8/6/2019 Chewing Gums

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Chew on this

1. About you

a. name, occupation , age

Vishal Agarwal, Employee, 28

2. What kind of a foodie are you ( tick/highlight one )

a. I am health conscious no oily , junk food

b. I watch my weight & fitness levels

c. Bring on the chips & cheese

3. What kind of person would be your best friend? ( tick/highlight one )

a. An adventure seeker (The breath of mountain air or just plain travelling)

b. A social being (Incomplete without my friends)c. An aware & disciplined person (It has to all be set first in a routine

d. A chiller (its going to be all fine)

e. A romantic (me and my ideas are enough to keep me occupied for life)

f. A warrior (Get up and start moving)

4. How often do you chew gum ? (asterix in relevant box alongside each row)

Dont Use Occasionaly Weekly Daily

Chewing Gum *Bubble Gum *

5. For you gum in your life is ( tick/highlight one )

1. I am always equipped with gum

2. I buy it when I need it (and immediately consume it)

3. If something looks interesting, I just buy it to check it out4. Something I borrow from friends

5. Unnecessary substitute for change

6. When do you usually have gum? ( tick/highlight top 3 reasons along with rating on side

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as 1,2,3 )

1) After a meal

2) After a smoke

3) After a drink

3) When I am bored

4) When I am at work

5) While travelling

6) While driving

7) When playing or watching a sport

8) While hanging out with friends

9) While gymming

7. Why do you chew Gum? ( tick/highlight top 3 reasons along with rating on side as 1,2,3

)

1. General freshness ( alertness )2. Fresh breath

3. Teeth whitening

4. Mood enhancement ( stress / boredom )

5. Diet control (I feel less hungery)

6. Taste

7. Its cool

8. Anti-smoking aid

9. For enhanced concentration

8. Where do you buy gum? (asterix in relevant box alongside each row)

Rarely Usually Always

Paan / cigarette shop *Neighborhood store *

Supermarket/big bazaar/Spencer/reliance etc *Chemist *

cash n carry ( petrol pumps ) *

9. What chewing gum brands are you aware of? Happydent, Orbit

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10.Do you have a favorite brand? Why is it your favorite brand? Happydent

11.Any recent advertisements that you recall? Do you have a favourite one?

1 ad had elephant, their teeth shining in night.

12.If yes, then why is it your favourite

13.What would make you try out a new gum?

( tick/highlight top 3 reasons along with rating on side as 1,2,3 )

1. Its ad on TV/newspaper/magazine/billboards

2. Interesting new packaging/vibrant colors

3. Promise of an innovative taste/flavor /product

4. Claim of long lasting flavors

5. Its ability to do something extra (Its teeth whitening properties/ ability to stop teeth decay)

6. Neighbourhood store /panwala palming it off as a substitute for change

7. Promotion/branding at Neighbourhood store/panwalahs

8. Interesting promotions ( 1+1 free ) ( contests etc )

9. Free trial pack ( free along with your deo etc )

10.When I see my friends using it

14.if you had to design the perfect gum what would you want in it ?

Something which is easily available everywhere & teeth whitening with fresh breath.

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