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Chevron Corporation – August 2013
Page 1 of 2
“SWOT is an acronym for the internal Strengths and
Weaknesses of a firm and the environmental Opportunities and
Threats facing that firm. SWOT analysis is a widely used technique
through which managers create a quick overview of a company’s
strategic situation. The technique is based on the assumption that an
effective strategy derives from a sound “fit” between a firm’s internal
resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firm’s strengths
and opportunities and minimizes its weaknesses and threats.
Accurately applied, this simple assumption has powerful implications
for the design of a successful strategy.”
Chevron Corporation
Chevron Corporation (Chevron or the company) is one of the
leading integrated energy companies in the world. The company is
engaged in every aspect of the oil and natural gas industry, including
exploration and production, refining, marketing and transportation,
chemicals manufacturing and sales, geothermal, mining operations,
and power generation. It has operations in more than 100 countries
including the US. Chevron is headquartered in San Ramon, California
and employed 58,286 people as on December 31, 2012.
Chevron Corporation – August 2013
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Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor
TYPE OF FACTOR
Favorable Unfavorable
Internal Strengths
Presence across
the energy value
chain
Wide geographic
presence
High reserves ratio
Leading position in
the US
Weaknesses
Involvement in
environmental
disaster in
Ecuador
Strain on sales of
refined products
External Opportunities
Planned
investments for
future development
Strategic
acquisitions and
agreements
Threats
Regulation of
greenhouse gas
emissions
Civil unrest in
Nigeria threatens
crude oil
production
Commodity
prices risks
Economic
conditions