehensive Driveaway,” the most comprehensive market test of fuel cell vehicles ever. market test of fuel cell vehicles ever.

2007, Chevrolet Volt, Another 2007, Chevrolet Volt, Another Breakthrough for Fuel Economy and the Breakthrough for Fuel Economy and the EnvironmentEnvironment

2007, Chevrolet Volt, Another 2007, Chevrolet Volt, Another Breakthrough for Fuel Economy and the Breakthrough for Fuel Economy and the EnvironmentEnvironment

GM introduced the Chevrolet Volt GM introduced the Chevrolet Volt advanced technology concept car, advanced technology concept car, incorporating forward-looking incorporating forward-looking design and new technologies and design and new technologies and materials as well as an innovative materials as well as an innovative rechargeable electric drive system. rechargeable electric drive system. Unlike any previous electric vehicle, Unlike any previous electric vehicle, the Chevy Volt can be configured to the Chevy Volt can be configured to run on either electricity, gasoline, run on either electricity, gasoline, E85, or biodiesel fuel. E85, or biodiesel fuel.

2008, 2008, The Next Generation MalibuThe Next Generation Malibu2008, 2008, The Next Generation MalibuThe Next Generation Malibu

The all-new 2008 model year The all-new 2008 model year Chevrolet Malibu, first shown at Chevrolet Malibu, first shown at the North American International the North American International Auto Show, brought totally new Auto Show, brought totally new styling and content to the Malibu styling and content to the Malibu name.name.


2007, Chevrolet Unveils Three Global 2007, Chevrolet Unveils Three Global Mini car ConceptsMini car Concepts2007, Chevrolet Unveils Three Global 2007, Chevrolet Unveils Three Global Mini car ConceptsMini car Concepts

One of the highlights of the New One of the highlights of the New York Auto Show was the unveiling York Auto Show was the unveiling of three Chevrolet minicar of three Chevrolet minicar concepts designed to appeal to concepts designed to appeal to young car buyers in urban young car buyers in urban markets: the Chevrolet Beat (front markets: the Chevrolet Beat (front center), Chevrolet Groove (top center), Chevrolet Groove (top left), and Chevrolet Trax (top right).left), and Chevrolet Trax (top right).

2009, All-New Spark: A Mini-Car with 2009, All-New Spark: A Mini-Car with AttitudeAttitude2009, All-New Spark: A Mini-Car with 2009, All-New Spark: A Mini-Car with AttitudeAttitude

The all-new Chevrolet Spark, making its world premiere at Geneva, is a small car designed to make a big statement. It's big on style, big on fuel economy and, like all products carrying the gold bowtie, big on value.

2009, Cruze, first global compact car2009, Cruze, first global compact car2009, Cruze, first global compact car2009, Cruze, first global compact car

Since its launch in Europe, Cruze Since its launch in Europe, Cruze has become the largest selling has become the largest selling Chevrolet Car nameplate in the Chevrolet Car nameplate in the world. world.

2010, New Sail New Small Car 2010, New Sail New Small Car 2010, New Sail New Small Car 2010, New Sail New Small Car

Chevrolet New Sail sedan is the first passenger car created in China by a Sino-foreign joint venture. It is the best in class fuel economy. Since its debut, the car has enjoyed strong sales in China.

The vehicle is not only sold in China but also planned to export to other emerging markets in South America, North Africa and the Middle East. Chile is the first country to receive this car in Oct 2010.

2010, Volt Arrival2010, Volt Arrival2010, Volt Arrival2010, Volt Arrival

The first drivable Chevrolet Volt arrived in Shanghai to join EXPO 2010 VIP fleet. Later on, Volt was officially launched in the United States in Oct, 2010.

The electrically driven Volt is the world’s first mass-produced electric vehicle with extended range.

It has established an entirely new segment in the global automotive market and lead Chevrolet into its second century and redefines what a car means.

2010, Chevrolet Double World Champion2010, Chevrolet Double World Champion2010, Chevrolet Double World Champion2010, Chevrolet Double World Champion

Chevrolet won the Manufacturers’ WTCC title (FIA World Touring Car Championship), while Yvan Muller was officially declared Drivers’ WTCC Champion.

This double success, the first of Chevrolet and GM in a FIA-sanctioned world championship, seals a perfect finale to the outstanding campaign of the Cruze throughout the season.

2010 Chevrolet Global Sales2010 Chevrolet Global Sales2010 Chevrolet Global Sales2010 Chevrolet Global Sales

•Chevrolet sold 4.26 million vehicles globally in 2010 , an average of one every 7.4 seconds.• Chevrolet remains the number four brand globally, and is the only brand grew its total market of the top five global vehicle brands through the whole year•“BRIC” markets account for one-third of Chevrolet sales of 2010• Global Cruze sales reach half-million mark

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