chevy camaro. a small, vicious animal that eats mustangs
DESCRIPTION
"All through the summer of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. " http://www.shipcarsnow.comTRANSCRIPT
Chevy Camaro. A Small, Vicious Animal that Eats
MustangsJuly 19, 2010
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The Planning Stages
• All through the summer of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented.
• Chevy used the assets to create a 30 -minute movie The Camaro, which was later shown on TV and in movie theaters.
• They also introduced women's clothing called the Camaro Collection and even a Camaro road race game.
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The Mustang Killer
• In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the new vehicle– but did announce that pricing of 1967
model will be in the Corvair-Chevy II range.
• Throughout early 1966 Chevy agonized over a name for its Mustang-killer.– GM's upper management was nervous
about the aggressive connotations of the Panther name
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Mustang Killer• Automotive legend has it that someone at
Chevrolet finally proposed the name Camaro and upper management quickly agreed. – The name has no real meaning, GM researchers
reportedly found the word in a French dictionary as a slang term for "friend" or "companion."
– It’s rumored that Ford Motor Company researchers also discovered other definitions, including "a shrimp-like creature" and an arcane term for "loose bowels.”
• Because a number of pre-launch materials had already been released using the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro
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Who is John L. Cutter?• On June 21, 1966, around 200 automotive journalists received a
telegram from General Motors stating, "Please be available at noon of June 28 for important press conference. Hope you can be on hand to help scratch a cat. Details will follow.” The mysterious telegram was signed, John L. Cutter – Chevrolet Public Relations – SEPAW Secretary.
• The next day, journalists received another mysterious telegram stating, "Society for the Eradication of Panthers from the Automotive World will hold first and last meeting on June 28.” Once again, the telegram was signed, John L. Cutter – Chevrolet Public Relations – SEPAW Secretary
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It’s Called the Camaro
• Finally on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were hooked up in real time for a press conference via telephone lines
• Elliot M. “Pete” Estes, Chevrolet General Manager announced that Camaro was chosen as the name for Chevy’s new four-passenger sports car to honor the tradition of beginning Chevy model names with the letter C
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The Camaro is Released • On September 25, the first Camaro ads
appeared in national newspapers.• On September 28, 1966, Chevrolet
launched an unprecedented ad blitz consisting of:– newspapers, magazines, radio, television,
outdoor and television advertising. • The very first Chevy Camaro television
commercial can still be seen on YouTube.– It features a white Camaro RS/SS with the
distinctive bumble-bee nose band emerging from a volcano. The voice over proudly introduces “The fiery new Camaro from Chevrolet … something you’ve never seen before.”
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The Anticipation
• Chevy dealerships across the country were filled to overflowing with curious and willing buyers. – Dealerships were issued special window trim,
urged to black-out their windows and extend their showroom hours.
– Long lines formed to even glimpse the new vehicle. Those waiting in line were also more than willing to debate the merits of Mustang and the still unseen Camaro.
– It’s rumored that local police were often called help control the crowds.
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Not One But Three Choices
• Once inside dealerships in most metro areas, buyers were treated to not one but three Camaro models.
• Chevy made every effort to provide their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. – The tactic was an extension of the creative
approach used in Chevy’s national ads which showed all three Camaro models under a tag line, “How much Camaro you want depends on how much driver you want to be.”
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The Camaro Options• The sticker price of $2,466 for a Camaro base
coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a standard convertible.
• the Camaro could be ordered with nearly 80 factory options and 40 dealer accessories.
• Buyers could also option up to a larger 250-inch version of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8.
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The VIN Number• The 1967 Camaro was the only model year to have its VIN tag mounted
on the door hinge pillar. • VIN tags on later models were moved so they would be visible through
the windshield. • 1967 was the only model year to feature side vent windows.• As factory-fresh Camaros rolled off the assembly lines at Norwood and
Van Nuys, the Chevy team worked just as hard to keep Camaro in the public eye. – Camaro, in fact, was chosen as the Official Pace Car for the 1967 Indianapolis
500. • A total of 41,100 new Camaro's were registered in the 1966 calendar-
year and an additional 204,862 in 1967.
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About
• We are a Union Pacific Company – Trusted name & leader in transportation– Delivering over 6 million cars annually
• We deliver autos nationwide– Speedy truck delivery– Economical and green rail options
• We make it easy to ship cars!– Easy-to-use, no hassle, online– One call, we do it all 1-866-207-3360
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