Chevron Corporation

Brand Name

Chevron Corporation

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Human Energy

USP

One of the six world's "supermajor" and one of America's 5 largest corporations

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Chevron Corporation

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The company which provides energy to the entire human race

SWOT

Strengths

1.Financial stability 2.Global market presence3.Big Global Brand

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Chevron Corporation

Weaknesses

1.Cost of environmental hazards  2.Declining products and reserves 3.Legal issues

Opportunities

1.Increasing fuel/oil prices 2.Increasing natural gas market 3.Capital investments in sector4.CSR activities 5.To reposition itself as energy company

Threats

1.Government regulations 2.High Competition3.Fuel Cell and Electric Automobiles

Competition

Competitors

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Chevron Corporation

1. BP 2. Exxon Mobil 3. Royal Dutch Shell 4. Total 5. ConocoPhillips

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